Who is Karthik Puvvada?

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Karthik Puvvada aka KP: Championing the Build in Public Movement for Startup Founders

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KP is a 5x founder, startup mentor, and the current Head of Founder Relations at Paddle, a global SaaS payments platform. He's also the host of the Build in Public Podcast, where he interviews top tech founders and internet creators. Known for his mission-driven presence, KP has positioned himself as a connector in the tech ecosystem, bringing visibility to early-stage builders and their journeys.

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He also runs the AI Launchpad, an accelerator designed to help startups leverage AI innovation from day one. KP’s deep roots in the entrepreneurial world give him credibility with first-time founders and veteran operators alike. He creates content that offers not only advice, but momentum—helping his followers navigate product launches, funding rounds, and personal growth.

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KP is also a prolific writer, podcast interviewer, and community builder. He’s highly active on X (formerly Twitter) and LinkedIn, where his voice stands out for its honesty, clarity, and encouragement of public accountability. Through these platforms, he educates, motivates, and celebrates the realities of entrepreneurship—both highs and lows.

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His influence extends beyond content: KP is also shaping startup culture through his emphasis on community, collaboration, and radical transparency. His efforts have attracted both founders and platforms like Product Hunt, SaaStock, and other leaders within the startup and SaaS scenes.

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An Influencer Active on Social Media

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Karthik Puvvada engages over 60,000 followers across X and LinkedIn, focusing on startup growth, mentorship, and transparent entrepreneurship.

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Karthik Puvvada's Social Media Strategy Analysis

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X (Twitter): The Daily Engine of Founder Wisdom and Visibility

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KP’s X profile (@thisiskp_) is the heartbeat of his digital presence, boasting 58.7K followers and an influence score of 82.6/100. With a cadence of 18.7 tweets/week, he shares frameworks, growth experiments, family wins, and podcast clips. His average tweet reaches 2.9K views with 38 engagements, demonstrating his consistent community touch.

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His content style is conversational and actionable—he often posts about startup lessons, prompts from interviews, and idea validation. Viral tweets like the hypothetical “100K builders shipping” challenge gained over 450K views, reinforcing his ability to inspire massive imagination in tech circles. KP also frequently threads his experiences to help guide other builders through uncertainty.

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Despite a modest 0.06% engagement rate, his reach is growing—+3.19% this past month—showing traction through meaningful resonance, not just numbers. He publishes at 3 PM, likely targeting international tech audiences or early risers in the U.S. His tweets frequently spark replies from operators, founders, and platform leaders, extending conversation loops beyond content.

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His voice is deeply embedded in the startup builder scene, and he maintains Top 6% ranking in the U.S. and Top 5% worldwide on X. KP’s X is a living journal of modern entrepreneurship, strategy, and personal momentum—one that brands in SaaS, fintech, and tech media actively follow and respect.

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• ‍Username: @thisiskp_‍
• Influence Score: 82.6/100‍‍
• ‍Followers: 58.7K‍
• Activity: 18.7 tweets/week‍
• Engagement Rate: 0.06%‍
• Growth: +3.19%‍
• Average Engagement: 38‍
• Posting Habits: 3 times a day at 3 PM EST

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LinkedIn: Founder-Facing Stories and Tactical Wins

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KP’s LinkedIn (@karthikpuvvada) supports his professional narrative through longer-form posts, startup advice, and community success updates. With 3.7K followers and a score of 65.1/100, his tone remains conversational but with a slightly more professional lens. Here, he’s deeply focused on promoting startups from Paddle’s Launchpad and amplifying other SaaS voices.

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While the engagement rate is stronger (1.06%) than X, his total volume is lower—26 posts/month. He posts updates on accelerator launches, personal family milestones, and founder accomplishments. Unlike X’s fast-paced rhythm, LinkedIn offers KP a more reflective platform for storytelling and long-form credibility.

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His posts align well with the platform’s ecosystem—often tagged with announcements, hiring updates, and professional takeaways. His cadence of daily posting at 12 PM ensures he's early in U.S. and international feeds. While his audience is smaller here, the impact is higher per post.

