Who is Katie Raymond?

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Katie Raymond: Redefining Beauty Commentary with Humor, Honesty, and Mascara Expertise

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Katie Raymond, also known online as @katie.org, built her digital presence around brutally honest makeup reviews — especially mascara. Her content gained traction for calling out overhyped products in real time, using raw commentary that cut through marketing fluff. Her viral TikTok videos often feature up-close tests and skeptical reactions. Katie quickly became known as the “lash princess” among followers.

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Unlike most beauty creators, Katie doesn’t rely on glam filters or polished editing. She films in natural lighting, holds up smudged wands, and openly questions product claims. Her videos often feel like spontaneous beauty rants from a friend who’s already tested everything. This no-frills approach turned her into a go-to source for Gen Z users tired of scripted influencer promos.

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Katie’s impact isn’t limited to TikTok — her Instagram, though less active, mirrors the same tone. She repurposes viral videos, shares minimal aesthetic selfies, and tags brands like Maybelline and Kosas directly. With a high engagement rate and low posting frequency, her IG profile acts as an archive of her most trusted products and takes.

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Outside social media, Katie adds long-form depth through her podcast "Don't take me back to the night we met." The show features solo episodes where she talks candidly about identity, awkward moments, and emotional detours. It reinforces what her audience values most: her ability to speak freely, laugh often, and never sugarcoat anything.

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An Influencer Active on Social Media

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Katie creates content across TikTok and Instagram, with her strongest presence and audience engagement on TikTok.

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Katie Raymond's Social Media Strategy Analysis

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TikTok Strategy: Humor-Driven Reviews and Viral Mascara Tests

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Katie’s TikTok strategy revolves around consistency and content that mirrors real-life product trial moments. Posting 5.7 videos per week, she reviews drugstore mascaras, beauty hacks, and skincare claims with zero filter. Her “what is this” and “am I doing something wrong??” tone has turned product confusion into a signature content format.

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Her average video pulls in 215K views, often reaching millions when discussing cult-favorite items. What differentiates Katie is her refusal to over-style — she often films in natural lighting, holding up products mid-rant, creating a “let’s figure this out together” vibe. Followers trust her not to sugarcoat anything, making her a prime voice in honest beauty marketing.

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She leverages TikTok trends but never lets them override her niche. Most captions include subtle humor — “just my opinion of course” — while video hooks rely on candid facial expressions or open-ended questions. Brands like Maybelline and Kosas have tapped into her raw style for product tagging campaigns.

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Katie’s engagement rate sits at 1.3% — excellent given her 1.7M following. With no growth over the past 30 days, her strength isn’t virality — it’s loyalty. She maintains steady relevance by doing what she does best: making beauty personal, skeptical, and funny.

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• ‍Username: @katie.org
• Influence Score: 87.4/100‍
• Followers: 1.7M‍
• Activity: 5.7 videos/week‍
• Engagement Rate: 1.3%‍
• Growth: 0%‍
• Average Engagement: 22.1K‍
• Posting Habits: Everyday at 4 PM EST

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Instagram Strategy: Visual Extensions of TikTok Hits

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Katie’s Instagram presence (@katieraym0nd) serves as a visual diary of her TikTok content — less active, but still meaningful. With 2 posts per month, she repurposes successful TikTok videos and augments them with high-quality selfies or branded product shots. Though she has only 95.9K followers, her 2.42% engagement rate is impressively high.

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Her followers on Instagram tend to comment on her looks, mascara results, and sense of humor, echoing the same tone as her TikTok crowd. Content here is more aesthetic than experimental. She posts product hauls, national beauty celebration days (like “Happy Lash Day”), and mini-reviews with simplified visuals and tagged brands.

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Most posts include #fyp and makeup-related hashtags, optimized for discovery despite slower growth (-0.33% in 30 days). Unlike many creators, Katie doesn’t over-post or clutter her feed. Each post feels deliberate — usually aligned with a new product launch or commentary moment.

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Instagram functions as a complementary space where loyal followers can see Katie’s opinions in a more curated, still authentic way. Her content is casual, but polished enough to appeal to beauty brands seeking campaign-friendly formats.

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• ‍Username: @katieraym0nd
• Influence Score: 75.5/100‍
• Followers: 95.9K‍
• Activity: 2 posts/month‍
• Engagement Rate: 2.42%‍
• Growth: -0.33%‍
• Average Engagement: 2.3K‍
• Posting Habits: Once a week at 4 PM EST

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Podcast: Unfiltered Emotion, Late-Night Thoughts, and the Art of Feeling Too Much

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Katie’s podcast, "Don’t take me back to the night we met," reflects the same candid, reflective tone that defines her video content. It’s not about beauty — it’s about memory, regret, emotional chaos, and healing. Each episode feels like a late-night voice memo you were never supposed to hear. She uses her voice to process life out loud — unscripted and emotionally raw.

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The podcast stands apart from her social media by offering long-form intimacy. Instead of 60-second rants about mascara, she unpacks feelings of nostalgia, personal missteps, and emotional loops. She’s not afraid of silence, pause, or vulnerability — listeners get a version of Katie that doesn’t exist on TikTok. It’s cathartic and disarmingly honest.

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Titles like “Don’t take me back to the night we met” frame episodes as emotional timestamps. There’s a rhythmic melancholy to her storytelling — often centered on heartbreak, memory, and the messy in-betweens. She uses voice as texture, letting inflection, sighs, and laughter build atmosphere. The podcast isn’t for everyone — it’s for people who feel too much.

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Though the podcast isn’t heavily promoted across platforms, it strengthens Katie’s connection with her most loyal followers. It creates a quiet, cozy ecosystem around her content brand — one that invites reflection instead of reaction. For followers who crave depth beyond beauty reviews, this is where Katie becomes a narrator, not just a creator.

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Katie Raymond’s Social Media Influence Summary

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Katie holds a Top 1% ranking in Makeup - United States (#130) and ranks in the Top 4% on TikTok - United States (#4719). These positions reflect her strength in the beauty vertical and her steady, loyal community engagement rather than viral spikes.

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Learn more about the Favikon Methodology here

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Content Strategy: Mascara First, Filter Last

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Katie’s content is driven by commentary, reviews, and wit — with a focus on makeup, especially mascara. Her tone is casual, her brand safety is high, and her visuals are minimal but effective. Every video or post is built around one theme: “Let’s be real.” It’s a strategy that has made her indispensable in the world of relatable beauty content.

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Reachability & Partnerships

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Katie has a proven track record of working with brands like Maybelline, Rhode Skin, and Kosas, tagging products visibly in both TikTok and Instagram content. She has used multiple formats (duets, haul-style clips, and side-by-side comparisons) to create branded content that feels native, not forced.

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Her platform bios direct to active accounts, but no public email is listed — suggesting outreach is likely managed through DMs or agency representation. Her niche audience and straightforward personality make her an ideal candidate for product trials, review campaigns, and creative testing partnerships.

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Conclusion: Beauty Without the Bull

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Katie Raymond brings a rare combination of honesty, consistency, and community to the beauty creator space. She’s not selling a fantasy — she’s telling the truth, one mascara fail at a time. With high engagement, brand trust, and a growing cross-platform presence, Katie is a Gen Z beauty expert with long-term influence.

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View the AI-powered profile

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