Who is Laura Beverlin?

Instagram: The Core of Laura’s Influence

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Instagram is Laura Beverlin’s most powerful platform, where she shares a mix of fashion, farm life, and personal moments. With 1.6M followers, she engages her audience through stylish outfits, home decor, and heartfelt reflections. Her engagement rate of 1.88% shows a strong connection with her followers, making her an attractive choice for brand partnerships. She posts consistently, with 14 posts per month, ensuring fresh content for her community.

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Her content on Instagram is highly visual, featuring bright, inviting photos and well-curated aesthetics. She mixes professional photos with everyday snapshots, keeping her feed authentic and relatable. Through stories, she interacts directly with her audience, using Q&As, polls, and personal updates. This interactive approach strengthens her community and boosts her reach.

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Brand collaborations play a big role in her Instagram strategy, with partnerships including DIFF Charitable Eyewear and Target. She seamlessly integrates sponsored content into her feed, ensuring it aligns with her personal brand. With an estimated $7.5K - $15K per sponsored post, her Instagram presence is valuable for businesses in fashion, home decor, and lifestyle. Despite a slight growth decline of -0.29%, her audience engagement remains strong.

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Laura posts every day at 8 PM EST, keeping her content schedule predictable for her audience. Her average engagement is 31K, showing that her followers actively interact with her posts. She balances promotional content with personal stories, keeping her page from feeling overly commercial. This strategy keeps her Instagram both influential and engaging.

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• Username: @laurabeverlin
• Influence Score: 83.5/100
• Followers: 1.6M
• Activity: 14 posts/month
• Engagement Rate: 1.88%
• Growth: -0.29% (loss of 4.8K followers in 30 days)
• Average Engagement: 31K
• Posting Habits: Daily at 8 PM EST

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TikTok: Moderate Influence with Limited Activity

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Laura’s TikTok presence is significantly smaller than her Instagram but still has 261K followers. Her content here includes short fashion clips, lifestyle moments, and behind-the-scenes glimpses of farm life. However, her engagement rate is currently at 0%, indicating minimal interaction with her audience. Her posting is inconsistent, with her last activity recorded a month ago.

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Unlike her Instagram, where she has a clear content style, her TikTok lacks regular updates and engagement strategies. She has yet to establish a strong presence on the platform, despite the potential to reach a younger, video-focused audience. Her growth rate has slightly declined at -0.13%, losing 335 followers in the past 30 days. Without consistent posting, her influence on TikTok remains limited.

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Laura’s style could be well-suited for TikTok, as fashion and home decor content perform well on the platform. If she were to increase her activity and adapt to short-form video trends, she could see better engagement. Brands might still consider her for TikTok collaborations, but they would need to factor in her limited audience interaction. Her posting habits are currently once a year, which reduces her visibility.

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For TikTok to be a more effective tool for her brand, she would need to focus on more frequent content creation. With engaging and trendy videos, she could increase her reach and potentially convert TikTok viewers into Instagram followers. The platform offers opportunities for viral success, but only with an active and consistent strategy. If improved, TikTok could become a valuable extension of her influence.

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• Username: @laurabeverlin
• Influence Score: 10.6/100
• Followers: 261.1K
• Activity: Rare (last active a month ago)
• Engagement Rate: 0%
• Growth: -0.13% (loss of 335 followers in 30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 9 PM EST

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YouTube: Minimal Activity, Low Engagement

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Laura’s YouTube channel once had potential, with 56.2K subscribers, but she has not posted in 6 years. Unlike her Instagram, where she shares frequent updates, her YouTube audience has been left without new content. Her engagement rate is at 0%, with no active videos contributing to her social media presence. Given the success of other influencers in long-form video content, this is a missed opportunity.

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Her past videos likely focused on lifestyle, home decor, and fashion, but without regular uploads, YouTube does not contribute to her overall brand reach. Video content allows for deeper engagement, and she could benefit from relaunching her channel with high-quality vlogs. With the rise of YouTube Shorts, she could also repurpose content from TikTok or Instagram to regain traction. However, her growth rate remains stagnant at 0%.

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• Username: @LauraBeverlin
• Influence Score: 18.6/100
• Followers: 56.2K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0% (no change in 30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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X (Formerly Twitter): Inactive and Not a Priority

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Laura’s X account has just 1.3K followers, making it her smallest platform. Her last recorded activity was 5 years ago, meaning she does not use X to engage with her audience. With an engagement rate of 0%, there is no interaction on her posts. This platform is not a priority in her social media strategy.

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Unlike her Instagram, where she posts daily, or even her semi-active TikTok, her X account is completely abandoned. Many influencers use X for real-time updates and personal thoughts, but Laura has chosen to focus on more visual platforms. Without any growth, her account remains inactive, with no value for her brand.

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• Username: @laurabeverlin
• Influence Score: 5.6/100
• Followers: 1.3K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: 0% (no change in 30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 11 PM EST

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Learn more about the Favikon Methodology here

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Content Strategy: Engaging, Relatable, and Lifestyle-Focused

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Laura Beverlin’s content is highly visual, blending fashion inspiration with personal storytelling to create a warm and engaging atmosphere. Her key content pillars include outfit inspirations, brand collaborations, farm life, home decor, and her journey through infertility and IVF. With a high brand safety score and a cheerful, non-political tone, she is an appealing choice for brands looking for a positive and relatable influencer.

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Reachability and Partnerships

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Laura Beverlin is a highly approachable influencer, particularly for brands in fashion, home decor, and lifestyle. With 1.6M followers on Instagram, she has a strong and engaged audience that interacts with her daily posts. She is open to collaborations that align with her aesthetic and values, ensuring authenticity in her sponsored content. Her past partnerships include DIFF Charitable Eyewear, Target, and Electric Picks Jewelry, proving her credibility in the industry.

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For businesses looking to reach a female audience, Laura’s Instagram is a prime platform for visibility. She promotes brands in a way that blends seamlessly with her content, making ads feel natural rather than forced. With an engagement rate of 1.88%, her audience is not only large but also actively involved with her posts. Her estimated rate for a sponsored post is between $7.5K - $15K, making her a valuable investment for marketing campaigns.

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Laura is most responsive on Instagram, where she posts regularly and interacts with her followers. While she has a presence on TikTok, her engagement there is significantly lower, and her activity is infrequent. For brands considering partnerships, Instagram remains the best platform for collaboration. Her story posts, Q&As, and direct engagement make her a trusted voice among her followers.

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Unlike some influencers who spread their presence across multiple platforms, Laura focuses on a few key social networks. Her YouTube and X accounts are inactive, making them unsuitable for brand collaborations. However, her established presence on Instagram ensures high visibility for sponsored content. Brands seeking a loyal and fashion-conscious audience will find Laura’s social media strategy highly effective for promotions.

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