Who is Keiani Mabe aka keianiiii?

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Keiani Mabe: Shaping Fitness Culture with Joyful Discipline and Brand Trust

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Keiani Mabe is a U.S.-based fitness creator and Gymshark athlete known for her cheerful personality and disciplined routines. She has built a loyal community through consistent content that blends lifestyle with motivation. Her focus is on health, strength, and self-growth, inspiring over 3 million people. Keiani shares her personal journey with a casual tone that connects deeply with her audience.

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She is a trusted face for leading brands like Transparent Labs, NOCCO, and Gymshark. Her content includes structured workouts, healthy recipes, and product integrations that feel organic. Her visual storytelling across three major platforms makes her a versatile and reliable partner. With a balance of authenticity and professionalism, Keiani stands out in the wellness industry.

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Beyond fitness, Keiani brings emotional range to her content by sharing moments with her rescue dog, reflections on solo living, and updates from her daily life. She speaks directly to her Gen Z and millennial followers who value vulnerability alongside progress. Her thoughtful captions and consistent output create a safe, uplifting space online. She leads with joy, not perfection, which strengthens her audience trust.

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Her rise in the digital fitness scene is backed by strong data—an influence score of 9,440 and Top 1% rankings in both national and global charts. She maintains over 11 posts monthly with standout engagement across all formats. Her ability to perform well on Instagram, TikTok, and YouTube adds multi-platform value. Keiani is more than an influencer—she’s a fitness voice redefining casual motivation for the next generation.

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An Influencer Active on Social Media

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Keiani Mabe leads in the U.S. fitness scene with a 9,440 influence score and a highly active presence on Instagram, TikTok, and YouTube, ranking #1 in the Fitness for Women category both nationally and globally.

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keianiiii's Social Media Strategy Analysis

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Instagram Strategy: Visual Strength and Emotional Connection

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Instagram is Keiani’s core platform, where she reaches over 3.5 million followers with a blend of fitness and personal storytelling. Her content features workouts, birthday moments, and pet rescues, making her relatable yet inspiring. High-quality photos, thoughtful captions, and strong community feedback drive her standout engagement. Each post is a visual statement that balances lifestyle ease with physical discipline.

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She maintains a consistent schedule with 7 posts/month, typically sharing twice a week at midnight. This habit keeps her presence strong and ensures visibility in different user timeframes. Her audience is highly responsive, reflected in an engagement rate of 16.02%—one of the best in her niche. The consistent rhythm also supports regular brand collaborations.

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Keiani’s average reach is 13M monthly views, and each post garners around 562.3K interactions. This mix of scale and depth makes her a trusted option for long-term brand building. Posts like her festival highlight (490K+ likes) or birthday celebration (469K likes) show how joy and movement connect with her followers. Visual intimacy remains her competitive advantage.

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She integrates brands like Gymshark and Transparent Labs in ways that feel organic, using captions and product placements with a soft promotional tone. This subtle branding approach preserves authenticity while delivering clear results. Her style is both personal and professional, ensuring trust and impact. Instagram remains the platform where her community feels closest.

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• Username: @mcshnizzle
• Influence Score: 98/100
• Followers: 3.5M
• Activity: 7 posts/month
• Engagement Rate: 16.02%
• Growth: +5.91% (+195.9K)
• Average Engagement: 562.3K
• Posting Habits: Twice a week at 12 PM EST

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TikTok Strategy: Virality with Purpose

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On TikTok, Keiani taps into trends, candid thoughts, and brand partnerships to engage her 917.3K followers. Her videos feature fun edits, protein product drops, and cheeky replies, showing her humorous and authentic side. She posts around 1.3 videos/week, balancing consistency with creative bursts. Her tone is lighter here, but still aligned with fitness values.

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A key moment on TikTok was her NOCCO USA video, which earned 17.2M views and 2.6M likes, proving her viral potential. Short-form content lets her test new ideas and explore less polished, day-in-the-life themes. This lets followers see a different angle from her curated Instagram persona. The spontaneity resonates with Gen Z fitness fans.

