Who's Who on Social Media
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Who is Jaouad Daouki aka TheKairi78?

Jaouad Daouki, popularly known as TheKairi78, is a Moroccan-French YouTuber and Twitch streamer who has carved a niche for himself in the gaming and streaming world. With a loyal following across multiple platforms, he connects deeply with his audience through interactive live streams, gaming tutorials, and personal stories.

February 1, 2025
Jeremy Boissinot
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Jaouad Daouki aka TheKairi78: Gaming Content with a Personal Touch

Jaouad Daouki, also known as TheKairi78, has established a strong online presence across multiple platforms, making him highly visible to both fans and potential collaborators. However, his reachability varies depending on the platform. For instance, his TikTok profile, with over 1.6 million followers, stands out as the most active and accessible channel for engaging with his audience. The inclusion of a professional email address on his TikTok and Instagram profiles simplifies the process for brands and collaborators to initiate partnerships.

While his activity on Instagram and YouTube has decreased in recent months, these platforms still serve as vital touchpoints for his audience. Instagram, with nearly 1 million followers, provides a window into Jaouad’s personal and professional life, making it an appealing platform for brands aiming to connect with his engaged audience. On the other hand, YouTube remains a long-term asset despite its current inactivity, housing a rich library of content that attracts consistent viewership.

Jaouad Daouki: Celebrating Gaming Excellence with the Limited Edition PlayStation 5 (Source: @tk_officiel78, Instagram, November 2024)

Jaouad’s collaborative mindset extends beyond his content, as seen in his partnerships with gaming and tech brands. His history of organizing giveaways and community events demonstrates his willingness to foster relationships with both fans and sponsors. This approach not only strengthens his connection with his audience but also makes him an attractive candidate for future brand collaborations. Companies targeting the gaming and tech-savvy demographic can easily leverage Jaouad’s established community for mutual benefits.

To optimize his reachability, Jaouad can further streamline communication channels and enhance his responsiveness to inquiries. Incorporating features such as a dedicated contact form or an updated website can make it easier for brands to approach him. Additionally, reactivating his presence on platforms like YouTube and Instagram will expand his visibility and create more opportunities for partnerships. Jaouad’s reachability is a blend of accessibility, authenticity, and potential for growth.

An Influencer Active on Social Media

Jaouad Daouki, aka TheKairi78, engages over 6.6 million followers across YouTube, TikTok, and Instagram, focusing on gaming, streaming, and personal narratives.

Jaouad's Social Media Strategy Analysis

YouTube: The Core of His Content

Jaouad Daouki’s YouTube channel, TheKairi78, stands as the cornerstone of his digital empire, boasting an impressive 4 million subscribers. Over the years, he has built a thriving hub for gaming enthusiasts, offering a diverse mix of gameplay walkthroughs, reaction videos, and engaging commentary. His ability to seamlessly blend entertainment with insightful gaming tips has earned him a dedicated audience that eagerly anticipates each new upload. Whether he’s diving into new game releases or revisiting classics, Jaouad’s content appeals to both casual gamers and hardcore fans alike.

Collaborations play a pivotal role in Jaouad’s YouTube strategy, as he frequently teams up with fellow content creators to introduce fresh perspectives and varied content to his audience. By working alongside other gaming influencers, he expands his reach and taps into new communities while keeping his content dynamic. He also actively engages with his fan base, responding to comments, taking suggestions for future videos, and featuring audience-driven content. This interactive approach fosters a strong sense of community, making his channel feel like a shared space where fans’ voices are heard.

Consistency is another key aspect of Jaouad’s YouTube success. Over time, he has established a predictable posting schedule, ensuring that his followers know when to expect new content. This reliability boosts engagement, as viewers become accustomed to returning to his channel for regular updates. Additionally, his ability to adapt to trending games and viral gaming topics allows him to stay relevant in an ever-changing digital landscape. By keeping his finger on the pulse of the gaming industry, Jaouad ensures that his content remains exciting and up-to-date.

Despite his success, maintaining a consistent flow of content has been a challenge in recent months, as Jaouad has taken a step back from YouTube. While his audience remains loyal, an extended break could impact engagement and long-term growth. Reactivating his YouTube presence with a structured content plan, live Q&A sessions, or behind-the-scenes footage could help rebuild momentum. Given his influence and established fan base, Jaouad’s return to regular content creation could reignite excitement and solidify his position as a leading gaming personality.

