Who is Jen Smith?

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Jen Smith: Blending Lifestyle, Travel, and Heartfelt Content with Authenticity

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Jen Smith is a content creator with a passion for lifestyle, travel, and family-focused storytelling. She has built a dedicated audience of 8 million on YouTube, where she shares vlogs, cooking tutorials, and heartfelt personal stories. Her videos have amassed 3 billion views, making her a well-known figure in online entertainment. Jen’s content reflects her personality, creating a space where viewers feel connected and inspired.

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A proud supporter of Philadelphia, Jen frequently shares her love for the Philadelphia Eagles and highlights the city’s vibrant culture. She uses her platform to engage with her community and express her appreciation for her hometown. Her influence extends beyond entertainment, as she actively raises awareness for ovarian cancer, a cause close to her heart. Jen’s ability to mix personal storytelling with advocacy makes her content impactful and relatable.

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Jen maintains a strong presence across multiple social media platforms, including Instagram, TikTok, and Snapchat, with millions of followers. Her engagement on Instagram reaches 1.1 million, while TikTok allows her to connect with younger audiences through trending videos. Though less active on X, she still holds a significant following of 742.2K. Her adaptability to different platforms keeps her content fresh and relevant.

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She collaborates with well-known brands, including the Philadelphia Eagles, VERAFIED NEW YORK, and Cappadocia Rental Dresses and Fashion Photographer. These partnerships align with her values and resonate with her loyal audience. Her YouTube videos and Instagram posts create strong promotional opportunities for family and lifestyle-oriented products. With consistent engagement and an authentic approach, Jen continues to be a trusted voice in the digital space.

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An Influencer Active on Social Media

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Jen Smith is widely recognized across social platforms, notably on YouTube, Instagram, TikTok, X, and Snapchat, with impressive reach and engagement.

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Jen’s Social Media Strategy Analysis

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YouTube: Dominating with Long-Form Content

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Jen Smith’s YouTube channel is her biggest platform, with 8.3 million subscribers and over 3 billion total views. She shares vlogs, cooking tutorials, and personal stories that highlight her love for family and Philadelphia. Her videos focus on authenticity, making her audience feel like part of her journey. Posting once a week at 7 PM EST, she maintains a consistent connection with her followers.

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Despite a 0.12% decline in growth over the last 30 days, her videos continue to reach a broad audience. With an average of 19.5K views per video, she generates high visibility for brands and collaborations. Though her engagement rate is 0.02%, her dedicated fanbase ensures steady interactions. Her influence in video entertainment ranks her in the top 1% worldwide.

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Her content strategy revolves around storytelling, blending everyday life with engaging moments. She keeps her videos informative yet personal, making them relatable to a wide demographic. Many of her videos feature family members, home life, and travel experiences, strengthening her community-driven approach. Her ability to balance fun and emotional content keeps her audience invested.

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Her partnerships with brands like the Philadelphia Eagles and VERAFIED NEW YORK show her ability to integrate promotions naturally. By incorporating sponsored content into her vlogs, she ensures they remain engaging and genuine. With strong audience retention, her YouTube presence continues to be a valuable asset. This makes her a trusted choice for brands looking to reach a family-focused audience.

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• Username: @jensmith
• Influence Score: 68.6/100
• Followers: 8.3M
• Activity: 0.8 videos/month
• Engagement Rate: 0.02%
• Growth: -0.12%
• Average Engagement: 1.5K
• Average Views (30 days): 19.5K
• Posting Habits: Once a week at 7 PM EST

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Instagram: Building a Visual Story

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On Instagram, Jen has built a following of 1.1 million, where she shares personal moments and lifestyle updates. Her content includes family photos, travel snapshots, and support for the Philadelphia Eagles. She maintains an active presence, posting five times a month to keep her audience engaged. Her posts balance personal storytelling with promotional collaborations.

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Though her growth rate has dropped by 0.13%, she maintains an engagement rate of 1.27%, which is higher than her YouTube presence. With an average engagement of 13.8K per post, she continues to connect with her followers. Her Instagram strategy focuses on authenticity, sharing real-life experiences rather than highly curated content. This approach helps maintain trust and relatability.

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Her visual content captures her lifestyle, from day-to-day activities to special events. She often includes Philadelphia Eagles content, reinforcing her local connection. Many of her posts are filled with positivity, making her page a space for uplifting content. Whether sharing family moments or brand partnerships, her posts remain engaging.

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Jen’s Instagram strategy includes collaborations with lifestyle brands, fashion companies, and local businesses. She has partnered with VERAFIED NEW YORK and Cappadocia Rental Dresses and Fashion Photographer, among others. Her ability to seamlessly integrate sponsored content into her feed makes her a valuable partner. With her content style marked as “very safe,” brands find her page an ideal place for family-friendly promotions.

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• Username: @jeanapvp
• Influence Score: 80.8/100
• Followers: 1.1M
• Activity: 5 posts/month
• Engagement Rate: 1.27%
• Growth: -0.13%
• Average Engagement: 13.8K
• Average Views (30 days): 401K
• Posting Habits: Once a week at 12 PM EST

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TikTok: Engaging Younger Audiences

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Jen’s TikTok presence is growing, with 8.4K followers engaging with her fun and lighthearted content. She posts 1.5 videos per week, showcasing trending challenges, behind-the-scenes moments, and engaging lifestyle clips. Her engagement rate is an impressive 5.18%, making it one of her most interactive platforms. Though smaller than her other social media, TikTok helps her reach younger audiences.

