Who's Who on Social Media
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Who is Kaelyn Gutierrez?

Kaelyn Gutierrez has made a name for herself as a dynamic lifestyle content creator, captivating audiences with her engaging vlogs, reaction videos, and makeup tutorials. With a strong presence on TikTok and YouTube, she blends humor, personal experiences, and creative challenges to create content that resonates with young audiences.

March 7, 2025
Jeremy Boissinot
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Kaelyn Gutierrez: Engaging Lifestyle Content with Humor and Authenticity

Kaelyn Gutierrez is a content creator who has built a strong presence in the digital entertainment space. Known for her humor, she connects with audiences by sharing engaging and relatable moments from her daily life. Whether she is filming a lighthearted reaction video or taking on a creative challenge, her content always resonates with young viewers. With a mix of authenticity and entertainment, she has gained a loyal following across multiple platforms.

Her journey in social media began with TikTok, where her spontaneous and fun-loving personality quickly caught attention. Over time, she expanded her reach to Instagram and YouTube, diversifying her content style to include beauty tutorials, vlogs, and behind-the-scenes glimpses of her life. She has also explored music, adding a new dimension to her digital presence with her song "Never Gonna Stop." Despite being inactive on YouTube for the past six months, she continues to grow her influence on other platforms.

Kaelyn Gutierrez Celebrates Her 30th Birthday with Love, Laughter, and Three Cakes! (Source: @thekaelyngutierrez, Instagram, March 2025)

Kaelyn thrives on engagement, frequently interacting with her audience through comments, challenges, and trending topics. Her ability to create viral content is evident in her TikTok videos, with some reaching over 14 million views. Her Instagram posts also perform well, with recent reels hitting 1.3 million views. By staying active and consistent, she has successfully built a community that enjoys her blend of entertainment and real-life experiences.

Beyond her social media success, Kaelyn is a valuable influencer for brand collaborations. She has partnered with lifestyle, beauty, and entertainment brands, leveraging her influence to promote products authentically. With an engagement rate of over 10% on TikTok, brands benefit from her strong connection with followers. Her growth rate of 4.17% per month on TikTok highlights her continued expansion in the digital space. Whether through sponsored content, product reviews, or creative campaigns, she remains a sought-after partner for collaborations.

An Influencer Active on Social Media

Kaelyn Gutierrez maintains a strong digital presence across TikTok (2.5M followers), Instagram (236.9K followers), and YouTube (393K subscribers), with high engagement on short-form content.

Kaelyn Gutierrez's Social Media Strategy Analysis

TikTok Strategy: High Engagement & Viral Content

Kaelyn Gutierrez dominates TikTok with her energetic and humorous videos. Her content often features reactions, challenges, and satisfying cleaning clips. She taps into trending topics, making her content widely shared. With 2.5M followers, she maintains a strong connection with her audience.

Her content thrives on authenticity, drawing viewers into her daily life. By showcasing funny and relatable moments, she boosts her engagement. Her posting frequency of 5.4 videos per week keeps her audience hooked. Some of her most popular videos have exceeded 14M views.

Her engagement rate of 10.46% is exceptional, reflecting her active fanbase. With an average engagement of 261.4K, her content consistently performs well. The growth rate of 4.17% per month highlights her increasing reach. She posts daily at 8 AM, ensuring consistent visibility.

Kaelyn's TikTok success has attracted multiple brand partnerships. She collaborates with lifestyle, beauty, and entertainment companies. Her ability to drive engagement makes her an effective influencer. Brands benefit from her highly engaged and loyal audience.

  • Username: @kaelyngutierrez
  • Influence Score: 95.3/100
  • Followers: 2.5M
  • Activity: 5.4 videos per week
  • Engagement Rate: 10.46%
  • Growth: +4.17% (last 30 days)
  • Average Engagement: 261.4K
  • Posting Habits: Everyday at 8 PM EST

Instagram Strategy: Personal & Engaging Content

Kaelyn Gutierrez uses Instagram to share a mix of lifestyle, personal, and fashion content. With 236.9K followers, her posts receive high engagement. She connects with her audience through candid moments and storytelling. Her visual content is aesthetically pleasing and engaging.

