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Who is Josue Valles? | B2B Influencer

Josue Valles has carved a unique niche in the digital marketing landscape as a Mad Content Scientist who simplifies marketing strategies for businesses and professionals. From his humble beginnings, quitting his job to pursue e-commerce, to becoming a leading voice in content marketing and copywriting, his journey reflects a story of resilience and innovation.

November 19, 2024
Jeremy Boissinot
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Josue Valles has carved a unique niche in the digital marketing landscape as a Mad Content Scientist who simplifies marketing strategies for businesses and professionals. From his humble beginnings, quitting his job to pursue e-commerce, to becoming a leading voice in content marketing and copywriting, his journey reflects a story of resilience and innovation. Josue blends practical strategies with actionable insights, particularly through his success on LinkedIn, where he grew his follower base to over 124K by mastering the art of impactful visual storytelling. His focus on video content and systemized growth strategies has transformed his LinkedIn into a hub of marketing inspiration for creators and entrepreneurs alike.

But Josue’s influence doesn’t stop at sharing tips. His commitment to teaching others the intricacies of content monetization, audience building, and strategic marketing positions him as more than an influencer – he’s a mentor and thought leader. Whether he’s discussing the “R.A.R.A.” method for crafting messages or providing 15-day content plans, Josue ensures his audience is armed with tools for success. Let’s dive into how this marketing expert leverages social media platforms, his unique strategies, and his broader reach across industries.

Josue Valles: The Content Scientist Driving LinkedIn Growth and Digital Innovation

Josue Valles’ rise to prominence is a story of resilience, innovation, and the transformative power of adaptability. His journey began with a bold decision to leave the corporate world and take a leap of faith into the uncertain terrain of e-commerce. Initially, the challenges were immense—his first ventures faced setbacks, and failure seemed inevitable. However, Josue’s ability to learn from these experiences and pivot his strategies became the cornerstone of his success. Rather than allowing these early challenges to define him, he chose to embrace them as opportunities to refine his craft. Through these trials, Josue discovered the immense potential of storytelling and advertising techniques, which became the foundation for his future endeavors.

What sets Josue apart from other marketers is his ability to simplify complex concepts, making them accessible and actionable for audiences ranging from beginners to seasoned professionals. By emphasizing the importance of strategic focus—such as eliminating unnecessary projects and honing in on effective advertising funnels—Josue’s lessons are deeply rooted in lived experiences. His commitment to clarity and efficiency shines through in his content, where he consistently provides practical frameworks for others to follow. Josue’s philosophy extends beyond just providing advice; he empowers his audience to build systems that allow them to grow their businesses and personal brands with confidence. His approach not only bridges the gap between theory and execution but also ensures that his audience can replicate his successes.

As a staunch advocate for visual content and strategic planning, Josue has become a leading figure in the world of LinkedIn marketing. His posts often feature meticulously designed infographics, carousels, and downloadable guides, which serve as both inspiration and actionable resources for his followers. One of his most celebrated contributions is his content calendar system, a tool that demystifies the process of creating impactful LinkedIn posts. This system has become a hallmark of his content strategy, enabling creators to plan their posts with clarity and consistency while significantly boosting audience engagement. Through this, Josue has not only positioned himself as a thought leader but also as a practical resource for individuals looking to grow their presence on professional platforms.

A Leading Voice Across Social Platforms

Josue Valles dominates LinkedIn, leveraging its professional landscape to connect with marketers, entrepreneurs, and industry leaders.

Josue Valles' Social Media Strategy

LinkedIn: The Powerhouse of Educational Content

Josue’s LinkedIn profile serves as the cornerstone of his online strategy, offering a blend of detailed frameworks, content guides, and engaging visuals that solidify his position in the competitive marketing space. With a consistent schedule of 25 posts per month, he ensures his followers are regularly exposed to fresh, valuable insights. His growth rate of 0.85%, translating to +1K new followers each month, is a testament to the effectiveness of his strategy and the trust he has built within his professional community. Josue’s content stands out for its educational depth, offering highly structured resources like his renowned “Damn Good Content” templates and the 15-day LinkedIn content calendar, which provide actionable steps for marketers and creators aiming to scale their influence. These tools make his LinkedIn page more than just a feed of ideas—it’s a comprehensive toolbox for professionals seeking to enhance their digital presence. His focus on systemization and efficiency resonates particularly well with his audience, positioning him as not just a content creator but a mentor who equips his followers with strategies they can immediately apply.

