Who is Jazmín Arias?

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Jazmín Arias: Redefining Dance and Lifestyle Influencing with Charisma and Color

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Jazmín Arias is a vibrant lifestyle content creator and dance enthusiast from Mexico, renowned for her powerful connection with her audience on platforms like TikTok and Instagram. Her content blends trending dance moves, personal anecdotes, product recommendations, and fun skits that resonate strongly with Spanish-speaking youth.

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Her creative spirit shines through not just in her choreography but also in how she curates each video with high visual appeal. She doesn't just perform a trend—she owns it. That confidence, paired with consistent content output, makes her one of Mexico's most promising lifestyle voices in the digital space.

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Jazmín has collaborated with brands like Aporro and the Aporro Collabs Team, showcasing her influence in fashion and product promotion. She's known to keep things playful and fresh, often including humor and engagement-driven captions that keep fans coming back for more.

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With her content consistently landing on the FYP (For You Page), Jazmín's digital influence is growing steadily, especially on TikTok, where her performances regularly exceed a million views. Her trajectory is upward and promising, especially as she expands across platforms.

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An Influencer Active on Social Media

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Jazmín Arias captivates a vibrant Gen Z and Millennial audience across TikTok, Instagram, YouTube, and Twitch with her dance-led lifestyle content.

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Jazmín Arias' Social Media Strategy Analysis

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TikTok – A Stage for Dance, Humor, and Bold Energy

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Jazmín’s TikTok presence is the heart of her online empire. With 3.6 million followers under the username @rojita, her content effortlessly blends the world of viral choreography, trending audio, and playful interactions. Her videos feature high-impact visuals, often emphasizing her signature red hair and expressive on-screen presence, which makes her instantly recognizable.

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She posts consistently, averaging 5.4 videos per week, with standouts like her “Ya nacieron mis bebés” TikTok reaching 23M views and 941.9K likes. Her humor and dance fusion consistently deliver value to her audience, as evidenced by her impressive 2.77% engagement rate and an average of 99.9K engagements per post.

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Jazmín doesn’t shy away from turning branded promotions into entertainment. Her partnership with Aporro is seamlessly integrated into fun videos that avoid feeling like traditional ads. That strategy has helped her maintain brand safety and high engagement while still being commercially viable.

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Her TikTok stats back her up: over 720K average views in the last 30 days, with most videos performing well above the norm. Jazmín's TikTok is not just a content stream—it’s a daily show where dance meets bold personality.

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• ‍Username: @rojita‍
• Influence Score: 90.1/100
• ‍Followers: 3.6M‍
• Activity: 5.4 videos/week‍
• Engagement Rate: 2.77%‍
• Growth: 0%‍
• Average Engagement: 99.9K‍
• Posting Habits: Daily at 9 PM EST

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Instagram: Aesthetic Storytelling Meets Style & Connection

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On Instagram, Jazmín (@imjazminarias) commands a strong secondary presence with 484K followers and the highest growth across her platforms (+7.19% in 30 days). Her Instagram blends soft lifestyle photos, playful fashion content, and high-performing Reels that mirror her TikTok style. However, it’s a more polished space—less spontaneous, more curated, with captions that feel close to her community. Her visuals here reflect femininity, creativity, and a strong personal aesthetic.

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She posts about four times per month, mostly in the form of high-quality Reels and static photo dumps that capture moments from her daily life. Each post is stylized and fits into her color-coded brand—pastels, bold reds, sleek blacks, and a touch of glam. Her top-performing Reel, reaching over 4.4M views, uses a trend-based experiment to capture attention. This proves she’s capable of converting TikTok energy into long-form Instagram storytelling.

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Despite the smaller audience, Jazmín’s engagement on Instagram is excellent. She has a 5.21% engagement rate, significantly higher than most creators with similar followings. This is likely due to her consistent tone of voice and community-driven posts—she writes as if speaking to friends, often using emojis and questions to spark replies. Her audience sees her not just as an influencer, but as a peer.

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Brands also benefit from Jazmín’s storytelling power on Instagram, as she crafts natural integrations through outfit tags, brand collabs, and themed product showcases. She understands the balance between aesthetic content and promotional visibility. That balance is crucial to long-term brand partnerships, especially in beauty, fashion, and dance niches. With Instagram on an upward trend, this platform is one to watch in her growth trajectory.

