Who's Who on Social Media
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Who is Layze?

Layze is a rising YouTube vlogger known for their humorous and laid-back content, resonating with a loyal audience of nearly 1 million followers across platforms. With a sharp eye for viral trends and a natural talent for storytelling, Layze has carved out a niche in the video entertainment space, blending humor with authenticity.

December 9, 2024
Jeremy Boissinot
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Layze: Redefining Relatability with Humor and Authenticity

Layze is a YouTube vlogger whose unique mix of humor, relatability, and authenticity has captured the hearts of nearly 1 million followers. With a laid-back and approachable style, Layze uses their platform to create engaging content that spans personal anecdotes, cultural commentary, and reactions to viral trends. Their ability to transform everyday situations into comedic and thought-provoking narratives sets them apart in the crowded world of content creators. Whether it’s a humorous take on pop culture or an honest reflection on life’s quirks, Layze’s videos offer something for everyone.

Layze’s content reflects a deep understanding of what resonates with audiences in the video entertainment space. By tackling a range of topics, from lighthearted humor to relatable life moments, Layze appeals to a broad demographic that appreciates their genuine and down-to-earth personality. This versatility allows them to address trending issues while maintaining a consistent voice that feels personal and authentic. Fans admire Layze not only for their humor but also for the relatable perspective they bring to every story.

Layze with his sunlit progress 🏋️ (Source: Instagram)

Although YouTube remains Layze’s primary platform, their presence on Instagram offers a more intimate look into their life. With 17.7K followers, Instagram serves as a space where Layze shares candid photos and snippets of their everyday experiences. This mix of humor and authenticity creates a well-rounded digital persona that allows fans to connect with them on a deeper level. Layze’s ability to engage audiences across platforms demonstrates their adaptability and commitment to building a strong community.

What sets Layze apart is their dedication to creating meaningful connections with their audience. Their videos are more than just entertainment—they’re an invitation to laugh, think, and engage in a shared experience. By remaining authentic and true to their voice, Layze has cultivated a loyal fanbase that values their unique approach to storytelling. As their influence continues to grow, Layze remains a beacon of authenticity in a digital landscape often dominated by trends and superficiality.

An Influencer active on social media

Layze boasts a combined following of 941K on YouTube and 17.7K on Instagram, with impressive engagement rates that reflect their unique ability to connect with their audience through humor and authenticity.

Layze's Social Media Strategy Analysis

YouTube: The Heart of Relatability and Humor

YouTube is Layze’s primary platform, boasting an impressive 941K subscribers, making it the heart of their digital presence. Layze’s content focuses on humor, relatability, and commentary, with videos that blend personal anecdotes, pop culture trends, and comedic reactions. Their ability to balance humor with genuine storytelling ensures their channel appeals to a wide audience. Layze’s growth rate of 8.23% highlights their continued ability to attract new viewers.

Layze’s consistent posting frequency of 4.3 videos per month ensures their channel remains active and relevant. By covering a mix of topics, such as viral trends and personal reflections, Layze keeps their content fresh and engaging. Videos like “Why Is Everyone Scared of Beyoncé?” exemplify their knack for addressing trending issues while maintaining an authentic voice. This variety ensures Layze retains their core audience while drawing in new viewers with each upload.

The high engagement rate of 6.61% on YouTube reflects the strong connection Layze has with their audience. Their followers actively engage with likes, comments, and shares, creating a vibrant community around their content. The average views of 1.1M per video demonstrate Layze’s ability to capture and sustain the attention of a large audience. This engagement is further fueled by Layze’s approachable and relatable personality, which resonates deeply with their viewers.

Layze’s collaborations and humorous storytelling are key to their YouTube strategy. These collaborations often involve other creators or playful nods to trending topics, adding variety and depth to their content. With an influence score of 90.8/100, Layze’s YouTube channel is a powerhouse of entertainment, offering a mix of humor, relatability, and cultural commentary that keeps their audience coming back for more.

