Who is Justin Eseller?

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Justin Eseller: Blending Bakes and Gains in Lifestyle Content Creation

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Justin Eseller is a U.S.-based content creator known for his food-centric videos, combining culinary skills with a personal touch and casual humor. His social presence thrives on relatability—he shares holiday bakes, everyday cooking hacks, and lighthearted mental health jokes that make his posts feel like check-ins with a friend. His content feels homegrown, but the quality reflects careful planning.

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Seasonal content is his specialty—his Halloween desserts and Thanksgiving ideas are among his most shared clips. While he leans into creativity, he stays consistent with his branding, always balancing food with subtle wellness cues. His audience includes casual bakers, food enthusiasts, and gym-goers, all tied together by his conversational style. It’s a niche that rewards personality as much as skill.

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Justin’s tone is “very safe” and “cheerful,” as reflected in his Favikon content safety and positivity scores. He avoids politics and controversial subjects, making him an ideal partner for lifestyle, food, and kitchenware brands. The mix of baking joy and body-positive fitness subtly appeals to viewers looking for balance in both diet and lifestyle habits.

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Justin has already collaborated with brands like OREO and The Glass Slipper Palace, using organic-feeling content that naturally incorporates products into his recipes. He excels in storytelling through captions, where his humor and authenticity elevate even the simplest cake video. His consistency and theme-based planning make him stand out from other general lifestyle creators.

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An Influencer Active on Social Media

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Justin’s strongest platforms are TikTok and Instagram, while his YouTube and X accounts are inactive.

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Justin’s Social Media Strategy Analysis

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TikTok: Fun with Food, Fitness, and Festivities

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Justin’s TikTok account (@justinsaiyann) is his largest platform with 2.4M followers, primarily built around seasonal baking videos and light fitness skits. He mixes food trends with personal humor, especially during holidays like Halloween and Thanksgiving. Despite his clear niche, growth has been stagnant at 0%, reflecting a need for more frequent content or format refresh. His current posting rate sits at 1.1 videos per week, often uploaded at 12 PM EST.

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His visual style on TikTok is low-edit and warm-toned, prioritizing accessibility over precision. He uses short captions and sounds that align with each video’s vibe—whether that’s relaxing recipe walkthroughs or playful “what I eat” clips. The average engagement remains low at 703, suggesting that his TikTok audience may engage more during specific seasonal peaks. His humor and relatability remain key to keeping the audience returning.

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Most of his viral content comes from niche food-centered jokes or fail-to-success recipes that include clear visual storytelling. He often plays off baking challenges or viewer-submitted ideas, which adds a sense of participation. Though his engagement rate is just 0.03%, his follower count shows long-term success in cultivating a dedicated fanbase. TikTok remains his anchor despite its recent plateau.

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Justin's best-performing posts include comedic skits about cravings and mental health, with visual tie-ins to cakes or desserts. He blends emotional captions with aesthetic presentation, which adds to shareability. The audience is largely Gen Z, who relate to both the humor and the food content. While growth has paused, TikTok still houses his most loyal viewers and largest discovery pool.

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• ‍Username: @justinsaiyann‍
• Influence Score: 76/100‍
• Followers: 2.4M‍
• Activity: 1.1 videos/week‍
• Engagement Rate: 0.03%‍
• Growth: 0%‍
• Average Engagement: 703‍
• Posting Habits: Once a week at 12 PM EST

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Instagram: The Home of His Best Aesthetic

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Justin’s Instagram has 1.4M followers and is his most curated platform, often used for high-quality photography, travel shoots, and food styling. His strongest format is the visual reel—short recipe videos shot with cinematic angles and often paired with personal captions. He posts around 7 times per month, with uploads averaging 6.8K engagements and 186.8K views.

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Although his growth is down -0.98% this month, he remains consistent in style and voice. He posts twice a week at 1 PM EST, which likely targets international and early-morning viewers. His engagement rate of 0.48% reflects a solid audience base that still interacts regularly despite slower follower expansion. Instagram is where his aesthetic content shines most.

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He also uses Instagram as a space for emotional storytelling. A recent post in traditional Japanese clothing garnered over 8,900 likes, blending personal reflection with cultural appreciation. These types of posts enhance relatability and offer a break from strictly food content. Unlike other platforms, this account gives space for identity expression beyond baking.