  • Username: @TheKairi78
  • Influence Score: 21.5/100
  • Followers: 4 million
  • Activity: Inactive for 2 months
  • Engagement Rate: 0%
  • Growth: Stable at 0%
  • Average Engagement: None reported
  • Posting Habits: No recent uploads

TikTok: Quick Hits for Engagement

Jaouad Daouki utilizes TikTok as a dynamic platform to connect with younger audiences through short, engaging gaming clips and entertaining skits. With over 1.6 million followers, his TikTok profile serves as a hub for quick-hit content that captures attention within seconds. The platform’s format allows him to showcase highlights from his gaming sessions, funny moments, and glimpses of his personal life. These bite-sized videos offer a refreshing contrast to the in-depth, long-form content he creates on YouTube, broadening his appeal to a wider demographic.

One of Jaouad’s most effective strategies on TikTok involves leveraging duet and collaboration features. He frequently participates in viral challenges, reacts to other creators’ videos, and engages with trending topics, which significantly boosts his visibility. His savvy use of trending sounds, effects, and hashtags ensures that his content is easily discoverable to new audiences. This approach not only enhances his reach but also establishes him as a relevant figure within TikTok’s active and trend-driven community.

Interactivity is a cornerstone of Jaouad’s TikTok strategy. Through comments and live streams, he connects with fans in real-time, creating a sense of community among his followers. This level of engagement fosters stronger relationships with his audience, as fans feel personally involved in his content. Whether responding to questions or acknowledging fan-made duets, Jaouad uses TikTok as a platform to nurture loyalty and sustain a highly engaged fan base.

Despite his success, Jaouad recognizes the need to optimize his TikTok strategy further. While his follower count is impressive, there is room for improvement in terms of engagement rates. To address this, he is working on a consistent posting schedule to keep his audience invested and maintain momentum. Additionally, he plans to diversify his content by introducing tutorials, behind-the-scenes videos, and creative collaborations with other influencers. This adaptability ensures his TikTok presence remains vibrant, relevant, and engaging in the fast-paced world of short-form content.

  • Username: @tk75_officiel
  • Influence Score: 77.4/100
  • Followers: 1.6 million
  • Activity: 1.3 videos/week
  • Engagement Rate: 0.14%
  • Growth: 0%
  • Average Engagement: 2.2k
  • Posting Habits: Once a week at 2 PM EST

Instagram: Personal Updates and Gaming Highlights

Jaouad Daouki’s Instagram presence is a blend of his gaming persona and personal life, offering his 997,000 followers a well-rounded view of his world. On this platform, he shares behind-the-scenes glimpses, promotional collaborations, and personal milestones, allowing his audience to connect with him beyond gaming. From gaming clips to snapshots of daily life and event updates, his content highlights his multifaceted personality and keeps fans engaged.

One of the core components of Jaouad’s Instagram strategy is his brand collaborations. He frequently partners with tech and gaming companies, leveraging his influence to promote products through engaging sponsored posts and giveaways. These partnerships are thoughtfully selected to align with his audience’s interests, ensuring transparency and maintaining his credibility. By focusing on authentic endorsements, Jaouad creates meaningful connections between his audience and the brands he works with.

In addition to posts, Jaouad actively uses Instagram Stories to share updates, promote events, and interact with fans. This feature allows him to connect with his audience in real-time, enhancing engagement and providing a sense of immediacy. Whether it’s a sneak peek of an upcoming project or a casual Q&A session, his use of Stories fosters a stronger relationship with his followers and makes them feel part of his journey.

Recently, Jaouad’s activity on Instagram has declined, which poses challenges for sustaining growth and engagement. To address this, he plans to adopt a more consistent posting schedule and experiment with Instagram features like Reels, which have proven to boost visibility and reach. Despite the recent dip in activity, Instagram remains a vital platform for Jaouad to strengthen his personal brand, engage with his audience, and explore new opportunities for growth.

  • Username: @tk_officiel78
  • Influence Score: 28.8/100
  • Followers: 998k
  • Activity: Inactive for 2 months
  • Engagement Rate: 0%
  • Growth: -0.37%
  • Average Engagement: None reported
  • Posting Habits: No recent uploads

Twitch: A Gaming Powerhouse for Live Interaction

Jaouad Daouki, widely recognized as TheKairi78, leverages Twitch as a dynamic platform to deliver gaming content and interact with his audience in real time. With its interactive nature, Twitch provides Jaouad the perfect medium to connect with fans during live streams. His streams typically feature popular gaming titles, offering walkthroughs, reactionary commentary, and engaging discussions about the gaming industry. This unique mix of entertainment and expertise draws a loyal audience that looks to Jaouad for both gaming tips and personality-driven content.

