Who is Lauren Wood?

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Lauren Wood: Blending Motherhood, Beauty, and Lifestyle with Influence

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Lauren Wood is a TV host, model, and actress known for her engaging content about parenting, beauty, and lifestyle. She gained recognition as a co-host on MTV’s Ridiculousness, where she built a strong media presence. Over the years, she has transitioned into social media influencing, sharing her personal experiences with a growing audience. Her focus on motherhood, self-care, and fashion has helped her establish a loyal following.

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With 1.7M followers on Instagram, Lauren actively shares moments from her life as a mother, including experiences with her son Zydn. Her content blends family life, beauty routines, and wellness tips, resonating with parents and young women. She collaborates with brands like Bounce Curl and Moda Glam Boutique, promoting products that align with her values. Her engaging and personal approach has made her a favorite among beauty and lifestyle enthusiasts.

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Lauren’s TikTok account has 129.8K followers, where she shares short-form videos focused on beauty and everyday moments. Her engagement rate is 7.68%, proving that her audience is highly interactive with her content. Posting around 2.1 videos per week, she keeps her followers engaged with tutorials, product recommendations, and fun lifestyle clips. TikTok allows her to expand her reach and attract a younger audience.

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Beyond social media, Lauren maintains a presence on Twitter and YouTube, though both platforms show low activity. Her Twitter account has 37.6K followers, but she rarely posts, and her YouTube channel with 3.5K subscribers has been inactive for 7 months. While these platforms are not a focus, they offer potential for future expansion. Lauren’s main strengths lie in visual content on Instagram and TikTok, where she actively connects with her audience.

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An Influencer Active on Social Media

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Lauren Wood has a strong social media presence, with 1.7M Instagram followers and 129.8K TikTok followers, engaging audiences through parenting, beauty, and lifestyle content.

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Lauren's Social Media Strategy Analysis

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Instagram: Lauren Wood’s Most Powerful Platform

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Lauren’s Instagram account is her most influential platform, with 1.7M followers engaging with her beauty, parenting, and lifestyle content. Her posts showcase family moments, self-care routines, and fashion, creating a space that feels both personal and aspirational. She balances organic content with brand collaborations, ensuring her audience stays engaged. Her relatable storytelling and high-quality visuals make her Instagram a go-to destination for her followers.

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Despite a -0.36% growth rate in the last 30 days, Lauren maintains a strong engagement rate of 2.38%. Her posts generate an average of 40.4K engagements, reflecting an audience that is genuinely interested in her content. Her posting consistency allows her to stay relevant while avoiding overposting. The mix of personal experiences and promotional content makes her Instagram an ideal platform for brands looking for authentic partnerships.

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Lauren’s posting habits show that she uploads three times a month, with posts averaging 1.2M views per 30 days. This ensures she maintains an active presence while keeping her content fresh and engaging. She typically posts once a week at 6 PM EST, aligning with peak engagement hours for her audience. Her strategic posting schedule keeps her content visible and impactful.

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Instagram is Lauren’s strongest platform, ranking her among the top influencers in lifestyle and beauty. Her ability to create aesthetic yet relatable content makes her an ideal partner for beauty, fashion, and parenting brands. She continues to build a loyal audience, reinforcing her role as a leading voice in family and self-care content. With her steady influence, she remains a highly sought-after influencer.

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• Username: @lolowood_
• Influence Score: 82.5/100
• Followers: 1.7M
• Activity: 3 posts/month
• Engagement Rate: 2.38%
• Growth: -0.36% (last 30 days)
• Average Engagement: 40.4K
• Posting Habits: Once a week at 6 PM EST

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TikTok: A Growing Presence in Short-Form Content

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Lauren’s TikTok presence is growing, with 129.8K followers engaging with her short-form content. She uses this platform to share beauty tutorials, personal experiences, and fun lifestyle clips, making her content interactive and engaging. Her casual and unfiltered approach helps her connect with her audience in a different way compared to Instagram. TikTok allows her to showcase her personality and engage with trends in a fun, relatable manner.

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Her engagement rate of 7.68% shows that her followers are highly active and responsive to her content. With an average of 10K engagements per video, she receives strong interaction from her audience. Her growth rate of 0.32% in the last 30 days indicates that she is steadily expanding her presence. As TikTok continues to be a dominant platform, Lauren has the potential to grow her influence further.

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Lauren posts 2.1 videos per week, keeping her content fresh and maintaining audience interest. Her posting schedule follows a structured approach, with most uploads happening twice a week at 10 PM EST. This schedule helps her maximize engagement by reaching her followers when they are most active. Her content strategy includes a mix of beauty, lifestyle tips, and family-friendly entertainment.

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Although her TikTok following is smaller than her Instagram audience, it remains a valuable platform for engaging with a younger demographic. TikTok provides opportunities for brand collaborations, especially in the beauty and fashion sectors. With consistent content creation, Lauren has the potential to scale her TikTok presence significantly. Her engaging and visually appealing content makes her a strong fit for the platform.