Josue’s engagement rate of 0.21% reflects the meaningful interactions he fosters with an audience of professionals eager to implement his techniques. His posting habit at 8 PM is a strategic choice, allowing him to capture maximum visibility during times when his audience, consisting primarily of working professionals, is most active. His content, while educational, goes beyond delivering tools and strategies—he incorporates personal anecdotes that make his posts relatable and actionable. This blend of authentic storytelling and practical advice ensures his audience remains engaged, while his consistent focus on results-driven content reinforces his authority in the field. Through his visual guides, step-by-step processes, and a balance of professional and personal insights, Josue’s LinkedIn presence exemplifies a well-rounded and impactful strategy that continues to grow both his following and his influence.

  • Username: @josue-valles
  • Influence Score: 87.5/100
  • Followers: 124.1K
  • Activity: 25 posts per month
  • Engagement Rate: 0.21%
  • Growth: +0.85%
  • Average Engagement: 255
  • Posting Habits: Every day at 8 PM

X (Formerly Twitter): A Dormant Opportunity

While Josue has a presence on X (formerly Twitter) with a modest following of 5.1K, this platform remains significantly underutilized within his overall social media strategy. His inactivity—his last post being over four months ago—has led to an engagement rate of 0% and no visible growth during this period. This is a stark contrast to his thriving presence on LinkedIn, where he maintains consistent activity and engagement. X has the potential to complement his existing strategy, offering a unique space for real-time interactions, thought leadership, and broader reach through trending discussions. By remaining inactive on this platform, Josue misses opportunities to connect with an audience that values quick updates, engaging threads, and direct communication on industry topics.

Reactivating his X profile could provide significant benefits by allowing him to diversify his content and tap into conversations that are trending within his industry. The platform’s focus on brevity and immediacy makes it ideal for quick tips, marketing insights, or personal reflections that drive immediate engagement. Moreover, by participating in hashtags, discussions, and community spaces, Josue could further establish himself as a thought leader in the marketing and sales niche. Strategically leveraging X to share insights, promote LinkedIn content, or even post behind-the-scenes updates could help Josue expand his influence and build a more well-rounded digital presence. By reigniting his activity on this platform, Josue could unlock untapped potential, extending his reach to a broader, more dynamic audience while enhancing his authority across multiple social channels.

  • Username: @josuevallesp
  • Influence Score: 7.4/100
  • Followers: 5.1K
  • Activity: Inactive
  • Engagement Rate: 0%
  • Growth: -0.39%
  • Average Engagement: 0
  • Posting Habits: None

Newsletter: A Gateway to Deeper Learning

Josue Valles extends his content strategy through a newsletter that provides exclusive insights into his marketing systems. The newsletter acts as a deep dive into topics covered on LinkedIn, such as content monetization strategies and actionable growth plans. Subscribers gain access to visual content breakdowns, templates, and behind-the-scenes updates on his processes. This additional layer of engagement allows Josue to foster a loyal community of marketers who rely on his expertise to implement scalable strategies.

In the newsletter, Josue highlights case studies of successful campaigns and shares industry trends that enable readers to stay ahead. This personalized medium complements his broader LinkedIn strategy, emphasizing his value as a hands-on mentor willing to share his best-kept secrets. With a growing subscriber base, the newsletter solidifies his position as an educator and leader in digital marketing.

Josue Valles' Authority and Rankings

Josue Valles holds an authority score of 87.5/100 on LinkedIn, making him a top 1% creator in Mexico for marketing and sales. His influence score reflects his exceptional content quality, strategic posting, and ability to engage a professional audience. Ranked #15 in Marketing & Sales in Mexico, Josue’s metrics demonstrate his dominance in the content creation niche.

Content Strategy: Simplicity Meets Scalability

Josue’s content strategy revolves around actionable frameworks, educational visuals, and consistent delivery. His focus on topics like growth hacking, branding, and sales funnels ensures relevance to his target audience of marketers and entrepreneurs. By repurposing insights into infographics, carousels, and guides, he caters to the varying preferences of professionals on LinkedIn.

A key pillar of his strategy is systemization. Josue advocates for eliminating unnecessary complexity and instead, promotes tools like content calendars and structured posting to maximize efficiency. His ability to blend personal experiences with professional advice makes his content relatable while maintaining high educational value.

Reachability and Partnerships

Josue is highly reachable, with an estimated sponsored post cost of $1.8K, making him an attractive partner for brands aiming to connect with a professional audience. His collaborations often align with his expertise, focusing on marketing tools, SaaS platforms, and educational programs. As a creator committed to authenticity, Josue carefully selects partnerships that align with his values and resonate with his audience.

Josue Valles exemplifies the modern digital marketer: strategic, adaptable, and deeply invested in empowering others. With his robust presence on LinkedIn and his growing newsletter audience, he has established himself as a leading figure in content marketing and copywriting. By maintaining a balance between personal growth and professional insights, Josue inspires a generation of creators to simplify their strategies and achieve impactful results. His influence is only set to grow, making him a force to watch in the ever-evolving digital landscape.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.