  • Username: @Layze
  • Influence Score: 90.8/100
  • Followers: 941K
  • Activity: 4.3 videos per month
  • Engagement Rate: 6.61%
  • Growth: +8.23% (70.5K new subscribers in 30 days)
  • Average Engagement: 62.2K likes/comments per video
  • Average Views: 1.1M per video
  • Posting Habits: Once a week at 8 PM EST

Instagram: Candid Snippets and Personal Engagement

Layze’s Instagram presence, with 17.7K followers, complements their YouTube content by offering a more candid and personal look into their life. While smaller in scale, Instagram serves as a space for Layze to share snapshots of everyday moments, providing an intimate connection with their audience. This approach allows Layze to engage with fans on a different level, offering content that feels casual and relatable. Their engagement rate of 42.9% reflects the loyalty and dedication of their Instagram community.

Layze’s posting strategy on Instagram is sporadic, with an average of one post per month, but each post is crafted to resonate deeply with their followers. From humorous captions to relatable photos, Layze ensures that even infrequent posts leave a lasting impact. For example, their posts like “I’ve been working out 🤭” highlight their laid-back humor and ability to turn everyday moments into engaging content. This thoughtful approach keeps followers engaged despite the low frequency of posts.

Instagram provides Layze with opportunities for cross-platform promotion and brand collaborations. By sharing moments that reflect their personality and values, Layze builds trust with their audience, making their Instagram an ideal platform for authentic partnerships. Brands seeking to connect with a young, engaged audience can leverage Layze’s relatability and humor to create impactful campaigns. This blend of personal content and professional collaborations strengthens their overall digital presence.

Although their Instagram following is smaller, Layze’s influence score of 77.6/100 indicates a significant level of engagement and potential. Their ability to maintain high interaction rates with a focused audience highlights the value of their Instagram strategy. By continuing to share relatable and humorous content, Layze ensures that Instagram remains an integral part of their overall social media strategy.

  • Username: @maybelayze
  • Influence Score: 77.6/100
  • Followers: 17.7K
  • Activity: 1 post per month
  • Engagement Rate: 42.9%
  • Growth: 0%
  • Average Engagement: 7.6K likes/comments per post
  • Posting Habits: Sporadic

Layze's Social Media Influence Summary

Layze’s Favikon Authority Score of 8,802 ranks them as a prominent voice in the video entertainment niche, particularly in the United States. Their rapid growth on YouTube and strong engagement on Instagram highlight their ability to connect with audiences authentically. With a combined following of nearly 960K, Layze’s content is both impactful and relatable, making them an influential figure in the digital creator space.

Content Strategy: Humor-Driven Authenticity with a Relatable Edge

Layze’s content strategy is rooted in humor, relatability, and authenticity, ensuring a strong connection with their audience. On YouTube, their videos offer a versatile mix of commentary, personal stories, and reactions to viral trends, keeping their channel fresh and engaging. Their Instagram content complements this by providing candid and humorous snippets, showcasing a different side of their personality.

Layze’s ability to adapt their storytelling to suit each platform ensures their audience remains engaged, regardless of the medium. Their focus on quality over quantity and natural comedic timing sets them apart, attracting a loyal and interactive community. This thoughtful approach to content creation positions Layze as a relatable and impactful creator in the digital entertainment space.

Reachability and Partnerships

Layze’s reachability rating of “normal” reflects their openness to brand collaborations, with an estimated sponsored post cost of $15K. Their ability to balance humor and authenticity makes them an ideal partner for brands targeting younger, trend-conscious audiences. Layze’s YouTube and Instagram platforms offer unique opportunities for storytelling-driven campaigns that feel organic and engaging.

Layze’s humor and relatability align well with brands in entertainment, lifestyle, and pop culture niches. Their collaborations could include creative sponsorship integrations on YouTube or product features in their Instagram posts. By maintaining authenticity in their partnerships, Layze ensures that sponsored content resonates with their audience while delivering value to brands.

With their growing influence and loyal audience, Layze offers a unique opportunity for brands looking to connect authentically with digital-savvy consumers. Their mix of humor, relatability, and storytelling makes them a versatile and impactful collaborator in the influencer marketing landscape.

Layze: Building a Legacy of Humor, Relatability, and Connection


Layze’s ability to combine humor, authenticity, and storytelling has made them a standout voice in video entertainment. With consistent growth on YouTube, high engagement on Instagram, and a unique approach to content creation, Layze continues to inspire and entertain audiences worldwide. Their versatility and relatability position them as an influential and impactful creator in the digital space.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.