Who is Laila Wiggins aka Brace Face Laii?

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Laila Wiggins: Redefining Beauty Content Through Authenticity and Lifestyle Vlogs

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Laila Wiggins is a passionate content creator and YouTuber, renowned for her engaging beauty tutorials, haircare advice, and relatable lifestyle vlogs. She has successfully carved a niche in the competitive beauty space, captivating audiences with her authenticity and creativity.

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With a strong presence on YouTube, Instagram, and TikTok, Laila shares an array of content tailored to beauty enthusiasts and vlog lovers alike. On her YouTube channel, PrettyLuhLaii, she dives into detailed beauty transformations, daily routines, and candid moments that reflect her true self. Each video, whether a wig styling tutorial or a lifestyle update, carries an air of relatability that keeps viewers engaged and loyal to her journey.

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Beyond beauty tutorials, Laila is an entrepreneur, using her influence to promote her wig-selling business. This venture highlights her creativity and business acumen, giving her audience not only entertainment but practical products they can use. By incorporating entrepreneurial pursuits into her content, she strikes a balance between personal storytelling and brand-building, adding another layer to her dynamic online persona.

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Her Instagram and TikTok accounts reflect her versatility, with curated posts, beauty snippets, and vibrant visuals that resonate with her followers. Whether showcasing milestone moments, celebrating birthdays, or sharing casual day-in-the-life content, Laila’s genuine nature shines through. Her growing success is proof that blending creativity with authenticity is the perfect formula for impactful digital influence.

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An Influencer Active on Social Media

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Laila Wiggins leverages her influence across Instagram, YouTube, and TikTok, catering to beauty enthusiasts, lifestyle followers, and vlog lovers.

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Laila Wiggins' Social Media Strategy Analysis

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Instagram: The Heart of Laila’s Visual Appeal

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Laila Wiggins’ Instagram account (@bracefacelaii) serves as the cornerstone of her social media strategy, with an impressive 2 million followers. Her approach on Instagram is a perfect balance of curated beauty shots, behind-the-scenes glimpses, and personal milestones. From stunning hair transformations to lifestyle moments, she creates a visually pleasing and relatable feed that resonates with her audience.

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Laila posts consistently, with an average of 9 posts per month, maintaining a regular schedule of twice a week at 7 PM. This disciplined posting habit helps her content reach a wide audience, especially during peak engagement hours. Her content strategy includes reels showcasing her wig styling expertise, self-care routines, and fun snippets from her daily life.

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With an engagement rate of 0.4% and an average engagement of 7.9K per post, her strategy focuses on connecting with followers through relatable captions, interactive comments, and high-quality visuals. Her posts often include beauty tips, collaborations with brands, and lighthearted content that strengthens her bond with her loyal followers.

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Additionally, Laila utilizes Instagram’s Stories and Highlights to further engage her community. Whether it’s promoting new YouTube videos, sharing life updates, or responding to fan interactions, her stories make followers feel connected and involved in her journey. This strategy solidifies Instagram as her platform for both personal branding and beauty influence.

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• Username: @bracefacelaii
• Influence Score: 86.6/100
• Followers: 2M
• Activity: 9 posts per month
• Engagement Rate: 0.4%
• Growth: +0.01% (+97 followers in 30 days)
• Average Engagement: 7.9K
• Posting Habits: Twice a week at 7 PM EST

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YouTube: Storytelling through Long-Form Content

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Laila’s YouTube channel (PrettyLuhLaii) is her hub for in-depth beauty content, engaging vlogs, and candid storytelling. With 218K subscribers, her videos range from hair transformations and wig tutorials to lifestyle vlogs and personal updates. Laila uses her platform to connect deeply with her audience, sharing experiences and tips that go beyond surface-level content.

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Her content strategy focuses on creating valuable, long-form videos that provide practical beauty advice while keeping a personal touch. For instance, recent uploads like her "Traumatic Storytime" and “Day in My Life” vlogs highlight her ability to mix emotional storytelling with entertainment. Her authentic approach makes viewers feel like they are watching a close friend, encouraging them to return for more.

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Laila posts 1.8 videos per month, with a focus on maintaining consistent quality rather than volume. Her engagement rate of 0.3% and average engagement of 660 reflect a tight-knit and supportive community. Each video is an opportunity to showcase her expertise and personality, reinforcing her credibility as a beauty creator and entrepreneur.

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Through her YouTube channel, Laila also promotes her wig-selling business, seamlessly integrating products and collaborations into her content. This entrepreneurial element adds depth to her channel and positions her as both a creator and a businesswoman. Her combination of storytelling and entrepreneurship makes YouTube a key pillar of her social media strategy.

