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Who is Josie Jabs?
Josie Jabs is a lifestyle content creator known for her daily vlogs, fashion hauls, and travel adventures. As a 23-year-old based in New York City, she shares her personal journey, including productivity tips, self-care routines, and shopping experiences.

Josie Jabs: Blending Lifestyle, Fashion, and Daily Inspiration Online
Josie Jabs is a content creator known for her lifestyle vlogs, fashion inspiration, and beauty recommendations. As a 23-year-old based in New York City, she documents her daily life, sharing productivity tips, self-care routines, and travel experiences. Her content blends personal storytelling with engaging visuals, making her relatable to a young audience. She continues to grow her influence by consistently posting across multiple platforms.
With over 677K followers, Josie has established a strong presence on TikTok, YouTube, and Instagram. She connects with her audience through a mix of short-form and long-form content, catering to different viewing preferences. Her videos range from quick fashion hauls on TikTok to detailed vlogs on YouTube. This variety allows her to maintain engagement and attract followers from different social media spaces.

Josie has collaborated with major brands such as Clarins, Sephora, and Réalisation Par, showcasing her influence in beauty and fashion. These partnerships allow her to introduce new products to her audience while maintaining an authentic connection. By incorporating brand promotions naturally into her content, she builds trust with her followers. Her ability to create engaging sponsored content makes her a valuable brand ambassador in the lifestyle space.
Her influence score of 8,553 points ranks her within the top 3% for outfits and styling influencers in the United States. She holds #7,455 in TikTok (U.S.) and #640 in Outfits & Styling (U.S.), proving her relevance in fashion and lifestyle. With structured posting habits and a dedicated fan base, she continues to grow in the digital landscape. Her mix of authenticity, engagement, and brand collaborations makes her a key voice for young adults interested in fashion and self-care.
An Influencer Active on Social Media

With a combined following of over 677K, Josie Jabs maintains a strong presence across TikTok, Instagram, and YouTube. She engages her audience with casual and authentic content, making her platforms a go-to space for lifestyle inspiration. Her primary engagement comes from TikTok and YouTube, where she shares fashion reviews, routines, and personal stories. Her social influence is growing steadily, making her a valuable creator in the digital space.
Josie's Social Media Strategy Analysis
TikTok: Quick Lifestyle Content with High Engagement

Josie Jabs is highly active on TikTok, where she has 255.5K followers and an influence score of 86.4/100. She shares a mix of fashion hauls, daily routines, and beauty tips, keeping her content fresh and engaging. Her videos are short and dynamic, making them perfect for the platform’s fast-scrolling audience. By consistently following trends, she ensures her content remains relevant to her followers.
Her engagement rate on TikTok is 1.33%, with an average of 3.4K interactions per video, showing strong audience interaction. She posts 13.8 videos per week, ensuring her followers always have new content to engage with. Her growth rate is 1.62%, adding around 4.1K new followers in the last 30 days. This steady increase highlights her ability to attract a loyal audience through relatable and trendy content.

Josie’s TikTok strategy includes using trending sounds, hashtags, and challenges to boost visibility. She also incorporates brand collaborations, featuring products in an organic and non-disruptive way. By mixing personal content with promotional posts, she maintains a balance between authenticity and monetization. Her audience trusts her recommendations, making her an effective partner for lifestyle and beauty brands.
Her posting schedule follows a structured approach, with updates twice a day at 11 AM EST, keeping her audience engaged. She focuses on aesthetic visuals, casual storytelling, and engaging captions to maintain interaction. Her ability to create high-quality content at a rapid pace makes her TikTok presence stand out. This platform remains her most consistent and high-performing space for audience engagement.
- Username: @josie.jabs
- Influence Score: 86.4/100
- Followers: 255.5K
- Activity: 13.8 videos/week
- Engagement Rate: 1.33%
- Growth: +1.62% (last 30 days)
- Average Engagement: 3.4K
- Posting Habits: Twice a day at 11 AM EST
YouTube: A Space for Long-Form Lifestyle and Travel Vlogs

Josie Jabs has 317K subscribers on YouTube, where she shares long-form content focusing on lifestyle, beauty, and travel. Her videos provide an in-depth look into her daily life, offering more personal and detailed storytelling. Unlike TikTok’s fast-paced format, YouTube allows her to build a deeper connection with her audience. This platform gives her the opportunity to share extended vlogs and product reviews.
Her engagement rate on YouTube is 0.12%, with an average of 373 interactions per video, which is lower than her other platforms. She uploads 1.8 videos per month, balancing quality over quantity. Despite a -0.24% growth rate, her content still receives an average of 8.2K views per video. While YouTube is not her fastest-growing platform, it remains an important space for long-form storytelling.

Josie uses YouTube vlogs to share her experiences, from NYC living to travel adventures and lifestyle tips. Her content is authentic, relatable, and engaging, making viewers feel connected to her personal journey. She also integrates brand partnerships, reviewing products and sharing sponsored content in a natural way. This makes her channel an attractive option for companies looking for in-depth influencer marketing.
Her posting schedule follows a consistent pattern, with new videos uploaded once a week at 7 PM EST. She focuses on high-quality visuals, engaging narration, and storytelling elements to keep viewers invested. While her posting frequency is lower than on TikTok, the longer format allows her to explore topics in more detail. Her YouTube channel remains a key platform for her most dedicated followers.
- Username: @JosieJabs
- Influence Score: 58.7/100
- Followers: 317K
- Activity: 1.8 videos/month
- Engagement Rate: 0.12%
- Growth: -0.24% (last 30 days)
- Average Engagement: 373
- Posting Habits: Once a week at 7 PM EST
Instagram: Aesthetic and Stylish Content for a Loyal Audience

Instagram is another major platform for Josie Jabs, where she has 103.3K followers and an influence score of 79.2/100. She uses Instagram to showcase outfit inspiration, beauty tips, and lifestyle moments, curating a stylish and visually appealing feed. Her content is a mix of professional-looking photos and casual, in-the-moment snapshots. This balance keeps her page engaging while staying true to her personal brand.
Her engagement rate on Instagram is 2.27%, with an average of 2.3K interactions per post, demonstrating active follower participation. She posts 11 times per month, ensuring her audience stays connected with her latest content. Despite a -0.07% growth rate, her audience engagement remains steady. She uses Instagram Stories to provide behind-the-scenes glimpses and interact with her followers in real time.

