Who's Who on Social Media
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Who is Karla Bustillos?

Karla Bustillos is a celebrated content creator and social media influencer from Mexico. Known for her lighthearted and engaging approach to entertainment, Karla has amassed a massive following across TikTok, YouTube, Instagram, and Twitter.

January 7, 2025
Jeremy Boissinot
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Karla Bustillos: Redefining Social Media Entertainment with Creativity and Humor

Karla Bustillos is a Mexican content creator and social media powerhouse who has captured the hearts of millions through her creative and relatable content. Her journey into the world of social media began with a passion for entertainment and storytelling, which quickly resonated with her audience. Known for her humorous pranks and engaging challenges, Karla has become a prominent figure in the “Pranks & Challenges” niche, standing out as a leader in Mexico. Her charm lies in her ability to balance professional creativity with personal relatability, making her content both fun and heartfelt.

Beyond her creative endeavors, Karla’s content reflects her family-oriented personality. She frequently shares intimate moments with her daughter Nasyaa, documenting birthdays, family gatherings, and milestones that add a personal touch to her platforms. These glimpses into her life offer her audience a chance to see the person behind the influencer, strengthening their emotional connection to her. This combination of humor and family values has made her a relatable figure for fans across the globe.

Karla Bustillos: A Celebration of Love and Life in Every Frame (Source: @karlybustillosg, Instagram, December 2023)

Karla has also proven to be a collaborative powerhouse, teaming up with fellow creators like Mau McMahon to expand her reach and diversify her content. Through strategic partnerships, she not only amplifies her audience but also brings new dimensions to her videos. Whether through joint challenges or cross-platform promotions, her collaborations highlight her versatility and ability to adapt to different content styles while maintaining her unique voice.

As a content creator and social media influencer, Karla’s success can be attributed to her dedication and consistency. With millions of followers across TikTok, YouTube, and Instagram, she has established herself as a force to be reckoned with in the digital space. Her ability to connect with her audience through humor, relatability, and authenticity has set her apart as one of the top influencers in Latin America, and her story continues to inspire others in the industry.

An Influencer Active on Social Media

Karla Bustillos reaches millions of followers across TikTok, YouTube, Instagram, and Twitter, dominating in the entertainment niche.

Karla Bustillos' Social Media Strategy Analysis

TikTok: The Queen of Viral Challenges

Karla Bustillos’ TikTok strategy is rooted in creating highly shareable and entertaining content. Her platform thrives on pranks, challenges, and humorous skits that instantly resonate with her youthful audience. With 30.8 million followers, she consistently delivers videos that tap into trending topics, ensuring her content remains fresh and relatable. Her ability to adapt global trends to her unique style has allowed her to create a loyal and engaged fan base.

Karla’s TikTok account is a showcase of high-energy, fast-paced videos that keep viewers hooked. From staging pranks to participating in viral challenges, she demonstrates a keen understanding of what works in short-form content. Her comedic timing and relatable themes ensure that her videos perform exceptionally well, often amassing millions of views within hours of posting.

What sets her TikTok apart is her focus on audience interaction. Through live streams, responding to comments, and creating challenges for her followers to replicate, Karla fosters a sense of community on the platform. This interactivity not only increases engagement but also makes her audience feel like they are an integral part of her content journey.

Karla’s success on TikTok is also a result of her consistent posting schedule. By uploading content daily at 7 PM, she ensures her audience knows when to expect new videos, which drives anticipation and consistent viewership. With an average engagement rate of 0.41% and 127.2K interactions per video, her content strategy is clearly paying off in maintaining a strong and growing presence.

  • Username: @karla.bustillos
  • Influence Score: 96.6/100
  • Followers: 30.8M
  • Activity: 10 videos/week
  • Engagement Rate: 0.41%
  • Growth (30 days): +250.2K (+0.82%)
  • Average Engagement: 127.2K likes per post
  • Posting Habits: Daily at 7 PM EST

YouTube: Building a Long-Form Narrative

YouTube is where Karla dives deeper into long-form storytelling, showcasing her versatility as a content creator. With a whopping 38.8 million subscribers, her channel is a blend of pranks, lifestyle vlogs, and collaborations. The extended format allows her to explore ideas in greater depth, from elaborate pranks to family moments, ensuring her audience stays entertained and engaged.

Karla’s YouTube videos are often produced with high-quality visuals and thoughtful editing, which reflects her professionalism. Her content often includes recurring themes, such as family-oriented pranks or challenges featuring her daughter Nasyaa. These videos highlight her ability to balance personal and professional storytelling, creating an authentic narrative that keeps viewers coming back for more.

Collaboration plays a central role in her YouTube strategy. By teaming up with popular influencers like Mau McMahon, she creates content that appeals to multiple fan bases. Whether it’s co-hosting challenges or staging elaborate pranks, these partnerships amplify her reach and attract diverse audiences, boosting her channel’s growth.

Her consistent posting schedule of 6.8 videos per month, twice a week at 8 PM, ensures that her followers remain engaged. With an engagement rate of 0.4% and 153.8K interactions per video, Karla’s strategy is optimized to maintain visibility while catering to her massive and ever-expanding audience.

