Who's Who on Social Media
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Who is Josh Temple aka Slogo?

Slogo, a well-established YouTuber and gamer, has captivated millions with his gaming videos, podcast hosting, and light-hearted approach to content. Known for his humorous and family-friendly videos, Slogo’s ability to entertain through Minecraft gameplay and other gaming genres has earned him a loyal following.

December 6, 2024
Jeremy Boissinot
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Slogo: A YouTube Phenomenon Mastering Gaming and Entertainment

Slogo, aka Josh Temple, is a British YouTuber and content creator. With a passion for gaming, he rose to prominence through his humorous Minecraft videos, particularly his collaborations with other popular YouTubers like Crainer. His content spans beyond just gaming, often featuring podcast-style episodes where he discusses various topics, including personal experiences, humor, and sometimes his near-death experience.

Slogo’s signature content revolves around Minecraft challenges, in which he plays games with friends and sometimes fans, blending creativity and entertainment. His playful style and comedic timing have resonated with a wide audience, allowing him to maintain a consistent presence on YouTube with millions of subscribers. He has also made appearances in numerous collaborations, including contests hosted on Facebook Messenger, further boosting his visibility.

Slogo at Web Summit in November 2023 (Source: Instagram)

Aside from YouTube, Slogo has expanded his reach across social media platforms like Instagram, Twitter (X), and TikTok. His engaging and often lighthearted posts on these platforms showcase his personality, from teasing his friends like Crainer to sharing gaming-related moments. Slogo’s YouTube presence remains the core of his influence, but his social media network continues to support his brand and engagement.

In addition to his gaming prowess, Slogo’s involvement in various ventures, such as podcast hosting and his collectible merchandise line, demonstrates his versatility and entrepreneurial spirit. His growth as a digital creator is marked by his willingness to explore new opportunities while staying true to his comedic and gaming roots.

An Influencer active on social media

Slogo’s digital footprint spans across multiple platforms, with YouTube leading the charge, followed by significant followings on Instagram, X (formerly Twitter), and TikTok. His multifaceted content appeals to a wide range of fans, both within the gaming community and beyond.

Slogo's Social Media Strategy Analysis

YouTube: The Powerhouse of Slogo's Digital Empire

Slogo’s YouTube channel has become a cornerstone of his digital empire, with 11.8 million followers who are drawn to his engaging content. Primarily focused on Minecraft gaming, Slogo is renowned for his creative and fun challenges. His videos often feature collaborations with other well-known YouTubers, such as Crainer, which amplifies his reach and engages audiences from both creators' fanbases. These collaborations contribute to a dynamic mix of content that fans eagerly await, ensuring a loyal and growing viewership.

A key factor in Slogo’s success on YouTube is his family-friendly content, which appeals to a wide audience, from younger viewers to adults. The lighthearted, humorous tone of his videos ensures that they are accessible and enjoyable for all ages, setting him apart from other creators in the competitive gaming space. This broad appeal has helped Slogo amass a large, diverse following, with viewers consistently tuning in for his new content. His ability to maintain this family-friendly environment has proven to be a significant asset in building a cross-generational fanbase.

Slogo’s consistent upload schedule plays a crucial role in maintaining his strong presence on YouTube. His ability to deliver fresh, engaging videos at regular intervals helps sustain viewer interest and engagement. Whether through solo content or his collaborations with friends and fellow creators, Slogo has become a reliable source of entertainment for his followers. This consistency in content creation has built a sense of community among his fans, who are eager to see new uploads and interact with his content.

Slogo’s strategic focus on high-energy gameplay, creativity, and collaborative challenges ensures his content remains fresh and exciting. By keeping his videos interactive and including trending Minecraft updates, he taps into the gaming community’s passions. His signature humorous commentary and prank-based content allow for a level of audience interaction and shareability, which are key components of his success. This approach has helped Slogo stay relevant and consistently attract views in an ever-evolving content landscape.

