Who is Kaci Conder, aka Kaci-Jay?

Kaci-Jay, a UK-based fashion influencer and designer, has established a notable presence across social media, captivating her audience with lifestyle content, fashion inspiration, and personal glimpses into her day-to-day experiences. Her polished aesthetic and relatable approach make her a prominent figure in the influencer space, particularly among young audiences drawn to her fashion insights and engaging content. With a consistent approach across TikTok, Instagram, and YouTube, Kaci-Jay has built a community that values her style and authenticity.

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Kaci-Jay: A Rising Star in Fashion and Lifestyle Influence

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Kaci-Jay is a British fashion influencer and designer known for sharing her daily life and unique fashion sense with her followers. She often posts pictures of herself in trendy outfits, including items from her fashion line, House of Dés Vu. Beyond her own brand, Kaci-Jay collaborates with various fashion labels, showcasing their products and offering style tips that resonate with her audience. Known for her beauty tutorials and skincare recommendations, Kaci-Jay has successfully integrated her fashion expertise with lifestyle content, making her a versatile influencer. Her warm, approachable demeanor has helped her build a loyal following eager to see her latest fashion choices, beauty routines, and lifestyle updates.

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Background

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Kaci Jay Conder, born on June 4, 2005, in England, she is the eldest daughter of Joel and Sarah Conder. Kaci rose to fame through her family's YouTube channel, "Dad V Girls," where she and her sisters engage in various challenges and games against their father. The channel, created in November 2017, has amassed over 1.6 million subscribers and approximately 900 million views as of 2024.

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Kaci grew up in a close-knit family alongside her four younger sisters: Grace, Sophie, Chloe, and Maddison. Her parents, Joel and Sarah, were teenagers when they had Kaci, a decision they have openly discussed in their content. Joel, a professional cameraman, leveraged his skills to create engaging family-oriented content, which laid the foundation for their YouTube success.

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Approach to Social Media and Content

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Kaci's approach to social media is characterized by authenticity and relatability. She launched her personal YouTube channel, "Kaci-Jay," on July 1, 2018, focusing on fashion, beauty, and lifestyle content. Her videos include makeup tutorials, fashion hauls, and vlogs that offer a glimpse into her daily life. This content resonates with her audience, leading to a subscriber count of over 610,000 and more than 45 million views.

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On Instagram, Kaci shares curated photos that reflect her personal style and experiences, amassing over 1 million followers. Her TikTok presence is equally significant, with 1.8 million followers and over 60 million likes, where she posts short-form videos that blend humor, trends, and personal insights.

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Expanding Influence

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Beyond content creation, Kaci has ventured into entrepreneurship with her fashion brand DÈS VU, offering clothing that mirrors her unique style, and a skincare line, further cementing her presence in the beauty industry. Her influence extends through strategic collaborations with brands like Pretty Little Thing, Missguided, O2, and Spotify, which diversify her content and enhance her credibility as a fashion and lifestyle influencer. Her appearance on reality shows, notably Footasylum's "Locked In" Season 4, expanded her reach to new audiences, where she showcased her adaptability alongside other creators. As of 2024, Kaci Conder's estimated net worth is around $3 million, a testament to her success across social media and entrepreneurial ventures, and her journey from a family-oriented YouTube channel to a multifaceted influencer highlights the dynamic potential of a social media-driven career.

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Social Coverage: An Influencer active on social media

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Kaci-Jay is active across TikTok, Instagram, and YouTube, with each platform allowing her to engage her audience through distinct types of content.

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Kaci-Jay's Social Media Strategy

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TikTok: The Foundation of Kaci-Jay’s Influence

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Kaci-Jay's TikTok strategy is rooted in her commitment to consistency and relatability. With a follower base of 1.9 million, she has established herself as a prominent figure by posting nearly every day, ensuring her content remains top of mind for her audience. Her posts showcase a diverse mix of themes that include fashion tips, humorous daily life insights, and collaborations with family members, which gives her content a warm, authentic feel that appeals to a broad audience. By blending fashion and lifestyle with entertaining, lighthearted vlogs, she caters to her followers’ interests, making her a go-to source for both style inspiration and everyday entertainment. Her 11.97% engagement rate is impressive, reflecting the strong connection she maintains with her followers, who appreciate her accessible, down-to-earth persona and consistent content schedule.

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The key to Kaci-Jay's expanding influence on TikTok is her ability to stay in tune with audience preferences while remaining genuine and relatable. Her 5.71% growth rate on the platform highlights her effective content strategy, where each post reaches a wide, engaged audience. She leverages trending topics and collaborative videos to widen her reach, often featuring family interactions that add a personal touch and showcase her sense of humor. Kaci-Jay’s focus on relatable storytelling helps her followers connect on a more personal level, creating a sense of community. Her consistent posting frequency, with nearly daily updates, keeps her content fresh and timely, making her account a frequent destination for her followers. This combination of relatable content themes and strategic consistency ensures her ongoing growth and popularity, cementing her position as a reliable, entertaining creator on TikTok.

