Who is Jéssica Cardoso?

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Jéssica Cardoso: Elevating Brazilian Beauty Influence with Vibrant Authenticity

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Jéssica Cardoso is a Brazilian beauty and lifestyle content creator based in São Paulo, best known for her glamorous visuals and fun, upbeat energy. She gained popularity through short-form videos that showcase her signature makeup routines, GRWM content, and style-focused edits. Her content often reflects major seasonal moments in Brazilian culture, especially Carnival and local fashion events. Jéssica’s charm and confidence quickly captured the attention of a massive Gen Z and millennial audience.

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Her rise was largely fueled by TikTok, where her beauty transformations, lip-syncs, and culturally tuned humor struck a chord with millions. She leans into color-rich visuals and effortless transitions that amplify her looks, often styled around celebratory themes or brand collaborations. Her tone is playful and relatable, frequently using slang and local references to maintain closeness with her audience. It’s this authenticity that has turned followers into a loyal community.

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On Instagram, Jéssica balances glamor with storytelling, posting bold outfit shots, event moments, and product promos with strong aesthetic cohesion. She collaborates regularly with beauty brands like L’Oréal and SHEGLAM, often integrating product mentions into her casual Reels or makeup reveals. With over 4 million followers on the platform, she commands significant influence in the Brazilian beauty space. Her feed is a mix of red carpet-ready poses and raw personality.

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Jéssica’s content resonates because she embraces both polish and play. Whether she’s sharing a heartfelt caption, joking with fans, or teasing a Carnival outfit reveal, she keeps her tone approachable and energetic. She represents a new generation of Brazilian influencers who prioritize cultural pride, color, and connection. With her strong brand visibility and vibrant storytelling, she continues to shape beauty conversations on a national level.

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An Influencer Active on Social Media

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Jéssica Cardoso is active on TikTok, Instagram, and YouTube, with TikTok leading in audience size and engagement frequency.

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Jéssica Cardoso's Social Media Strategy Analysis

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TikTok: Where Her Beauty Persona Shines Brightest

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Jéssica Cardoso’s TikTok (@jessicacardoso) is the cornerstone of her digital success, with 6.9M followers and a strong 83.8/100 score. Her videos typically highlight GRWM routines, bold makeup transitions, and culturally resonant moments such as Carnaval preparations. She keeps content short, punchy, and visually impactful, often incorporating trending sounds or regional slang to stay hyper-relevant. Her best-performing clips hit over 600K views, with an average of 69K views and 8.3K engagements per post.

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She uploads 2 videos weekly, usually posted twice a week at 6 PM, maintaining consistent visibility while not oversaturating her feed. While her engagement rate sits at a modest 0.12%, her content style leans heavily into aesthetics and light humor—an approach well-suited for TikTok’s visual-first algorithm. Despite a 0% growth in the last 30 days, her archive of evergreen content continues to perform. Many of her posts still rack up significant interaction weeks after publication.

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What sets her TikTok apart is her ability to package complex makeup looks into relatable, energetic formats. Whether she’s joking about São Paulo traffic or flaunting glitter-heavy eye makeup, the tone remains friendly and spirited. Product placements with brands like SHEGLAM or L’Oréal blend in seamlessly through outfit reveals or “first impression” clips. Her call-to-action comments often drive likes and shares without disrupting the viewing flow.

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Overall, Jéssica’s TikTok strategy leverages visuals, culture, and consistency to stay front-of-mind for a youth-driven beauty audience. Even with a temporary plateau in follower growth, her presence is still highly visible thanks to algorithm-friendly engagement and niche resonance. TikTok remains her most powerful tool for mass discovery and creative expression. The platform continues to anchor her brand’s overall identity.

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• ‍Username: @jessicacardoso‍
• Influence Score: 83.8/100‍
• Followers: 6.9M‍
• Activity: 2 videos/week‍
• Engagement Rate: 0.12%‍
• Growth: 0%‍
• Average Engagement: 8.3K‍
• Posting Habits: Twice a week at 6 PM EST

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Instagram: Glamour Meets High Engagement

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On Instagram (@jessicacardoso), Jéssica maintains a highly stylized presence with 4.1M followers and a score of 80/100. She posts around 11 times a month, mainly 3 times a week at 5PM, with a visual identity grounded in glowy makeup, figure-hugging outfits, and bold color schemes. Her average engagement rate is 0.13%, with 5.4K average interactions and 127.6K views per post. Instagram is where she sharpens her aspirational brand appeal.

