Who's Who on Social Media
5 min to read

Who is Karla Perez?

Karla Perez, also known as Karlita, is a well-known content creator in the fashion and lifestyle space. With a significant presence on TikTok and Instagram, she captivates her audience with stylish outfit inspirations, beauty content, and glimpses into her personal life.

March 11, 2025
Jeremy Boissinot
See AI-Powered Profile ✨

Karla Perez: Fashion and Lifestyle Influencer with a Loyal Audience

Karla Perez is a fashion influencer and content creator known for her stylish and engaging social media presence. She has built a loyal following by sharing outfits, beauty tips, and glimpses into her daily life. Based in Los Angeles, she connects with young women who look to her for fashion inspiration and relatable content. Her strong sense of style and authenticity have made her a sought-after partner for brands in the fashion and lifestyle industries.

Her largest audience is on TikTok, where she has amassed 2M followers who engage with her trendy outfit hauls and fashion-forward videos. She maintains a consistent posting schedule, sharing 3.3 videos per week, ensuring her audience remains engaged. While her engagement rate on TikTok is moderate, her videos still receive an impressive 226.5K views on average. This reach makes her an ideal collaborator for brands looking to connect with a youthful and fashion-conscious audience.

Karla Perez Stuns in Pink at Galentine’s Party 2025: A Fashion Statement in Style and Confidence (Source: @kkarlita_, Instagram, February 2025)

On Instagram, Karla has cultivated a more interactive community of 322K followers, with an engagement rate of 5.41%. She posts 4 times per month, focusing on high-quality images and reels that showcase her outfits and personal moments. Her content here feels polished yet personal, making it highly shareable among fashion enthusiasts. With an average engagement of 17.4K, her Instagram presence remains a powerful platform for brand promotions and partnerships.

Beyond fashion, Karla is recognized for her positive community, often celebrating milestones and expressing gratitude towards her followers. She has partnered with brands like Fashion Nova, Bossbabesboutiquee, and Bloom Nutrition, reinforcing her credibility in the industry. Her influence extends beyond social media, as she inspires her audience through her confidence and self-expression. With her continued growth and strong brand safety rating, she remains a top influencer in the fashion and lifestyle space.

An Influencer Active on Social Media

Karla Perez has a substantial following across multiple platforms, with the majority of her influence centered on TikTok and Instagram. Her content attracts high engagement from fashion enthusiasts, particularly in the U.S.

Karla's Social Media Strategy Analysis

TikTok: The Heart of Her Influence

Karla Perez’s strongest platform is TikTok, where she has built an audience of 2M followers. Her content is centered around fashion, including outfit showcases, styling tips, and trending challenges. She maintains a steady posting rhythm, averaging 3.3 videos per week, ensuring her followers always have fresh content. Her approachable style and trendy looks make her videos widely relatable and frequently shared.

Her engagement rate on TikTok stands at 0.82%, which, while moderate, is balanced by her extensive reach. Each post garners an average of 16.5K engagements, reflecting steady audience interaction. More importantly, her video views average at 226.5K, demonstrating her ability to capture attention on a large scale. Despite the engagement rate being lower than on other platforms, her content’s reach keeps her relevant in the fashion space.

She sticks to a strategic posting schedule, typically uploading content three times a week at 11 PM EST. This ensures that her audience remains engaged and knows when to expect new posts. By leveraging trending sounds, viral challenges, and fashion transitions, she maximizes her visibility. Her seamless integration of brand promotions makes her a top pick for fashion collaborations on TikTok.

Karla’s ability to balance organic content with sponsored posts has strengthened her credibility. Her partnership with Fashion Nova is seamlessly woven into her videos, making them feel natural rather than forced advertisements. This approach keeps her followers engaged while making her an appealing choice for brands seeking authentic promotion. With her consistent reach and fashion-forward content, she remains one of the most notable influencers in the space.

  • Username: @karlitaae
  • Influence Score: 86.6/100
  • Followers: 2M
  • Activity: 3.3 videos per week
  • Engagement Rate: 0.82%
  • Growth: 0%
  • Average Engagement: 16.5K
  • Posting Habits: 3 times a week at 11 PM EST

Instagram: Fashion and Lifestyle at Its Best

Karla’s Instagram presence is her second most powerful platform, with 322K followers actively engaging with her content. She posts a mix of fashion, beauty, and lifestyle content, offering her audience a well-rounded experience. Unlike TikTok, her Instagram content is more polished, featuring high-quality images and professional-style reels. This visual-first approach allows her to maintain an engagement rate of 5.41%, significantly higher than her TikTok interaction.

Her content strategy focuses on curated photo shoots, outfit inspirations, and glimpses into her daily life. She posts around 4 times per month, ensuring each post is well-thought-out and visually appealing. Her audience connects deeply with her fashion choices, often leaving comments and saving posts for future inspiration. The average engagement per post is 17.4K, highlighting her strong connection with her followers.

She follows a strategic posting schedule, sharing content once a week at 8 PM EST to optimize reach. This consistency helps her maintain a steady audience who anticipate her updates. Her Instagram reels, which often showcase fashion hauls and styling guides, have a high viewership, averaging 522.6K views. This combination of high engagement and reach makes Instagram a vital part of her brand identity.

Karla’s success on Instagram is further enhanced by her brand collaborations, which feel seamless and authentic. Her work with Fashion Nova, Bloom Nutrition, and other lifestyle brands demonstrates her ability to convert followers into customers. The combination of aesthetic appeal and engagement makes her an ideal partner for fashion, beauty, and lifestyle brands looking to reach a young, style-conscious audience.

