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Who is Jessica Skube?
Jessica Skube, also known as JesssFam, has built a strong social media presence by sharing her experiences as a mother of seven and her journey through blended family life. Her content resonates with parents navigating parenting, co-parenting, and family dynamics, offering a mix of humor, relatability, and real-life moments.

Jessica Skube: Navigating Family Life and Motherhood with Authenticity
Jessica Skube is a content creator known for her family vlogs that document the realities of raising seven children. She started her journey as a young mother, sharing her experiences on various platforms. Over time, she expanded her reach to include TikTok, YouTube, and Instagram, where she connects with millions. Her storytelling blends humor, honesty, and relatability, making her one of the most trusted voices in parenting content.
Her YouTube channel has been a cornerstone of her success, allowing her to share long-form videos about daily life. With 2.1M subscribers, she has built a strong community of engaged followers who resonate with her authenticity. From morning routines to family vacations, Jessica gives an inside look at the joys and challenges of motherhood. Her ability to balance candid moments with structured content keeps her audience coming back for more.

Jessica’s TikTok presence has skyrocketed, accumulating 3.6M followers with her bite-sized, engaging videos. Her content ranges from funny parenting moments to emotional reflections on family life. With an engagement rate of 4.89%, her posts consistently generate high interaction. Brands have taken notice of her influence, leading to partnerships with Disney Parks, Bloom Nutrition, and Walt Disney World.
Beyond social media, Jessica is a role model for young parents navigating blended families. She emphasizes the importance of co-parenting and the challenges of raising a large household. Her influence extends beyond entertainment, offering valuable insights for families in similar situations. With a growing audience and strong brand collaborations, Jessica continues to shape the digital parenting space.
An Influencer Active on Social Media

Jessica Skube's social media presence is impressive, with a combined following of over 6.7 million across TikTok, YouTube, Instagram, and X. She consistently engages her audience with family-oriented content that blends humor, honesty, and parenting insights.
Jessica Skube's Social Media Strategy Analysis
TikTok Strategy: Engaging Short-Form Content

Jessica Skube captivates her audience with engaging videos showcasing daily motherhood moments. Her content blends humor, relatability, and emotional storytelling. With 3.6M followers, she ensures consistency in uploads, maintaining high engagement. Posting 5 times monthly, she prioritizes authenticity and spontaneous moments.
Her TikTok content features trending challenges, family-friendly skits, and heartfelt parenting stories. She utilizes hashtags, interactive polls, and community-driven questions for deeper connection. Her engagement rate is 4.89%, reflecting her ability to foster loyal viewers. By incorporating real-life scenarios, she strengthens her presence on the platform.

Jessica’s TikTok growth strategy includes brand collaborations, family-oriented sponsorships, and product reviews. She selects partnerships aligning with her values, ensuring credibility in endorsements. Her activity remains consistent, generating 1.3M average views per post. By staying active, she retains audience interest and platform visibility.
Jessica's success on TikTok is driven by strong community interaction and valuable content. She creates an emotional bond with her followers, increasing audience loyalty. Her relatable videos resonate with busy parents, making her a trusted influencer. As she expands her influence, her TikTok presence continues to grow.
- Username: @jesssfamofficial
- Influence Score: 91.7/100
- Followers: 3.6M
- Activity: 5 posts last month
- Engagement Rate: 4.89%
- Growth: 0%
- Average Engagement: 175.9K
- Posting Habits: Everyday at 1 PM EST
Instagram Strategy: Visual Storytelling and Lifestyle Updates

Jessica Skube utilizes Instagram to share curated photos and personal insights into her family life. Her stories provide real-time updates, keeping her 896.8K followers engaged. With 12 monthly posts, she ensures consistent presence. Her strategy revolves around motherhood experiences, lifestyle snippets, and celebratory moments.
Her Instagram content includes high-quality images, engaging reels, and interactive stories. She emphasizes brand collaborations, leveraging partnerships with family-friendly products. With an engagement rate of 1.39%, she fosters strong connections with her followers. Her average views per post reach 334.3K, reflecting a dedicated audience.