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LinkedIn enhances KP’s multi-platform reach, helping him engage tech execs, founders, and investors in a slower, more digestible format. It's also a strong base for B2B brand partnerships focused on SaaS and tech growth strategy.

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• ‍Username: @karthikpuvvada‍
• Influence Score: 65.1/100‍
• Followers: 3.7K‍
• Activity: 26 posts/month‍
• Engagement Rate: 1.06%‍
• Growth: Not available‍
• Average Engagement: 39‍
• Posting Habits: Everyday at 12 PM EST

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Podcast: Where Startup Founders Share Bold Lessons and Real Wins with KP

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The Build in Public Podcast is KP’s audio platform where he interviews startup founders, operators, and creators who are actively documenting their entrepreneurial journeys. The podcast reflects his core values—transparency, community, and tactical storytelling—serving as a narrative extension of his X and LinkedIn content. Each episode dives into topics like startup strategy, mindset shifts, and product growth. It’s both inspirational and deeply practical, with guests ranging from SaaS leaders to viral creators.

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KP recently returned with a personal, introspective episode titled “My Most Vulnerable Podcast Episode”, co-hosted by Andrew Tsao. This comeback set a new tone for the show—less about hustle, more about heart. Listeners get insight into KP’s emotional growth, challenges, and renewed purpose in 2025. It positions the podcast not just as a strategy hub, but a space for real, founder-to-founder dialogue.

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The show has also featured tactical conversations with guests like Chris Cunningham (30M TikTok views) and Jason Cohen (multiple-exit founder). These episodes are recorded live at major conferences like SaaStock, adding energy and event-backed relevance. Guests don’t just share wins—they unpack specific lessons and frameworks. KP acts less like a host and more like a peer, asking the questions founders want to hear.

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Each episode lasts between 40 to 70 minutes, creating space for long-form insight without filler. The tone is always candid—whether it’s laughter, vulnerability, or excitement about a product launch. KP’s podcast complements his written and visual content by offering voice, pace, and emotional cadence. For listeners building companies or communities, it feels like an honest, unfiltered mentor session.

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Newsletter: KP’s Column — Startup Advice in Your Inbox

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KP’s Column is a weekly Substack-style newsletter that delivers playbooks and mindset frameworks to 7,000+ subscribers. It’s designed for startup founders, builders, and operators who want to learn how to “build in public,” grow teams, and launch products transparently.

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Each edition blends personal insights, tactical advice, and curated startup case studies. KP often uses themes from his own journey or recent podcast guests to structure his content. The writing is concise, warm, and extremely founder-friendly—it's not abstract theory but lived experience, often shared in real-time.

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Karthik Puvvada's Social Media Influence Summary

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With an influence score of 7,113 pts, KP ranks in the Top 3% for SaaS in the U.S. and Top 1% worldwide. On X, he sits in the Top 6% nationally and Top 5% globally, thanks to high consistency, audience growth, and startup-specific engagement. His multi-channel discipline and brand safety reinforce his value for B2B campaigns and innovation-focused partnerships.

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Learn more about the Favikon Methodology here

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Content Strategy: Startup Transparency Meets Strategic Consistency

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KP’s content thrives on storytelling, authenticity, and encouragement. He doesn't just post advice—he documents journeys, shares progress, and offers live playbooks. His strongest verticals include founder psychology, community-led growth, and early traction strategy.

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Reachability and Partnerships

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KP has strong ties with brands like Paddle, Product Hunt, and SaaStock, tagging each in startup features, product updates, and podcast mentions. He’s also regularly engaging with operators like Arvid Kahl and Andrew Davies, supporting ongoing ecosystem collaborations.

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He’s open to sponsored content, accelerator partnerships, and community-led B2B growth projects. His estimated post value ranges from $500 to $1K, making him a valuable mid-tier voice with deep vertical expertise. Brands seeking authentic storytelling with tactical depth will find KP an ideal collaborator.

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Conclusion: KP — Driving the Startup Movement with Transparency and Heart

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Karthik Puvvada’s voice stands out not just because it’s heard, but because it’s trusted. Across platforms, he leads with community, vulnerability, and vision—making him more than a startup influencer; he’s a movement builder. Through transparency and structure, KP helps founders feel seen, equipped, and inspired to share their journey, one public post at a time.

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