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Gibby: Spreading Friendship, Fun, and Fashion Across Social Media

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Gibby, whose real name is Jimena Valle, began her digital journey at a young age, quickly capturing the hearts of viewers with her natural humor and charm. She became a childhood YouTube sensation in Mexico, building a loyal fanbase through sketches, challenges, and storytelling. Over time, her content evolved while maintaining her signature authenticity. This early fame laid the foundation for her status as a top-tier lifestyle influencer today.

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As she matured, Gibby seamlessly transitioned her brand across TikTok, Instagram, and YouTube Shorts, engaging with a new generation of followers. Her videos reflect a fun-loving and down-to-earth personality, often featuring close friendships and lighthearted moments. She maintains a strong connection with her audience by staying relatable and humorous. This balance between nostalgia and growth keeps fans engaged long-term.

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Her influence extends beyond entertainment — she’s now a sought-after fashion and lifestyle voice, with notable brand collaborations like Bershka. Gibby integrates sponsored content organically, never straying from her playful and cheerful tone. This has made her a go-to creator for youth-oriented campaigns that require trust and high engagement. Her colorful style and confidence have also made her a style icon among Latin American Gen Z audiences.

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Today, Gibby represents a generation of creators who grew up online and matured with their audience. Her ability to stay consistent, relevant, and true to her roots is rare in the digital space. She’s not just a creator but a cultural touchpoint for many young fans in Mexico and beyond. Gibby continues to celebrate friendship, humor, and authenticity in everything she does — and that’s what makes her so unforgettable.

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An Influencer Active on Social Media

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Gibby maintains a strong presence on YouTube, TikTok, Instagram, and X, with a combined follower count of over 18 million and high engagement across all platforms.

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Gibby's Social Media Strategy Analysis

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YouTube: Nostalgia Meets Consistent Engagement

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YouTube has always been Gibby’s foundational platform — the one that introduced her to millions. With 12.8M subscribers, she’s a powerhouse in Mexican digital entertainment, known for her challenges, skits, and storytime-style videos. Her content often revisits themes from her early internet fame, appealing to fans who grew up with her. This nostalgic pull, paired with evolving formats like Shorts, keeps her channel highly relevant.

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She posts content that blends humor, reactions, and lifestyle commentary, making sure her videos are fun yet personal. The emotional relatability of her reactions, especially in videos like “¿QUÉ LE PASÓ A COPITO?”, connects deeply with younger viewers. By reacting to old content and embracing a self-aware tone, she keeps longtime fans invested. This also positions her well for evergreen content strategies that age well over time.

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Gibby leverages Shorts as a key part of her YouTube strategy, posting vertical videos that mirror TikTok-style energy. This has expanded her reach to casual browsers and mobile-first users who may not subscribe but consistently engage. Her high views and consistent style create a loop of familiarity, which reinforces her brand identity. Shorts allow her to experiment without overproducing, maintaining her natural, spontaneous energy.

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She averages 1.3 videos per month on long-form YouTube, but the Shorts fill the gap with viral potential. Despite a modest engagement rate of 0.06%, her large following still translates to thousands of interactions per video. The key to her YouTube strategy is emotional recall — fans don’t just watch, they remember. Gibby positions herself as a creator they grew up with and continue to grow with.

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• ‍Username: @gibby‍
• Influence Score: 87.5/100‍
• Followers: 12.8M
• ‍Activity: 1.3 videos/month‍
• Engagement Rate: 0.06%‍
• Growth: +0.5%‍
• Average Engagement: 7.1K‍
• Posting Habits: Twice a month at 8 PM EST

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TikTok: Daily Relatable Joy with High Engagement

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TikTok is where Gibby’s content shines in its most natural and unfiltered form. With 3.7M followers and a high engagement rate of 5.61%, she uses the platform to post humorous, relatable videos almost every day. These range from funny POVs to dance trends and playful sketches with friends. Her tone is consistently cheerful and grounded, making her a trusted face in everyday entertainment.

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She maintains a strong rhythm, averaging five videos per week, which ensures she stays top of mind on For You Pages. Unlike creators who lean into ultra-polished aesthetics, Gibby favors quick-cut, raw-feel content that feels like a peek into her real life. This helps her build emotional intimacy with her viewers, especially teens. Her captions are often meme-inspired, and she uses trending sounds to maximize reach.

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A standout part of her TikTok strategy is storytelling through micro-moments — whether it’s a flashback to childhood or a funny friendship story. Her humor is distinctly Gen Z, filled with irony and expressive text overlays. These posts resonate with followers who crave authenticity over curation. Many of her top-performing videos rack up millions of views and over 1.5M likes.

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Gibby uses consistent posting time — daily at 8 PM — to establish an algorithm-friendly routine. Her content doesn’t rely on shock value or trends alone but on charm and personality. With an average of 207.6K interactions per post and over 1.1M average views, she’s clearly cracked the TikTok formula. Her strategy here is simply: be real, be funny, and show up every day.

