Who is Kass Quezada?

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Kass Quezada: Innovating Fashion and Lifestyle with a Mexican Touch

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Kass Quezada is a Mexican fashion and lifestyle influencer renowned for her unique approach to storytelling and personal branding. Based in Mexico City, Kass combines her love for fashion, beauty, and travel to create content that resonates with her followers. Her engaging posts capture the essence of modern trends, blending them seamlessly with a distinct Mexican flair. Kass’s vibrant personality and keen eye for aesthetics have made her a trusted voice in the world of fashion and lifestyle.

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With a passion for showcasing authentic experiences, Kass brings her audience along on her journey through daily life, events, and collaborations. Whether she’s attending the Corona Capital Festival or sharing her favorite skincare routines with brands like Neutrogena, Kass ensures her content is both relatable and aspirational. She has an innate ability to make her audience feel connected, creating a space where fashion meets culture.

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Kass’s collaborations with top-tier brands, including Michael Kors and Liverpool Mexico, speak to her influence in the industry. She uses her platforms to highlight these partnerships in a way that feels genuine, integrating products into her lifestyle rather than overtly promoting them. Her authenticity and attention to detail have allowed her to establish herself as a trusted source of recommendations for her followers.

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Beyond fashion and beauty, Kass Quezada is passionate about empowering her audience through her content. Her posts often reflect themes of self-expression, confidence, and creativity, inspiring others to embrace their individuality. As a leading voice in Mexico’s influencer scene, Kass continues to set the standard for what it means to be a modern content creator, blending style, substance, and storytelling.

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An Influencer Active on Social Media

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Kass dominates TikTok, Instagram, and YouTube, leveraging each platform’s unique format to showcase her diverse skillset. Her massive TikTok following of 4M+ speaks volumes about her ability to connect through short, engaging videos. On Instagram, her 1.6M followers get a deeper look into her curated content, while YouTube provides a platform for extended narratives.

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TikTok: Captivating Audiences with Relatable and High-Energy Videos

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Kass Quezada’s TikTok strategy revolves around her ability to create engaging, high-energy videos that blend fashion, lifestyle, and humor. With 4 million followers, her content appeals to a wide audience by being both trendy and relatable. Kass frequently collaborates with friends, uses popular audio clips, and incorporates fun transitions to keep her content fresh and captivating. This strategy ensures her presence on TikTok is dynamic and highly engaging.

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One of Kass’s strengths lies in her consistency, posting 5.9 videos per week and maintaining an impressive engagement rate of 12.79%. She leverages viral trends while adding her unique twist, making her videos stand out on the platform. Her relatable storytelling, combined with a focus on current topics, resonates deeply with her followers and helps her maintain a steady growth rate of 26.41%.

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Kass’s audience on TikTok appreciates her diverse content, ranging from fashion tips and event highlights to humorous skits and behind-the-scenes glimpses of her collaborations. Her ability to showcase her personality while delivering valuable content creates a strong connection with her followers. This authentic approach not only boosts engagement but also enhances her credibility as a lifestyle influencer.

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Her posting habits, typically at 8 PM, align well with her target demographic, ensuring her content reaches audiences during high-engagement hours. With an average engagement of 511.5K and average views of 3.6M per post, Kass has firmly established TikTok as her most powerful platform for broadening her reach and influence.

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• Username: @quesito_oaxaca
• Influence Score: 97.7/100
• Followers: 4M
• Activity: 5.9 videos/week
• Engagement Rate: 12.79%
• Growth: +26.41% (+835.6K followers in 30 days)
• Average Engagement: 511.5K
• Posting Habits: Everyday at 8 PM EST

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Instagram: The Ultimate Visual Showcase

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Instagram serves as Kass Quezada’s premier platform for showcasing her creativity, with a highly curated feed and vibrant Stories that resonate with her 1.6 million followers. Her content primarily focuses on fashion, lifestyle, and personal moments, offering followers a visually appealing glimpse into her life. Kass combines professional photoshoots with candid moments, ensuring a perfect mix of polished and relatable content.

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Her engagement rate on Instagram is an impressive 16.15%, showcasing her ability to connect with her audience on a deeper level. Kass utilizes the platform’s full range of features, including Reels, IGTV, and Stories, to keep her followers engaged. Her Reels, in particular, attract millions of views, highlighting her ability to leverage short-form video content effectively.

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Kass frequently collaborates with leading brands like Michael Kors, showcasing products seamlessly within her lifestyle content. By tagging brands in her posts and providing honest reviews, she strengthens her reputation as a reliable influencer. Her ability to balance promotional content with organic storytelling has allowed her to maintain a high level of trust among her audience.