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Despite static 30-day growth (0%), she maintains an active viewer base with 321.1K monthly average views. Her average engagement of 55.7K shows that while viral spikes matter, consistent quality sustains performance. TikTok helps humanize her brand while keeping her discoverable through popular sounds. She remains casual but efficient with timing, posting around 1 AM weekly.

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Her content often includes protein shout-outs, cozy at-home moments, or fitness transitions. These build relatability and drive conversion in a visually quick format. She balances emotional tone and promo value, delivering high-view content that feels unfiltered. TikTok is where she flexes spontaneity without losing brand clarity.

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• Username: @mcshnizzle
• Influence Score: 87.1/100
• Followers: 917.3K
• Activity: 1.3 videos/week
• Engagement Rate: 6.07%
• Growth: 0%
• Average Engagement: 55.7K
• Posting Habits: Once a week at 1 AM EST

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YouTube Strategy: Long-Form Depth and Lifestyle Value

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Keiani uses YouTube to share deeper narratives, often through lifestyle vlogs and fitness routines. With 847K subscribers, her videos explore living alone, daily meals, and fitness expo content with peers like Tristyn Lee. Her format is calm and narrative-driven, reflecting her casual yet committed lifestyle. She posts around 2.9 videos/month, keeping content fresh but meaningful.

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While her engagement rate is lower (0.6%), she averages 80K views per video and about 5.1K engagements. These metrics still offer value for brands aiming for longer storytelling arcs. Her “Day in My Life” and dog rescue episodes reveal a more grounded side of her fitness routine. YouTube gives her space for emotion, education, and connection.

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Her upload habits—weekly at 8PM—position her videos for early-morning viewers, especially those watching before workouts or during commutes. This routine maintains viewership without burnout. The videos are simple but well-lit, with minimal edits and natural settings. The platform favors her relaxed authenticity.

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She includes branded moments subtly, often within longer vlogs rather than in standalone reviews. This helps avoid over-commercialization while keeping her valuable to sponsors. YouTube isn't her highest-performing platform, but it gives context to her fitness identity. It acts as a companion channel where real-life routines become inspiration.

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• Username: @keianimabe
• Influence Score: 81.6/100
• Followers: 847K
• Activity: 2.9 videos/month
• Engagement Rate: 0.6%
• Growth: +0.61% (+5.1K)
• Average Engagement: 5.1K
• Posting Habits: Once a week at 8 PM EST

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keianiiii's Social Media Influence Summary

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Keiani holds an Influence Score of 9,440, ranking #1 for Fitness for Women both in the U.S. and globally. She’s also ranked #49 for Instagram US and #298 globally, all within the Top 1% across the board. Her audience is highly engaged, her content is cheerful and non-political, and her presence is brand-safe and well-regarded by the fitness community.

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Learn more about the Favikon Methodology here

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Content Strategy: Fitness with Warmth and Relatability

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Keiani’s content is driven by cheerful storytelling and fitness consistency. Her style is casual yet committed, highlighting progress without pressure. This makes her content especially effective for brands aiming to reach an emotionally invested, health-conscious audience.

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Reachability and Partnerships

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Keiani frequently collaborates with high-trust brands like Transparent Labs, Gymshark, and NOCCO USA. Her partnerships are fitness-aligned and consistent with her identity, giving her content both promotional clarity and audience authenticity.

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She has also engaged with personalities like Tristyn Lee and Deven Fagan, reinforcing her network in the fitness influencer sphere. Her brand safety and political neutrality make her an ideal choice for health, fitness, and wellness campaigns targeting Gen Z and millennial audiences in the U.S.

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Conclusion: Keiani Mabe as a Fitness Role Model for Gen Z Wellness

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Keiani Mabe sets herself apart with consistency, high engagement, and joyful authenticity. She ranks among the best in her niche by showing fitness not as perfection, but as a lifestyle—complete with dogs, dance breaks, and protein shakes.

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