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• Username: @PrettyLuhLaii
• Influence Score: 67.5/100
• Followers: 218K
• Activity: 1.8 videos per month
• Engagement Rate: 0.3%
• Growth: 0% (no increase in 30 days)
• Average Engagement: 660
• Posting Habits: Once a week at 8 PM EST

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TikTok: A Struggling yet Potential Platform

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Laila’s TikTok account (@thecoolkidpur) holds a follower base of 249.4K and has amassed 6.2M likes. Despite its potential, her activity on the platform has seen a decline, with 0 videos per week and no recent updates in over a year. TikTok, once a thriving platform for her short-form beauty content, remains underutilized in her current strategy.

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When active, Laila’s TikTok showcased her fun personality and creative flair through quick beauty tutorials, trending challenges, and engaging snippets of her daily life. Videos like "19th Birthday Vlog" and wig styling transformations resonated well, attracting thousands of views and likes. The platform allowed her to connect with a younger demographic eager for digestible and engaging content.

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With an influence score of 12/100, TikTok currently lacks the momentum seen on her other platforms. However, Laila’s previous success demonstrates its potential as a valuable asset if revived. By reintroducing consistent, high-energy content tailored to TikTok’s trends, she could leverage its expansive audience base to grow her brand further.

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To capitalize on TikTok, Laila could explore viral challenges, quick beauty hacks, and cross-promotion of her YouTube and Instagram content. Reinvigorating her strategy would allow her to reclaim TikTok as an essential platform for reaching and engaging her audience.

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• Username: @thecoolkidpur
• Influence Score: 12/100
• Followers: 249.4K
• Activity: 0 videos per week
• Engagement Rate: 0%
• Growth: 0% (no growth in 30 days)
• Average Engagement: 0
• Posting Habits: Inactive

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Laila Wiggins' Social Media Influence Summary

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Laila Wiggins holds a Favikon Authority Score of 8,637 points, placing her as a Prominent Figure Online. Within the Beauty Bloggers niche, she ranks #119 in the United States, showcasing her growing impact among beauty content creators. On Instagram, she’s ranked in the Top 3%, highlighting her strong engagement and following.

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Content Strategy: Blending Beauty, Lifestyle, and Authenticity

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Laila’s content strategy seamlessly combines beauty tutorials, personal updates, and lifestyle vlogs. Her Instagram serves as a visual diary where she shares curated moments, while YouTube allows for longer, more detailed content. By mixing beauty tips with personal milestones, Laila maintains authenticity and relatability, which are key to her success.Her wig-selling business promotions add an entrepreneurial edge, offering followers practical value alongside entertainment. Though TikTok remains underutilized, its strong audience base presents an opportunity for future growth.

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Reachability and Partnerships

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Laila Wiggins is positioned as a prominent yet approachable influencer within the beauty industry, making her an ideal choice for brand collaborations. Her presence across platforms like Instagram, YouTube, and TikTok provides multiple avenues for potential partnerships. With a Reachability status of ‘Normal’ and an estimated sponsored post cost of $3.4K, brands can effectively leverage her influence without overly complex negotiation processes.

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Her strong Instagram presence, boasting 2 million followers, allows for high visibility of branded campaigns and sponsored posts. Laila seamlessly integrates partnerships into her content by showcasing products through aesthetic posts, engaging reels, and stories, creating authentic endorsements that resonate with her audience. Her ability to maintain transparency and relatability ensures that sponsored content feels natural and genuine.

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On YouTube, Laila offers brands the opportunity to showcase products in long-form videos, whether through dedicated tutorials, unboxings, or casual mentions in her vlogs. With her storytelling approach and loyal subscriber base of 218K, YouTube collaborations allow for a more in-depth exploration of a brand’s message. This strategy is ideal for beauty products, self-care items, or businesses looking for authentic, long-lasting exposure.

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While her TikTok currently lacks activity, it presents untapped potential for partnerships in the short-form video space. With a youthful, engaged audience of nearly 250K followers, reactivating her account with sponsored challenges or viral trends could provide exceptional value to brands. Combined with her influence on Instagram and YouTube, Laila remains accessible, adaptable, and well-suited for diverse partnerships within the beauty and lifestyle industries.

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Conclusion: Laila Wiggins’ Journey of Authentic Beauty and Lifestyle Influence

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Laila Wiggins is a content creator redefining beauty and lifestyle content through her authentic voice and engaging storytelling. With a growing presence across Instagram, YouTube, and TikTok, her ability to connect with audiences through relatable content sets her apart in the beauty influencer niche. By leveraging partnerships, consistency, and untapped platforms like TikTok, Laila has the potential to reach even greater heights. Her journey is an inspiration for aspiring creators looking to balance creativity, business, and personal storytelling.

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