Who is Kiel James Patrick aka kjperformancenutrition?

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Kiel James Patrick: Celebrating New England Life with Family, Fashion, and Golden Retrievers

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Kiel James Patrick is a content creator from Newport, Rhode Island, known for showcasing classic New England life through visuals rich in seasonal charm. His posts often feature his wife Sarah, their son, and their two golden retrievers, who are central to his brand identity. With a focus on home, nature, and tradition, he blends storytelling with a strong sense of place. His feed is filled with images of snow-covered porches, summer lake days, and autumn leaves.

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He launched his personal brand, Bennie And The Pets, named after his golden retriever, as an extension of his lifestyle. This project highlights pet-friendly activities, family adventures, and products tied to his dogs. His collaboration with Sarah is also key, as they often appear as a unit in promotional and organic content. His brand is built around family values and a clean, cheerful tone that resonates across his channels.

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Kiel has partnered with well-known brands like Ralph Lauren, Jeep, and Balsam Hill, integrating them into his posts through seasonal themes and cozy backdrops. These collaborations stand out because they feel organic—whether it’s a Jeep drive through fall foliage or decorating a tree with Balsam Hill lights. He doesn’t rely on trends but sticks to timeless visuals and storytelling. The strength of his partnerships comes from how naturally they fit into his daily content.

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On Instagram and TikTok, he shares scenes from everyday life, often at the same morning hours, keeping his audience engaged with consistent posts. He posts roughly 16 times a month on Instagram and 8.4 videos a week on TikTok. His posts highlight quiet family moments, festive events, and scenic New England landscapes. This consistency, combined with high-quality visuals, helps keep his audience loyal and engaged.

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An Influencer Active on Social Media

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Kiel is active across TikTok, Instagram, and X (formerly Twitter), sharing a steady stream of lifestyle content that emphasizes tradition, seasonal aesthetics, and family values. His Instagram and TikTok profiles drive most of his reach, with high posting consistency and distinct brand alignment.

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Kiel James Patrick’s Social Media Strategy Analysis

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TikTok: A Wholesome Slice of New England

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On TikTok, Kiel focuses on quick snapshots of family moments, golden retriever antics, and seasonal activities. He posts 8.4 videos per week, usually around 6 PM EST, keeping his audience engaged from the start of the day. His visuals maintain the same cozy aesthetic found on Instagram, but in shorter, more digestible clips. The content is ideal for passive viewing but still rich in detail.

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His dogs play a leading role on TikTok, often featured in festive costumes or enjoying the outdoors. These clips tend to go viral due to their universal appeal and feel-good energy. Videos are often set to music, reinforcing the nostalgic and cheerful tone. Unlike other creators, he avoids trending dances or challenges, staying true to his family-first content.

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While his TikTok engagement rate is lower at 0.04%, he averages 6.1K views per video and maintains a steady 1.4M followers. His audience values consistency over virality. Even without major growth (0% change over 30 days), the platform supports brand visibility. His content serves more as an ambient feed of joy than a fast-paced channel.

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His TikTok videos work well for product placement when done with subtlety—like showcasing Jeep drives or decorating with holiday items. The integration is visual rather than spoken, allowing the product to live within the scene. This strategy fits Kiel’s style and avoids disrupting the relaxing nature of the content. It’s soft promotion that works through vibe, not volume.

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• Username: @kjp
• Influence Score: 79.1/100
• Followers: 1.4M
• Activity: 8.4 videos/week
• Engagement Rate: 0.04%
• Growth: 0%
• Average Engagement: 589
• Posting Habits: Every day at 6 PM EST

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Instagram: A Visual Journal of Family and Americana

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Kiel James Patrick’s Instagram is a carefully curated feed that mirrors a New England magazine. He posts regularly—around 16 times per month—often in the mornings at 7 PM EST, when his audience is most active. The visuals are rich in fall leaves, snow-covered homes, vintage cars, and matching flannel outfits. Each post ties into his larger narrative of home, family, and tradition.

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He uses storytelling in his captions to create a warm connection, often writing in a reflective or celebratory tone. Holidays and family milestones are central, offering both relatability and aspirational value. He tags his golden retrievers in many posts, especially Bennie, reinforcing the brand’s pet-loving personality. His tone is cheerful but grounded, avoiding trends in favor of timeless charm.

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Kiel integrates brand collaborations without disrupting the visual flow of his page. Whether it's Jeep, Ralph Lauren, or Balsam Hill, every product appears naturally in his family setting. These posts often include detailed captions and links, showing both transparency and intention. The partnerships feel like part of his life, not just a business transaction.