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• Username: @kaci.jay
• Influence Score: 93.1/100
• Followers: 1.9M
• Activity: 5.9 videos/week
• Engagement Rate: 11.97%
• Growth: +5.71% (+102.7K followers)
• Average Engagement: 137.9K
• Posting Habits: Everyday at 11 PM

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Instagram: Aesthetic and Curated Lifestyle Showcase

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On Instagram, Kaci-Jay (@kacijay) leverages her second-largest platform to present a more polished and fashion-forward version of her lifestyle. With a following of 1.1 million, her content here focuses on curated fashion inspiration, beauty recommendations, and casual lifestyle shots that showcase her unique aesthetic. She often highlights partnerships with well-aligned brands, making product promotions appear seamless within her feed. Her posts are crafted to appeal to a style-conscious audience who appreciate her tasteful, trend-focused approach, blending elements of street style, high fashion, and lifestyle imagery. While she posts less frequently on Instagram than on TikTok—averaging about four posts per month—each post is intentionally designed to resonate with her followers, emphasizing quality over quantity.

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Kaci-Jay’s content strategy on Instagram capitalizes on the platform’s visual nature, appealing to followers interested in a polished look into her day-to-day life. This approach results in an impressive 6% engagement rate, with posts generating significant interaction from her audience. Her strategic use of visuals highlights key trends and fashion insights, making her feed a go-to source for style inspiration. In addition to her regular posts, Kaci-Jay utilizes Instagram Stories and Highlights to provide followers with behind-the-scenes glimpses into her life and collaborations, adding depth and relatability to her public persona. Her ability to maintain high engagement with a consistent aesthetic and brand-friendly content makes her Instagram presence highly appealing to fashion and lifestyle brands looking for authentic ambassadors who can organically integrate products into their daily lives.

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• Username: @kaci.jay
• Influence Score: 89/100
• Followers: 1.1M
• Activity: 4 posts last month
• Engagement Rate: 6%
• Growth: 0% (+21 followers)
• Average Engagement: 68.8K
• Posting Habits: Once a week at 1 AM

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YouTube: Deeper Connection with Longer-Form Content

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Kaci-Jay’s YouTube centers around giving her audience a deeper look into her life, offering vlogs, challenges, and lifestyle series that reveal more personal aspects than her shorter-form content on other platforms. With 621K followers, she has built a space where her fans can see her in settings like her “living alone” series, daily routines, and candid interactions with family members. Her 2.2 videos per month are carefully crafted to maintain a steady connection with her audience, even with a lower posting frequency. The content on her YouTube channel captures moments that wouldn’t fit as well on her fast-paced TikTok feed, allowing viewers to experience her personality in a relaxed, long-form style that aligns with her lifestyle content and personal growth themes.

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Each video is designed to offer authentic glimpses into her everyday life, making YouTube a perfect platform for her followers to connect with her on a more intimate level. This approach ensures her audience can engage with her life journey in ways that go beyond short clips. Her comment sections see active engagement, showing that her content resonates well with those seeking insights into her personal experiences. By balancing relatable moments and engaging storytelling, Kaci-Jay sustains high engagement and strengthens her fan community.

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• Username: @kaci-jay
• Influence Score: 85.5/100
• Followers: 621K
• Activity: 2.2 videos/month
• Engagement Rate: 2.26%
• Growth: +0.33% (+2.1K followers)
• Average Engagement: 7.6K
• Posting Habits: Twice a month at 8 AM

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Kaci-Jay's Social Media Influence Summary

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Kaci-Jay holds an impressive authority score of 9,215 points, positioning her as a leading voice in the UK’s lifestyle and fashion influencer landscape. Ranking #2 in the Lifestyle & Reality TV category in the United Kingdom, she’s among the top 1% of influencers within this niche. Her influence extends across her platforms, with an estimated sponsored post cost of $10.5K, emphasizing her strong market position. Kaci-Jay’s consistent activity on TikTok, Instagram, and YouTube reinforces her authority, making her a significant figure in her field.

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Content Strategy and Creative Approach

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Kaci-Jay’s content strategy is built on relatability, humor, and a genuine passion for fashion. On TikTok, she shares quick snippets of her daily life, often mixing in trending topics and lighthearted content with her family, which resonates with her youthful audience. Instagram allows her to showcase her fashion-forward lifestyle, emphasizing her unique style and partnerships. Meanwhile, YouTube gives her the space to dive deeper into her personal experiences, creating a more intimate connection with her followers.

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This multi-platform strategy enables Kaci-Jay to reach her audience in various ways, each platform complementing the other to create a holistic brand image. Her balance of casual and curated content keeps her audience engaged, making her both a relatable and aspirational figure.

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Kaci-Jay has positioned herself as a powerful force in the fashion and lifestyle influencer space, with a dedicated following across TikTok, Instagram, and YouTube. Her unique blend of fashion advice, lifestyle content, and authentic personality allows her to connect deeply with her audience, creating a loyal fanbase. With potential for expansion through a newsletter and additional brand partnerships, Kaci-Jay is well-poised for continued growth and influence. Her journey showcases the impact of combining authenticity with a strong sense of style, making her a rising star in social media.

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