Who's Who on Social Media
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Who is Keara Cornella?

Keara Cornella is an ASMR content creator and mental health advocate from Malaysia. She engages her audience by sharing ASMR and self-care content, fostering a welcoming and safe space for her followers.

January 24, 2025
Jeremy Boissinot
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Keara Cornella: Building a Safe Space Through ASMR and Mental Health Advocacy

Keara Cornella is an ASMR content creator and mental health advocate from Malaysia, known for her soothing videos that provide comfort and relaxation to her audience. With a deep passion for self-care and well-being, she creates content that helps individuals unwind and escape from the stresses of daily life. Her content ranges from gentle whispering and tapping sounds to guided relaxation sessions that encourage mindfulness and self-love. Through her work, Keara has cultivated a strong community of followers who turn to her for a sense of calm and positivity.

Beyond ASMR, Keara incorporates elements of her Christian faith into her content, offering words of encouragement and spiritual support to those in need. She believes in creating a safe and inclusive space where individuals can feel heard and understood, regardless of their struggles. Her second channel focuses on deeper self-reflection, personal growth, and faith-based discussions that resonate with viewers looking for meaningful content. This blend of faith and relaxation makes her content unique and appealing to a diverse audience.

Keara Cornella: Embracing Serenity and Simplicity in Nature (Source: @kearacornella, Instagram, May 2023)

Keara’s journey in content creation began as a personal passion but quickly evolved into a full-fledged career, thanks to her dedication and authentic connection with her audience. Her approach to ASMR goes beyond just sensory triggers; she strives to address the emotional and mental well-being of her viewers. With a focus on consistency and quality, she has established a strong presence on TikTok and YouTube, regularly engaging with her followers through live sessions and interactive content. Her ability to remain relatable and down-to-earth has contributed to her growing influence in the ASMR community.

With over 1.8 million followers on TikTok and thousands more across other platforms, Keara continues to expand her reach while maintaining her authenticity. She actively collaborates with brands and fellow creators to bring valuable content to her audience, ensuring that her platform remains a positive and uplifting space. Her work has not only provided comfort to many but has also helped raise awareness about the importance of mental well-being. As she continues her journey, Keara remains committed to spreading positivity, faith, and relaxation through her content.

An Influencer Active on Social Media

Keara Cornella is most active on TikTok, where she has the largest following. She also maintains a steady presence on YouTube and Instagram, albeit with varying engagement levels. Her TikTok account sees consistent growth, whereas her Instagram has been inactive for several months.

Keara's Social Media Strategy Analysis

TikTok: Leading the ASMR Community with Consistent Growth

Keara Cornella’s TikTok strategy revolves around producing high-quality ASMR content that resonates with a wide audience. She consistently uploads around 13.8 videos per week, ensuring a steady flow of content to keep her followers engaged. Her content features various ASMR techniques such as whispering, tapping, and roleplay scenarios that provide a relaxing experience. By maintaining a consistent posting schedule, Keara has been able to sustain growth and engagement on the platform.

Engagement plays a significant role in Keara’s TikTok success, with her interactive approach driving strong viewer loyalty. She frequently responds to comments, engages with followers through live streams, and incorporates viewer suggestions into her videos. This two-way communication fosters a sense of community and encourages followers to stay connected with her content. Her posts often go viral due to their relatable and calming nature, attracting new viewers who seek relaxation.

Keara’s content strategy also includes a variety of themes and collaborations that appeal to different audience segments. Whether it's sleep-inducing ASMR, personal attention triggers, or motivational talks, she diversifies her content to maintain interest. Additionally, partnerships with other ASMR creators and brands help expand her reach and introduce her content to new audiences. This strategy has positioned her as a prominent figure in the ASMR niche on TikTok.

Her consistent effort in maintaining quality while adapting to trending topics ensures that her TikTok presence continues to thrive. She strategically uses hashtags and engaging captions to optimize visibility and reach a wider demographic. Her impressive 3.05% engagement rate and a steady growth of +9.69% over the last month highlight her ability to keep her audience entertained. With an estimated post cost of $10.5K, her profile remains attractive for brand collaborations and sponsorships.

  • Username: @kearacornella
  • Influence Score: 92.9/100
  • Followers: 1.8M
  • Activity: 13.8 videos/week
  • Engagement Rate: 3.05%
  • Growth: +9.69%
  • Average Engagement: 55K
  • Posting Habits: Twice a day at 11 AM EST

YouTube: Establishing a Safe Space Through Long-Form Content

On YouTube, Keara focuses on delivering long-form ASMR content that provides in-depth relaxation and mindfulness experiences. Her content includes detailed ASMR sessions, self-care routines, and personal stories that offer deeper insights into mental wellness. With 2.9 videos uploaded per month, she takes a more relaxed approach compared to TikTok, focusing on quality over quantity. This strategy allows her to create highly detailed content that caters to a dedicated audience seeking longer engagement.

Keara’s YouTube strategy revolves around building a safe space where viewers can unwind and feel connected on a deeper level. She often shares personal experiences and offers advice on handling stress and anxiety, resonating with viewers looking for emotional support. Her ASMR videos often include soft-spoken affirmations and roleplays that create a personalized experience for her audience. This level of intimacy fosters strong viewer retention and loyalty to her channel.

To maximize engagement, Keara incorporates storytelling elements into her videos, making them more immersive and engaging. She also focuses on SEO by using relevant keywords and titles to ensure her videos reach the right audience. Her average engagement rate of 1.57% and 21.4K views per month indicate that her content is well received by her audience. Collaborations with other creators and featuring in ASMR community events further enhance her credibility and reach.