  • Username: @slogo
  • Influence Score: 88/100
  • Followers: 11.8M
  • Activity: Recent (This week)
  • Engagement Rate: 0.06%
  • Growth: 0% (Stable)
  • Average Engagement: 7.4K
  • Posting Habits: Every day at 7 PM EST

Instagram: Visual Appeal to Fans and Brands

On Instagram, Slogo has 755.6K followers, showcasing a more personal side of his content compared to his YouTube channel. While his engagement rate has decreased slightly, he continues to maintain a strong presence on the platform. He frequently shares gameplay snippets, allowing his fans to see him in action on his favorite games, while also keeping his content relatable and engaging. By offering this behind-the-scenes look, he gives his followers a glimpse into his day-to-day activities, building a stronger connection with his audience.

Slogo’s posts are a blend of promotional content and personal moments, which allows him to engage with fans while promoting his brand and collaborations. He often uses Instagram Stories and Reels to share quick updates or to tease upcoming content, keeping his followers excited and invested in his journey. These quick, easily digestible posts fit perfectly with the Instagram format, ensuring his content is shareable and highly visible. His lighthearted and entertaining tone remains consistent across this platform.

The polished, curated experience on Instagram offers Slogo a space where he can showcase a more refined version of his personality, differing from his more spontaneous and comedic YouTube style. This helps him establish a unique identity that resonates with both his fans and potential brand partners. His content is not just about gaming; he also incorporates lifestyle elements and behind-the-scenes moments, making his feed more diverse and visually appealing.

Additionally, Instagram acts as a launchpad for collaborations with brands and other influencers in the gaming and entertainment industries. Slogo uses this platform to showcase partnerships, product promotions, and other cross-promotional efforts, which is essential for expanding his reach beyond the YouTube space. His ability to integrate products and brands naturally into his content has made him a valuable influencer for marketing in the digital space, further solidifying his position as a top-tier content creator.

  • Username: @slogoman
  • Influence Score: 28.6/100
  • Followers: 755.6K
  • Activity: 0 posts last month
  • Engagement Rate: 0%
  • Growth: -0.26% (Declining)
  • Average Engagement: 44.2K
  • Posting Habits: Inconsistent

X (formerly Twitter): Engaging Fans Through Humor and Teasing

On X (formerly Twitter), Slogo has maintained a consistent presence, engaging his audience through a mix of humorous commentary and spontaneous updates. With 232K followers, he leverages the platform to post quick thoughts, memes, and playful interactions with friends, such as teasing his fellow YouTubers like Crainer. This casual, approachable style helps Slogo connect with his fans, allowing him to stay relevant and engaged on a platform that thrives on real-time interaction.

While his growth on X is relatively slow compared to other social media platforms, Slogo’s use of memes and gaming-related humor keeps his audience engaged, particularly within the gaming community. His posts often highlight inside jokes or moments from his videos, creating a sense of belonging for fans who share in his digital world. This type of content not only strengthens his personal brand but also serves as a fun outlet for fans to interact with him on a more relaxed, informal level.

Despite a lower engagement rate when compared to other platforms like YouTube or Instagram, Twitter gives Slogo a unique advantage: direct communication with his audience. Through his interactions, he can respond to fan comments, share behind-the-scenes content, and keep followers updated on new projects or upcoming content. This level of intimacy is difficult to replicate on other platforms, making X a valuable space for personal connection and interaction.

Although Twitter is not the most high-engagement platform for Slogo, it acts as a strategic tool to stay top-of-mind for his followers. His use of quick, bite-sized content such as memes, jokes, and gaming commentary fits the platform's format well, encouraging continuous fan interaction. This helps maintain a loyal and active fan base, even if his growth trajectory on the platform isn’t as fast as on YouTube.

