Who is Kalani Hilliker?

‍

‍

Kalani Hilliker: From Dance Moms Star to Social Media Powerhouse

‍

‍

Kalani Hilliker first captured the public’s attention as a standout dancer on the hit reality show Dance Moms. Her technical skills, stage presence, and determination made her a fan favorite, paving the way for a career in the entertainment industry. Beyond the competition stage, Kalani expanded her talents into acting, modeling, and content creation. This early exposure helped her build a loyal fanbase that continues to support her across multiple platforms.

‍

Following her success on television, Kalani embraced social media as a tool to connect with her audience and showcase different aspects of her life. She grew her digital presence by sharing dance performances, fashion content, beauty tips, and lifestyle updates. With her engaging personality and polished aesthetic, she quickly gained millions of followers on Instagram, TikTok, and YouTube. Her ability to transition from a TV personality to a leading digital creator highlights her adaptability in the entertainment space.

‍

‍

Beyond social media, Kalani is also an entrepreneur, launching projects like the Compete app, where dancers can showcase their talent and win cash prizes. She frequently collaborates with major brands, further solidifying her influence in the fashion and beauty industries. Whether promoting a brand or sharing personal milestones, she ensures her content remains authentic and engaging. This balance between sponsored content and organic storytelling has helped her maintain credibility with her audience.

‍

Kalani’s online presence isn’t just about her career—she shares major life moments, such as her engagement and wedding journey, with her followers. Her ability to combine professional achievements with personal updates keeps her audience invested in her story. With millions of dedicated fans and a Favikon authority score of 9,415 points, she remains a leading voice in dance, lifestyle, and social media influence. Whether performing on stage or sharing snippets of her life online, Kalani Hilliker continues to inspire and entertain audiences worldwide.

‍

‍

An Influencer Active on Social Media

‍

‍

Kalani is active on Instagram, TikTok, YouTube, and X (Twitter), where she shares a mix of dance content, lifestyle updates, and personal achievements. While Instagram and TikTok are her primary platforms, she has decreased activity on YouTube and X, focusing more on visually engaging short-form content.

‍

‍

Kalani Hilliker's Social Media Strategy Analysis

‍

‍

Instagram: A Platform for Personal and Professional Highlights

‍

‍

Kalani Hilliker’s Instagram strategy focuses on a blend of personal milestones, fashion, and dance content, making it her most influential platform. With 7.7 million followers, she has built a community that follows her not only for dance but also for her glamorous lifestyle and major life events. She maintains a consistent posting schedule, averaging 14 posts per month, ensuring she stays relevant in her audience’s feed. Her mix of high-quality photography, reels, and engagement-focused captions makes her content highly shareable.

‍

Her recent content strategy has leaned heavily into personal moments, such as her engagement, bridal celebrations, and wedding dress reveal. These posts have gone viral, with some exceeding 23 million views, proving that her audience is invested in her life beyond dance. While she continues to showcase her professional work, her strategic shift towards lifestyle content has helped her attract a broader audience. Her fans appreciate the balance of glamorous events, candid moments, and occasional dance showcases.

‍

‍

Kalani also utilizes Instagram Reels to maximize reach, as short-form content has become the key to maintaining engagement on the platform. She frequently shares behind-the-scenes clips, travel content, and glimpses into her daily routine, making her profile feel authentic and approachable. With an engagement rate of 0.61%, she effectively interacts with her followers through comments, Q&A sessions, and interactive story posts, fostering a sense of community.

‍

For brand partnerships, Instagram serves as her primary monetization tool, where she collaborates with major fashion and beauty brands. Her estimated sponsored post cost is $21K, placing her in the high-value influencer category. Unlike influencers who focus solely on promotional content, Kalani integrates brand deals seamlessly into her posts, ensuring they align with her existing aesthetic. This strategic approach keeps her audience engaged while maintaining authenticity.

‍

• Username: Kalani Hilliker (@kalanihilliker)
• Influence Score: 93.6/100
• Followers: 7.7M
• Activity: 14 posts/month
• Engagement Rate: 0.61%
• Growth: +0.2% (+15.8K followers)
• Average Engagement: 47.4K
• Posting Habits: Every day at 1 PM EST

‍

‍

TikTok: A Hub for Dance, Trends, and Viral Moments

‍

‍

TikTok is Kalani’s second most active platform, where she has 4.6 million followers and posts an impressive 7.8 videos per week. Her TikTok strategy focuses on dance, comedic content, and relatable lifestyle moments, allowing her to connect with both longtime fans and new audiences. The fast-paced nature of TikTok fits well with her high-energy personality, making it a perfect platform for her to showcase her dance skills and engage with viral trends.

‍

Kalani’s engagement rate on TikTok is 2.36%, significantly higher than her Instagram, proving her content resonates well with viewers. She frequently participates in popular dance challenges, lip-sync trends, and humorous skits, making her videos highly shareable and easy to go viral. Some of her recent TikToks have amassed millions of views, reinforcing her strong presence in the dance and entertainment space. The platform’s algorithm has helped her reach a younger audience that enjoys short, engaging content.

