Who is Lacey Ostermann?

‍

‍

Lacey Ostermann: Mastering the Art of Bread Baking on Social Media

‍

‍

Lacey Ostermann is a food creator and cookbook author who has captivated a global audience with her passion for baking. Based in East Sussex, she has built a thriving career by simplifying complex bread recipes and making them accessible to all. Her love for focaccia has earned her the title of "The Focaccia Lady," as she consistently experiments with flavors and designs. Through her engaging content, she encourages home bakers to embrace creativity and confidence in the kitchen.

‍

With a background rooted in culinary arts, Lacey has perfected the craft of bread-making by developing easy-to-follow techniques. She shares her expertise through social media, where her step-by-step tutorials help her audience master the fundamentals. Her cookbook, "3 Doughs, 60 Recipes," showcases her innovative approach to baking, offering a wide range of delicious bread variations. Through her approachable personality and educational content, she has become a trusted authority in the baking community.

‍

‍

Lacey’s influence extends across Instagram and TikTok, where her content regularly reaches millions of users. She captivates her followers with stunning visuals, behind-the-scenes footage, and engaging baking challenges. Her viral videos feature everything from classic focaccia to unique creations like chocolate chip cookie focaccia. The growth rate of her followers and high engagement levels prove her ability to connect with her audience on a meaningful level.

‍

Beyond social media, Lacey has collaborated with renowned brands, including Quadrille and Ooni Pizza Ovens, expanding her reach in the food industry. Her partnerships highlight her credibility as a trusted influencer, making her an ideal choice for sponsorships and product endorsements. With a dedication to authenticity and a deep love for baking, she continues to inspire both novice and expert bakers. As she grows her brand, Lacey remains committed to sharing knowledge, passion, and creativity with her ever-expanding community.

‍

‍

An Influencer Active on Social Media

‍

‍

Lacey Ostermann has built an impressive following across Instagram and TikTok, with a strong, engaged audience that interacts actively with her content. She has cultivated a family-friendly and accessible approach to baking, making it appealing to beginners and seasoned bakers alike. With a steadily growing follower base and viral content, she is a top-tier influencer in the baking community.

‍

‍

Lacey Ostermann's Social Media Strategy Analysis

‍

‍

Instagram: A Visual Playground for Focaccia Lovers

‍

‍

Lacey Ostermann’s Instagram serves as a visual hub for her signature focaccia recipes, attracting baking enthusiasts worldwide. With 853.6K followers, she shares high-quality images and reels that showcase her unique bread-making techniques. Each post tells a story, from the dough preparation to the final golden crust, making her content both educational and entertaining. Her captions often include tips, tricks, and personal anecdotes, creating a sense of community engagement.

‍

Her most viral posts include her Brown Butter Apple Fritter Focaccia, which amassed over 3.6M views. She also shares behind-the-scenes insights from her cookbook, offering followers a sneak peek into her recipe development process. Tutorial-style reels break down complex techniques, making it easy for beginners to follow along. This strategic mix of informative and aesthetically pleasing content contributes to her high retention rate.

‍

‍

Lacey maintains consistent posting habits, uploading 15 posts per month at 9 AM, ensuring maximum engagement. She interacts actively with her audience, responding to comments and encouraging them to share their own bakes. Her focus on community-building makes her page more than just a recipe archive—it’s a place where baking enthusiasts connect. By emphasizing positivity and accessibility, she positions herself as a trusted source in the baking industry.

‍

Her engagement rate of 1.03% reflects the loyalty of her followers, who consistently engage with her content. Her ability to create relatable and visually appealing posts sets her apart in the food niche. With a steadily growing fanbase, her Instagram continues to be a top platform for baking inspiration. As she expands her brand, this channel will remain an essential pillar of her social media presence.

‍

• Username: @lacebakes
• Influence Score: 89.6/100
• Followers: 853.6K
• Activity: 15 posts/month
• Engagement Rate: 1.03%
• Growth (30 days): +4.65%
• Average Engagement: 8.8K
• Posting Habits: Every day at 9 AM EST

‍

‍

TikTok: The Home of Viral Baking Content

‍

‍

Lacey Ostermann’s TikTok presence has skyrocketed, turning her into a viral baking sensation. With 767.5K followers, her short-form videos showcase a mix of tutorials, humor, and creativity. Her most successful TikTok, featuring her Same-Day Focaccia, gained an astonishing 9.7M views. This high-energy platform allows her to reach a younger audience, expanding her influence beyond Instagram.