  • Username: @slogo
  • Influence Score: 16.2/100
  • Followers: 232K
  • Activity: Recent (1 month ago)
  • Engagement Rate: 0%
  • Growth: +0.01% (Stable)
  • Average Engagement: 0
  • Posting Habits: Infrequent tweets

John Temple aka Slogo’s Social Media Influence: An Authority in the Gaming World

Slogo holds an impressive position in the digital space, with an authority score of 8,937 points—placing him firmly in the Top 3 of his category. This score signifies his prominent status online, particularly within the gaming and streaming niches, where his influence is deeply felt. His authority score reflects his ability to maintain a large and engaged audience across multiple platforms, with 88/100 on YouTube, demonstrating his top-tier standing. On YouTube, he ranks #265 in the United Kingdom, securing a solid Top 1% position in his category. In the gaming and streaming industry, Slogo is ranked #19 in the United Kingdom, underscoring his influence in this sector. His strong presence on YouTube and consistent engagement with his audience continues to elevate his online status, making him a sought-after figure for brand partnerships and collaborations.

Content Strategy: Slogo’s Dynamic and Family-Friendly Gaming Influence

Slogo’s content strategy focuses heavily on Minecraft gameplay, featuring creative challenges, collaborations, and interactive moments with friends. His videos are family-friendly, ensuring they are accessible to a wide audience, including younger viewers. This broad appeal has allowed Slogo to maintain a consistent presence on YouTube, engaging with millions through humorous and entertaining content. Collaborations with other YouTubers, like Crainer, are a central component of his content, fostering a sense of community and teamwork that resonates with fans. His strategy centers on entertainment, providing a balance of gaming challenges and lighthearted skits, which ensure that viewers remain engaged and entertained.

On Instagram and Twitter, Slogo shifts towards a more personal, behind-the-scenes content, sharing moments that connect him with his audience beyond the gameplay. Short-form videos and memes are prevalent across these platforms, reflecting his ability to adapt content to fit the unique format of each social media. This adaptation shows his versatility in reaching different segments of his audience while maintaining the same humorous tone that defines his YouTube content. Overall, his content strategy is built around consistency, humor, and community interaction, which allows him to retain his broad reach and engagement.

Reachability and Partnerships

Slogo’s reachability for potential brand collaborations is marked as “very difficult”, reflecting his high demand among brands looking to tap into the gaming and entertainment market. With an estimated sponsored post cost of $9K, Slogo is in a position to command substantial fees for promotional content. This makes him an attractive figure for brands in the gaming, tech, and lifestyle industries. Given his massive 11.8M YouTube followers, his wide reach across multiple platforms, and his established reputation as a family-friendly influencer, Slogo has the potential to secure significant partnerships with major brands in the entertainment and tech sectors.

Slogo's main interactions on social media (Source: Favikon)

Slogo’s collaborations typically include cross-promotions with other YouTubers, such as Crainer, which further extends his influence within the gaming community. These partnerships are mutually beneficial, as they allow Slogo to tap into each other's fanbases, generating exposure for both parties. Additionally, his presence on platforms like Instagram, X, and TikTok opens the door for product collaborations and sponsored posts, making him a valuable asset for brands looking to engage younger, gaming-focused audiences.

Slogo's partnering with many brands, including Samsung UK

Slogo’s ability to maintain organic engagement and sustain relationships with his audience also adds value to his brand partnerships. His approachable, humorous nature and commitment to creating family-friendly content make him a perfect fit for collaborations with companies that target younger audiences. His engagement with fans, especially through interactive posts, offers brands a unique opportunity to connect with Slogo’s community in a more personal way.

Conclusion: a key player in the UK digital landscape

Slogo continues to thrive as a versatile YouTuber and influencer. His dominance in the gaming niche, paired with his expansive reach across multiple platforms, makes him a key player in the digital landscape. Despite some decline in follower growth, his influence remains strong, and he continues to engage his audience through creative content and consistent video uploads. Slogo’s potential for further partnerships and collaborations is significant, positioning him for continued success in the influencer ecosystem.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.