Who's Who on Social Media
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Who is Jake Shane?

Jake Shane is a unique social media personality who has captivated audiences with his quirky humor and unconventional niche as an “octopus dish reviewer.” With a focus on entertainment, mental health awareness, and relatable everyday content, Jake has become a memorable figure online, known for his wordplay and distinctive hashtag, #PASSTHATPUSS.

November 7, 2024
Jeremy Boissinot
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Jake Shane is a unique social media personality who has captivated audiences with his quirky humor and unconventional niche as an “octopus dish reviewer.” With a focus on entertainment, mental health awareness, and relatable everyday content, Jake has become a memorable figure online, known for his wordplay and distinctive hashtag, #PASSTHATPUSS. His strong online presence across TikTok, Instagram, and YouTube showcases his versatility and capacity to connect deeply with fans, all while maintaining high engagement and steady follower growth.

Jake Shane: A Social Media Personality with a Taste for Humor and Engagement

Jake Shane is a social media personality who has taken the digital world by storm with his unique brand of humor and distinctive niche. Known for his popular #PASSTHATPUSS series, Jake reviews and rates octopus dishes from around the world, bringing a quirky twist to food content. His entertaining style, coupled with clever wordplay and puns, has made him a standout figure on platforms like TikTok, Instagram, and YouTube, where he keeps audiences engaged with his eccentric and memorable approach.

Beyond his food reviews, Jake delves into personal content, sharing insights into his mental health journey and reflections on everyday life. This openness has added depth to his online persona, helping him connect with fans on a more personal level. His humor is balanced with genuine moments that make him relatable to his followers, allowing him to foster a loyal community. This blend of light-hearted entertainment and authenticity has caught the attention of major media outlets, including Rolling Stone, where he was featured for his fresh and original content style.

Jake's influence extends beyond his food niche, as he often collaborates with other social media influencers, expanding his reach and appeal. His engaging and accessible style has positioned him as a prominent figure in the social media landscape, drawing brands and followers alike. As he continues to grow his online presence, Jake remains committed to his playful yet genuine approach, making him a favorite among audiences looking for content that is both entertaining and relatable.

An Influencer active on social media

Jake Shane enjoys substantial reach across TikTok, Instagram, and YouTube, where he engages millions with his witty commentary and creative content series.

Jake Shane's Social Media Strategy

TikTok: #PASSTHATPUSS with a Splash of Humor

On TikTok, Jake Shane has amassed 3.3 million followers, making it his largest platform. His TikTok strategy is driven by high-frequency posting, with an average of 15.6 videos per week, engaging his audience through a mix of food reviews, humor, and collaborations. His videos often go viral, with high engagement rates reflecting his followers’ enthusiasm for his content. Jake’s humorous takes on food and lifestyle trends allow him to maintain a playful and engaging tone, helping his content spread organically.

Jake’s TikTok presence also includes collaborative videos with other social influencers, which enhances his visibility and appeals to a wider audience. His focus on relatable and easily shareable videos keeps his followers connected, leading to a 2.67% growth rate and an average engagement of 308.9K per video. By consistently producing fresh and inventive content, Jake keeps his audience eager for more, making TikTok the cornerstone of his online brand.

  • Username: @octopusslover8
  • Influence Score: 95.2/100
  • Followers: 3.3M
  • Activity: 15.6 videos per week
  • Engagement Rate: 14.32%
  • Growth: +2.67%
  • Average Engagement: 308.9K
  • Posting Habits: Twice daily at 4AM

Instagram: Blending Humor with Personal Insights

With 857.4K followers on Instagram, Jake’s content here reflects a blend of humor and personal moments. He posts around 11 times per month, keeping his followers engaged with funny captions, personal anecdotes, and snapshots of everyday life. Known on Instagram as @passthatpuss, Jake employs a strategy that balances light-hearted content with insights into his personality, allowing his audience to connect with him on a more personal level.

