Who is Janelle DLTR aka Une ptite Jajoux?

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Janelle DLTR: A Lifestyle and Beauty Creator with a Relatable Touch

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Janelle DLTR, also known as "Une ptite Jajoux," is a French lifestyle and beauty influencer who has captivated a dedicated audience through her engaging and relatable content. She shares her daily experiences, fashion choices, beauty tips, and home decor inspirations, making her social media presence a reflection of her personal style and interests. With an emphasis on authenticity and positivity, Janelle has cultivated a community that resonates with her content, making her a trusted voice in the industry. Her approachable nature and inviting aesthetic set her apart as a content creator who connects deeply with her followers.

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From sharing outfit inspirations to showcasing seasonal home decor ideas, Janelle’s content is designed to feel both aspirational and accessible. She frequently collaborates with skincare and fashion brands, integrating product recommendations seamlessly into her lifestyle. Her content often includes glimpses into her personal life, featuring her cat Romy and everyday moments, which makes her audience feel like they are part of her journey. This balance between personal storytelling and brand partnerships has contributed to her sustained growth and influence in the industry.

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Her influence extends across multiple platforms, including Instagram, TikTok, and YouTube, where she tailors her content to suit each audience. While TikTok serves as a hub for quick fashion and beauty tips, her YouTube channel allows her to dive deeper into long-form content such as hauls, vlogs, and home decor transformations. Instagram remains a key space for engagement, where she shares curated snapshots of her daily outfits, travel experiences, and beauty routines. By maintaining a consistent posting schedule and high engagement rates, she continues to strengthen her digital presence.

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Janelle’s success can be attributed to her genuine connection with her audience, as well as her ability to evolve with social media trends. She carefully selects brand collaborations that align with her values, ensuring authenticity in every partnership. Her content strategy remains brand-safe, non-political, and uplifting, making her an ideal choice for fashion, beauty, and lifestyle brands. As she continues to grow, Janelle’s focus on community-building and creative storytelling will further solidify her position as a leading lifestyle influencer.

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An Influencer Active on Social Media

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Janelle DLTR has a strong multi-platform presence, with 1.3M followers on TikTok, 1.1M on YouTube, and 591K on Instagram, making her a leading lifestyle and beauty creator known for her relatable content, fashion inspirations, and engaging daily adventures.

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Janelle's Social Media Strategy Analysis

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TikTok: The Primary Hub for Engagement

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Janelle’s TikTok presence is her strongest, with 1.3 million followers who actively engage with her short-form content. She shares a mix of fashion lookbooks, GRWMs (Get Ready With Me), beauty hacks, and lifestyle snippets, making her content both entertaining and relatable. Her casual and authentic approach resonates with a younger audience, drawing in viewers who appreciate her laid-back and natural content style. By blending trendy sounds and engaging captions, she keeps her TikTok videos fresh and interactive.

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Her engagement rate of 4.82% is a testament to how well her audience connects with her content, with an average of 62.6K interactions per post. She does not rely on overly polished content, opting instead for a more spontaneous and real approach, which makes her feel more relatable to followers. Unlike some influencers who focus on scripted or highly edited videos, Janelle’s approach is more off-the-cuff and interactive, making her content feel like a conversation rather than a broadcast. Her audience often leaves comments, creating a sense of community within her posts.

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Despite having a large following, her growth on TikTok has remained static over the past 30 days. This could indicate that she maintains a loyal base but may need to explore new strategies to attract additional followers. She posts once a week at 12 PM EST, which aligns with peak engagement hours for her audience. Experimenting with more frequent content or diversifying her themes could help her break through TikTok’s evolving algorithm and increase her organic reach.

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Janelle’s TikTok success comes from her ability to tap into trends while maintaining a sense of originality. She avoids excessive product promotions, instead seamlessly integrating brands into her daily life. By continuing to engage with her audience through Q&As, trend challenges, and interactive content, she can sustain her strong presence. As TikTok remains one of the most fast-paced and viral-driven platforms, Janelle’s ability to evolve with trends will be key to her long-term growth and continued relevance.

