Who's Who on Social Media
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Who is Judith Martos?

Judith Martos is a Barcelona-based fashion and lifestyle content creator who has built a strong digital presence. With a focus on fashion hauls, skincare routines, and daily vlogs, she connects with her audience through engaging and relatable content.

March 25, 2025
Jeremy Boissinot
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Judith Martos: A Fashion and Lifestyle Icon in Barcelona

Judith Martos is a prominent content creator from Barcelona known for her engaging fashion and lifestyle content. Her rise to fame stems from her ability to connect with audiences through authentic storytelling and relatable posts. With a background in modeling, she combines style expertise with real-life experiences. This balance has made her one of Spain's most recognized digital influencers.

Her TikTok account, with 2.3M followers, plays a major role in her growth. Through engaging videos that showcase fashion trends, beauty tips, and vlogs, she has built a strong community. Her ability to stay consistent with 14.7 videos per week has allowed her to maintain steady growth. By adapting to trends, Judith continues to attract a wider audience.

Judith Martos and Javi Baz Celebrate a New Chapter in Their Dream Home (Source: @judiithmr, Instagram, January 2025)

On Instagram, where she has 415K followers, Judith focuses on curated content that highlights her fashion choices and beauty routines. She frequently shares outfit inspirations, travel moments, and behind-the-scenes glimpses. Her ability to blend aesthetic visuals with lifestyle tips allows her to connect with fashion enthusiasts. While her engagement rate is low, her content still attracts thousands of viewers.

Judith’s YouTube channel, with 209K subscribers, allows her to create longer-form content like fashion hauls, tutorials, and vlogs. Her consistent posting schedule of 3.6 videos per month keeps her audience engaged. While her YouTube presence is smaller than her TikTok, her detailed content adds value to her brand. This combination of platforms solidifies her status as a leading fashion and lifestyle influencer.

An Influencer Active on Social Media

With over 3 million followers across TikTok, Instagram, and YouTube, Judith Martos has a well-rounded social media presence. She actively engages her audience through frequent uploads and interactive content.

Judith’s Social Media Strategy Analysis

TikTok: Judith’s Most Active and Engaging Platform

Judith Martos has built an impressive TikTok following, with 2.3M loyal fans engaging with her content. She shares a mix of fashion hauls, beauty tips, and personal vlogs, keeping her content diverse and engaging. Her ability to stay relevant with trends helps maintain her strong presence. With a 2.87% growth rate, her follower base continues to expand.

Her engagement rate of 0.69% shows that her audience interacts with her posts consistently. Each video receives an average of 16K interactions and 164.3K views, making her TikTok a key platform for brand visibility. Her blend of structured and spontaneous content creates a balance that keeps followers engaged. She frequently responds to comments, further strengthening her community.

She maintains a highly active posting schedule, uploading 14.7 videos per week, ensuring consistent engagement. Posting twice a day at 3 PM EST, she strategically maximizes audience reach. Her frequent uploads keep her audience excited for fresh content. This consistency makes TikTok her strongest tool for growth and audience retention.

TikTok also serves as a space for brand collaborations, where she partners with Nivea, Fashionnova, and other fashion brands. Her ability to naturally incorporate sponsored content makes her an ideal influencer for marketing campaigns. With her growing influence, she remains a valuable partner for companies in the beauty and fashion industries. Her ability to create engaging promotional content continues to drive brand awareness.

  • Username: @judithmartos
  • Influence Score: 91.1/100
  • Followers: 2.3M
  • Activity: 14.7 Videos / week
  • Engagement Rate: 0.69%
  • Growth (30 days): +2.87%
  • Average Engagement: 16K
  • Average Views: 164.3K
  • Posting Habits: Twice a day at 3 PM EST

Instagram: A Visual Space for Fashion and Beauty

With 415K followers, Judith Martos uses Instagram to showcase her personal style, beauty routines, and lifestyle updates. Her carefully curated feed features high-quality photos and polished video content. She blends personal moments with professional collaborations, creating a seamless aesthetic. Her growth rate of 2.05% indicates a steady increase in followers.

Despite her strong visual appeal, her engagement rate is 0%, suggesting low audience interaction on static posts. While she gains views, she could increase engagement by incorporating interactive features like stories, polls, and IG Lives. Her average post receives 1.3K views, showing that while her audience is watching, they are not highly interactive. A focus on community-driven content could help improve engagement.

She maintains a posting schedule of 13 posts per month, ensuring her audience receives fresh content regularly. Posting twice a day at 3 PM EST, she prioritizes early morning uploads to maximize reach. Her consistency allows brands to rely on her for steady content distribution. While her TikTok remains her strongest platform, Instagram is essential for brand collaborations.