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Kass’s posting schedule, often at 4 PM, ensures her content is available during peak browsing hours, maximizing visibility. With an average engagement of 255.2K and 6.8M average views, Instagram remains a cornerstone of her social media strategy, enabling her to sustain steady growth of 31.24% over the past 30 days.

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• Username: @kassquezada
• Influence Score: 97.2/100
• Followers: 1.6M
• Activity: 15 posts/month
• Engagement Rate: 16.15%
• Growth: +31.24% (+418.9K followers in 30 days)
• Average Engagement: 255.2K
• Posting Habits: Everyday at 4 PM EST

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YouTube: A Platform for Long-Form Content

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While Kass Quezada is less active on YouTube, her presence there serves as an extension of her creative storytelling. With 45.7K subscribers, she uses this platform to share long-form content such as behind-the-scenes moments, vlogs, and lifestyle tips. Her videos provide a more in-depth look into her personality, making her content feel personal and authentic.

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Despite her limited posting schedule 0.1 videos per month Kass’s YouTube channel reflects her versatility as a creator. She explores unique topics, from holiday traditions to fashion hauls, that resonate with a niche audience. While not her primary focus, YouTube adds depth to her online persona by offering content that is more detailed than her other platforms.

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Her engagement metrics on YouTube, while modest, show the potential for growth if she increases her activity. By posting more consistently and integrating her storytelling style with her existing brand partnerships, Kass could tap into a broader audience. This would complement her success on TikTok and Instagram, creating a well-rounded social media presence.

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Currently, YouTube allows Kass to experiment with creative formats and connect with followers who enjoy longer videos. Although not her strongest platform, it has the potential to become a key part of her strategy as she continues to expand her influence across multiple channels.

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• Username: Kass Quezada
• Influence Score: 19.6/100
• Followers: 45.7K
• Activity: 0.1 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Rare

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Kass Quezada is a top-ranked social media influencer in Mexico, excelling in the fashion and lifestyle niche. With an authority score of 9,514 points, she is ranked among the social media elite and holds the #4 position in the "Outfits & Styling" category in Mexico. Kass has a significant presence on TikTok (#17 in Mexico), Instagram, and YouTube, with a combined 4M followers on TikTok, 1.6M on Instagram, and 45.7K on YouTube. Her influence is further reflected in her impressive growth rate of +28.42%, adding 1.3M new followers recently, and her ability to partner with premium brands like Michael Kors and Liverpool Mexico, showcasing her as a leader in digital fashion influence.

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Content Strategy: A Creative Blend

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Kass’s content strategy revolves around authenticity, humor, and aesthetic appeal. By integrating popular trends with her unique style, she captures attention across multiple demographics. Kass’s ability to tell relatable stories while promoting products creates trust with her audience. Her posts often highlight partnerships with brands, featuring them as natural extensions of her lifestyle. This approach boosts her credibility and strengthens her influencer status. Kass also emphasizes her cultural identity, adding a distinctive Mexican touch to her narratives.

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Reachability and Partnerships

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Kass Quezada is recognized as highly difficult to reach, with an estimated sponsored post cost of $25K, reflecting her premium status in the influencer market. This high cost underscores the value of her influence and her ability to deliver results for brands that align with her niche. As a sought-after partner, Kass ensures that her collaborations are both exclusive and impactful, making her a standout in the competitive Mexican fashion and lifestyle market.

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Her partnerships with top-tier brands like Natura, Nescafé, and NYX Professional Makeup highlight her versatility and appeal. These collaborations demonstrate her ability to connect with a broad audience base, extending from fashion enthusiasts to everyday consumers. By working with trusted and established brands, Kass reinforces her credibility and enhances her reputation as a reliable and effective influencer.

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Kass takes a selective approach to collaborations, ensuring that her partnerships align with her audience's interests and values. This strategy allows her to maintain authenticity and foster trust with her followers. Her ability to curate meaningful partnerships has solidified her position as a trusted voice for campaigns targeting young, fashion-conscious audiences who prioritize quality and style.

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For brands aiming to penetrate the Mexican fashion and lifestyle market, Kass represents a premium option. Her expertise in digital influence, combined with her strong connection to her audience, makes her an ideal partner for campaigns looking to make an impact. With her curated and strategic partnerships, Kass ensures that every collaboration resonates with her followers, achieving maximum engagement and visibility.

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Conclusion: Kass Quezada’s Rising Stardom

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Kass Quezada’s influence extends beyond follower counts and engagement metrics. Her ability to seamlessly blend her lifestyle with brand promotions sets her apart in the digital sphere. With her authentic storytelling, strategic collaborations, and vibrant personality, Kass continues to redefine what it means to be a fashion and lifestyle influencer in Mexico. As her platforms grow and evolve, Kass Quezada is poised to remain a dominant force in the industry, inspiring millions with her creativity and style.

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