Jessica prioritizes authenticity, making her Instagram presence feel natural and relatable. She engages with her audience through Q&A sessions, personal reflections, and behind-the-scenes moments. This strategy allows her followers to connect on a deeper level, enhancing brand loyalty. Her visual approach strengthens her online identity.
Through Instagram, Jessica maintains strong partnerships with family-oriented brands, lifestyle products, and parenting communities. She strategically selects campaigns that resonate with her values, ensuring credibility. Her posting habits and content quality contribute to steady growth. With a consistent strategy, she maximizes her reach.
- Username: @jesssfam
- Influence Score: 90.3/100
- Followers: 896.8K
- Activity: 12 posts last month
- Engagement Rate: 1.39%
- Growth: +3.29%
- Average Engagement: 12.5K
- Posting Habits: Everyday at 2PM EST
YouTube Strategy: Long-Form Content and Family Vlogs

Jessica’s YouTube presence allows her to share in-depth vlogs about her parenting journey. Her channel attracts 2.1M subscribers interested in motherhood insights. By posting 9.6 times per month, she ensures a steady content flow. Her strategy revolves around candid moments, celebrations, and parenting challenges.
Her videos cover a mix of family adventures, Q&A sessions, and home-life stories. She engages her audience with heartfelt narratives, making her content emotionally compelling. Her growth remains consistent at 2.04%, increasing her subscriber base. By balancing entertainment with authenticity, she builds a strong connection.

Jessica's YouTube strategy includes strategic collaborations, sponsored content, and relatable topics. Her channel remains a primary platform for extended storytelling and audience interaction. Her engagement rate stands at 0.15%, with an average of 90.9K views per video. She continues refining her approach for maximum impact.
By focusing on genuine moments, Jessica keeps her YouTube audience loyal and engaged. Her channel serves as a valuable resource for parenting tips, family-friendly entertainment, and personal experiences. She solidifies her brand by creating lasting memories with her viewers. Her commitment to consistency ensures long-term success.
- Username: @JesssFam
- Influence Score: 87.5/100
- Subscribers: 2.1M
- Activity: 9.6 posts last month
- Engagement Rate: 0.15%
- Growth: +2.04%
- Average Engagement: 3.3K
- Posting Habits: Once a week at 8PM EST
X (Twitter) Strategy: Minimal Presence and Past Engagement

Jessica Skube maintains a presence on X (Twitter) but is not actively engaging. Her account has 31.8K followers, though growth has declined by 0.18%. She has not posted in 4 years, resulting in 0% engagement. This lack of activity contrasts her other thriving platforms.
In the past, her Twitter activity included motherhood discussions, parenting advice, and lifestyle updates. However, due to changing priorities, she has shifted focus to visual platforms. Her Twitter engagement previously fostered community interaction, but its impact has diminished over time.
- Username: @thejesssfam
- Influence Score: 8/100
- Followers: 31.8K
- Activity: 0 posts in the last 30 days
- Engagement Rate: 0%
- Growth: -0.18% (-55 followers in 30 days)
- Average Engagement: 0
- Posting Habits: Once a year at 7 PM EST
Jessica Skube’s Social Media Influence Summary

Jessica Skube ranks in the top 1% of TikTok influencers in the United States, the top 10% on Instagram, and holds a strong position in the motherhood and family niche, ranking #9 in the U.S. and #45 worldwide.
Learn more about the Favikon Methodology here
Content Strategy: Engaging and Relatable Storytelling
Jessica’s content thrives on authenticity and family-centered storytelling. She effortlessly balances humor, parenting struggles, and personal moments, creating content that resonates with millions of followers.
Reachability and Partnerships

Jessica Skube has established a strong presence across multiple platforms, making her highly reachable for potential collaborations. With a combined following of over 6.7M, she engages a diverse audience of parents, families, and lifestyle enthusiasts. Her content is centered around family-friendly themes, ensuring compatibility with parenting and home-related brands. By leveraging her influence, she creates valuable partnerships with brands that align with her values.
Jessica’s TikTok account, with 3.6M followers, offers brands an opportunity for viral exposure through engaging videos. She maintains a posting frequency of 5 times per month, ensuring consistent audience interaction. With an engagement rate of 4.89%, she delivers significant impact on sponsored campaigns. Her collaborations with family-oriented brands enhance her credibility in the digital space.

On Instagram, Jessica’s 896.8K followers engage with her daily stories, lifestyle posts, and brand features. She posts 12 times per month, maximizing audience reach and brand visibility. Her Instagram content is curated with a blend of authentic moments and professional photography. She frequently collaborates with family-friendly companies, ensuring natural product integration.
Jessica’s YouTube channel, with 2.1M subscribers, provides long-form content ideal for in-depth brand storytelling. She posts 9.6 videos per month, sharing detailed experiences with her audience. Her videos receive an average of 90.9K views, making them a valuable platform for sponsored content. Jessica’s storytelling skills create meaningful connections between brands and her followers.
Conclusion: Jessica Skube’s Ever-Growing Influence
Jessica Skube has successfully built a loyal following by sharing her honest and heartwarming journey as a mother of seven. Her content is relatable, engaging, and brand-friendly, making her a top-tier influencer in the motherhood and parenting niche.
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Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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