Instagram is a key space for brand deals, allowing Judith to work with luxury and beauty brands like Fouquet’s Dubai. She leverages partnerships by integrating products naturally into her lifestyle posts. Her presence in high-end fashion collaborations strengthens her brand value. This makes her a strong candidate for campaigns targeting fashion-conscious audiences.

  • Username: @judithmr
  • Influence Score: 60.8/100
  • Followers: 415K
  • Activity: 13 Posts / month
  • Engagement Rate: 0%
  • Growth (30 days): +2.05%
  • Average Engagement: 14
  • Average Views: 1.3K
  • Posting Habits: Twice a day at 3 PM EST

YouTube: A Platform for Longer-Form Fashion Content

Judith’s YouTube channel, with 209K subscribers, provides a platform for long-form fashion and beauty content. She shares skincare routines, styling tips, and personal vlogs, allowing her audience to engage with her content in more detail. This platform gives her the opportunity to build deeper connections with her viewers. While her YouTube following is smaller than her TikTok, it still plays a key role in her brand.

Her engagement rate is 0.16%, which is lower than her other platforms, reflecting a more passive audience. On average, her videos receive 324 interactions and 5.2K views. Since YouTube requires more time and effort for production, it is not her most frequently updated platform. However, her detailed videos provide valuable insights that appeal to a loyal segment of her audience.

She uploads 3.6 videos per month, maintaining a steady content schedule. Posting once a week at 7 PM EST, she ensures consistency while balancing her other social media commitments. Her content includes both personal insights and brand collaborations. This makes YouTube a secondary but still important platform for her digital presence.

Through brand partnerships, Judith works with fashion and skincare brands that align with her aesthetic. Her YouTube collaborations focus on detailed product reviews and tutorials. By providing in-depth content, she creates strong brand awareness and credibility. This ensures her YouTube channel remains a valuable asset in her overall content strategy.

  • Username: @judithmartos
  • Influence Score: 58.2/100
  • Followers: 209K
  • Activity: 3.6 Videos / month
  • Engagement Rate: 0.16%
  • Growth (30 days): -0.3%
  • Average Engagement: 324
  • Average Views: 5.2K
  • Posting Habits: Once a week at 7 PM EST

Judith Martos’s Social Media Influence Summary

With a Favikon authority score of 3 and 8,839 points, Judith ranks among the top fashion influencers in Spain and globally. She is in the Top 2% of TikTok creators in Spain (#286) and the Top 1% worldwide (#8,910), while also ranking #5 in Models - Spain and #363 worldwide. These rankings emphasize her strong presence in the fashion industry and her ability to connect with a global audience.

Learn more about the Favikon Methodology here

Content Strategy: Fashion, Beauty, and Everyday Elegance

Judith’s content focuses on fashion, beauty, and lifestyle, offering outfit inspiration, hauls, and skincare routines. She shares personal experiences and travel vlogs, making her content relatable while collaborating with brands like Nivea, Fashionnova, and Fouquet’s Dubai for promotional campaigns. With a very safe brand safety score and minimal political involvement, she remains a trusted partner for global fashion and beauty brands.

Reachability and Partnerships

Judith Martos is a highly accessible influencer, making her a valuable partner for fashion and beauty brands. With a total social media following of over 3M, she provides brands with a significant reach in the Spanish-speaking market. Her content style is adaptable, making her suitable for both high-end and everyday fashion campaigns. This flexibility allows her to collaborate with a diverse range of companies.

She has worked with well-known brands, including Nivea, Fashionnova, and Fouquet’s Dubai, integrating their products into her content naturally. Her ability to create organic promotional posts ensures high visibility for her collaborations. Whether through Instagram reels, TikTok videos, or YouTube reviews, she effectively showcases sponsored products. Her partnerships enhance her credibility as a trusted fashion and beauty expert.

An overview of Judith’s top influential connections across key industries. (Source: Favikon)

Judith’s content strategy emphasizes engagement, making her a reliable choice for interactive brand campaigns. She frequently responds to follower comments and includes audience participation in her content. By maintaining high activity levels, she ensures consistent exposure for brand collaborations. This level of engagement strengthens her influence and effectiveness in digital marketing.

For brands looking to expand their reach among young fashion enthusiasts, Judith offers direct access to a dedicated audience. Her 2.87% growth rate on TikTok demonstrates her increasing popularity. She remains open to new collaborations that align with her brand identity. As her influence continues to grow, she is positioned as a top-tier choice for fashion and beauty partnerships.

Conclusion: A Rising Star in Fashion and Lifestyle Content

Judith Martos continues to grow her presence in the fashion and beauty industry through engaging content and brand collaborations. With strong rankings, consistent audience engagement, and high activity levels, she remains a key influencer. Her influence extends beyond Spain, making her a valuable figure in the global fashion scene.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.