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With growth at +0.63%, her TikTok strategy focuses on adapting to trends while keeping her personal touch. She shares family-oriented clips, quick recipe videos, and Philadelphia-related content. Her average engagement of 433 per video keeps interactions high. The platform allows her to experiment with content that may not fit on YouTube or Instagram.

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Her short-form content often features humor, making her posts light and engaging. She frequently interacts with her audience through comments, enhancing the personal connection. Her ability to stay up-to-date with TikTok trends makes her page fun and engaging. While not her primary platform, it adds to her digital presence.

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Brands looking to reach a younger audience can benefit from her TikTok strategy. Though smaller, her TikTok engagement is higher than her YouTube and Instagram. Collaborations here can focus on fun, viral content that aligns with current trends. As she continues to grow, this platform may become a more prominent part of her content mix.

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• Username: @jensmithofficial
• Influence Score: 67.3/100
• Followers: 8.4K
• Activity: 1.5 videos/week
• Engagement Rate: 5.18%
• Growth: +0.63%
• Average Engagement: 433
• Average Views (30 days): 4.7K
• Posting Habits: Once a week at 2 PM EST

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X (formerly Twitter): Limited Activity

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Jen has 742.2K followers on X, but her presence is minimal, with little activity. Her engagement rate is 0%, and she has not posted recently. While she used to be active, she now posts about once a year at 10 AM EST. Despite the inactivity, her large follower count shows she still holds influence.

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Her growth rate has declined by 0.14%, with a loss of 1K followers over the last 30 days. However, her past content still generates interest, as seen in old tweets that continue to get interactions. Her presence on X is mostly archival, with fans occasionally engaging with past posts. She has not indicated plans to revive this platform actively.

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Since X is not a primary focus, she does not use it for brand promotions or collaborations. Unlike YouTube and Instagram, which have strong engagement, X remains a low-priority platform. However, with 742.2K followers, she still holds potential for engagement if she returns. If she resumes activity, she could regain interactions quickly.

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For now, X is not a key part of her social media strategy. Brands looking for collaborations will have better success on YouTube, Instagram, or TikTok. If she reactivates this platform, she could rebuild her audience engagement. Until then, her presence here remains mostly passive.

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• Username: @phillychic5
• Influence Score: 10.9/100
• Followers: 742.2K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.14%
• Average Engagement: 0
• Posting Habits: Once a year at 10 AM EST

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Jen Smith’s Social Media Influence Summary

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Jen Smith boasts an impressive Influence Score of 8,906 points, placing her in the top 2% for Video Entertainment - United States and top 1% for Video Entertainment - Worldwide. Her strong YouTube presence is her key asset, while her Instagram and TikTok accounts also draw considerable engagement.

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Learn more about the Favikon Methodology here

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Content Strategy: Family, Philadelphia, and Positivity

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Jen’s content strategy thrives on authenticity. Her vlogs, lifestyle tips, and cooking tutorials blend seamlessly with heartfelt messages about family and her connection to Philadelphia. Her emphasis on positivity, cheerfulness, and minimal political content makes her content safe and engaging for brands. Her involvement in social causes like ovarian cancer awareness and her support for the Philadelphia Eagles further define her as an influential creator who resonates deeply with her audience.

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Reachability and Partnerships

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Jen Smith is a highly engaging creator who is open to working with brands that align with her values. Her content is focused on family, lifestyle, and travel, making her a great fit for family-friendly brands. She has successfully collaborated with VERAFIED NEW YORK, Philadelphia Eagles, and Cappadocia Rental Dresses and Fashion Photographer. These partnerships have allowed her to promote products and services in a way that feels natural and relatable.

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Her YouTube channel, with 8.3 million subscribers, offers the strongest opportunity for long-form branded content. With an average of 19.5K views per video, her influence extends beyond just numbers, creating real engagement. Instagram, with 1.1 million followers, provides another effective platform for brand collaborations through visual storytelling. Her Instagram engagement rate of 1.27% ensures visibility for promotional content.

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For brands looking for short-form engagement, TikTok is another strong option, where her engagement rate is 5.18%. Although her TikTok audience is smaller at 8.4K followers, the high engagement rate makes up for it. This platform allows her to integrate brands into trendy, viral content, which can drive high interaction. Her ability to adapt to new social media trends makes her an appealing choice for modern marketing.

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Although she has a large audience on X (742.2K followers) and Snapchat (258.1K followers), these platforms are less active. YouTube, Instagram, and TikTok are the best platforms for brand partnerships due to their strong engagement and regular content updates. Companies seeking an authentic and trusted influencer will find Jen’s audience loyal and engaged. With her strong brand safety rating and positive content style, she is a great partner for family-oriented and lifestyle brands.

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Conclusion: A Trusted Voice in Lifestyle and Family Content

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Jen Smith’s digital influence is a testament to her engaging content, authentic personality, and ability to connect with her audience. With a strong foothold in lifestyle and family content, Jen’s presence across multiple platforms makes her a versatile and valuable partner for brands looking to reach a dedicated and engaged community.

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View the AI-powered profile

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