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• Username: @janelledltr
• Influence Score: 86.2/100
• Followers: 1.3M
• Activity: 0.9 posts/month
• Engagement Rate: 4.82%
• Growth: 0%
• Average Engagement: 62.6K
• Posting Habits: Once a week at 12 PM EST

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YouTube: Expanding on Long-Form Content

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Janelle’s YouTube channel serves as a space for long-form content, where she dives deeper into her lifestyle, beauty routines, and fashion inspirations. With 1.1 million subscribers, she has successfully created an audience that enjoys more detailed and immersive storytelling. Her content ranges from seasonal clothing hauls to beauty tutorials and home decor makeovers, allowing her followers to see a more personal and detailed side of her life. Unlike TikTok, where she shares quick snippets, YouTube allows her to expand on her topics with greater depth and authenticity.

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Her engagement rate of 0.92% is lower than on her other platforms, but this is expected for long-form video content, where viewers tend to watch passively rather than actively engage. However, her steady monthly growth of +10.2K new subscribers (+0.94%) shows that she continues to attract new viewers. Her average views per video are around 145.8K, which demonstrates that her audience remains highly invested in her content despite a lower engagement rate. YouTube remains a crucial part of her content strategy, offering a different layer of connection with her audience.

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Her posting frequency is twice a month at 7 PM EST, meaning she prioritizes quality over quantity on this platform. Since YouTube videos require more planning and production, she ensures each upload delivers high value to her viewers. Expanding her upload schedule or experimenting with different content formats, such as vlogs, collaborations, or Q&A sessions, could further boost her engagement. Additionally, incorporating more interactive elements like polls, live streams, and community tab posts could encourage more audience interaction.

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Janelle’s strength on YouTube lies in her ability to create an aspirational yet attainable lifestyle for her audience. She effectively showcases her brand partnerships in a way that feels organic and genuinely useful to her followers. Her ability to connect on a deeper level through long-form storytelling, well-thought-out visuals, and consistent branding keeps her YouTube channel relevant and engaging. By continuing to diversify her content and build stronger community interaction, she can further establish herself as a leading lifestyle influencer on the platform.

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• Username: @janelledltr
• Influence Score: 83.4/100
• Followers: 1.1M
• Activity: 2.4 posts/month
• Engagement Rate: 0.92%
• Growth: +0.94%
• Average Engagement: 10K
• Posting Habits: Twice a month at 7 PM EST

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Instagram: A Highly Engaged Community

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Instagram remains one of Janelle’s most engaged platforms, where she has built a loyal community of 591K followers. Unlike her TikTok and YouTube content, her Instagram presence is more curated and visually aesthetic, focusing on outfits, beauty collaborations, and lifestyle moments. Her bright and warm content style makes her page inviting, while her mix of personal life, fashion inspiration, and brand partnerships keeps her audience engaged. She shares both feed posts and Instagram Stories, creating a well-rounded presence on the platform.

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Her engagement rate of 5.45% is one of her highest across all platforms, proving that her Instagram followers are highly interactive with her content. With an average engagement per post of 32.2K, she maintains a strong connection with her audience. Unlike YouTube, where engagement is often passive, Instagram allows for quick and frequent interactions, such as likes, comments, and direct messages. This consistent interaction contributes to her status as a top 1% influencer in fashion and styling in France.

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Janelle’s Instagram growth has been slower, with +699 new followers in the past month (+0.12%), indicating that while she retains a dedicated audience, expanding her reach further could require new strategies. Posting frequency may also play a role, as she currently posts three times per month, which is relatively low for Instagram’s fast-moving algorithm. Increasing her content output or experimenting with different post formats (such as reels and carousels) could help boost her visibility.

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Instagram is an essential part of Janelle’s overall content strategy, as it serves as a hub for her personal brand and collaborations. She frequently tags brands in her posts, making her a valuable partner for companies looking for organic yet impactful influencer marketing. By focusing on engagement-driven content, such as Instagram Reels, interactive Stories, and community-driven posts, she can continue to grow her influence on the platform and strengthen her brand partnerships.

