Who's Who on Social Media
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Who is Jenny Stojkovic?

Jenny Stojkovic has made a name for herself as an early-stage venture capitalist, bestselling author, and thought leader in sustainable food and tech innovation. Her social media presence reflects her mission to empower women founders and promote sustainable solutions in the modern world. With a growing audience across platforms, Jenny balances her role as an influencer with impactful advocacy for green technology and ethical leadership.

December 7, 2024
Jeremy Boissinot
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Jenny Stojkovic: A Voice for Sustainability and Women’s Empowerment

Jenny Stojkovic is a force to be reckoned with in the world of venture capital, ethical leadership, and sustainability. Born with a passion for creating meaningful change, Jenny’s career has taken her across industries and continents, solidifying her role as a thought leader and advocate for positive transformation in business and society.

As an early-stage venture capitalist, Jenny’s focus has been on backing innovations that prioritize sustainability, particularly in the alternative protein and food technology sectors. Her work aligns with the pressing need to address climate change, reduce environmental impact, and foster ethical practices within industries that traditionally operate with little regard for these concerns. By championing these causes, Jenny has become a trailblazer in bridging the gap between profitability and purpose.

Jennifer Stojkovic has launched a VC fund focused on climate solutions (Source: LinkedIn)

Jenny’s career is characterized by her dedication to empowering women in leadership. Recognizing the gender gap in entrepreneurship and innovation, she has worked tirelessly to mentor, support, and invest in women founders across the United States, Canada, and the United Kingdom. Her belief in the transformative power of women-led businesses drives her mission to create a more inclusive and equitable business landscape.

An avid traveler and lifelong learner, Jenny is a tri-citizen of the United States, Canada, and the UK. This global perspective enriches her understanding of cultural differences and diverse approaches to leadership, allowing her to connect with audiences and collaborators around the world. Her personal passions—scuba diving, veganism, and environmental advocacy—are seamlessly woven into her professional life, giving her a unique edge as a leader who truly lives her values.

Jenny’s expertise is widely recognized on the global stage. She has spoken at numerous international conferences, sharing her insights on sustainability, food innovation, and ethical entrepreneurship. Her thought leadership is not limited to speaking engagements; Jenny is also a prolific writer and regular contributor to prominent publications, where she shares actionable advice and inspiring stories with her audience.

Jennifer Stojkovic, a best-selling author (Source: LinkedIn)

Her bestselling book further cements her influence. It offers a deep dive into her philosophy on creating a sustainable future through innovation and leadership. The book has resonated with professionals and advocates alike, becoming a valuable resource for those looking to make an impact in their industrie

In her role as a creator and advocate, Jenny’s reach extends to her digital platforms. She uses her social media presence to amplify her message, share key insights, and engage with a growing community of like-minded individuals. Her ability to connect with audiences on a personal and professional level has made her a trusted voice in the ESG and Green Tech space.

At the heart of Jenny’s work is a commitment to leaving the world better than she found it. Whether through her investments, mentorship, or online advocacy, she is determined to drive meaningful change and inspire others to do the same. Jenny Stojkovic is not just a leader; she is a catalyst for a more sustainable, ethical, and inclusive future.

Social Media Overview: How Jenny Uses Digital Platforms to Inspire

Jenny’s influence is felt across LinkedIn, Instagram, X (formerly Twitter), and TikTok. She tailors her approach to each platform, using professional content on LinkedIn, engaging visuals on Instagram, quick commentary on X, and creative advocacy on TikTok. Here’s how Jenny maximizes her social media reach.

LinkedIn: Driving Professional Change in ESG and Green Tech

Jenny Stojkovic’s LinkedIn strategy is a masterclass in leveraging the platform as a tool for influence, education, and meaningful engagement. With over 88,000 followers and an Influence Score of 90.9, LinkedIn is her most impactful social media platform. Jenny uses her presence on LinkedIn to share her vision, amplify her professional expertise, and cultivate a community of sustainability advocates, entrepreneurs, and thought leaders.