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• ‍Username: @jimenibiby‍
• Influence Score: 91.4/100‍
• Followers: 3.7M‍
• Activity: 5 videos/week‍
• Engagement Rate: 5.61%‍
• Growth: 0%‍
• Average Engagement: 207.6K‍
• Posting Habits: Daily at 8 PM EST

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Instagram: Fashion-Forward and Friendship-Filled

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On Instagram, Gibby taps into the visual side of her lifestyle — fashion, friendship, and personal vibes. With 1.8M followers, her feed balances posed outfits, event appearances, and heartwarming moments with friends. The energy is light, colorful, and relatable — creating the feel of a digital scrapbook. She posts an average of 6 times a month, blending feed photos and Reels.

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Her Reels often mirror TikTok content but are adapted for Instagram’s aesthetic-centric audience. Whether showing off manicures or celebrating a new show launch with a bestie, Gibby gives her fans a taste of her offline life. Her fashion sense leans into Bershka-style youthwear, making her an ideal face for the brand. She has tagged Bershka 9 times, reflecting a deep brand alignment.

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The Instagram captions are playful and meme-adjacent, and comments are highly interactive. She averages 58.6K interactions per post and regularly hits views in the six figures. Gibby isn’t just present on Instagram — she’s thriving, especially within Mexico’s fashion-influencer circles. Her bright tone and Gen Z appeal give her a strong niche in the “Outfits & Styling” category.

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With steady posting twice a week around 5 PM, she’s built consistent visibility. Her engagement rate of 3.29% outperforms many in her tier, showing the strength of her loyal fanbase. Instagram for Gibby is less about viral growth and more about brand building. It’s where she polishes her personality — fun, stylish, and joyfully real.

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• ‍Username: @gibbyjime_‍
• Influence Score: 88.3/100‍
• Followers: 1.8M‍
• Activity: 6 posts/month‍
• Engagement Rate: 3.29%‍
• Growth: 0%‍
• Average Engagement: 58.6K‍
• Posting Habits: Twice a week at 5 PM EST

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X (Twitter): Static Presence, Legacy Connection

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Gibby’s X (formerly Twitter) account remains mostly static, with her last post dating back 6 years. Despite having 85.3K followers, her activity level is at zero, and her engagement rate reflects this. However, the account still serves a legacy purpose, redirecting followers to her YouTube and offering contact info. It remains verified and contributes to her multi-platform credibility.

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This channel functions as a brand anchor rather than a content driver. It includes her contact email and YouTube channel, suggesting its purpose is informational. Given its vintage banner and profile images from her childhood creator days, it still draws emotional recall. Her fans who followed her early career continue to recognize her from this platform.

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• ‍Username: @gibbyjime‍
• Influence Score: 8.5/100‍
• Followers: 85.3K‍
• Activity: 0 tweets/year‍
• Engagement Rate: 0%‍
• Growth: -0.04%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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Gibby's Social Media Influence and Rankings

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Gibby boasts a Favikon Influence Score of 9,470, placing her comfortably in Tier 1 — the highest category of influence. Her profile ranks among the Top 1% in Outfits & Styling (Mexico & Worldwide) and the Top 2% on TikTok (Mexico).

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Learn more about the Favikon Methodology here

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Content Strategy: Authenticity Through Friendship

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Gibby’s content strategy revolves around authenticity and relatability. Rather than curating a heavily filtered image, she chooses to highlight real friendships, fun trends, and nostalgic moments. This makes her content not only enjoyable but deeply resonant with young audiences navigating similar experiences.

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Reachability and Partnerships

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Gibby’s digital presence is not only massive but also easily accessible, making her an ideal collaborator for brands targeting Gen Z and young millennials. Her consistent posting schedule, especially on TikTok and Instagram, makes her highly visible to both followers and scouting agencies. She's particularly receptive to casual lifestyle and fashion campaigns that align with her playful tone. With brand mentions like Bershka tagged in over nine posts, she shows strong loyalty in long-term partnerships.

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What sets Gibby apart in terms of reachability is her transparency. She clearly lists her commercial contact (gibby@smashgp.com) on public platforms like X, making it straightforward for brands to initiate collaboration. Her content frequently includes natural brand integrations — not forced product placements — which ensures her audience trusts her recommendations. This authenticity boosts campaign credibility and engagement when she features products.

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With a safe and cheerful content style, Gibby’s profile is categorized as “Very Safe” for brands, meaning she maintains a positive, controversy-free presence. This opens the door for both family-friendly and youth-oriented campaigns — from fashion brands to educational or entertainment platforms. Her network includes key figures like Bershka, Natay Pop, and Ana Emilia, showing she’s already working within a strong influencer-brand ecosystem.

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Finally, Gibby is highly responsive in terms of rhythm and reliability. Her consistent publishing habits (daily on TikTok, twice a week on Instagram) reflect a work ethic that aligns with brand timelines. She delivers visibility not just in volume but in influence — placing in the top 1% worldwide for Outfits & Styling. This makes her an appealing figure for brands that value both performance and reputation.

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Conclusion: The Joyful Powerhouse Merging Relatability with Influence

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Gibby isn’t just another creator — she’s a cornerstone of youth culture on Latin American social media. Her ability to grow while staying authentic has made her a favorite among brands and fans alike.

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View the AI-powered profile

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