Who is Júlia Puzzuoli?

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Julia Puzzuoli: Turning Everyday Humor into Viral Gold Across Platforms

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Julia Puzzuoli is a Brazilian creator who has turned humor into her digital superpower. With over 13.7M TikTok followers, her relatable sketches and witty takes have gone viral repeatedly. She consistently lands on trending pages thanks to her comedic timing and vibrant personality. Her use of Brazilian culture and Gen Z lingo gives her content an authentic edge.

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On Instagram, Julia connects with her audience through visual storytelling and engaging reels. Whether it’s behind-the-scenes moments or carnival glam, her 8.2M followers love her effortless mix of humor and beauty. Her content is fueled by color, movement, and expressive reactions. She uses every frame to entertain and build deeper engagement.

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As a YouTube host, Julia has grown into a show-format performer with dating games and friendship challenges. With 718K subscribers and a growing series, she’s mastered the long-form format as well. Her vibrant sets and recurring cast keep viewers hooked episode after episode. It's a format that’s working—and one that aligns with brand storytelling.

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Outside of content, Julia is also a founder, owning her own brand “Coleção de Biquínis Tá On.” Her collaborations with brands like Prime Video Brasil show her crossover appeal. Despite being only in her twenties, she has positioned herself as a powerful force in digital entertainment. Her strategy is clear: entertain, grow, and lead with personality.

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An Influencer Active on Social Media

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Julia Puzzuoli maintains a powerful digital footprint across TikTok, Instagram, YouTube, and X, captivating over 22 million followers with her humorous and relatable content.

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Social Media Strategy Analysis

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TikTok Strategy – The Playground of Virality

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Julia's TikTok content thrives on energy, expression, and catchy phrases that quickly resonate. With over 13.7M followers and a solid rhythm of 4 videos per week, she maintains a consistent presence. Her videos often play on friendship dynamics, romantic tension, and popular trends. These lighthearted takes keep her deeply embedded in Brazil’s Gen Z algorithm.

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Each TikTok leverages relatable scenarios, eye-catching edits, and humor-driven dialogue to maintain engagement. Her average views sit around 629.5K, with a core engagement of 50.2K, showing solid viewer retention. She also infuses subtle brand promotions seamlessly into comedy. This organic flow helps avoid disruption in audience experience.

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Her style leans into dynamic duets, trending sounds, and viral formats, which increase shareability. With a score of 89.8/100, she ranks in the Top 1% of video entertainers in Brazil. Her engagement rate is 0.37%, but consistent interaction keeps the community growing. She excels at keeping it real while staying relevant.

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Julia posts daily, typically around 7 PM, when her audience is most active. Her TikTok success proves that timing, consistency, and native humor are a winning trio. It’s this formula that drives both entertainment and influence at scale. No doubt, TikTok is the heartbeat of her social media ecosystem.

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• ‍Username: @juliapuzzuoli‍
• Influence Score: 89.8‍
• Followers: 13.7M‍
• Activity: 4 videos/week‍
• ‍Engagement Rate: 0.37%‍
• Growth: 0%‍
• Average Engagement: 50.2K‍
• Posting Habits: Everyday at 7 PM EST

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Instagram Strategy – Storytelling Through Visuals

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Julia uses Instagram as her fashion-forward diary, mixing everyday glamour with comedic relief. With 8.2M followers and 15 posts per month, she focuses on a high-frequency rhythm. Her Reels are often humorous extensions of her TikToks or fun collaborations. The visual polish here adds a lifestyle edge to her playful brand.

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Her strongest Reels reach up to 8.8M views and pull in 133.5K engagements, proving high content virality. She blends fashion, humor, and daily life while staying visually cohesive. Her average engagement stands at 44.3K, while her score on the platform is 84.8/100. This puts her firmly in Brazil’s Top 1%.

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The most common themes include friendship sketches, carnival glamour, and “GRWM” style shoots. She posts consistently every day around 7 PM, aligning with high traffic times. Despite a recent growth drop of -0.52%, she maintains audience interest. These visuals support her TikTok fame with more curated storytelling.

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Her Instagram acts as both a moodboard and mirror, reflecting the polished side of her brand. With a strong focus on engagement, she creates content that builds community. Strategic collaborations and strong aesthetics drive both reach and retention. For Julia, Instagram is where humor meets lifestyle fluency.

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• ‍Username: @juliapuzzuoli‍
• Influence Score: 84.8‍
• Followers: 8.2M‍
• Activity: 15 posts/month‍
• Engagement Rate: 0.54%‍
• Growth: -0.52%‍
• Average Engagement: 44.3K‍
• Posting Habits: Everyday at 7 PM EST

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YouTube Strategy – Serialized Entertainment

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Julia’s YouTube channel is all about structured entertainment with recurring video formats and guest-driven series. Her subscriber base of 718K is steadily growing, thanks to engaging episodes and challenges. With 4.1 videos per month, she’s slowly scaling content for better watch-time and loyalty. Her “Estoure o Balão” series is a standout, mixing romance and fun.