Instagram serves as a platform for Jake to share more polished and varied content, including collaborations with other influencers, which further enhances his appeal. His content here attracts an average of 39.6K engagements per post, showing a strong connection with his audience, who appreciate both his humor and authenticity. His steady growth rate of 1.79% indicates that his content resonates well, maintaining a loyal follower base eager for his unique posts.

  • Username: @passthatpuss
  • Influence Score: 91.4/100
  • Followers: 857.4K
  • Activity: 11 posts last month
  • Engagement Rate: 4.62%
  • Growth: +1.79%
  • Average Engagement: 39.6K
  • Posting Habits: Three times a week at 7AM

YouTube: Longer-Form Humor and Collaboration

Jake’s YouTube channel, with 146K subscribers, provides a platform for longer-form content and showcases his versatility as an entertainer. On YouTube, he averages 4.3 videos per month, where his “Therapuss” series stands out as a humorous interview-style show featuring a range of guests. The series allows Jake to dive into deeper conversations while keeping his audience entertained with his unique brand of humor. His YouTube presence has gained popularity due to his consistency and the distinctive format of his shows, which appeal to fans looking for a more in-depth experience.

While YouTube is Jake’s smallest platform, it plays a crucial role in establishing his credibility as a well-rounded content creator. His engagement rate of 2.44% with an average engagement of 6.5K per video shows that he has a dedicated viewer base who appreciate his creative direction on this platform. YouTube offers Jake the flexibility to explore topics that don’t fit within the shorter formats of TikTok or Instagram, allowing him to connect with his audience on a more personal level.

  • Username: @octopusslover8
  • Influence Score: 82.1/100
  • Followers: 146K
  • Activity: 4.3 videos per month
  • Engagement Rate: 2.44%
  • Growth: 0%
  • Average Engagement: 6.5K
  • Posting Habits: Once a week at 8AM

Jake Shane's Authority Score and Rankings Summary

Jake Shane has a Favikon authority score of 9,267 points, positioning him as a leading voice in the social media landscape. Ranked in the top 1% for TikTok in the United States, he demonstrates a high level of influence within his niche. His rankings highlight his reach in the entertainment sector, with a notable position in the “Video Entertainment” category, where he ranks #168 in the U.S. Jake’s consistent growth and engagement rates across platforms underscore his impact and reinforce his authority in the social media sphere.

Content Strategy: Humor with a Dash of Authenticity

Jake’s content strategy revolves around humor and relatability, with a distinctive style marked by puns, wordplay, and witty takes on life’s everyday moments. He combines his passion for food reviews with personal reflections, appealing to a broad demographic who enjoy his playful approach. His content resonates due to its originality and his ability to blend humor with a touch of authenticity, making his brand memorable and engaging.

Across platforms, Jake maintains a cohesive voice, ensuring that his personality shines through, whether he’s posting a quick TikTok video or hosting a longer-format YouTube series. His willingness to explore various content styles, from short skits to in-depth interviews, provides his audience with diverse and entertaining content that keeps them engaged and invested in his journey.

Reachability and Partnerships

While Jake Shane’s reachability is marked as “Difficult” with an estimated sponsored post cost of $10.5K, his partnerships with well-known brands and influencers highlight his market value. His unique brand of humor makes him a desirable collaborator, especially for campaigns targeting younger audiences looking for relatable and entertaining content. Jake’s past collaborations demonstrate his flexibility in aligning with brands while maintaining his distinctive voice, adding value to any partnership.

Jake Shane has successfully carved a niche as a social media personality with a twist. His blend of humor, authenticity, and unique content style has earned him a prominent position online, attracting a loyal following across TikTok, Instagram, and YouTube. With continued growth and a focus on engaging content, Jake’s influence is set to expand further, making him a valuable figure in the world of digital entertainment. His high engagement rates and distinctive brand ensure that he will remain a notable and impactful creator in the social media landscape.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.