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• ‍Username: @imjazminarias‍
• Influence Score: 89.7/100‍
• Followers: 484K‍
• Activity: 4 posts/month‍
• Engagement Rate: 5.21%‍
• Growth: +7.19%‍
• Average Engagement: 25.2K‍
• Posting Habits: Once a week at 5 PM EST

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YouTube: A Dormant Platform with Future Potential

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Jazmín’s YouTube channel is currently underutilized, with just 2.9K subscribers and 2 videos uploaded. Despite this, her channel bio suggests intentions to expand: “Próximamente subo contenido en esta plataforma!” indicating upcoming plans for YouTube development. With her established audience on TikTok and Instagram, cross-promotion could spark strong early traction if she commits to regular uploads. Given the visual and storytelling nature of her content, YouTube Shorts or vlogs could suit her well.

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There’s no recent posting activity on this platform, and her stats reflect that—with 0% growth, 0% engagement, and no new videos in years. However, it’s worth noting that many TikTok creators transition to YouTube when expanding their long-form content strategies. Jazmín already has the personality and content style for that. A soft launch with behind-the-scenes videos, makeup tutorials, or day-in-the-life content could attract an eager audience.

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• Username: @imjazminarias
• Influence Score: 7.7/100
• Followers: 3K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Twitch: Jazmín Unfiltered — A New Space for Real-Time Vibes

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Jazmín Arias has started exploring the world of live content with her Twitch account, @imjazminarias, where she has already gathered a growing community of 1.6K followers. Although the channel is currently offline and doesn't have frequent live activity, the bio shows clear intentions to engage her audience with fun, relaxed, and highly interactive streams. With phrases like "desmadre y cotorreo" (party and banter), she sets a playful tone that aligns perfectly with her brand on other platforms.

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Twitch provides Jazmín a new outlet to connect more personally with her followers, beyond pre-recorded content. By promoting her Instagram and TikTok directly on the channel, she invites her audience to stay connected across platforms. Her Twitch has the potential to become a valuable touchpoint for brand collaborations and real-time engagement, especially as she experiments with livestreaming formats in the future.

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• ‍Username: @imjazminarias‍
• Followers: 1.6K‍
• Activity: Offline

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Jazmín Arias' Social Media Strategy Analysis

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With a Favikon Influence Score of 9,118 points, Jazmín holds an impressive position on both local and global charts. She ranks in the Top 3% of TikTok creators in Mexico (#671) and Top 1% globally in both TikTok and Outfits & Styling categories. Her ranking of #24 for Outfits & Styling in Mexico speaks volumes about her influence in the fashion-lifestyle crossover space.

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Learn more about the Favikon Methodology here

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Content Strategy: Where Dance, Humor, and Style Collide

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Jazmín’s strategy blends trend-led content with her vibrant personality and dance-forward identity. Every video or photo post is designed to capture attention within the first second—whether it’s a quirky face, a punchy caption, or a well-lit aesthetic.

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Reachability and Partnerships

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Jazmín Arias is highly brand-friendly and open to collaborations. Her track record with brands like Aporro shows her ability to integrate promotions naturally into her Jazmín Arias presents herself as an accessible and brand-ready creator, especially for brands targeting Gen Z and Latin American audiences. Her vibrant personality, combined with a clean and cheerful content style, makes her an ideal partner for lifestyle, fashion, and beauty campaigns. With brand safety rated “Safe” and a positivity index marked as “Bright,” her profile aligns well with sponsored content that feels native, engaging, and authentic.

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Jazmín is already working with brands like Aporro, which she’s tagged in her TikToks and Reels using organic integration. Her collaborations reflect her ability to weave brand messaging into fun, on-trend formats like dance routines or aesthetic product showcases. She excels at turning partnerships into entertainment, rather than straightforward ads. This seamless incorporation of product promotion is one of the reasons her engagement remains consistently high.

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Thanks to her audience of Spanish-speaking youth in Mexico and Latin America, Jazmín is especially appealing to brands looking to expand regionally. Her following across TikTok and Instagram is both active and emotionally invested, often engaging with comments and reactions. Her playful tone and loyal fanbase make her a trusted messenger for Gen Z audiences. This influence provides partners with strong exposure and community resonance.

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She’s also present on other platforms like Twitch and YouTube, showing clear signals of expansion into more formats and audiences. While these platforms are currently underused, they provide additional reach for long-term campaign growth. As she builds out this multi-platform presence, Jazmín opens more doors for creative partnerships—whether through live sessions, unboxings, or branded series. Her upward trajectory positions her as a flexible, scalable, and impactful collaborator.

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Conclusion: A Rising Star Defining Gen Z Influence with Flair and Fun

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Jazmín Arias is more than a dancer—she’s a creative force redefining lifestyle content with vibrancy, humor, and consistency. With her visually compelling posts, engaging TikToks, and high-performing partnerships, she is a must-watch talent in the Latin American creator economy.

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View the AI-powered profile

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