A cornerstone of Jaouad's Twitch success is his ability to foster a sense of community through live interactions. By actively engaging with his audience via chat and responding to questions during streams, he establishes a two-way relationship with his followers. Additionally, subscriber-only perks, such as exclusive content and shoutouts, incentivize viewers to support his channel while enhancing the sense of inclusion among his fanbase. These interactive elements make his streams more engaging and ensure high viewer retention rates.

Jaouad's regular streaming schedule plays a crucial role in maintaining his audience's interest. By adhering to consistent times, often during evenings and weekends, he aligns his streams with his audience’s availability. This consistency not only keeps viewers coming back but also helps Twitch's algorithm favor his channel for increased visibility. His ability to balance long, immersive gaming streams with shorter, focused sessions ensures that his content caters to diverse viewer preferences.

Despite his solid presence on Twitch, there is potential for growth by branching into collaborative opportunities with other streamers. Partnering with fellow creators could introduce Jaouad to new audiences and diversify his content. Exploring trending topics in gaming and incorporating more spontaneous live streams could further boost his channel's reach. Jaouad’s adaptability and passion for gaming ensure Twitch remains a foundational pillar of his digital presence, offering both entertainment and a genuine connection to his audience.

  • Username: @TheKairi78
  • Influence Score: 8.7/10
  • Followers: 24K
  • Activity: Streams 2-3 times a week
  • Engagement Rate: -
  • Growth: -
  • Average Engagement: 5,000 - 10,000 viewers per stream
  • Posting Habits: Streams on evenings and weekends for maximum audience participation

TheKairi78's Social Media Influence Summary

Jaouad Daouki, widely recognized as TheKairi78, holds a prominent position as a gaming and streaming influencer, backed by an impressive Favikon authority score of 8,280. This places him among the top-tier content creators in his niche, particularly in the French-speaking gaming community. His rankings reflect his influence, with his TikTok presence standing out as one of the strongest elements of his digital footprint.

Content Strategy: Engaging Gamers with Creativity and Connection

A Blend of Humor and GamingJaouad’s content revolves around creating entertaining yet informative gaming videos. His blend of humor and gameplay analysis appeals to casual viewers and hardcore gamers alike. By focusing on trending games and addressing fan feedback, he ensures his content remains relevant and engaging.

Reachability and Partnerships

Jaouad Daouki, also known as TheKairi78, has established a strong online presence across multiple platforms, making him highly visible to both fans and potential collaborators. However, his reachability varies depending on the platform. For instance, his TikTok profile, with over 1.6 million followers, stands out as the most active and accessible channel for engaging with his audience. The inclusion of a professional email address on his TikTok and Instagram profiles simplifies the process for brands and collaborators to initiate partnerships.

While his activity on Instagram and YouTube has decreased in recent months, these platforms still serve as vital touchpoints for his audience. Instagram, with nearly 1 million followers, provides a window into Jaouad’s personal and professional life, making it an appealing platform for brands aiming to connect with his engaged audience. On the other hand, YouTube remains a long-term asset despite its current inactivity, housing a rich library of content that attracts consistent viewership.

An overview of Jaouad’s top influential connections across key industries. (Source: Favikon)

Jaouad’s collaborative mindset extends beyond his content, as seen in his partnerships with gaming and tech brands. His history of organizing giveaways and community events demonstrates his willingness to foster relationships with both fans and sponsors. This approach not only strengthens his connection with his audience but also makes him an attractive candidate for future brand collaborations. Companies targeting the gaming and tech-savvy demographic can easily leverage Jaouad’s established community for mutual benefits.

To optimize his reachability, Jaouad can further streamline communication channels and enhance his responsiveness to inquiries. Incorporating features such as a dedicated contact form or an updated website can make it easier for brands to approach him. Additionally, reactivating his presence on platforms like YouTube and Instagram will expand his visibility and create more opportunities for partnerships. Jaouad’s reachability is a blend of accessibility, authenticity, and potential for growth.

Conclusion: Inspiring the Gaming Community with Passion and Authenticity

Jaouad Daouki | TheKairi78’s Digital ImpactJaouad Daouki, aka TheKairi78, has solidified his presence as a prominent gaming content creator. Through his engaging personality, strategic platform usage, and community-building efforts, he continues to influence the gaming landscape while fostering authentic connections with his audience.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.