‍

Her TikTok content thrives on visual storytelling, engaging users with quick, satisfying baking clips. She capitalizes on trending sounds, fast cuts, and detailed close-ups to make her baking process visually appealing. Her step-by-step approach ensures that even novice bakers can follow along, increasing her reach and shareability. Her engaging personality and casual teaching style make baking feel effortless and fun.

‍

‍

Posting 5.4 videos per week at 10 AM, Lacey maintains a steady flow of content, maximizing her visibility on TikTok’s algorithm. Her engagement rate of 3.78% is significantly higher than on Instagram, proving that her audience interacts deeply with her videos. Her most popular themes include ASMR-style dough stretching, ingredient breakdowns, and recipe transformations. This format ensures that her videos consistently perform well.

‍

Her TikTok strategy revolves around experimentation and audience interaction, keeping her content fresh and exciting. With her growth rate at 4.88% per month, she continues to attract new followers who are drawn to her approachable and innovative recipes. Her ability to make complex techniques simple has positioned her as a leader in the baking niche. As TikTok’s popularity grows, Lacey is well-positioned to further expand her influence.

‍

• Username: @lacebakes
• Influence Score: 91.3/100
• Followers: 767.5K
• Activity: 5.4 videos/week
• Engagement Rate: 3.78%
• Growth (30 days): +4.88%
• Average Engagement: 29K
• Posting Habits: Every day at 10 AM EST

‍

‍

Lacey Ostermann's Social Media Influence Summary

‍

‍

Lacey Ostermann holds an Influence Score of 8,897 points, placing her among the top food influencers worldwide. Her rankings reflect her significant impact in the baking community:

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: A Masterclass in Bread Making

‍

Lacey Ostermann’s content strategy focuses on making bread baking accessible and visually engaging through step-by-step tutorials, creative recipe variations, and high-quality visuals, ensuring her audience remains inspired and actively engaged.

‍

‍

Reachability and Partnerships

‍

‍

Lacey Ostermann has established herself as a highly sought-after influencer in the baking industry, making her a valuable partner for brands. Her expertise in bread-making and her engaged audience make her a perfect match for companies looking to target food enthusiasts. With 853.6K followers on Instagram and 767.5K followers on TikTok, she offers wide exposure for any sponsored campaign. Her ability to create authentic, high-quality content ensures that brands benefit from her trustworthy reputation.

‍

She has successfully partnered with Quadrille, Ooni Pizza Ovens, and Staub UK, tagging them in her content multiple times. These collaborations align with her brand identity, as they cater to her audience's interests in baking and kitchen tools. Her partnerships include sponsored posts, product reviews, and giveaways, making her an ideal influencer for engagement-driven campaigns. With her natural integration of brand promotions, she maintains an authentic connection with her followers.

‍

‍

Lacey’s content strategy makes her highly reachable for brands looking to tap into the home-baking niche. Her high engagement rate, particularly on TikTok, ensures that sponsored posts receive strong visibility. With an estimated earning potential of $10K - $40K per post, she is positioned as a premium influencer in the food space. Her commitment to quality content means that brands can expect a well-produced and effective campaign.

‍

Her influence ranking in the top 1% of baking influencers globally further proves her impact in the food industry. As she continues to grow her following, she remains an ideal partner for kitchenware companies, ingredient suppliers, and food brands. With her dedication to educating and inspiring home bakers, Lacey Ostermann is a reliable and influential figure for collaborations. As brands seek authentic engagement, she stands out as a trusted voice in the baking community.

‍

‍

Conclusion: Lacey Ostermann, The Queen of Focaccia

‍

Lacey Ostermann has successfully turned her love for bread into a thriving social media career, inspiring thousands with her accessible and creative approach to baking. With millions of views, viral content, and a dedicated following, she is a top-tier influencer in the food space.

‍

View the AI-powered profile

‍

You might also find interesting:

‍

‍

✨ Ava Clark - Complete Social Media Analysis‍

✨ Amy Timmerman - Complete Social Media Analysis

✨ Aistė Haas - Complete Social Media Analysis