Who is Jayla Vlach?

Jayla Vlach, also known as It'sJustJayJay, is a rising content creator who captivates her audience with fun, lighthearted, and engaging content. With an active presence across major platforms like TikTok and Instagram, Jayla has carved out a niche for herself by sharing relatable lifestyle moments, creative challenges, and glimpses of her family life. This analysis takes a deeper look into her vibrant social media strategy, content appeal, and overall impact as a creator.

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Jayla Vlach: A Rising Star in YouTube Entertainment and Social Media Influence

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Jayla Vlach initially gained popularity through her appearances on the SmellyBellyTV channel, a family-oriented YouTube channel that showcased fun and entertaining content. As her personal brand began to flourish, she branched out to establish her independent presence on platforms like TikTok and Instagram. Known for her goofy personality, she blends humor with relatable content to appeal to a broad audience.

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Her videos are filled with creativity, featuring everything from slime-making tutorials and food challenges to house vlogs and vacation adventures. Jayla's ability to connect with her audience stems from her authentic personality and willingness to share personal snippets of her life, such as stories about her family. Her sister’s successful YouTube career and her brother's musical endeavors add to the charm of her narrative, making her a relatable and aspirational figure for her followers.

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Jayla’s approach to social media focuses on fun and positivity, drawing in a loyal fanbase that enjoys her vibrant energy. Her content, while entertaining, also inspires viewers to explore their creativity and embrace their individuality.

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An Influencer active on social media

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Jayla's primary platform is Instagram, where she has amassed a significant following of 316.4K. Her influence here is further underscored by her high engagement rate and steady growth, demonstrating her ability to consistently captivate and expand her audience.

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Jayla Vlach's Social Media Strategy

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TikTok: The Hub of Creative Challenges

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Jayla’s TikTok account, @jayla.alexandraa, stands out as her most followed platform, with 1.6 million followers. Her strategy on TikTok revolves around producing highly shareable content, ranging from challenges and dances to humorous skits.

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Her posting frequency of 3.8 videos per week ensures a constant stream of engaging content for her audience. Jayla's TikTok videos are short yet impactful, designed to resonate with the platform’s fast-paced trends. This approach keeps her at the forefront of TikTok culture, as she quickly adapts to and participates in viral trends.

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Despite a 0% growth in the past 30 days, Jayla maintains a 2.69% engagement rate, showcasing her ability to keep her audience engaged with her relatable and creative storytelling. Her videos, averaging 243,200 views per post, highlight the consistent reach and visibility of her content.

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• Username: @jayla.alexandraa
• Influence Score: 87.7/100
• Followers: 1.6M
• Activity: 3.8 videos per week
• Engagement Rate: 2.69%
• Growth: 0%
• Average Engagement: 43K
• Posting Habits: Everyday at 12 AM

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Instagram: A Window into Lifestyle and Aesthetics

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Jayla’s Instagram, @jayla.alexandra, is the perfect complement to her TikTok content, offering her 318,000 followers a more curated view of her life. Through photo posts and short videos, Jayla shares snapshots of her daily activities, fashion inspiration, and moments with family and friends.

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Her content often includes visually appealing photos with captions that add a humorous or reflective touch. Jayla maintains a 6.8% engagement rate, demonstrating the loyalty and interest of her Instagram community. Her posting frequency is lower compared to TikTok, averaging 2 posts per month, but the quality and resonance of her posts make up for the reduced volume.

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While her growth on Instagram over the past month has been +0.74%, Jayla’s ability to connect with her followers keeps her highly relevant in her niche. Her content averages 648,400 views per post, indicating strong reach and visibility.

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• Username: @jayla.alexandra
• Influence Score: 87.9/100
• Followers: 318K
• Activity: 2 posts last month
• Engagement Rate: 6.8%
• Growth: +0.74%
• Average Engagement: 21.6K
• Posting Habits: Once a week at 1 AM

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Jayla Vlach's Social Media Influence Summary

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Jayla has an authority score that places her as a prominent online figure in the social media space, with 8,526 points ranking her at level 3. She ranks in the top 2% of Instagram users in the United States and is among the top 9% in the pranks and challenges niche. Her authority score reflects her influence and reach, making her a respected name in the industry. The growth of her follower base, coupled with her high engagement metrics, solidifies her standing as an influential content creator. Her easy reachability status, combined with her affordable sponsorship cost of $1.1K, makes her an attractive partner for brands aiming to target her demographic.

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Content Strategy: Capturing Fun and Creativity

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Jayla’s content revolves around themes of family, fun challenges, and creativity. Her TikTok showcases humorous, high-energy videos that cater to Gen Z’s love for quick, engaging content. On Instagram, she transitions into a more aesthetic and reflective narrative, often blending humor with style. Across both platforms, her ability to switch between entertainment and relatability is what keeps her audience hooked.

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Reachability and Partnerships

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Jayla’s estimated cost per sponsored post stands at $4.5K, which is reasonable for brands looking to tap into her engaged audience. Her “normal” reachability rating indicates that she is approachable for collaborations, especially for campaigns that align with her lifestyle and humor-centric themes.

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As a family-oriented creator, Jayla has immense potential for partnerships with brands targeting young audiences or promoting fun and creativity. Her collaborations could range from fashion and beauty brands to food and entertainment products, providing flexibility for potential advertisers. Moreover, her ability to adapt her style to fit diverse themes makes her a valuable partner for campaigns seeking authenticity and relatability.

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Jayla Vlach is a dynamic content creator whose vibrant personality and creative energy make her a standout figure in the digital space. With a strong presence on TikTok and Instagram, she continues to entertain and inspire her audience through authentic and relatable content. Her dedication to connecting with her followers, coupled with her approachable persona, ensures her continued growth and influence in the ever-evolving world of social media. For brands seeking a fun, engaging, and reliable influencer, Jayla remains an excellent choice.

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