Who's Who on Social Media
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Who is Kayla Ann aka PurpleStars02?

Kayla Ann has become a recognizable figure in video entertainment and entrepreneurship, captivating millions with her creative approach to content and her brand "Lipsessed." Her dedication to engaging her followers through personal interests—ranging from fidget toys to shopping hauls—has positioned her as an influential voice on social media.

November 4, 2024
Capucine Munuera

Kayla Ann has become a recognizable figure in video entertainment and entrepreneurship, captivating millions with her creative approach to content and her brand "Lipsessed." Her dedication to engaging her followers through personal interests—ranging from fidget toys to shopping hauls—has positioned her as an influential voice on social media.

Kayla Ann: A Dynamic Presence in Video Entertainment and Entrepreneurship

Kayla Ann has built a strong presence on social media, capturing the hearts of her followers through a unique blend of entertainment, authenticity, and entrepreneurship. As a content creator based in the United States, she brings a vibrant and relatable energy to her videos, sharing her passions for dancing, fidget toys, shopping, and lifestyle topics. Kayla’s personality shines through each video, creating an atmosphere of fun and inclusivity that encourages her audience to express themselves and embrace their quirks. Her cheerful approach, combined with her dedication to creating family-friendly content, has earned her a substantial following across YouTube, TikTok, and Instagram.

Beyond her social media persona, Kayla is also a successful entrepreneur. She founded her own lip balm brand, "Lipsessed," which aligns with her playful and creative style. Through Lipsessed, Kayla offers a line of lip balms and other merchandise, allowing her followers to connect with her on another level by purchasing products that reflect her unique brand. This venture into e-commerce has expanded her reach and influence, positioning her not only as a content creator but also as a businesswoman. The success of Lipsessed showcases her ability to integrate her personal interests into a growing brand, strengthening her presence in both the social media and business worlds.

Kayla’s dedication to her followers extends beyond content creation; she actively engages with her community through comments, live interactions, and collaborative projects with other creators. This interaction fosters a sense of connection and loyalty, as her fans feel seen and valued. Her commitment to maintaining an approachable and engaging online presence has helped her cultivate a dedicated fan base that spans different age groups. Kayla Ann’s journey exemplifies a modern approach to personal branding, merging her passions, personality, and entrepreneurial spirit to create a lasting impact on social media and beyond.

An Influencer active on social media

Kayla Ann engages her audience through YouTube, TikTok, and Instagram, providing a mix of entertainment and product promotion with a focus on lifestyle and family-friendly content.

Kayla Ann's Social Media Strategy

YouTube: The Cornerstone of Kayla Ann’s Digital Presence

YouTube is Kayla Ann's most influential platform, with 4.8 million followers tuning in for her energetic videos and relatable content. Known under her handle "PurpleStars02," Kayla posts an impressive 14.9 videos per month, consistently delivering fresh content that resonates with her audience. Her YouTube videos cover a broad range of topics, from challenges to interactive games with her audience, creating an engaging experience that keeps her viewers coming back. Her influence score of 90.3/100 reflects her strong impact in the video entertainment space, with each video drawing an average engagement of 8.6K.

  • Username: PurpleStars02
  • Influence Score: 90.3/100
  • Followers: 4.8M
  • Activity: 14.9 videos/month
  • Engagement Rate: 3.16%
  • Growth: +1.8% (+85.1K followers)
  • Average Engagement: 8.6K
  • Posting Habits: 3 times a week at 8 AM

TikTok: Engaging a Younger Audience with Creative Challenges

With 3 million followers on TikTok, Kayla Ann has developed a robust presence on the platform by focusing on short, entertaining videos that cater to a younger demographic. Her TikTok content includes lip-syncs, challenges, and product-related videos, many of which feature her brand Lipsessed. Despite posting less frequently than on YouTube, her TikTok videos maintain an engagement rate of 2.61%, attracting an average of 7.1K engagements per post. Through her approachable style and frequent use of trending topics, Kayla successfully keeps her audience engaged.

  • Username: kayladrwal02
  • Influence Score: 85.9/100
  • Followers: 3M
  • Activity: 0.8 videos/week
  • Engagement Rate: 2.61%
  • Growth: 0%
  • Average Engagement: 7.1K
  • Posting Habits: Once a week at 9 PM

Instagram: Showcasing Personal Moments and Product Promotions

On Instagram, Kayla Ann connects with her audience of 40.1K followers by sharing behind-the-scenes moments, lifestyle snapshots, and promotions for her Lipsessed brand. Her Instagram content blends personal updates with promotional posts, making it a versatile platform for her to interact with her followers on a more intimate level. With an engagement rate of 16.9%, her posts resonate well, demonstrating the loyalty of her followers. Kayla's posts are a mix of high-energy photos and stories that capture her personality, creating a balanced and engaging Instagram presence.

  • Username: kdrwal1999
  • Influence Score: 83.7/100
  • Followers: 40.1K
  • Activity: 8 posts last month
  • Engagement Rate: 16.9%
  • Growth: +6.75% (+2.6K followers)
  • Average Engagement: 6.8K
  • Posting Habits: Twice a week at 4 AM

Kayla Ann's Social Media Influence: Favikon Authority Score and Rankings

With a Favikon Authority Score of 9,103 points, Kayla Ann stands as a leading figure on social media. Her presence across YouTube, TikTok, and Instagram places her in the top 1% of content creators in the video entertainment category in the United States. Ranking #804 on YouTube and #358 in video entertainment overall, her influence is substantial, reflecting her ability to connect with and captivate a diverse audience.

Her growth on these platforms further cements her status as a prominent social media figure. Although her growth on TikTok has remained stable, she has experienced significant follower gains on YouTube and Instagram, underscoring her appeal and impact in the digital space.

Content Strategy: Engaging Through Diverse, High-Energy Content

Kayla Ann’s content strategy is rooted in her enthusiasm and authenticity. Her YouTube channel serves as the cornerstone of her strategy, featuring a blend of challenges, interactive videos, and engaging content that resonates well with her followers. This strategy extends to TikTok and Instagram, where she adapts her content style to fit each platform's unique dynamics. By balancing her passion for entertainment with her entrepreneurial pursuits, she maintains an engaging online persona that is both relatable and influential.

Reachability and Partnerships: Building Brand Collaborations

With an estimated sponsored post cost of $45K and a reachability score labeled as "Very Difficult," Kayla Ann's content is highly valuable to brands, though collaboration may come at a premium. Her current partnerships with brands like Crumbl and Learning Express highlight her appeal to lifestyle and family-oriented brands that align with her values. These partnerships are effective because they resonate with her audience, offering products that her followers find interesting and relevant.

By continuing to partner with brands that align with her personality and content style, Kayla can further establish herself as a trusted influencer in her niche. Her entrepreneurial ventures, such as her Lipsessed brand, showcase her ability to successfully balance sponsored content with her own products, maintaining authenticity in her engagements.

Kayla Ann is more than just a content creator; she is a multifaceted entrepreneur who has built a powerful brand across YouTube, TikTok, and Instagram. Her Favikon Authority Score reflects her ability to create engaging content that resonates with her audience, establishing her as a leading figure in video entertainment. Through her authentic personality, entrepreneurial spirit, and dedication to her fans, she has solidified her place in the social media landscape, connecting with millions and leaving a lasting impact on her followers.

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About the author

Capucine Munuera

Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.