Who is Jafia Valencia?

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Jafia Valencia: Beauty and Fashion Influencing with Engaging Content

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Jafia Valencia is a beauty influencer known for her engaging and relatable content in the fashion industry. With a focus on makeup tutorials, styling tips, and lifestyle moments, she has built a loyal following across multiple platforms. Her ability to connect with her audience through authentic and entertaining content has made her a go-to creator for beauty enthusiasts. She has collaborated with top brands, bringing fresh and trendy ideas to her followers.

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Her strongest presence is on TikTok, where she has gathered 797K followers and maintains a high engagement rate. Posting daily at 6 PM EST, she shares short-form videos featuring beauty transformations, product reviews, and fashion hauls. Her 10.81% engagement rate proves her content resonates well with viewers, keeping them entertained and involved. Despite her large audience, her growth has remained at 0% in recent months, suggesting a need for new strategies.

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On Instagram, Jafia has cultivated a dedicated community of 36.2K followers, where she shares polished beauty looks and outfit inspiration. She posts twice a week at 11 AM EST, maintaining an impressive 21.68% engagement rate. While her content receives strong interaction, her follower count has remained the same over the last 30 days. Expanding her content variety and increasing collaborations could help her attract new followers and boost her reach.

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Her YouTube channel remains underdeveloped, with only 4.9K subscribers and minimal activity. Her last post was three months ago, and her engagement is currently at 0%, showing untapped potential for growth. With long-form content gaining traction in the beauty industry, a stronger YouTube strategy could expand her influence. If she increases consistency and diversifies content, she could attract a broader audience and strengthen her brand.

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An Influencer Active on Social Media

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Jafia Valencia is a beauty and fashion influencer with a strong digital presence, primarily on TikTok and Instagram. She shares beauty tips, fashion trends, and lifestyle content with her audience. She has collaborated with well-known brands, including Kosas, Tarte Cosmetics, and Morphe Cosmetics, positioning herself as a trusted voice in the beauty and fashion industry.

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Jafia's Social Media Strategy Analysis

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TikTok: The Powerhouse of Jafia’s Influence

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Jafia Valencia has established TikTok as her most powerful platform, boasting 797K followers and a highly engaged audience. She posts a mix of beauty tutorials, fashion hauls, and lifestyle content that resonates with young viewers. Her strategy focuses on short-form videos that are both informative and entertaining. By keeping her content fun and engaging, she has built a strong connection with her followers.

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Her engagement rate stands at 10.81%, proving that her audience actively interacts with her posts. She receives an average of 86.2K engagements per post, which highlights her ability to create content that captures attention. Her videos often showcase makeup transformations, skincare routines, and clothing try-ons. This variety keeps her profile fresh and appealing to a wide range of viewers.

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Jafia’s posting schedule is daily at 6 PM EST, ensuring consistency that keeps her audience engaged. Regular uploads help her maintain visibility in TikTok's algorithm, increasing the chances of her content reaching new users. However, despite her strong performance, her growth rate has been stagnant at 0% in the past month. To regain momentum, she could experiment with trending challenges, collaborations, or new content formats.

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Her brand collaborations with names like Kosas and Tarte Cosmetics have strengthened her presence in the beauty community. She frequently tags these brands, integrating their products into her content naturally. Expanding her partnerships with emerging beauty companies could further boost her visibility. A stronger focus on viral trends and interactive content may also help her attract more followers.

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• Username: @jafiavalencia
• Influence Score: 90.9/100
• Followers: 797K
• Activity: 10.5 posts per month
• Engagement Rate: 10.81%
• Growth (30 days): 0%
• Average Engagement: 86.2K
• Posting Habits: Every day at 6 PM EST

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Instagram: A Growing Secondary Platform

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On Instagram, Jafia Valencia has built a dedicated audience of 36.2K followers, sharing curated beauty and fashion content. Her posts feature polished images, outfit inspirations, and makeup looks that appeal to style-conscious users. Unlike her TikTok, which is more casual and dynamic, her Instagram showcases a more refined aesthetic. This visual approach makes her page attractive for collaborations with high-end brands.

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Her engagement rate is remarkably high at 21.68%, which shows that her followers are highly interactive. She averages 7.8K engagements per post, proving that her audience finds value in her content. Despite this strong engagement, her growth rate is 0%, meaning she hasn't gained new followers recently. Increasing her activity through collaborations, giveaways, or interactive stories could help expand her reach.

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Jafia posts twice a week at 11 AM EST, a significantly lower frequency than her TikTok uploads. While her engagement is strong, increasing her posting schedule could improve her visibility. Instagram rewards consistent creators, and more frequent content could help her reach a wider audience. Exploring Reels, live streams, and collaborations with other influencers could also drive more engagement.

