Who is Jaclyn Hill?

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Jaclyn Hill: A Beauty Mogul Redefining Authenticity in Makeup Content

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Jaclyn Hill is a makeup artist and beauty influencer who gained recognition through her YouTube tutorials. Her detailed content on cosmetics helped her build a loyal audience eager to learn professional techniques. Over the years, she expanded her influence, collaborating with brands and launching her own products. Her passion for beauty has remained the core of her career, making her a trusted voice in the industry.

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Beyond makeup, Jaclyn has built a community centered around authenticity and relatability. She openly shares her personal struggles, including her journey with sobriety, allowing her to connect with followers on a deeper level. Her engagement extends beyond social media, as she creates products that reflect her own beauty philosophy. By combining transparency with expertise, she has established a brand that resonates with millions.

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Her Instagram, TikTok, and YouTube profiles showcase a mix of tutorials, lifestyle updates, and product recommendations. With 8.8M followers on Instagram, 1.1M on TikTok, and 5.5M on YouTube, her reach spans across different platforms. Her growth remains steady, proving her relevance in the constantly evolving beauty space. By maintaining a consistent posting schedule, she ensures that her audience stays engaged and inspired.

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Jaclyn’s impact goes beyond digital content, as she has successfully ventured into business. She has launched multiple beauty brands, expanding her influence from online tutorials to physical products. With her entrepreneurial mindset, she continues to shape the beauty industry, proving that she is more than just a social media creator. Her legacy is built on dedication, innovation, and an unwavering commitment to beauty and empowerment.

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An Influencer Active on Social Media

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With millions of followers across multiple platforms, Jaclyn has cultivated an engaged audience that values her insights and recommendations. Her content strategy varies by platform, with each serving a distinct purpose in her digital presence.

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Jaclyn Hill's Social Media Strategy Analysis

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Instagram: A Visual Powerhouse for Beauty Content

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Jaclyn Hill’s Instagram is the heart of her social media strategy, where she shares a blend of beauty tutorials, product recommendations, and personal updates. With 8.8M followers, her content attracts a loyal audience that values her authenticity and expertise. Her engagement rate of 0.41% may seem modest, but her posts still generate high interaction. Her feed is carefully curated to align with her brand, focusing on cosmetics, lifestyle, and her entrepreneurial journey.

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She maintains an active presence with an average of 5 posts per month, keeping her followers engaged without overwhelming them. Her Instagram is a space where she shares updates on her makeup lines, behind-the-scenes moments, and beauty-related collaborations. This balance of personal and professional content ensures that her audience remains invested. Her growth has been steady, though she experienced a drop of -0.23% in the past month.

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Her reels are a key part of her strategy, with posts like “I’m back baby” reaching over 2.5M views. These short-form videos allow her to showcase trending makeup looks while connecting with her audience through casual interactions. Despite a lower engagement rate, her videos often go viral, proving her relevance in the beauty space. Her Instagram remains a top platform for high-quality visual storytelling.

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Jaclyn's posting habits are consistent, with updates scheduled once a week at 4PJaclyn HillM to optimize visibility. This routine ensures her content appears in her followers’ feeds at peak engagement times. Her Instagram strategy highlights her ability to balance branding, personal connection, and influence. By leveraging her strong presence, she continues to shape the beauty industry and maintain her status as a digital trendsetter.

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• Username: @jaclynhill
• Influence Score: 83.4/100
• Followers: 8.8M
• Activity: 5 posts per month
• Engagement Rate: 0.41%
• Growth: -0.23%
• Average Engagement: 36K
• Posting Habits: Once a week at 4PM EST

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TikTok: Short-Form Engagement with a Younger Audience

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TikTok has become an increasingly important part of Jaclyn Hill’s strategy, allowing her to reach a younger and highly interactive audience. With 1.1M followers, her content consists of quick tutorials, beauty challenges, and trendy formats. Unlike her long-form YouTube videos, her TikTok posts focus on short, engaging, and often humorous clips. Her engagement rate is 7.47%, significantly higher than her other platforms, showing strong interaction.

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Her activity is fairly consistent, with an average of 4.2 videos per week, keeping her audience engaged regularly. These uploads allow her to stay visible, participate in trending challenges, and promote products in an organic way. The TikTok algorithm favors frequent, high-quality content, making her posting schedule a smart move. Her growth rate of 9.83% is a testament to her success in adapting to short-form video.

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Her highest-performing TikToks, such as her fridge-stocking video, have reached over 2.2M views, proving her ability to create viral content. By incorporating lifestyle elements alongside beauty, she keeps her TikTok fresh and diverse. Her followers appreciate the balance of lighthearted, everyday moments and expert makeup tips. This combination strengthens her connection with her audience beyond just beauty.