  • Username: @karlita_
  • Influence Score: 85.2/100
  • Followers: 322K
  • Activity: 4 posts per month
  • Engagement Rate: 5.41%
  • Growth: 0%
  • Average Engagement: 17.4K
  • Posting Habits: Once a week at 8 PM EST

X (Twitter): A Modest Presence

Karla’s presence on X (formerly Twitter) is smaller compared to her other platforms, with 32.5K followers. Despite its lower ranking among her social media outlets, she remains active, posting an average of 1.6 tweets per week. Her content mainly consists of personal thoughts, quick fashion insights, and interactions with her audience. This allows her to maintain a consistent presence while keeping her engagement steady.

Her engagement rate on X is 0.13%, which is relatively low compared to Instagram and TikTok. However, her audience is still active, with an average engagement of 41 per tweet. This suggests that while X is not her primary focus, it still serves as an additional touchpoint for her followers. Her tweets often receive retweets and likes from dedicated fans who follow her across multiple platforms.

She posts twice a week, usually around 12 AM EST, which helps her maintain visibility on the platform. Although her content is not as structured as on Instagram or TikTok, it adds a personal touch to her overall online presence. This casual style makes her more approachable to her followers, strengthening her brand personality. Her X profile serves more as a supplement rather than a core part of her social media strategy.

While X is not a primary source of brand partnerships, it can still provide additional value for brands looking for cross-platform exposure. Karla occasionally uses the platform to share fashion updates, lifestyle thoughts, and engagement with trending topics. Although not a major traffic driver, her presence on X helps solidify her online influence.

  • Username: @kestefanya
  • Influence Score: 78.3/100
  • Followers: 32.5K
  • Activity: 1.6 tweets per week
  • Engagement Rate: 0.13%
  • Growth: +0.84%
  • Average Engagement: 41
  • Posting Habits: Twice a week at 12 AM EST

YouTube: An Inactive Channel

Karla has a YouTube channel with 11K subscribers, but it has been inactive for nearly 10 months. While she has a strong presence on other platforms, her lack of content on YouTube has resulted in 0% engagement. The absence of recent videos suggests that YouTube is not a current priority for her. However, given her success in short-form content, expanding into long-form fashion videos could be beneficial in the future.

Her posting activity is nearly non-existent, with an average of 0 videos per month. This means there is no consistent content strategy, and her audience here is likely disengaged. Despite this, her past content could still serve as a reference for followers who discover her on other platforms. If she decides to restart her YouTube channel, she could repurpose her TikTok and Instagram content into longer, more detailed videos.

  • Username: @KARLITAE
  • Influence Score: 15.7/100
  • Followers: 11K
  • Activity: 0 videos per month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 7 PM EST

Karla Perez’s Social Media Influence Summary

Karla Perez holds an Influence Score of 8,860, ranking among top lifestyle influencers. She is in the top 6% of TikTok influencers in the U.S. and the top 4% worldwide, while securing a top 1% position in the Outfits & Styling category both nationally and globally. This strong positioning highlights her authority in fashion and lifestyle, making her an ideal candidate for brand partnerships.

Content Strategy: Engaging, Relatable, and Fashion-Forward

Karla’s content style revolves around fashion, positivity, and engagement with her audience. Her bright and relatable personality shines through her posts, making her an appealing influencer for brands looking to connect with young women. Her posts often celebrate milestones, express gratitude towards her audience, and showcase trendy fashion choices. This authenticity has helped her build a strong and loyal community.

Reachability and Partnerships

Karla Perez is highly reachable for brand collaborations, given her strong presence on TikTok and Instagram. Her engagement across platforms makes her an appealing choice for fashion and beauty brands looking to target young women. With an Influence Score of 8,860, she ranks among the top influencers in her niche. Her seamless integration of sponsored content ensures authenticity and trust among her followers.

She has already partnered with Fashion Nova, Bossbabesboutiquee, and Bloom Nutrition, reinforcing her credibility in the fashion industry. These collaborations highlight her ability to drive sales, as her audience trusts her recommendations. With an engagement rate of 5.41% on Instagram, her promotional posts receive high interaction. Her strong visual identity and engaging content make her a preferred choice for brand campaigns.

An overview of Karla’s top influential connections across key industries. (Source: Favikon)

Karla’s brand safety rating is high, making her a secure option for brands looking for risk-free promotions. She maintains a positive and minimal political presence, ensuring her partnerships remain controversy-free. Her content is bright, engaging, and visually appealing, aligning well with lifestyle and beauty campaigns. This makes her an ideal candidate for long-term brand partnerships and ambassador roles.

With her multi-platform presence, she offers brands a wide reach across different audiences. Her TikTok videos, averaging 226.5K views per post, are ideal for high-visibility marketing. Meanwhile, her Instagram posts, with 17.4K average engagements, allow for deeper audience interaction. Her ability to create engaging content ensures that any brand partnership will resonate with her loyal and fashion-conscious audience.

Conclusion: A Rising Fashion Influencer with Strong Brand Potential

Karla Perez has established herself as a major player in the fashion and lifestyle influencer space. With a thriving TikTok and Instagram presence, she consistently engages her audience with stylish, relatable, and positive content. Her strong influence in the fashion niche makes her an ideal candidate for brand partnerships, especially for fashion and beauty brands. With consistent posting, high engagement, and a dedicated following, Karla is well-positioned for continued success in the influencer space.

View the AI-powered profile

You might also find interesting:

✨ Huda Kattan - Complete Social Media Analysis

✨ Leslee Marler - Complete Social Media Analysis

✨ Kristen Hollingshaus - Complete Social Media Analysis

Country of author
Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.