Josie’s Instagram content includes a mix of fashion, beauty, and daily updates, appealing to young women interested in lifestyle inspiration. She frequently collaborates with brands, integrating sponsored content into her posts in a seamless way. Her ability to create visually compelling content helps her maintain a strong presence in the fashion and beauty niche. By keeping her posts consistent and interactive, she builds a community around her content.
Her posting schedule follows a structured routine, with updates three times a week at 3 PM EST. She carefully selects her content to match current fashion trends, making her feed relevant and aesthetically appealing. Her Instagram strategy focuses on a mix of engaging captions, high-quality visuals, and consistent interaction. This platform remains essential for her brand partnerships and audience engagement.
- Username: @josiejabs
- Influence Score: 79.2/100
- Followers: 103.3K
- Activity: 11 posts/month
- Engagement Rate: 2.27%
- Growth: -0.07% (last 30 days)
- Average Engagement: 2.3K
- Posting Habits: 3 times a week at 3 PM EST
Twitter (X): An Inactive Platform with Minimal Influence

Josie Jabs has a Twitter (X) account, but it is largely inactive, with 1.4K followers and an influence score of 5.7/100. She has not posted in over two years, making it her least relevant social media platform. Unlike her other accounts, her Twitter does not contribute to her overall engagement or brand collaborations. This inactivity suggests that she does not prioritize Twitter as part of her social media strategy.
Her engagement rate on Twitter is 0%, with no recorded interactions or growth. There have been no new tweets or audience engagement in recent years. This contrasts with her highly active TikTok, Instagram, and YouTube, where she regularly posts and interacts with followers. Without updates or fresh content, her Twitter presence does not add to her digital influence.
- Username: @josie_jabs_
- Influence Score: 5.7/100
- Followers: 1.4K
- Activity: 0 tweets/week
- Engagement Rate: 0%
- Growth: -0.06% (last 30 days)
- Average Engagement: 0
- Posting Habits: Once a year at 5 PM EST
Josie Jabs’ Social Media Influence Summary

Josie Jabs holds an influence score of 8,553 points, ranking her among the top lifestyle influencers. She is positioned #7,455 in TikTok (U.S.) and #52,609 worldwide, while also ranking #640 in Outfits & Styling (U.S.) and #4,277 worldwide. Her strong presence in lifestyle and fashion makes her an ideal creator for beauty and style-focused collaborations, appealing to brands looking to engage with a trend-conscious audience.
Learn more about the Favikon Methodology here
Content Strategy: Personal, Relatable, and Aesthetic
Josie Jabs’ content strategy focuses on lifestyle, fashion, and travel, creating a relatable and engaging experience for her audience. She shares morning routines, productivity tips, and styling inspiration across Instagram and TikTok, while also documenting her travel experiences and city explorations. Her casual and personal approach makes her a strong collaborator for lifestyle brands looking for authentic and visually appealing promotions.
Reachability and Partnerships

Josie Jabs is highly accessible for brand collaborations, especially in fashion, beauty, and lifestyle. She has successfully partnered with well-known brands like Clarins, Sephora, and Réalisation Par, showcasing her influence in the industry. Her ability to integrate sponsored content naturally makes her a strong candidate for influencer marketing campaigns. With a growing presence across multiple platforms, she remains an attractive choice for companies targeting young adults and Gen Z consumers.
Her structured posting schedule allows brands to plan campaigns effectively, ensuring consistent exposure for sponsored products. She posts twice a day on TikTok, three times a week on Instagram, and once a week on YouTube, maintaining high engagement. This consistency increases the chances of successful brand promotions, reaching her audience at peak activity hours. Her blend of casual storytelling and professional branding makes collaborations feel authentic and engaging.

Josie’s content categories, including fashion, beauty, and daily vlogs, align well with brands looking to connect with young women interested in lifestyle trends. She incorporates product placements, reviews, and discount codes, making her promotions feel seamless rather than forced. With an engagement-driven audience, her sponsored posts often receive positive interactions, boosting brand credibility. Her ability to create relatable and visually appealing content enhances the impact of brand partnerships.
Her global reach and primarily U.S.-based audience make her an ideal choice for brands targeting English-speaking millennials and Gen Z viewers. She is open to partnerships that align with her personal brand, ensuring authenticity in her recommendations. With an influence score of 8,553 points, she ranks in the top 3% in Outfits & Styling (U.S.), making her a standout in the fashion space. As she continues to grow her influence, Josie remains a sought-after collaborator in the digital marketing world.
Conclusion: A Growing Influencer in Lifestyle and Fashion
Josie Jabs is a rising lifestyle influencer, blending fashion, beauty, and daily routines into engaging content. With strong engagement on TikTok and Instagram, she continues to build a dedicated following. Her collaborations with top brands highlight her influence in the fashion and beauty industries. As her presence grows, she remains a top content creator for young audiences looking for inspiration in style and self-care.
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Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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