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• Username: @janelledltrr
• Influence Score: 88.5/100
• Followers: 591K
• Activity: 3 posts/month
• Engagement Rate: 5.45%
• Growth: +0.12%
• Average Engagement: 32.2K
• Posting Habits: Once a week at 12 PM EST

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Janelle DLTR's Social Media Influence Summary

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Janelle’s overall Favikon Influence Score stands at 8,898 points, positioning her among the top content creators in the lifestyle and beauty space. She ranks #872 in Instagram France Top 1% and #36,221 worldwide Top 2%, reflecting her strong presence on the platform. In the fashion and styling category, she holds an impressive #30 ranking in France Top 1% and #966 worldwide Top 1%, reinforcing her authority as a key influencer in the beauty and lifestyle niche. Her consistent ranking in the top 1% for outfits and styling influencers in France further establishes her as a trusted voice in the industry.

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Learn more about the Favikon Methodology here

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Content Strategy: A Relatable and Engaging Approach

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Janelle’s content blends personal storytelling, fashion, beauty, and home decor, creating a relatable and engaging experience for her audience. She maintains a safe and brand-friendly image, making her an ideal choice for collaborations. Her content is bright and positive, with a strong connection to lifestyle and styling, while remaining engaging yet casual, which enhances her approachability. She stays non-political, ensuring her content appeals to a broad audience. With a moderate activity level of six posts per month across platforms, she strikes a balance between consistent posting and high-quality content, keeping her followers engaged without overwhelming them.

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Reachability and Brand Partnerships

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Janelle DLTR has established herself as a reliable and brand-safe influencer, making her highly approachable for partnerships in the fashion, beauty, and lifestyle industries. With a strong presence across TikTok, Instagram, and YouTube, she offers brands multiple avenues to connect with her engaged audience. Her ability to create natural and authentic content ensures that sponsored posts blend seamlessly with her usual uploads. This makes her an ideal collaborator for brands looking to increase visibility through influencer marketing.

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She has already worked with well-known brands such as Subdued, Brownie Official, and Sephora France, reinforcing her credibility in the fashion and beauty space. Additionally, her partnerships with skincare and haircare brands like La Roche-Posay, Caudalie, and Olaplex showcase her influence beyond just fashion. These collaborations often appear in sponsored posts, product reviews, and daily routine videos, allowing for organic promotion. Her ability to showcase products in a non-intrusive and engaging manner strengthens her reputation as a trusted influencer.

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Janelle’s brand safety rating is high, meaning she avoids controversial topics and maintains a positive, uplifting content style. This makes her a great choice for companies looking for an influencer with minimal risk and strong engagement. Her non-political stance ensures that her content remains broadly appealing, making it easier for brands to collaborate with her without concerns about potential controversies. This level of professionalism enhances her attractiveness as a long-term brand ambassador.

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With a high engagement rate on Instagram and TikTok, brands working with Janelle can expect strong interaction from her audience. Whether through sponsored Instagram posts, branded TikTok videos, or in-depth YouTube features, she knows how to integrate promotional content in an authentic way. Companies looking to expand their digital marketing strategy can benefit from her dedicated following and trusted recommendations, making her one of the most valuable influencers in the lifestyle and beauty industry.

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Conclusion: A Strong and Engaged Influencer in Lifestyle and Beauty

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Janelle DLTR has built a loyal and engaged following across multiple social platforms, making her a trusted voice in lifestyle and beauty. Her ability to balance personal content with brand partnerships has made her a go-to influencer for young adults and students. With steady audience growth, high engagement rates, and a brand-friendly reputation, Janelle remains a valuable influencer for collaborations in fashion, skincare, and beauty. Her top-tier ranking in Outfits & Styling influencers in France further solidifies her place as a key content creator in her niche.

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View the AI-powered profile

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