Despite her slower posting schedule, Keara’s content continues to gain traction due to its high production value and soothing aesthetic. She carefully curates her content with visually calming elements and high-quality audio production to enhance the viewer experience. Her YouTube growth strategy is steady, showing a 4.28% increase in followers, reflecting the effectiveness of her approach. By maintaining consistency and focusing on meaningful content, Keara effectively nurtures her YouTube community.

  • Username: @kearacornella
  • Influence Score: 75.9/100
  • Followers: 83K
  • Activity: 2.9 videos/month
  • Engagement Rate: 1.57%
  • Growth: +4.28%
  • Average Engagement: 1.3K
  • Posting Habits: Once a week at 7 PM EST

Instagram: An Area for Improvement

Keara’s Instagram presence, though currently inactive, holds great potential for growth and engagement. With 33K followers, her profile primarily features lifestyle content, behind-the-scenes moments, and ASMR-related updates. However, her last post was made five months ago, leading to a stagnant engagement rate of 0%. If revitalized with consistent content, Instagram could serve as a powerful platform to complement her TikTok and YouTube presence.

Her Instagram content previously showcased a mix of ASMR previews, personal reflections, and interactive stories that engaged her followers. By utilizing Instagram’s features such as Reels and IGTV, she could enhance her content offering and reach a broader audience. Her authentic and calming aesthetic aligns well with Instagram’s visual nature, which could attract both existing followers and new users interested in wellness and self-care. Leveraging Instagram’s algorithm with regular posts and strategic hashtags could help regain engagement.

A strong Instagram presence would allow Keara to connect with brands in the wellness and ASMR niche more effectively. Partnering with mental health organizations, ASMR product brands, and fellow influencers can help diversify her content and increase visibility. Hosting Q&A sessions, sharing mental wellness tips, and providing exclusive ASMR snippets can create a deeper connection with her audience. Reintroducing consistency in posting habits would be crucial in reviving her engagement rate and follower growth.

To maximize her impact on Instagram, Keara could adopt a structured content plan that includes a mix of static posts, stories, and live interactions. By aligning her Instagram strategy with her existing platforms, she could create a cohesive brand presence across all channels. Regular engagement with her followers through comments and collaborations would help rebuild momentum. With the right strategy, Instagram can become a valuable asset in Keara’s overall content strategy.

  • Username: @kearacornella
  • Influence Score: 11.6/100
  • Followers: 33K
  • Activity: 0 posts/month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Inactive

Keara Cornella's Social Media Influence Summary

Keara Cornella holds an authority score of 8,953 points, placing her among prominent online figures. She ranks #11 on TikTok in Malaysia and #37 within the TV, Movies & Video category in Malaysia. Her influence is primarily driven by her TikTok presence, where she ranks in the top 1% of content creators.

Content Strategy: Crafting Comfort and Connection Through ASMR and Mental Wellness

Keara Cornella’s content revolves around ASMR and self-care, with a strong focus on creating a safe and relaxing environment for her followers. Her videos often feature triggers such as whispering, tapping, and personal attention, aimed at helping viewers de-stress and find comfort. Additionally, her faith-based content resonates with a segment of her audience, adding a personal touch to her online presence. Her content strategy is well-structured for TikTok, with frequent uploads and high engagement. On YouTube, she takes a more relaxed approach, posting less frequently but maintaining steady interaction. Instagram, however, remains underutilized, presenting an opportunity for future growth.

Reachability and Partnerships

Keara Cornella’s reachability is a key aspect of her influence, with an estimated sponsored post cost of $10.5K, making her an attractive partner for brands in the ASMR and wellness industry. Her primary platform, TikTok, offers high engagement and consistent content delivery, providing brands with access to a highly engaged audience. Brands seeking to promote relaxation products, mental health services, and wellness-related content can benefit from collaborating with Keara. Her audience, primarily interested in self-care and mindfulness, aligns well with brands looking to promote calm and stress-relief products.

Her partnerships extend beyond ASMR brands to include collaborations with fellow influencers and content creators in the wellness niche. Keara has been tagged by brands such as Trü Frü, which indicates ongoing partnerships and brand trust in her influence. Collaborating with other creators allows her to tap into new audiences while enhancing the credibility of partnered brands. She has the potential to form deeper collaborations with mental health organizations, offering educational and supportive content that aligns with her mission.

An overview of Keara’s top influential connections across key industries. (Source: Favikon)

Keara’s strong follower base provides an opportunity for long-term partnerships that extend beyond one-off sponsored posts. By integrating products naturally into her content, she ensures authenticity, which is a crucial factor in influencer marketing success. Her ability to create engaging, immersive experiences through ASMR makes her an ideal choice for product placements that require a personal touch. Brands that align with her values, such as self-care and personal well-being, have the highest chance of resonating with her audience.

To enhance her reachability further, Keara could expand her presence on platforms like Instagram, where brands are highly active in influencer marketing. By diversifying her content and posting more frequently, she can increase her appeal to potential partners looking for consistent visibility. Additionally, leveraging email newsletters or exclusive ASMR sessions for brand collaborations could open new monetization opportunities. With a strategic approach to partnerships, Keara is well-positioned to continue growing her influence and delivering value to both her audience and brand collaborators.

Conclusion: Inspiring Relaxation and Positivity with Authentic Engagement

Keara Cornella is a dedicated ASMR content creator and mental health advocate who has successfully built a thriving online presence, particularly on TikTok. Her ability to engage with followers and create a safe, comforting space sets her apart in the ASMR community. With consistent growth and strong influence, Keara is well-positioned for further expansion, especially if she focuses on reactivating her Instagram presence and leveraging new brand partnerships.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.