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Brand partnerships are an important aspect of her Instagram presence, as she regularly tags beauty brands in her posts. Working with brands like Morphe Cosmetics and Tarte Cosmetics has positioned her as a trusted voice in the industry. Expanding these collaborations to include skincare or fashion brands could attract new opportunities. Strengthening her brand relationships could also help her gain more visibility through sponsored content.

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• Username: @jafia_valencia
• Influence Score: 81.7/100
• Followers: 36.2K
• Activity: 7 posts per month
• Engagement Rate: 21.68%
• Growth (30 days): 0%
• Average Engagement: 7.8K
• Posting Habits: Twice a week at 11 AM EST

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YouTube: An Underutilized Platform

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Jafia Valencia’s YouTube channel is currently underutilized, with only 4.9K subscribers and minimal content. Unlike her highly active TikTok and Instagram, her YouTube presence lacks consistency and regular updates. Her last upload was three months ago, indicating a need for a stronger content strategy. Given her success in short-form content, transitioning to long-form videos could help her expand her influence.

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Her engagement rate on YouTube is currently 0%, meaning her audience is not interacting with her content. Without frequent uploads, it is difficult to maintain an active viewer base. Her beauty and fashion content could perform well in YouTube’s algorithm if she increased her posting schedule. Tutorials, product reviews, and vlogs could help her create a well-rounded content strategy.

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Her posting habit is once a year at 7 PM EST, which is far too infrequent to maintain a strong following. To grow her YouTube presence, she could start by posting at least once a week. Long-form content allows for more detailed tutorials and in-depth beauty discussions, which could complement her TikTok strategy. Consistent uploads and cross-promotion from her other platforms could drive traffic to her YouTube channel.

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Despite her inactivity, Jafia’s brand connections could help her establish a stronger presence on YouTube. By featuring sponsored content, product unboxings, and detailed tutorials, she could attract beauty and fashion brands for collaborations. Investing more time into YouTube would allow her to reach a new audience and increase her brand value. If she develops a solid strategy, she could turn YouTube into a major platform for her career.

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• Username: @Jafia_valencia
• Influence Score: 13/100
• Followers: 4.9K
• Activity: 0.3 posts per month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Jafia Valencia's Social Media Influence Summary

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Jafia Valencia ranks in the top 2% of TikTok influencers in the U.S. and the top 1% globally for video entertainment, highlighting her strong presence in short-form content. With a Favikon Influence Score of 8,975 points, she has established credibility and impact in the influencer marketing space. Her rankings include #1903 on TikTok U.S., #10522 on TikTok worldwide, #680 in U.S. video entertainment, and #3688 globally.

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Learn more about the Favikon Methodology here

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Content Strategy: Elevating Beauty and Fashion with Engaging and Trend-Driven Content

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Jafia Valencia’s content is focused on beauty, fashion, and lifestyle, appealing to young audiences interested in makeup tutorials, outfit inspirations, and brand collaborations. Her casual yet engaging tone helps her maintain a strong connection with her audience. Her brand safety is rated very high, making her a suitable choice for collaborations with beauty brands. Additionally, her content is cheerful and non-political, allowing her to maintain a broad and inclusive audience.

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Reachability and Partnerships

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Jafia Valencia is highly reachable for brand collaborations, especially in the beauty industry. With an active presence on TikTok and Instagram, she regularly engages with her audience and integrates branded content naturally. Her strong connection with followers makes her an ideal partner for brands looking for authentic influencer marketing. By focusing on relatable and visually appealing content, she creates effective promotions.

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Her partnerships with brands like Kosas, Tarte Cosmetics, and Morphe Cosmetics showcase her ability to promote beauty products. She frequently tags these brands in her posts, increasing their visibility among her engaged audience. These collaborations allow her to introduce new products while maintaining her personal and creative style. Expanding into skincare or fashion brands could further enhance her influence.

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With an engagement rate of 10.81% on TikTok and 21.68% on Instagram, Jafia provides brands with high visibility and interaction. Her content receives 86.2K average engagements on TikTok and 7.8K on Instagram, proving she can generate strong audience interest. These numbers indicate that sponsored posts and product features on her platforms can reach a large, dedicated audience. Brands can benefit from her ability to create engaging and authentic content.

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Despite her strong presence, her YouTube channel remains an untapped opportunity for long-form collaborations. With only 4.9K subscribers, there is potential for growth through consistent uploads and sponsored videos. Expanding to YouTube Shorts or detailed product reviews could attract more partnerships. If she invests in YouTube, she can offer brands a complete marketing strategy across multiple platforms.

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Conclusion: A Strong Beauty Influencer with Growth Potential

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Jafia Valencia has established herself as a trusted beauty and fashion influencer with an engaged audience, particularly on TikTok and Instagram. Her content style is cheerful, brand-safe, and engaging, making her an ideal partner for beauty brands. However, despite her strong presence, her growth has stalled across all platforms. To maintain her influence and expand her reach, she may need to increase content frequency on Instagram, revive her YouTube presence, or explore new content formats.

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View the AI-powered profile

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