Authentic Thought Leadership

Jenny’s content on LinkedIn reflects her authentic commitment to advancing sustainability, supporting women in leadership, and promoting innovation in food technology. Her posts often blend personal reflections with actionable insights, creating a narrative that is both relatable and inspiring. For instance, her posts celebrating milestones in her career—such as winning awards or sharing lessons learned from mentoring women founders—resonate with her audience because they are authentic and grounded in her values.

Data-Driven and Engaging Content

Jenny frequently uses her LinkedIn presence to share key data, trends, and updates in the ESG (Environmental, Social, Governance) and Green Tech sectors. This positions her as an authority in her field and makes her content highly shareable among professionals in her network. From highlighting statistics about sustainability to showcasing the impact of women-led ventures, her posts are often underpinned by compelling facts and figures, creating a blend of professional relevance and emotional appeal.

Community Building


One of the standout features of Jenny’s LinkedIn strategy is her ability to foster community engagement. By encouraging her audience to participate in discussions, share their thoughts, or celebrate collective achievements, she has cultivated a loyal following. Her approachable tone and inclusive messaging invite professionals from all walks of life to engage with her posts, turning her audience into active contributors to her mission.

Visual Appeal and Consistency

Jenny’s LinkedIn posts are visually compelling, often featuring clean, high-quality images or graphics that highlight the subject of her posts. She uses bright, attention-grabbing designs that align with her brand, ensuring her content stands out on users’ feeds. Additionally, her consistent posting schedule—daily at 4 PM—ensures that her audience knows when to expect her updates, further solidifying her relationship with her followers.

Key LinkedIn Metrics

  • Username: Jennifer Stojkovic (@jenniferstojkovic)
  • Influence Score: 90.9/100
  • Followers: 88.1K
  • Activity: 27 posts/month
  • Engagement Rate: 1.15%
  • Growth: +4.31% (+3.5K followers in the last 30 days)
  • Average Engagement: 1K per post
  • Posting Habits: Daily at 4 PM

Instagram: Connecting Through Visual Storytelling

Instagram is Jenny Stojkovic’s second-largest platform, with 10.6K followers and an Influence Score of 57.5. Her strategy focuses on blending professional insights with a personal touch, creating a balance between thought leadership and relatability. Jenny uses Instagram to share her work in ESG, Green Tech, and sustainable innovation, while also giving her audience a glimpse into her personality and lifestyle.

Jenny’s Instagram posts often revolve around key milestones, public events, and impactful moments, such as receiving awards or participating in industry discussions. Her high-quality visuals are bright, polished, and on-brand, ensuring her content is visually appealing. She also uses Reels to amplify engagement, leveraging the format’s popularity to reach a wider audience. Jenny’s captions are reflective, straightforward, and engaging, often encouraging her followers to think deeper about sustainability and the role of innovation. By doing so, she turns Instagram into a platform for education, rather than just lifestyle content.

Key Metrics

  • Username: Jenny Stojkovic (@jennystojkovic)
  • Influence Score: 57.5/100
  • Followers: 10.6K
  • Activity: 11 posts/month
  • Engagement Rate: 0.3%
  • Growth: +3.64% (+362 followers in the last 30 days)
  • Average Engagement: 32 per post
  • Posting Habits: 3 times a week at 8 PM

X (Formerly Twitter): A Platform for Advocacy and Quick Insights

Jenny’s presence on Twitter (X) focuses on sparking important conversations and staying active in discussions relevant to her industry. With 2.9K followers and an Influence Score of 60.2, her strategy revolves around frequent tweets that mix professional insights, personal reflections, and reactions to current events. Jenny uses the platform to address trending topics, share news about ESG and innovation, and comment on societal issues, ensuring she stays top-of-mind for her audience.

Her Twitter strategy highlights her ability to create bite-sized, impactful content that drives engagement. For example, her tweets often feature thought-provoking questions or opinions about sustainability and gender equality, encouraging her audience to interact and share their perspectives. Additionally, Jenny’s use of visuals, such as GIFs or images, adds an extra layer of engagement. Despite a slower growth rate compared to her other platforms, Jenny’s activity on Twitter demonstrates her commitment to maintaining a presence where conversations are shaping the future of her industry.