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She consistently delivers long-form content that balances humor with bingeable formats. Videos range from 13 to 25 minutes, perfect for the short-attention span of younger viewers. She averages 14.6K engagements, and views peak at 941.7K. Her score here is a solid 87.4/100, reflecting potential for future scaling.

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YouTube gives her more room to showcase her creativity, expand personality, and build new narratives. The platform also allows for deeper storytelling than TikTok’s fast pace. It’s clear she sees YouTube as an evolving pillar of her content plan. Her team may soon focus more efforts here for brand-sponsored shows.

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Posting once a week, typically on Fridays at 8 PM, aligns with weekend viewership spikes. Julia uses YouTube as an anchor for structured storytelling and potential monetization. The platform shows she’s more than just short-form. It's her stage to test premium content formats with her ever-growing community.

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• ‍Username: @juliapuzzuoli529‍
• Influence Score: 87.4‍
• Followers: 718K‍
• Activity: 4.1 videos/month‍
• Engagement Rate: 2.03%‍
• Growth: 1.76%‍
• Average Engagement: 14.6K‍
• Posting Habits: Once a week at 8 PM EST

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X (Twitter) Strategy – Dormant but Present

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Julia’s X presence, though minimal, serves as a placeholder for cross-platform identity. With 41.7K followers and no recent posts in over 3 months, the account isn’t actively leveraged. Her score of 9.6/100 and 0% engagement rate confirm the inactivity. But it may still hold value for brand credibility.

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Her bio links directly to Instagram, keeping a connected web between her platforms. Though no tweets have been posted in the last 90 days, her presence signals potential reactivation. Posting habits are currently listed as “once a year,” limiting real-time value. For now, the platform is part of her digital footprint but not a growth engine.

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• ‍Username: @juliapuzzuoli‍
• Influence Score: 9.6‍
• Followers: 41.7K‍
• Activity: 0 tweets/week‍
• Engagement Rate: 0%‍
• Growth: -0.27%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 5 PM EST

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Júlia Puzzuoli's Social Media Influence Summary

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Julia Puzzuoli’s Favikon influence score of 9,330 pts ranks her as a Level 2 creator, placing her in the top 1% for Video Entertainment in Brazil and top 1% on TikTok Brazil. She’s #80 in her category nationally and #619 globally for video entertainment. These numbers reflect not just her massive reach but her ability to consistently engage across multiple content verticals.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor-Driven, Real-Life Based, Viral-Friendly

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Julia's entire content ecosystem is built on relatability and humor. Whether she’s poking fun at dating clichés, reenacting friend conversations, or jumping on the latest audio trend, she finds a way to personalize it. Her TikToks and Reels maintain fast pacing, clear visual focus, and body language that enhances comedic delivery.

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Reachability & Partnerships

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Julia’s audience reach is anchored by her impressive TikTok followers, currently standing at 13.7M. Her cross-platform presence spans Instagram with 8.2M followers and YouTube with 718K subscribers. These numbers make her one of Brazil’s most engaging digital figures in the humor category. Her expanding digital ecosystem ensures strong visibility across multiple audience touchpoints.

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Her average views per TikTok hover around 629.5K, while Instagram Reels hit up to 8.8M per post. This makes her content highly discoverable, increasing the chance of organic virality. With over 50.2K average engagements on TikTok and 44.3K on Instagram, she remains consistently interactive. These metrics reflect her ability to command attention through relatability and humor-driven themes.

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Julia posts with remarkable consistency, averaging 4 videos/week on TikTok, 15 posts/month on Instagram, and 4.1 videos/month on YouTube. Her structured output strengthens her connection with fans and boosts algorithmic reach. She publishes mainly in the morning, optimizing engagement in early-day scroll sessions. These habits help position her content in top-tier feed placement windows.

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In terms of campaign potential, her pricing sits in the $10K–$20K per post range, ideal for major lifestyle or entertainment brands. She's worked with companies like Prime Video Brasil and runs her personal label “Coleção de Biquínis TA ON.” Her network collaborations show she’s well-suited for brand storytelling and product placement. Julia’s reachability spans beyond views—she builds influence and conversion.

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Conclusion: The Face of Gen Z Humor in Brazil

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Julia Puzzuoli has redefined what it means to be a humor creator in Brazil. With her fast-paced videos, energetic delivery, and fearless engagement with social dynamics, she resonates with millions daily. Whether it's through viral TikToks or stylish Instagram posts, she turns ordinary moments into entertainment gold. As her brand continues to expand, there's no doubt she’s one of the most influential and bankable creators in the Brazilian content sphere.

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View the AI-powered profile

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