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His best-performing Instagram content is visually driven, especially when tied to personal milestones, seasonal themes, or costume-based cosplay shoots with his partner. His audience is drawn to the balance between lifestyle and humor. With high brand safety and cheerful tone, his Instagram is ideal for culinary partnerships and seasonal promotions.

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• ‍Username: @justinsaiyann‍
• Influence Score: 79.5/100‍
• Followers: 1.4M‍
• Activity: 7 posts/month‍
• Engagement Rate: 0.48%‍
• Growth: -0.98%‍
• Average Engagement: 6.8K‍
• Posting Habits: Twice a week at 1 PM EST

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YouTube: Inactive but Archived

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Justin’s YouTube is inactive but has 14.7K followers, mostly from earlier reposts of Instagram or TikTok content. No videos have been uploaded in the last 3 months, and engagement currently sits at 0, with no visible momentum. His last activity included horizontal versions of short baking tutorials and reaction-style voiceovers. The platform shows no active posting strategy.

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Despite inactivity, YouTube remains a platform with untapped potential for Justin, especially for longform holiday recipes or collaborations. His audience would likely respond well to themed playlists and curated cook-throughs, particularly during seasonal spikes. Re-uploading older TikToks as Shorts could drive quick reactivation and boost his engagement baseline.

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• ‍Username: @justinsaiyann‍
• Influence Score: 16.9/100‍
• Followers: 14.7K‍
• Activity: 0 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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X: No Current Activity

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Justin’s X account is completely inactive, with no new tweets in 3 years and 13.1K followers remaining static. He has an engagement rate of 0%, and activity has dropped to 0 tweets per week. With no growth or interaction data, this platform offers no strategic benefit at the moment. It is disconnected from his current brand narrative.

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When active, the content style leaned toward reposts and occasional fitness commentary, but that tone is no longer aligned with his polished image elsewhere. There are no recent brand mentions or community interactions, making it a low-priority channel. His influence score is only 9.5/100, reflecting inactivity and algorithmic detachment.

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• ‍Username: @justinsaiyan‍
• Influence Score: 9.5/100‍
• Followers: 13.1K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 5 PM EST

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Justin Eseller’s Social Media Influence Summary

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Justin holds an Favikon Influence Score of 8,640 pts, placing him in Tier 3. On Instagram, he ranks in the Top 11% in the U.S. and #43044 globally, while in the Baking category, he holds the #39 spot in the U.S. and #209 globally. Despite minor follower dips, he remains highly placed in his niche. Instagram is his flagship platform in terms of ranking and visibility.

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Learn more about the Favikon Methodology here

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Content Strategy: Seasonal Flavor with Personal Flair

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Justin’s content style is cheerful, safe, and visually consistent. He avoids political commentary, keeping all messaging centered on joy, wellness, and food. Each season acts as a campaign window—Halloween, Valentine’s, and Thanksgiving are especially visible in his archives. His use of humor helps balance repetition, keeping returning viewers engaged. His casual tone makes his content feel effortless, even when it's clearly styled and edited.

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Reachability and Partnerships

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Justin Eseller maintains a tight network of lifestyle creators, including active links to Brianna Torres, a top fitness personality with shared cosplay content. His collaborations often feature themed shoots or fitness pairings, supported by creators like Andrew Parker and Dimitri Beauchamp. The visuals are consistently aligned in tone, highlighting polished aesthetics and seasonal inspiration. His community revolves around food, humor, and alternative fashion.

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He has worked with consumer-facing brands like OREO and The Glass Slipper Palace, integrating products into stylized recipe videos. His estimated post value ranges from $9K–$22.5K, placing him in a strong pricing tier for seasonal or product-based campaigns. His audience responds well to festive and emotion-driven posts, especially on Instagram. Despite limited activity on some platforms, his reach remains reliable for themed or time-sensitive collaborations.

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Conclusion: Serving Wholesome Content with Seasonal Style and Flavor

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Justin Eseller brings unique value through a mix of humor, aesthetics, and seasonal culinary creativity. His ability to connect over food and fitness makes him a strong performer in lifestyle niches. Though some platforms are inactive, his core presence on TikTok and Instagram holds both reach and depth. With the right content rhythm and potential newsletter launch, Justin is poised for sustained success.

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View the AI-powered profile

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