Key X Metrics


Username: @jennystojkovic

Influence Score: 60.2/100

Followers: 2.9K

Activity: 5.2 tweets per week

Engagement Rate: 0.32%

Growth: -3.41% (-105 followers in the past 30 days)

Average Engagement: 9 per tweet

Posting Habits: Daily, typically at 5 PM

TikTok: Advocacy Through Creativity

TikTok has become a creative playground for Jenny, with 5.8K followers and an Influence Score of 41.3. Her strategy focuses on connecting with a younger, more casual audience while staying true to her professional expertise. Jenny uses TikTok to share bite-sized educational videos, quick insights about sustainability, and commentary on trending topics. Her videos are often relatable, blending humor, personal anecdotes, and industry knowledge to appeal to TikTok’s highly engaged user base.

What sets Jenny’s TikTok strategy apart is her ability to adapt her professional content to a platform known for entertainment and trends. For example, she uses popular sounds and transitions to discuss topics like food innovation or the challenges faced by women founders. This approach ensures her content fits seamlessly into the TikTok ecosystem while maintaining her brand’s integrity. Jenny’s TikTok videos often include thought-provoking captions and encourage her audience to participate in discussions, helping her build a strong connection with her viewers.

Key Metrics

Username: @jennystojkovic

Influence Score: 41.3/100

Followers: 5.8K

Activity: 5.8 videos per week

Engagement Rate: 0.4%

Growth: 0% (no follower change in the past 30 days)

Average Engagement: 23 per video

Posting Habits: Daily, typically at 5 PM

Jenny’s Newsletter: Building a Community Around Leadership

Jenny’s newsletter further amplifies her influence, offering her audience a deeper dive into her thoughts and expertise. Focused on sustainability and leadership, her newsletter is a valuable resource for professionals and advocates alike. Each issue includes actionable advice, inspiring stories, and updates on her projects. By providing this extra layer of engagement, Jenny fosters a sense of community and connection with her audience.

The Bigger Picture: Jenny’s Influence Through Rankings and Authority

Jenny’s overall authority score of 8,309 points places her among the top figures in the creator economy. She ranks #1 in the ESG and Green Tech niche in the United States and is in the top 1% of LinkedIn influencers. These rankings highlight her credibility and the trust her audience places in her voice.

Content Strategy: What Makes Jenny Stand Out

Jenny’s content strategy is built on authenticity and relevance. By combining professional expertise with personal insights, she creates content that resonates deeply with her followers. Her storytelling approach, consistent posting, and focus on pressing issues make her a standout creator in the sustainability space.

Reachability and Partnerships: A Trusted Advocate for Brands

Jenny Stojkovic’s network spans leading organizations like Google, LinkedIn, and Harvard (source: Favikon)

Jenny Stojkovic’s reachability is one of her strongest assets, positioning her as an influential figure in the food innovation and sustainability space. Through her strategic connections, she is actively engaged with high-profile organizations like Google, LinkedIn, and Fortune, as well as niche platforms such as Vegan Women Summit and Chella Beauty. These connections not only amplify her voice but also allow her to participate in meaningful partnerships and collaborations.

An overview of Jenny’s top influential connections across key industries. (source: Favikon)

Her ability to connect with both global platforms and grassroots initiatives reflects her diverse influence. By leveraging her presence across different industries, Jenny has established herself as a go-to collaborator for brands and organizations looking to align with impactful causes. Her Favikon authority score and network overview emphasize her credibility, showcasing her as an authoritative figure in multiple domains, from food and nutrition to ESG practices. This combination of broad reach and targeted impact makes her highly accessible for meaningful collaborations.

Jenny Stojkovic is involved in the Vegan cause, and has tagged the Vegan Women Summit multiple times

Conclusion: Jenny Stojkovic’s Social Media Legacy

Jenny Stojkovic’s social media presence is more than a platform—it’s a movement for sustainability and empowerment. Through her thoughtful content and dynamic strategy, she continues to inspire positive change and meaningful dialogue. What will Jenny achieve next? One thing is certain: her influence is here to stay.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.