Who's Who on Social Media
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Who is Kunal Shah?

Kunal Shah, founder of CRED, has established himself as a thought leader in the fields of entrepreneurship, business strategy, and financial literacy. With a vast social media presence, Shah shares his insights on building wealth, fostering trust, and nurturing habits that drive success.

November 13, 2024
Jeremy Boissinot
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Kunal Shah, founder of CRED, has established himself as a thought leader in the fields of entrepreneurship, business strategy, and financial literacy. With a vast social media presence, Shah shares his insights on building wealth, fostering trust, and nurturing habits that drive success. His pragmatic and solution-oriented approach to finance and business resonates with audiences eager to learn from one of India’s leading entrepreneurial minds. Shah’s content, infused with wit and wisdom, provides valuable lessons not only on business but also on personal growth and critical thinking.

Kunal Shah: A Visionary Voice in Business Strategy and Financial Literacy

Kunal Shah is a pioneering entrepreneur and the founder of CRED, a platform that has redefined credit management and rewards in India. With a strong background in business and technology, Shah has consistently focused on creating solutions that address real-world challenges. His journey in entrepreneurship began well before CRED, with ventures like FreeCharge, which revolutionized the way Indians approached mobile recharges and bill payments. His ability to foresee market trends and understand consumer needs has made him a key player in the Indian startup ecosystem, influencing how technology can simplify and enhance financial interactions.

Beyond his work with CRED, Kunal Shah is known for his thought leadership in financial literacy and business strategy. His insights extend across a range of topics, from the nuances of building successful businesses to fostering trust and developing consistent habits for wealth creation. He is a firm believer in the power of financial education and regularly shares valuable lessons on social media, reaching a broad audience interested in improving their financial knowledge and personal growth. Shah’s posts are known for their directness and pragmatism, offering followers actionable advice on navigating the business world and achieving personal success.

Shah’s influence goes beyond business advice; he encourages a mindset shift in his followers, challenging them to think critically and question traditional norms. His content often touches on philosophical aspects of entrepreneurship, emphasizing that success is not merely about financial gain but also about creating a meaningful impact. Through his platforms, Shah has cultivated a community that values continuous learning, self-improvement, and innovation. As a respected voice in both the business and digital communities, Kunal Shah continues to inspire the next generation of entrepreneurs and professionals, fostering a culture of growth, resilience, and purpose.

An Influencer active on social media

Kunal Shah’s social media presence spans LinkedIn, X (formerly Twitter), and Instagram, reaching a broad audience that values his insights on business, finance, and personal development.

Kunal Shah's Social Media Strategy

X (formerly Twitter): The Center of Wit and Wisdom

X is Kunal Shah’s most influential platform, where he has 908.8K followers. Known for his sharp, insightful tweets, Shah uses X to share his thoughts on various topics including business strategy, productivity, and life philosophy. His tweets often go viral, thanks to his ability to convey complex ideas in concise, thought-provoking ways. His engagement rate on X is 0.15%, which, although relatively low, still reflects a strong connection with a vast audience interested in his insights.

  • Username: @kunalb11
  • Influence Score: 89.4/100
  • Followers: 908.8K
  • Activity: 9.9 Tweets/week
  • Engagement Rate: 0.15%
  • Growth: +0.66% (+6K followers in the last 30 days)
  • Average Engagement: 1.4K
  • Posting Habits: Every day at 4 PM

LinkedIn: Professional Insights and Industry Commentary

With 1.2M followers, LinkedIn is Shah’s platform for sharing professional advice and insights tailored to business-minded individuals. His content on LinkedIn is a mix of posts and articles that delve into the nuances of leadership, business growth, and financial literacy. Shah’s influence score on LinkedIn is 86.5, and he posts approximately twice a month. While his engagement rate of 0.14% is modest, his posts often spark meaningful discussions within the business community, reinforcing his role as an industry thought leader.

  • Username: @kunalshah1
  • Influence Score: 86.5/100
  • Followers: 1.2M
  • Activity: 1 post/month
  • Engagement Rate: 0.14%
  • Growth: +0.04% (+542 followers in the last 30 days)
  • Average Engagement: 1.7K
  • Posting Habits: Twice a month at 1 PM

Instagram: Personal Insights with a Touch of Humor

Instagram serves as a more personal platform for Shah, where he shares lighter, often humorous takes on life and business. Although it’s his smallest platform with 198.9K followers, his posts here reflect his personality, allowing followers to connect with him beyond his professional persona. With an impressive engagement rate of 3.52%, Shah’s Instagram posts resonate well with his audience, despite his infrequent posting. His content, though less frequent, provides followers with a glimpse of his personal philosophies and humorous outlook on various topics.

  • Username: @kunalb11
  • Influence Score: 27.4/100
  • Followers: 198.9K
  • Activity: No recent posts in the last month
  • Engagement Rate: 3.52%
  • Growth: -0.32% (-628 followers in the last 30 days)
  • Average Engagement: 7K
  • Posting Habits: Infrequent

Kunal Shah's Social Media Influence and Authority Summary

With an authority score of 8,674 and a rank within the top tier in his category on Favikon, Kunal Shah is a prominent figure in the Business Strategy & Motivation niche. He ranks #8 in India, holding a top position among business influencers. His influence extends across multiple platforms, where his content sparks thoughtful discussions and attracts professionals and entrepreneurs alike. Shah’s high authority score reflects his reputation and credibility in the industry, positioning him as a respected voice in both the entrepreneurial and social media landscapes.

Content Strategy: Redefining Financial Literacy and Business Strategy Through Authentic Insights

Kunal Shah’s content strategy revolves around sharing wisdom on building habits, fostering trust, and achieving financial independence. His posts are often concise yet impactful, encouraging followers to think critically and adopt a growth mindset. By addressing real-world business challenges and offering practical advice, Shah ensures that his content is both relevant and valuable to his audience. His posts frequently address the importance of critical thinking, consistency, and self-improvement, which are essential themes in his journey as a business leader.

Shah also incorporates humor and relatability into his content, especially on Instagram, where he posts about life’s ironies and the challenges of being an entrepreneur. This blend of humor and insight helps him connect with a broader audience, humanizing his brand and making his content approachable for all types of followers. His strategy reflects a commitment to providing genuine value to his audience, both in terms of professional advice and personal anecdotes.

Reachability and Partnerships

Kunal Shah’s reachability on social media is classified as "Normal," with an estimated sponsored post cost of $625. This moderate reachability makes him an accessible partner for brands looking to connect with his engaged audience in the business and finance space. As an influential figure in the Indian entrepreneurial community, Shah’s endorsement carries weight, particularly among audiences interested in business growth and financial literacy. His presence on multiple platforms enhances his potential for partnerships, particularly with brands seeking to align with his expertise in entrepreneurship and financial wisdom.

Kunal Shah has carved a unique space for himself in the digital world by sharing insights that empower, educate, and entertain. As the founder of CRED, his experience and knowledge make him a valuable resource for followers aspiring to achieve success in business and life. Shah’s influence spans beyond his platforms, impacting how people perceive finance, trust, and personal growth. His balanced content strategy, along with his ability to engage audiences with both professional insights and personal reflections, solidifies his role as a leader in business strategy and financial literacy on social media.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.