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• Username: @lolo_wood_
• Influence Score: 83.2/100
• Followers: 129.8K
• Activity: 2.1 videos/week
• Engagement Rate: 7.68%
• Growth: +0.32% (last 30 days)
• Average Engagement: 10K
• Posting Habits: Twice a week at 10 PM EST

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Twitter: A Platform with Minimal Activity

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Lauren’s Twitter account has 37.6K followers, but it has not been a focus for her content strategy. Over the past month, there has been 0% engagement and no recorded growth, indicating inactivity. Despite her strong presence on Instagram and TikTok, her Twitter audience remains untapped. If she were to revive her strategy, Twitter could serve as a space for real-time updates and brand conversations.

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Her posting habits show she tweets once a year at 8 PM EST, which is too infrequent to maintain an active audience. Unlike her visual-heavy platforms, Twitter requires short-form text-based engagement, which she has not prioritized. However, this platform presents an opportunity for her to engage in beauty discussions, parenting conversations, and industry trends. A more structured posting schedule could help her build a stronger Twitter presence.

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• Username: @lolowood_
• Followers: 37.6K
• Engagement Rate: 0%
• Growth: 0% (last 30 days)
• Activity: 0 tweets/week
• Posting Habits: Once a year at 8 PM EST

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YouTube: A Dormant Channel with Potential

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Lauren’s YouTube channel, @lolo_wood, currently has 3.5K subscribers, but she has been inactive for 7 months. The platform has great potential for her to expand on longer-form content, such as beauty tutorials, parenting vlogs, and lifestyle discussions. Unlike Instagram and TikTok, YouTube allows for more in-depth storytelling, which could work well for her engaged audience.

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With 0% engagement and no recent uploads, her YouTube audience is currently inactive. However, her influence on Instagram and TikTok could help her drive traffic to this platform if she reintroduces consistent content. Her experience with video content makes YouTube a natural fit for expanding her brand. If she decides to restart, she could post weekly vlogs, beauty routines, and motherhood insights.

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• Username: @lolo_wood
• Subscribers: 3.5K
• Engagement Rate: 0%
• Growth: 0% (last 30 days)
• Activity: 0 videos/month
• Posting Habits: Once a year at 7 PM EST

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Lauren Wood’s Social Media Influence Summary

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Lauren has an influence score of 8,829 points, making her a strong voice in parenting, beauty, and lifestyle. She is ranked #12 in the U.S. for Startups & Entrepreneurship, placing her among the top 1% in this category.

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Learn more about the Favikon Methodology here

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Content Strategy: Beauty, Motherhood, and Authenticity

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Lauren’s content blends family moments, beauty tips, and personal care routines, making her relatable to a wide audience. She balances professional brand collaborations with personal storytelling, ensuring her content stays engaging. Her brand safety rating is very high, making her a preferred influencer for beauty and parenting brands. She has worked with companies like Bounce Curl and Moda Glam Boutique, reinforcing her presence in the beauty sector.

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Reachability and Partnerships

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Lauren Wood is a highly engaging influencer with a strong connection to her audience, making her an excellent partner for brands in beauty, parenting, and lifestyle. Her engagement rate of 2.38% on Instagram and 7.68% on TikTok proves that her followers actively interact with her content. She maintains a brand-safe, cheerful style, ensuring that her partnerships feel authentic. Her influence makes her a great choice for family-friendly and beauty-focused collaborations.

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Her past brand collaborations include Bounce Curl and Moda Glam Boutique, reinforcing her authority in the beauty space. She actively promotes haircare, fashion, and self-care products, aligning with brands that fit her lifestyle. With an average 40.4K engagements per Instagram post, her sponsored content receives strong visibility. Her authenticity and personal storytelling help brands connect with her audience in a meaningful way.

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Lauren’s posting habits of 3 Instagram posts per month and 2.1 TikTok videos per week keep her content fresh and engaging. Her average reach of 1.2M views per month on Instagram provides significant exposure for brand collaborations. She also charges $11.3K per sponsored post, reflecting her high engagement and audience trust. With consistent content creation, her brand partnerships maintain strong performance.

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For brands targeting beauty, parenting, and self-care audiences, Lauren is a valuable influencer with an engaged following. Her top 1% ranking in Startups & Entrepreneurship in the U.S. highlights her strong market presence. Her ability to seamlessly integrate brand promotions with personal content makes her a trusted name in lifestyle influencing. Companies looking for an influencer with high visibility and engagement will find Lauren to be an excellent choice.

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Conclusion: A Leading Voice in Beauty and Parenting Content

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Lauren Wood has built a powerful social media presence, especially on Instagram and TikTok, where her authenticity and storytelling keep her audience engaged. Her strong brand partnerships and high engagement rates make her a standout influencer in parenting and beauty. Her ranking in the top 1% for Startups & Entrepreneurship in the U.S. solidifies her influence in lifestyle content. Whether through beauty collaborations or parenting insights, Lauren continues to be a trusted and engaging digital creator.

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View the AI-powered profile

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