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The platform serves as her primary hub for long-term brand collaborations and seasonal campaigns. Posts promoting SHEGLAM or L’Oréal often blend into her feed with native styling that mirrors editorial campaigns. Reels perform especially well, such as her February GRWM clip that crossed 1.1M views and 69.6K likes. Carousel posts also allow her to showcase red carpet moments or fashion collaborations more deeply.

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Her caption strategy is casual but clever—often peppered with emojis, local sayings, or quick punchlines that invite interaction. Many of her photo sets feature behind-the-scenes or celebratory moments, keeping her personality front and center. This layered format adds dimension to her glam-heavy aesthetic and builds stronger community rapport. She keeps fan interaction active through comment replies and story shoutouts.

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Instagram, more than TikTok, functions as her “portfolio.” It’s where brands find the polish, and audiences see consistency. The platform plays a central role in her identity as a lifestyle figure, beyond just makeup. Through clear aesthetic continuity and high-visibility collaborations, Jéssica uses Instagram as both a stage and a storefront. Despite a slight follower drop of -0.51%, her relevance remains high due to active posting and brand-friendly formatting.

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• ‍Username: @jessicacardoso‍
• Influence Score: 80/100‍
• Followers: 4.1M‍
• Activity: 11 posts/month‍
• Engagement Rate: 0.13%‍
• Growth: -0.51%‍
• Average Engagement: 5.4K‍
• Posting Habits: 3 times a week at 5 PM EST

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YouTube: Dormant but Previously Visual-Heavy

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Jéssica’s YouTube presence (@JessicaCardoso) currently sits dormant with 1.3M subscribers and a low score of 20.9/100. She hasn’t posted in over 2 months, and her recent analytics reflect this: 0% engagement, 0 views, and 0 average interactions. While previously a space for makeup tutorials and vlogs, the platform has clearly been de-prioritized. Posting frequency has dropped to once a year, severely impacting her performance metrics.

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Historically, Jéssica used YouTube to build depth around her makeup artistry, sharing tutorials with detailed commentary and full-face transformations. Videos like “MAKE DE CARNAVAL” showcased intricate looks with high production value, but failed to sustain traction amid rising short-form demand. Her most recent short, posted in February, earned 1.4K likes but lacked continued follow-through. Without fresh content, YouTube has fallen out of alignment with her brand’s growth momentum.

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One notable challenge is that her YouTube audience expects long-form depth, which contrasts with her current focus on short and snappy storytelling. Additionally, platform fatigue and changing user habits have likely influenced her shift to Instagram and TikTok. Despite her large subscriber count, her channel currently operates more as a dormant archive than an active engagement space.

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Should she return, reviving the platform could allow her to connect on a deeper level—especially through vlogs, skincare routines, or behind-the-scenes content. However, without regular uploads and audience reactivation, YouTube remains her least effective platform for now. Its inactivity is the only real gap in an otherwise solid content strategy.

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• ‍Username: @JessicaCardoso‍
• Influence Score: 20.9/100‍
• Followers: 1.3M‍
• Activity: 0 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 8 PM EST

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Jéssica Cardoso's Social Media Influence Summary

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Jéssica Cardoso ranks in the top 1% of beauty influencers in Brazil and holds a #66 position for makeup creators in the country, reflecting her strong influence in the beauty niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Style, Slang, and Signature Visuals

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Jéssica’s content revolves around seasonal glam, high-energy aesthetics, and celebratory tone. She maintains a consistent rhythm between storytelling and brand-driven posts. Her “GRWM” clips aren’t just tutorials—they reflect life updates, emotion, and Brazilian flair.

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Reachability and Partnerships

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Jéssica is actively open to brand collaborations and has a history of sponsored posts with L’Oréal Paris, SHEGLAM, and local Brazilian fashion creators. She's frequently tagged by and tags L’Oréal Paris Brasil and USA across platforms.

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With a posting rate of 13 pieces/month and a “Safe” content score, her profile is highly brand-friendly. She is listed as likely to accept sponsored content and reviews—making her attractive for paid brand placements and product integration campaigns.

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Conclusion: Elevating Brazilian Beauty Content with Glamour and Charm

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Jéssica Cardoso has crafted a standout personal brand in Brazil’s digital beauty landscape. Her colorful visuals, culturally rooted tone, and consistent activity on TikTok and Instagram have made her a go-to figure for young beauty enthusiasts.

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View the AI-powered profile

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