She posts consistently, with 10 posts per month maintaining audience interest. Her engagement rate of 9.56% highlights strong interactions. Her content varies from relationship posts to family moments. This strategy helps her build a loyal community.

Kaelyn’s reels have gained significant traction, with some exceeding 1.3M views. Her average engagement per post is 22.6K, ensuring high visibility. Her growth rate of 13.92% per month shows her increasing influence. She posts three times a week at 5 AM.

Her Instagram presence attracts brands looking for authentic partnerships. She has collaborated with Mermaid Straw, La Bohème, and Devon & Sydney Carlson. These sponsored posts receive strong audience interaction. Her relatable content makes her a valuable brand partner.

  • Username: @thekaelyngutierrez
  • Influence Score: 91/100
  • Followers: 236.9K
  • Activity: 10 posts per month
  • Engagement Rate: 9.56%
  • Growth: +13.92% (last 30 days)
  • Average Engagement: 22.6K
  • Posting Habits: 3 times a week at 5 PM EST

YouTube Strategy: Inactive but Still Relevant

Kaelyn Gutierrez’s YouTube once played a significant role in her content strategy. She gained 393K subscribers, posting vlogs, reactions, and lifestyle videos. However, her channel has been inactive for the past six months. This decline has impacted her engagement and growth.

Previously, her content attracted high views, maintaining audience interest. She focused on longer-form storytelling, enhancing her connection with fans. Her uploads allowed deeper engagement compared to short-form platforms. Despite inactivity, her subscriber count remains strong.

  • Username: @KaelynGutierrez
  • Influence Score: 22.7/100
  • Followers: 393K
  • Activity: 0 videos per month
  • Engagement Rate: 0%
  • Growth: +0.51% (last 30 days)
  • Average Engagement: 0
  • Posting Habits: Once a year at 8 PM EST

Kaelyn Gutierrez’s Social Media Influence and Rankings

Kaelyn Gutierrez ranks in the Top 1% on TikTok and Video Entertainment in the U.S., holding positions #249 on TikTok U.S. and #210 in Video Entertainment U.S., showcasing her strong influence in digital entertainment.

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Content Strategy: What Works?

Kaelyn Gutierrez’s content strategy focuses on relatable humor, engaging storytelling, and high-energy challenges, driving strong engagement through consistent posting and viral trends across TikTok and Instagram.

Reachability & Partnerships

Kaelyn Gutierrez is a brand-safe influencer, making her an ideal partner for sponsored content. She has collaborated with Mermaid Straw, La Bohème, and Devon & Sydney Carlson. Her content seamlessly integrates products, ensuring authentic promotion. With her engagement rate, brands receive high visibility and audience interaction.

Her TikTok audience of 2.5M followers provides brands with massive exposure. She averages 261.4K engagements per post, making her an effective marketer. Her growth rate of 4.17% per month ensures a steady increase in reach. Sponsored posts on her platforms generate organic interactions.

An overview of Kaelyn Gutierrez’s top influential connections across key industries. (Source: Favikon)

Her Instagram reach of 236.9K followers attracts lifestyle brands. She posts three times a week, ensuring consistent content flow. With 9.56% engagement, her audience is highly responsive to brand collaborations. Her reels, some hitting 1.3M views, maximize campaign impact.

Despite YouTube inactivity, her past audience remains a valuable asset. Her 393K subscribers still contribute to her online influence. If reactivated, her channel could serve as a long-form advertising platform. She remains open to partnerships, offering multi-platform brand exposure.

Conclusion: Why Kaelyn Gutierrez Stands Out

Kaelyn Gutierrez has successfully carved out a niche as a relatable, humorous, and engaging lifestyle influencer. Her dominance on TikTok and growing Instagram presence solidify her as a key player in the digital entertainment space. While her YouTube channel remains inactive, her impact across other platforms keeps her influence strong.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.