  • Username: Karla Bustillos
  • Influence Score: 96/100
  • Followers: 38.8M
  • Activity: 6.8 videos/month
  • Engagement Rate: 0.4%
  • Growth (30 days): +1.4M (+3.81%)
  • Average Engagement: 153.8K likes per post
  • Posting Habits: Twice a week at 8 PM EST

Instagram: A Window into Her Personal Life

On Instagram, Karla leverages her platform to share glimpses of her personal life, creating a deeper connection with her followers. With 3.9 million followers, her feed is filled with family milestones, behind-the-scenes moments, and vibrant visuals that reflect her energetic personality. This approach allows her audience to feel closer to her beyond her comedic content.

Karla’s Instagram content is highly curated, blending personal milestones with promotional content. From celebrating her daughter’s birthdays to attending red-carpet events, her posts are authentic yet polished. She also uses Instagram Stories to interact with her audience in real-time, offering updates, polls, and Q&A sessions that keep her followers engaged.

Her dedication to quality photography and relatable captions makes her posts highly engaging. With an average engagement of 32.9K per post and an engagement rate of 0.85%, Karla’s Instagram strategy focuses on connecting with her audience on an emotional level. Her posts regularly receive thousands of comments, demonstrating her ability to spark conversations and foster community.

Despite posting less frequently (three times a week at 7 PM), her Instagram is a powerful tool for building brand partnerships and showcasing her personal side. Her followers trust her authenticity, which makes her a preferred partner for brands looking to collaborate with family-oriented influencers.

  • Username: @karlybustillosg
  • Influence Score: 92/100
  • Followers: 3.9M
  • Activity: 9 posts/month
  • Engagement Rate: 0.85%
  • Growth (30 days): +24.8K (+0.65%)
  • Average Engagement: 32.9K likes per post
  • Posting Habits: Three times a week at 7 PM EST

Twitter: The Least Active Yet Insightful Platform

Although her Twitter presence is her smallest, with 22.6K followers, Karla uses the platform to share updates, engage in conversations, and occasionally promote her other content. However, her Twitter growth has remained minimal, with her last active post made a year ago.

  • Username: @karlybustillosg
  • Influence Score: 14.4/100
  • Followers: 22.6K
  • Activity: Minimal
  • Engagement Rate: 0%
  • Growth (30 days): +172 (+0.77%)
  • Average Engagement: N/A
  • Posting Habits: None

Karla Butillos' Social Media Influence Summary

Karla’s Favikon Authority Score of 9,768 places her among the elite tier of social media influencers. She dominates in the “Pranks & Challenges” category in Mexico, ranked #1 overall. Her influence is amplified by her consistent engagement and strategic growth, particularly on TikTok and YouTube.

Content Strategy: A Unique Blend of Fun and Relatability

Karla’s content strategy focuses on diversity, humor, and relatability. From creating viral trends to sharing candid family moments, her videos cater to a wide demographic. The use of emotional and entertaining storytelling keeps her followers coming back for more. Karla’s ability to maintain her audience's interest while attracting new followers demonstrates her mastery of content creation.

Reachability and Partnerships

Karla Bustillos' reachability is a unique combination of exclusivity and accessibility. With an estimated sponsored post cost of $100,000 and a "Very Difficult" reachability rating, collaborating with her requires a significant investment. However, this exclusivity is a testament to the value of her influence across multiple platforms, making her a sought-after partner for high-profile brands. Her ability to engage millions of followers ensures that brands receive maximum visibility and impact.

Karla's content spans a wide range of relatable themes, from family life to trending pranks, which positions her as a versatile collaborator. Whether she's promoting a family-oriented product or a lifestyle brand, her audience trusts her recommendations due to her authentic approach. Her ability to seamlessly integrate sponsored content into her feed ensures that advertisements feel natural, maintaining trust among her followers.

An overview of Karla Bustillos' top influential connections across key industries. (Source: Favikon)

In addition to her own platforms, Karla's network of collaborators further enhances her reach. Regular collaborations with influencers like Mau McMahon and partnerships with brands such as SHEIN Mexico amplify her visibility. These collaborations not only increase her exposure but also diversify her content, allowing her to tap into new audiences while strengthening her position as a leader in the pranks and challenges niche.

Despite her exclusivity, Karla remains approachable through her frequent audience engagement. Her use of Instagram Stories, TikTok live streams, and YouTube comments to interact with her followers makes her relatable and accessible. This duality of being both exclusive and connected is a key factor in her influence, making her an ideal partner for brands looking to reach a loyal and engaged audience while maintaining a premium image.

Conclusion: A Trailblazer in Social Media Entertainment

Karla Bustillos’ journey in the digital space is a testament to her talent, creativity, and ability to connect with her audience. With millions of followers and consistent growth, she continues to redefine what it means to be a social media influencer. Through humor, authenticity, and strategic collaboration, Karla has cemented her place as a leading figure in the entertainment niche.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.