Who is Kendall Maynard?

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Kendall Maynard: Blending Fashion and College Life into a Relatable Digital Journey

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Kendall Maynard is a fashion and lifestyle influencer who has gained a loyal following by sharing her personal journey, college experiences, and style inspiration. Based in the United States, she has built a strong presence on social media, particularly on TikTok and Instagram, where she shares relatable content about fashion, beauty, and daily life. Her ability to blend personal storytelling with style-focused content has made her a favorite among young women looking for both inspiration and entertainment. Her engaging and down-to-earth personality allows her to connect with her audience in a way that feels natural and authentic.

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Her content is a reflection of her adventurous spirit and evolving lifestyle, as she documents her move from Utah to New York and now onto Los Angeles. She often shares moments from her daily life, offering followers a behind-the-scenes look at her friendships, college experiences, and travel adventures. Whether she’s showing off a new outfit, trying out beauty products, or simply capturing fun moments with friends, her content is always engaging and full of energy. Her cheerful and relatable style makes her stand out in the crowded fashion and lifestyle space.

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Beyond her personal posts, Kendall has successfully partnered with brands like Bloom Nutrition and Florence by Mills, reinforcing her influence in the beauty and wellness industry. She has also been featured on Famous Birthdays, further solidifying her presence as a recognized digital creator. Her collaborations highlight her ability to seamlessly integrate sponsored content into her posts while keeping it fun and engaging for her audience. Brands appreciate her brand-safe and highly engaging content, making her a sought-after influencer for fashion and beauty partnerships.

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Kendall’s social media growth is fueled by her ability to balance fashion content with genuine, real-life experiences. She has created a space where her followers feel connected to her, whether she’s sharing fashion inspiration, personal milestones, or everyday adventures. With 1.9 million TikTok followers and 126.3K Instagram followers, she continues to expand her reach and influence. Her engaging content, combined with her consistent posting and strong audience engagement, has positioned her as a leading figure in the fashion and lifestyle influencer space.

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An Influencer Active on Social Media

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Kendall Maynard has cultivated a solid digital footprint, dominating TikTok, growing steadily on Instagram, and maintaining a presence on YouTube. While TikTok remains her primary platform, she also leverages Instagram for deeper audience connections and YouTube for additional content.

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Kendall's Social Media Strategy Analysis

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TikTok: The Core of Kendall’s Influence

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TikTok is Kendall Maynard’s most influential platform, where she has built a community of 1.9 million followers. Her content focuses on fashion, beauty, and college lifestyle, offering a mix of outfit inspiration, personal vlogs, and styling tips. She frequently shares relatable moments, from getting ready for a night out to trying on the latest fashion trends. Her engaging and casual approach makes her content feel authentic, keeping her audience entertained and invested.

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Despite no growth in the last 30 days, Kendall maintains a solid engagement rate of 4.25%, which is impressive for an influencer of her size. Her posts consistently attract tens of thousands of interactions, showing that her audience remains engaged. She also averages 80.7K engagements per post and 510.7K views per video, proving that her content resonates well. Her ability to blend fashion trends with personal storytelling is a key reason why her TikTok remains a strong platform.

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Kendall follows a high-frequency posting strategy, sharing content three times a day at 3 PM EST to keep her audience engaged. This consistent posting schedule ensures her videos remain visible in followers’ feeds, maximizing engagement. By maintaining a steady flow of fresh content, she ensures that her presence on TikTok stays active and relevant. Her strategy of balancing trending fashion videos with personal experiences helps keep her content engaging and relatable.

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Her top rankings in Outfits & Styling categories in the U.S. and worldwide prove that Kendall is a key player in the fashion influencer space. She has collaborated with well-known brands, further strengthening her position as a go-to content creator for fashion and lifestyle. As she continues to refine her content strategy, Kendall has the potential to expand her reach and build an even larger community on TikTok.

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• Username: @kendallmaynard25
• Influence Score: 90.1/100
• Followers: 1.9M
• Activity: 17.8 posts last month
• Engagement Rate: 4.25%
• Growth: 0%
• Average Engagement: 80.7K
• Posting Habits: 3 times a day at 3 PM EST

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Instagram: A Visual Showcase of Style and Lifestyle Moments

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Instagram is Kendall’s second-largest platform, with 126.3K followers, where she shares a more curated version of her life. Her content consists of fashion-forward posts, personal updates, and brand collaborations, making it a visually appealing extension of her TikTok. Her Instagram feed is carefully crafted, balancing aesthetic outfit shots, beauty recommendations, and glimpses into her college experiences. This platform allows her to engage with her audience in a more interactive and personal way.

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Kendall’s engagement rate on Instagram is 7.93%, which is a strong performance for her follower count. Despite no recent growth in followers, her average engagement of 10K per post suggests that her audience remains loyal and actively engaged. Her content continues to perform well, indicating that her posts resonate strongly with her followers. This engagement makes her Instagram an attractive platform for brands looking to collaborate with a highly interactive audience.

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Her posting schedule on Instagram is three times a week at 2 PM EST, which allows her to maintain a steady presence without overwhelming her followers. Unlike TikTok, where she posts multiple times daily, her Instagram content is more curated and selective, making each post feel more intentional. She also leverages Instagram Stories to stay connected with her audience, sharing behind-the-scenes content, quick fashion finds, and interactive Q&A sessions.

