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Who is Juju aka Jul.1ssaa?
Juju, popularly known as Jul.1ssaa, is a dynamic and engaging influencer known for her creative TikTok and Instagram content. Specializing in fashion and lifestyle, she captivates her audience through authentic experiences, relatable humor, and a candid take on life and emotional experiences.

Juju aka Jul.1ssaa: Fashion and Lifestyle Influencer with Authenticity and Charm
Juju, also known as Jul.Issaa, is a rising fashion and lifestyle influencer known for her engaging and relatable content. With a growing presence on social media, she captivates her audience by sharing personal experiences, fashion tips, and humorous takes on everyday life. Her content blends lighthearted storytelling with authenticity, making her a favorite among young viewers. She has successfully built a brand that resonates with Gen Z and millennials, who appreciate her candid and fun approach.
Beyond her presence on TikTok and Instagram, Juju actively connects with her audience through interactive posts and engaging trends. Her ability to make fashion and beauty feel personal has helped her gain over 1.2 million followers on TikTok alone. By combining humor with real-life experiences, she maintains a strong emotional connection with her fans. Her natural charisma and storytelling abilities make her a trusted voice in the digital influencer space.

Juju's content stands out because of its authenticity, as she openly shares both joyful and emotional moments with her followers. Her ability to create viral trends and collaborate with brands has contributed to her sustained popularity. Over the past 30 days, her engagement has remained high, proving her ability to keep her audience interested. She has worked with major beauty and lifestyle brands, showcasing her influence in the industry.
In addition to her influencer work, Juju promotes small businesses and supports entrepreneurship, inspiring her followers to pursue their passions. She often highlights products she genuinely loves, making her an ideal partner for sponsored content and brand deals. Her 7.5K per post campaign value makes her a valuable asset for companies looking to reach younger audiences. As she continues to grow, her influence in the digital space shows no signs of slowing down.
An Influencer Active on Social Media

Juju primarily engages young, English-speaking adults and teens in the U.S. through vibrant and relatable content on TikTok and Instagram.
Juju's Social Media Strategy Analysis
TikTok: Juju's Playground for Humor and Authenticity

Juju has built a strong presence on TikTok, amassing over 1.2 million followers with her engaging and humorous content. She posts consistently, averaging 6.9 videos per week, ensuring she stays relevant in an ever-changing digital landscape. Her ability to blend fashion, lifestyle, and humor allows her to create viral-worthy videos that resonate with her audience. This balance between entertainment and authenticity makes her one of the most engaging influencers in her niche.
Her engagement rate of 5.96% highlights her ability to connect with followers on a personal level. Each video garners an impressive 71.5K average engagements, demonstrating the effectiveness of her interactive content. She uses trends to her advantage, often participating in challenges and incorporating viral sounds to boost visibility. This strategic approach allows her to maintain a highly active and engaged community.

Juju's content thrives because of its authenticity, as she shares real-life moments that many of her followers relate to. She often discusses beauty, fashion, and personal experiences, making her content feel natural and unscripted. Her comedic timing and ability to tell stories keep her audience entertained and eager for more. This relatability is one of the key reasons she has sustained such a loyal fanbase.
Her posting habits reveal a well-thought-out strategy, as she uploads content every day at 1 PM EST to maximize reach. She understands the importance of timing and consistency, ensuring her videos appear on the For You Page when her audience is most active. By keeping up with TikTok’s fast-paced nature, she maintains her relevance and influence. This approach solidifies her position as a top lifestyle creator on the platform.
- Username: @jul.1ssaa
- Influence Score: 89.7/100
- Followers: 1.2M
- Average Engagement: 71.5K per video
- Posting Habits: Everyday at 1 PM EST
Instagram: Curated Lifestyle and Fashion Inspiration

Juju’s Instagram presence may be smaller compared to TikTok, but her engagement remains remarkably high. With 106.9K followers, she has cultivated a dedicated community that appreciates her curated and visually appealing content. Her strategy focuses on high-quality posts rather than frequent uploads, maintaining a posting frequency of 3 posts per month. This approach allows her to create well-thought-out, polished content that aligns with her brand.
Her engagement rate of 13.78% is a testament to the effectiveness of her selective posting strategy. Each post receives an average of 14.7K engagements, proving that her content is highly appreciated by her followers. Rather than chasing volume, she prioritizes meaningful interactions, ensuring her audience remains interested. This engagement level is significantly above the industry standard, showcasing her strong influence.

Juju’s content on Instagram often features high-quality fashion, beauty, and lifestyle-related posts. She collaborates with brands, tags products she loves, and shares glimpses into her daily life. Her story posts keep her audience engaged between regular uploads, helping her maintain visibility. This mix of personal and promotional content ensures a balanced and authentic feed that appeals to both fans and brands.
She follows a strategic posting schedule, typically uploading once a week at 4 PM EST for maximum impact. By understanding her audience’s online behavior, she ensures her posts reach the right people at the right time. Her ability to maintain high engagement despite lower activity proves her strong connection with her followers. This strategy makes her an ideal influencer for brands looking for authentic partnerships with real audience impact.
- Username: @jul.1ssaaaa
- Influence Score: 79.3/100
- Followers: 106.9K
- Average Engagement: 14.7K per post
- Posting Habits: Once a week at 4 PM EST
Jul.1ssaa’s Social Media Influence Summary

Juju’s Favikon authority score stands at 8,973, placing her notably within the top 2% TikTok creators in the United States and top 1% in Internet & Pop Culture categories worldwide. This robust positioning underscores her influential capacity and robust appeal across these niches.
Content Strategy: Blending Humor, Fashion, and Authentic Gen Z Moments
Juju employs a casual yet uplifting content style, carefully balancing brand safety with uplifting and minimal political commentary. Her consistent activity sustains high engagement rates, although Instagram has recently experienced a slight decline in follower growth -0.07%.
Reachability and Partnerships

Juju is highly accessible to brands looking for collaborations, especially in the fashion, beauty, and lifestyle sectors. Her ability to create engaging sponsored content makes her an attractive choice for companies wanting to connect with Gen Z and millennial consumers. With her influence on TikTok and Instagram, she can effectively promote products through both short-form videos and high-quality posts. Her collaborations are authentic, ensuring that sponsored content blends seamlessly with her usual uploads.
Her past partnerships with Ulta Beauty and Mini Brands Official show her credibility in the beauty and retail industries. She actively tags brands in her content, increasing visibility and engagement for their products. Sponsored posts on her platforms have a strong impact due to her high engagement rates, ensuring that promotions reach an interested audience. With an average of 7.5K per post in campaign value, she offers significant ROI for brands investing in influencer marketing.

Juju’s audience trusts her recommendations because of her authenticity and relatability, making her an ideal influencer for product endorsements. She carefully selects brand deals that align with her image, ensuring credibility with her followers. This trust translates into better conversion rates, as her audience is more likely to purchase products she promotes. Brands working with her can benefit from her engaged community and strong connection with her fanbase.
She is also open to working with small businesses, helping them gain exposure to a wider audience. By supporting emerging brands, she expands her partnerships beyond just well-known companies. This approach strengthens her brand as an influencer who values community and entrepreneurship. Her strong influence score of 8,973 makes her one of the most effective content creators for collaborations.
Conclusion: Building Authentic Connections and Powerful Influence
Juju aka Jul.1ssaa demonstrates an appealing mix of relatable authenticity and aspirational lifestyle content, making her a highly attractive partner for targeted influencer marketing campaigns. With significant reach, especially among young audiences, and strong performance metrics, she represents an advantageous collaboration opportunity for brands looking to leverage genuine engagement and impactful messaging.
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Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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