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The platform brings in high engagement, with an average of 11.9K interactions per post and 245.2K views. His audience appreciates the polished visuals and consistent presence. Despite a minor drop in followers (-0.34% over 30 days), his brand loyalty remains strong. Instagram continues to be his most expressive platform for visual storytelling.

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• Username: @kjp
• Influence Score: 81.8/100
• Followers: 1.3M
• Activity: 16 posts/month
• Engagement Rate: 0.92%
• Growth: -0.34%
• Average Engagement: 11.9K
• Posting Habits: Every day at 7 PM EST

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X (Twitter): Brief Updates with Loyal Engagement

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Kiel’s X account is more text-focused, used for sharing updates, quick thoughts, and family-related humor. With 29.9 tweets per week, he’s highly active and posts around 9 PM EST daily. While the visual content is lighter here, it still includes occasional snapshots and seasonal shots. The tone remains wholesome, but with a bit more spontaneity.

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His X content often involves short quips about parenting, winter chores, or golden retrievers. He avoids controversy and politics entirely, keeping the feed cheerful and safe. The platform allows Kiel to show personality beyond visuals, giving his audience more insight into his daily thoughts. These short updates build familiarity over time.

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Despite having 52.7K followers, his X growth rate is impressive at +7.81% over 30 days. He also has his highest engagement rate here at 1.87%, with an average of 14.8K views per post. These numbers suggest a highly loyal following that values both his humor and reliability. X acts as a strong secondary outlet to his visual platforms.

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Brand mentions on X are brief but clear, often supporting campaigns launched on Instagram or TikTok. Kiel uses X to amplify existing partnerships rather than launching new ones here. He’ll tag a brand, share a quick experience, or offer a link. This support role helps complete his multi-platform strategy.

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• Username: @kjp
• Influence Score: 88.3/100
• Followers: 52.7K
• Activity: 29.9 tweets/week
• Engagement Rate: 1.87%
• Growth: +7.81%
• Average Engagement: 982
• Posting Habits: 4 times a day at 9 PM EST

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KJPerformancenutrition’s Social Media Influence Summary

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Kiel holds a Favikon Influence Score of 8,782 points, ranking in the Top 1% of Fashion Artists & Designers in the United States (#39) and Worldwide (#293). He also ranks in the Top 2% on X in both the United States (#2,352) and Worldwide (#12,386). While follower growth on Instagram and TikTok has slowed, his consistent content and trusted image secure his place as a leading figure in fashion and lifestyle.

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Learn more about the Favikon Methodology here

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Content Strategy: Lifestyle, Nostalgia, and Family

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Kiel’s content is rooted in timeless themes—family, seasonal beauty, American tradition, and golden retrievers. His Instagram and TikTok feeds are well-curated, with a balance of polished brand collaborations and personal storytelling. Winter activities, holidays, and home decor are recurring themes that resonate with audiences seeking a cozy and idealized lifestyle. His tone is consistent across platforms: cheerful, uplifting, and personal. Posts rarely touch on politics, keeping the atmosphere friendly and brand-safe. This helps build trust with both followers and potential sponsors.

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Reachability and Partnerships

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Kiel James Patrick is highly reachable for brand collaborations, especially those related to family life, outdoor activities, and holiday traditions. His average output of 54 posts per month ensures frequent visibility and timely content delivery. He has a proven record working with brands like Jeep, Ralph Lauren, and Balsam Hill, seamlessly integrating products into his lifestyle posts. His visuals and tone remain consistent across all collaborations, helping maintain audience trust.

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With an estimated rate of $7.5K–$15K per post, Kiel fits well within premium campaign budgets for lifestyle and seasonal promotions. His niche audience of American families and pet lovers provides clear demographic alignment for brand targeting. He tags brand partners organically in content that reflects real family moments or home decor updates. His clear brand safety and cheerful tone make him a reliable partner for long-term sponsorships.

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Conclusion: Blending Family, Tradition, and Timeless Style with Consistency

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Kiel James Patrick has successfully built a recognizable and nostalgic brand rooted in New England lifestyle. With a strong presence across TikTok, Instagram, and X, his content appeals to families, pet lovers, and fans of classic Americana aesthetics. His consistent branding, clean and cheerful content, and history of partnerships with premium brands make him a valuable asset for lifestyle-focused collaborations. Whether it's a snowy Christmas campaign or a summer Jeep adventure, Kiel brings a touch of tradition and warmth to every post.

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View the AI-powered profile

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