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With a Favikon influence score of 84.1/100, Kendall remains a strong digital creator in the lifestyle niche. Her Instagram serves as a secondary but valuable platform, allowing her to showcase her personal brand, attract sponsorships, and maintain deeper engagement with her audience. As she continues to build her presence, her Instagram holds great potential for future collaborations and growth.

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• Username: @kendallmaynard25
• Influence Score: 84.1/100
• Followers: 126.3K
• Activity: 10 posts last month
• Engagement Rate: 7.93%
• Growth: 0%
• Average Engagement: 10K
• Posting Habits: 3 times a week at 2 PM EST

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YouTube: A Less Active but Established Presence

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Kendall also has a YouTube presence, but it remains the least active among her social media platforms. With 28.2K subscribers, her channel has potential, but she has only posted 0.5 times in the last month, indicating inconsistent content updates. Her engagement rate of 3.65% is moderate, but since she rarely uploads, her audience does not have enough frequent content to interact with. If she focused more on YouTube, she could grow it into another strong platform.

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Her YouTube channel could serve as a space for long-form content, such as fashion hauls, vlogs, styling tips, and behind-the-scenes looks into her life. Given her success on TikTok and Instagram, transitioning some of her audience to YouTube could be a strategic move. Many lifestyle influencers use YouTube to create more in-depth, personality-driven content, something that Kendall’s fans would likely enjoy.

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One of the challenges Kendall faces on YouTube is infrequent posting, as she currently uploads only once a year on average. To maximize her potential on this platform, she could increase her posting frequency and create content that complements her existing TikTok and Instagram strategies. By doing so, she could capture a larger audience and offer deeper engagement opportunities for brands.

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While her current YouTube stats remain lower compared to her other platforms, there is significant room for growth. Given her expertise in fashion and lifestyle content, Kendall could benefit from expanding her YouTube presence with consistent, high-quality uploads.

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• Username: @kendallmaynard
• Influence Score: 58.6/100
• Followers: 28.2K
• Activity: 0.5 posts last month
• Engagement Rate: 3.65%
• Growth: 0%
• Average Engagement: 1K
• Posting Habits: Once a year at 7 PM EST

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Kendall Maynard's Social Media Influence Summary

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Kendall Maynard has a Favikon influence score of 9,027 points, reinforcing her status as a top-tier fashion and lifestyle influencer. She ranks #2,518 on TikTok in the United States, #14,687 on TikTok worldwide, #65 in Outfits & Styling (U.S.), and #482 in Outfits & Styling worldwide. These rankings highlight her strong engagement and credibility in the fashion space, making her a valuable influencer for brands and collaborations looking to connect with a highly interactive audience.

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Learn more about the Favikon Methodology here

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Content Strategy: A Blend of Fashion and College Life

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Kendall Maynard’s content strategy focuses on authentic storytelling, fashion inspiration, and relatable lifestyle moments. She has successfully created a casual and engaging digital persona, which makes her content easy to enjoy. Her mix of outfit ideas, beauty tips, and college adventures resonates with a broad audience, particularly young women interested in fashion and personal growth.

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Reachability and Partnerships

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Kendall Maynard’s strong engagement and highly interactive audience make her a valuable influencer for fashion, beauty, and lifestyle brands. With 1.9 million followers on TikTok and 126.3K on Instagram, she has a dedicated community that actively engages with her content. Her approachable and relatable style allows brands to connect with young audiences who trust her recommendations. Because of her authentic way of sharing fashion and beauty content, sponsored posts feel natural rather than forced.

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She has already partnered with well-known brands such as Bloom Nutrition, Florence by Mills, and Famous Birthdays, proving her credibility in the influencer marketing space. These collaborations highlight her ability to seamlessly integrate products into her content while keeping it entertaining and engaging for her followers. Her brand-safe content rating ensures that companies can collaborate with her confidently, knowing that her image aligns well with positive brand messaging.

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Kendall’s top 1% ranking in Outfits & Styling in the U.S. further solidifies her status as a leading fashion influencer, making her an attractive choice for sponsorships. Brands looking to promote fashion collections, beauty products, or lifestyle essentials can benefit from her ability to drive engagement and brand awareness. Her ability to create highly shareable content ensures that sponsored products get maximum visibility across her platforms.

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Her multi-platform presence also allows her to provide versatile promotional opportunities for brands, whether through short-form TikTok videos, aesthetic Instagram posts, or potential long-form YouTube content. As she continues to grow, Kendall is well-positioned to expand her partnerships and work with more top-tier brands in the fashion and beauty industry.

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Conclusion: Kendall Maynard’s Impact on Fashion and Lifestyle Content

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Kendall Maynard has built a strong and engaged following by blending fashion, lifestyle, and personal storytelling. Her influence in the college and fashion space has made her a standout creator, with a highly active audience across TikTok and Instagram. With a brand-friendly image, strong engagement rates, and consistent content strategy, she continues to be a rising figure in digital fashion and lifestyle content. As she expands her collaborations and digital presence, Kendall Maynard is undoubtedly a name to watch in the fashion influencer industry.

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View the AI-powered profile

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