‍

‍

Her TikTok content is a mix of choreographed dance routines, funny reactions, and personal updates, giving her audience a well-rounded experience. Unlike Instagram, where her content is more polished and curated, TikTok allows her to be more spontaneous and casual, making her feel more relatable. Her ability to jump on trends quickly while maintaining her signature style keeps her videos fresh and engaging, ensuring continued growth on the platform.

‍

When it comes to brand collaborations, TikTok is an effective platform for sponsored posts, particularly for fashion, beauty, and lifestyle brands. Given her high engagement rate and viral potential, brands see strong results when partnering with her. She seamlessly integrates sponsorships into her videos, ensuring they remain entertaining rather than overly promotional. TikTok remains one of her strongest tools for organic reach and audience expansion.

‍

• Username: Kalani Hilliker (@kalanihilliker)
• Influence Score: 91.7/100
• Followers: 4.6M
• Activity: 7.8 videos/week
• Engagement Rate: 2.36%
• Growth: 0%
• Average Engagement: 108.8K
• Posting Habits: Every day at 9 PM EST

‍

‍

YouTube: A Declining Yet Established Presence

‍

‍

Kalani’s YouTube channel has 793K subscribers, but her activity on this platform has significantly decreased. With zero uploads in the last six months, her engagement rate has dropped to 0%.

‍

• Username: Kalani Hilliker (@23kalanih)
• Influence Score: 20.6/100
• Followers: 793K
• Activity: 0 uploads in 6 months
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Inactive

‍

‍

X (Twitter): An Inactive Platform with Residual Influence

‍

‍

Kalani’s X (Twitter) presence is minimal, with 329.4K followers, but she has not posted in over three years. Unlike her other platforms, which focus on visual storytelling, X was previously used for quick updates and interactions.

‍

• Username: Kalani Hilliker (@kalanihilliker)
• Influence Score: 7.7/100
• Followers: 329.4K
• Activity: Inactive
• Engagement Rate: 0%
• Growth: -0.17% (-574 followers)
• Average Engagement: 0
• Posting Habits: Inactive

‍

‍

Kalani Hilliker's Social Media Influence Summary

‍

‍

Kalani holds a Favikon Authority Score of 9,415 points, ranking her as a leading voice on social media. She is ranked #9 in the Dance & Choreography category in the United States, placing her in the Top 1% of dance influencers. On Instagram, she ranks #831 in the U.S., proving her influence extends beyond dance.

‍

‍

Reachability and Brand Partnerships

‍

‍

Kalani Hilliker is considered a high-value influencer, but her reachability is marked as “Very Difficult”, with an estimated sponsored post cost of $21K. This means that while she is a highly sought-after content creator, brands must meet a premium investment level to collaborate with her. Her large audience, strong authority score, and niche expertise make her an ideal partner for high-profile campaigns. Despite the exclusivity, brands that secure partnerships with her benefit from high engagement and strong brand association.

‍

Her collaborations span across fashion, beauty, lifestyle, and dance-related brands, aligning with her content themes. Some of her notable brand partners include Abercrombie & Fitch, Rhode, Five The Label, and Bloom, reflecting her influence in both mainstream and luxury markets. Kalani ensures that all partnerships feel authentic and seamlessly integrated into her content. By maintaining a balance between sponsored and organic posts, she preserves her credibility, keeping her audience engaged and receptive to brand promotions.

‍

‍

Kalani’s multi-platform presence enhances her value as an influencer, as she can promote products across Instagram, TikTok, and, when active, YouTube. Her Instagram is ideal for polished, high-quality campaigns, while her TikTok allows for casual, engaging brand placements that feel native to the platform. Given her strong engagement rates on short-form content, brands see significant visibility and interaction when working with her. Her ability to create viral content further amplifies the impact of brand collaborations.

‍

Although her reachability is classified as “Very Difficult”, Kalani’s exclusivity adds to her brand appeal. Companies that partner with her benefit from high-quality content production, a well-defined audience, and a trusted influencer voice. While she may not engage in frequent sponsorships, the ones she does take on are highly curated and impactful. Her strategic and selective approach ensures that her audience remains engaged while reinforcing her reputation as a leading influencer in dance, lifestyle, and fashion.

‍

‍

Conclusion: Kalani Hilliker’s Lasting Digital Impact

‍

Kalani Hilliker has successfully transitioned from reality TV star to digital influencer, maintaining a strong presence across multiple platforms. With millions of followers, viral content, and strategic brand partnerships, she continues to shape the dance and entertainment industry through her engaging and authentic content.

‍

‍

You might also find interesting:

‍

‍

✨ Darla Claire - Complete Social Media Analysis‍

✨ Ansley Spinks - Complete Social Media Analysis

✨ Darcy McQueeny - Complete Social Media Analysis