Who is Joey Klaasen?

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Joey Klaasen: Turning Playful Pranks into a Digital Brand Powerhouse

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Joey Klaasen is a U.S.-based content creator best known for his comedic timing, playful charm, and viral prank videos. He initially gained popularity on TikTok, where his skits, challenges, and lighthearted humor attracted millions of fans. With a background in music and performance, Joey brings a natural flair for storytelling and visual entertainment. His videos often blur the line between fun and reality, keeping viewers laughing and engaged.

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As his popularity grew, Joey diversified his content to include lifestyle vlogs, travel highlights, and romantic couple moments. Whether visiting iconic destinations or sharing personal milestones, his posts consistently showcase a relaxed, upbeat vibe. Joey’s Instagram has become a window into his day-to-day adventures, filled with humor, affection, and authentic joy. This evolution has helped him stay relatable, even with a slower posting schedule.

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Despite stepping back from regular content creation, Joey’s presence still resonates with fans who value his original, down-to-earth persona. His signature casual tone and visual style are instantly recognizable, even in an oversaturated digital space. Followers appreciate his candidness and the emotional warmth in his couple content and throwback moments. It's this sincerity that helped him build a loyal community over time.

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Joey’s influence goes beyond numbers—he represents a generation of creators who found fame through authenticity and lighthearted storytelling. His online journey reflects a balance between viral fame and real-world connection. While many creators burn out chasing algorithms, Joey’s slower pace suggests a thoughtful approach to digital life. Whether he makes a comeback or continues posting occasionally, his impact is already cemented.

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An Influencer Active on Social Media

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Despite his low current activity, Joey’s cross-platform presence remains strong. His TikTok account alone boasts a staggering 17.7M followers, and his Instagram and YouTube pages also reflect a dedicated audience. His content skews toward a youthful, U.S.-based audience and features a signature casual tone that is cheerful, safe, and brand-friendly.

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Joey Klaasen's Social Media Strategy Analysis

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TikTok: A Viral Legacy of 17.7 Million Followers

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Joey’s TikTok (@joeyklaasen) is the cornerstone of his digital empire. With over 17.7 million followers, this platform catapulted him into influencer stardom thanks to his humorous pranks, lifestyle antics, and couple-related skits that resonated with millions. Known for a playful, adventurous tone, his videos often featured light challenges and charming moments that quickly went viral.

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However, it's worth noting that his last post on TikTok was over 2 years ago, marking a complete halt in platform activity. Despite this, the sheer size of his following—and over 643 million total likes—cements his status as a creator with considerable past impact.

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• Username: @joeyklaasen
• Influence Score: 13.1 / 100
• Followers: 17.7M
• Activity: 0 videos / week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement (30 days): 0
• Posting Habits: Once a year at 7 PM EST

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Instagram Strategy: A Visual Diary of Lifestyle and Love

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On Instagram, Joey takes a more polished but still casual approach, sharing curated snapshots of his travels and relationship highlights. With 460K followers, his feed strikes a balance between couple photos, destination backdrops, and playful captions. His tone remains warm and authentic, offering fans an occasional look into his personal life. His Instagram complements his TikTok energy with slower, more reflective content.

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His posts are not frequent—around one per month—but when he does share, it often features significant moments. From romantic dates to vacation adventures, Joey uses the platform like a visual diary. These images often show a more grounded, romantic version of the playful personality seen on TikTok. It’s a softer, more lifestyle-oriented evolution of his digital brand.

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Engagement on his Instagram is low at the moment, with a 0% rate officially, but individual posts still receive comments and likes. His March 2025 post from Universal Studios shows fans are still invested in his life updates. Though growth has slightly declined (-0.43% in 30 days), he maintains a loyal core audience. His followers likely remain for the occasional peek into his journey, even without high activity.

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To boost impact, Joey could lean into storytelling-style captions or post reels to take advantage of Instagram’s current format trends. Alternatively, a stronger focus on couple/lifestyle collaborations could appeal to brands in travel or fashion. Despite his sporadic posting, Joey’s Instagram has strong branding potential. It’s consistent, visually appealing, and aligned with his lighthearted personal brand.

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• Username: @joey_klaasen
• Influence Score: 46.3 / 100
• Followers: 460K
• Activity: 1 post / month
• Engagement Rate: 0%
• Growth: -0.43%
• Average Engagement (30 days): 23
• Posting Habits: Twice a month at 6 PM EST

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YouTube Strategy: Pranks, Personality, and a Pause

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Joey’s YouTube channel, with 176K subscribers, houses his longer-form content, showcasing full pranks, storytelling vlogs, and challenge videos. The content reflects his TikTok tone but allows for deeper dives into his personality and relationships. Although inactive for over two years, his 112 uploaded videos remain public and relevant. The archive serves as an engaging platform for newer audiences discovering him from TikTok.

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At the height of his YouTube activity, Joey’s videos followed a pattern of entertaining setups with a mix of prank humor and day-in-the-life vlogs. He offered fans a chance to see more of his personality beyond short clips. The longer format allowed for storytelling, giving his channel a more intimate and cohesive feel. While his production quality varied, his charisma kept viewers engaged.

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• Username: @joeyklaasen
• Influence Score: 19.5 / 100
• Followers: 176K
• Activity: 0 videos / month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement (30 days): 0
• Posting Habits: Once a year at 8 PM EST

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Joey Klaasen's Social Media Influence Summary

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Joey Klaasen ranks within the top 35% of U.S. couple life influencers and the top 57% globally on Instagram, reflecting a solid legacy despite his recent inactivity.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor First, Always

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Joey’s brand thrives on authenticity, humor, and relatability. He rose to fame with prank content and lighthearted videos that felt spontaneous and genuine. His content style is branded as safe, cheerful, and politically uninvolved, making it accessible to a wide range of audiences and brands.

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Reachability & Partnership

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Joey is ideal for partnerships in lifestyle, entertainment, and youth-oriented products, especially brands that align with his fun-loving persona. Although his posting frequency has slowed, his past success and name recognition give him strong campaign potential—especially for sponsored content that requires a laid-back, humorous tone.

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His estimated price per post ranges from $150 to $375, making him a relatively affordable choice for brands looking to tap into a Gen Z demographic. According to his Favikon profile, he's likely to accept partnerships that reflect his playful and adventurous style. He has even been tagged by creators like Ralph, a frog enthusiast—hinting at potential cross-niche collaborations.

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Conclusion: Joey Klaasen’s Influence Lives On

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Joey Klaasen may not be the most active creator today, but his digital footprint is far from erased. With over 17 million TikTok followers and a well-established comedic brand, his legacy remains impactful. Though his recent inactivity affects his rankings and engagement, his recognizable name and consistent content identity offer potential for resurgence—should he choose to return to regular posting.

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View the AI-powered profile

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