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Jaclyn's posting habits are daily, with videos going live at 4PM, ensuring maximum engagement. This timing aligns with TikTok's high-traffic hours, optimizing visibility. Her TikTok success proves she understands the platform’s fast-paced nature, allowing her to engage in real-time. By staying consistent, she maintains her presence in the ever-evolving beauty industry.

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• Username: @jacattack
• Influence Score: 92.9/100
• Followers: 1.1M
• Activity: 4.2 videos per week
• Engagement Rate: 7.47%
• Growth: +9.83%
• Average Engagement: 82.2K
• Posting Habits: Every day at 4PM EST

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YouTube: The Foundation of Her Beauty Empire

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Jaclyn Hill's YouTube is where her career initially gained traction, with long-form tutorials and in-depth reviews. With 5.5M subscribers, her channel remains a significant platform for educating her audience. Her content primarily revolves around makeup techniques, product breakdowns, and lifestyle vlogs. Although her growth declined by -0.18%, she still retains a strong and engaged fanbase.

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She has shifted towards a less frequent posting schedule, averaging 0.4 videos per month. This decline in activity suggests that YouTube is no longer her primary platform, but it remains an essential part of her brand. Despite this, her videos continue to garner high views, with some reaching over 379.9K. Her content style is a mix of educational, entertaining, and sponsored segments, ensuring variety.

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Her average engagement is 17.7K, with an engagement rate of 0.32%, indicating a steady but less interactive audience. However, her loyal fanbase continues to engage with her videos, particularly her makeup tutorials. Her uploads, such as her in-depth routine, still receive strong traction in the beauty community. While her activity has decreased, her influence in beauty remains relevant.

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Jaclyn's posting habits indicate she uploads new content approximately once a year, usually at 8PM. This suggests that YouTube is no longer a priority, but her legacy on the platform keeps her relevant. Her brand is now more diversified, spanning social media, business ventures, and beauty products. Even with less frequent uploads, her channel still serves as an archive of her expertise and past success.

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• Username: @Jaclynhilll
• Influence Score: 78.8/100
• Followers: 5.5M
• Activity: 0.4 videos per month
• Engagement Rate: 0.32%
• Growth: -0.18%
• Average Engagement: 17.7K
• Posting Habits: Once a year at 8PM EST

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Jaclyn Hill's Social Media Influence and Rankings

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Jaclyn Hill holds an influence score of 9,318 points, placing her among the top beauty creators. She ranks #48 globally in the makeup category, solidifying her status as an industry leader. Her TikTok presence continues to grow, while her Instagram and YouTube remain steady despite minor fluctuations in growth.

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Learn more about the Favikon Methodology here

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Content Strategy: A Balance of Beauty, Business, and Real Life

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Jaclyn Hill’s content strategy is a fusion of beauty, business, and personal storytelling. She leverages TikTok for short-form engagement, Instagram for polished visuals, and YouTube for in-depth tutorials. This multi-platform approach ensures that she reaches a diverse audience while staying authentic to her brand.

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Reachability and Brand Partnerships

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Jaclyn Hill’s reachability is a key factor in her success, making her an attractive partner for major brands. With a combined social media following of over 15.4M, she has a broad audience spanning different platforms. Her brand partnerships include cosmetics, fashion, and lifestyle collaborations, reinforcing her influence. She has worked with brands such as Poppi, Maison Louis Marie, and Gorgie, ensuring high visibility.

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Her Instagram remains the most brand-friendly platform, with an engagement rate of 0.41% across 8.8M followers. This makes her an effective partner for high-end beauty and fashion promotions. Her TikTok also serves as a strong marketing tool, with a 7.47% engagement rate on 1.1M followers. With an active presence, she creates organic product placements that drive sales and audience trust.

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Her YouTube channel, despite a lower posting frequency, still holds value for long-term brand awareness. With 5.5M subscribers, her videos continue to reach a loyal audience invested in her content. Even with a lower engagement rate of 0.32%, her detailed reviews hold weight in the beauty community. She remains reachable for brands looking for in-depth sponsorships with a lasting impact.

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Jaclyn's brand collaborations extend beyond social media, as she has built her own business empire. Her entrepreneurial efforts include makeup and jewelry lines, showcasing her expertise beyond content creation. She is a prime example of a creator who successfully merges influencing with business, making her an ideal collaborator. Her versatility in content and brand partnerships ensures she remains a dominant figure in the beauty industry.

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Conclusion: A Beauty Icon Who Continues to Inspire

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Jaclyn Hill remains a leading figure in the beauty space, continuously evolving her content to stay relevant. Her authenticity, expertise, and business acumen make her one of the most influential voices in the industry. With her continued growth and brand ventures, she is set to inspire the next generation of beauty creators.

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