Who is Ivanova Manifacio aka Ivanova BM?

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Ivanova Manifacio: Blending Bold Storytelling and Advocacy Through Makeup

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Ivanova Manifacio is a Mexican content creator and visual storyteller who uses makeup as both an art form and an instrument for change. Based in Mexico, she has built a loyal fanbase by blending humor, horror, and dramatic makeup transformations with powerful messages. Her storytelling is rooted in real-life issues, especially around women’s rights and safety.

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She’s known for her expressive red hair, bold makeup looks, and emotionally driven narratives. Whether reacting to fan-submitted photos or leading episodic dramas like “Caso Criminal,” Ivanova’s videos maintain a fast pace and immersive structure that makes her stand out from conventional creators in the beauty space. Her audience trusts her because she gives them more than entertainment—she gives them a voice.

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Ivanova isn’t afraid to engage politically when it aligns with her values. She advocates openly for gender equality and safety in nightlife spaces, often through symbolic content like her “Angel Shot” awareness reels. Her visual identity—gritty, theatrical, and heartfelt—has become instantly recognizable across platforms.

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With partnerships including SHEGLAM, MOYO MX, and KitKat, Ivanova bridges artistry and advocacy. Her multi-platform success and steady growth make her a strong voice in Latin America's creator ecosystem—especially among young women seeking authenticity and meaning in their content feeds.

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An Influencer Active on Social Media

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Ivanova Manifacio stands out with high-impact makeup storytelling that amplifies social advocacy and community voices across TikTok, YouTube, and Instagram.

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Ivanova BM's Social Media Strategy Analysis

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TikTok: Her Main Stage for Emotional Storytelling

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Ivanova’s TikTok profile, @ivanovabm, is where she is most active and influential, with 7.4M followers and an excellent Influence Score of 93.6/100. Her content is driven by serialized storytelling, using makeup to transform into characters while touching on real social topics. She posts frequently—3.6 videos per week, typically at 7 PM, achieving 944.7K average views per video.

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Her engagement rate stands at 1.39%, powered by frequent interaction and video formats that invite comments and duets. Notable examples include her comedic reactions to audience submissions or her mini horror series, each earning millions of views. These aren’t just videos—they’re community moments that viewers actively wait for.

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She treats each video as an episode, often including cliffhangers, layered makeup transitions, and audience participation. One of her most successful formats is reacting to fans’ photos or messages and building full characters around them. This participatory approach fuels loyalty and fosters a genuine connection between her and her followers.

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Her TikTok isn’t just fun—it’s also a platform for advocacy. From highlighting "Angel Shots" as safety codes in nightlife to sharing true crime-inspired reenactments, Ivanova educates while she entertains. Her signature red aesthetic and facial expressions elevate every performance and have become part of her creator identity.

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• ‍Username: @ivanovabm‍
• Influence Score: 93.6/100‍
• Followers: 7.4M‍
• Activity: 3.6 videos/week‍‍
• ‍Engagement Rate: 1.39%‍‍
• ‍Growth: +0.9%‍
• Average Engagement: 102.6K‍
• Posting Habits: Every day at 7 PM EST

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YouTube: A Stage for Theatrical Shorts and Activism

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Ivanova’s YouTube (@IvanovaBM) focuses on impactful Shorts content, where she blends horror aesthetics with advocacy-driven storytelling. With 5.3M subscribers, her top-performing videos include makeup-led reenactments and symbolic acts, such as her viral “Historia de terror con DIOSDADO” short, which amassed 15.8M views and 636K likes.

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While she only posts about once a month, her Shorts perform exceptionally well, proving that her episodic format works across platforms. The visual intensity of her content translates smoothly into YouTube’s vertical video space. Her visuals are raw yet stylized, often including police tape, blood effects, and dramatic lighting.

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Despite a low engagement rate of 0.03%, her growth is solid—+2.32% over the last 30 days, adding more than 117K followers. She’s ranked in the top 1% for YouTube creators in Mexico, a sign that her creative identity is strong even with low frequency. She uses titles and thumbnails to hook viewers effectively.

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Activism is central here. Her "Ni una más" video around International Women’s Day was not just performative—it featured purple protest signs and empowering gestures that tied into wider feminist movements. It’s this blend of theatrical expression and moral message that sets her channel apart.

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• ‍Username: @IvanovaBM‍
• Influence Score: 90/100‍‍
• ‍Followers: 5.3M‍‍
• ‍Activity: 1 video/month‍
• Engagement Rate: 0.03%‍
• Growth: +2.32%‍
• Average Engagement: 1.7K‍
• Posting Habits: Twice a month at 8 PM EST

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Instagram: Advocacy Meets Visual Design

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Ivanova’s Instagram (@ivanova_bm) serves as her visual activism portfolio, with 760.6K followers and a strong Influence Score of 89.2/100. She posts about 14 times/month, mostly Reels that align with her TikTok and YouTube Shorts. Her average views per Reel stand at 166.7K, and she garners 10.6K engagements per post.

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Her feed is a mix of dramatic transformations, educational awareness content, and audience reactions. A standout example is her "Angel Shot" reel, which visually explains how women can discreetly seek help in dangerous situations. It received 646.9K views and over 42K likes, proving she can turn safety messaging into viral moments.

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Her visuals are bold and on-brand, using purple tones, protest symbolism, and horror-inspired effects. She uses makeup as visual narrative, turning her face into a canvas for storytelling. Captions are often instructional, and calls to action are direct—empowering, not preachy.

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Instagram is also where she tags and promotes brands like SHEGLAM and MOYO MX, embedding products into character routines or transformation steps. Her integration feels purposeful rather than product-first, maintaining the credibility of her messaging and making her appealing for brands with values.

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• ‍Username: @ivanova_bm‍
• Influence Score: 89.2/100‍
• Followers: 760.6K‍
• Activity: 14 posts/month‍
• Engagement Rate: 1.39%‍
• Growth: +1.6%‍
• Average Engagement: 10.6K‍
• Posting Habits: 3 times a week at 5 PM EST

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Ivanova BM's Social Media Influence Summary

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Ivanova Manifacio ranks in the top 1% globally and nationally across both makeup and TikTok categories, holding the #8 spot in Makeup – Mexico and #190 on TikTok – Mexico.

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Learn more about the Favikon Methodology here

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Content Strategy: Advocacy, Horror, and High Engagement

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Ivanova’s content strategy combines narrative depth, makeup art, and social themes. Her hallmark is episodic storytelling—each Reel or Short is part of a larger world. Unlike trend-focused creators, she develops original characters and stories tied to personal empowerment and justice.

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Reachability and Partnerships

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Ivanova is active in a cause-driven creator ecosystem, tagging and collaborating with influencers like Pawy Martínez, Raúl Ascencio, and Fer Vega. Her most frequent partners are also video creators in the horror and empowerment spaces, creating organic synergy.

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She has collaborated with brands like SHEGLAM, MOYO MX, and KitKat, using makeup storytelling and brand voice alignment to promote without disruption. She tags brands with purpose—usually as part of a character routine, transformation sequence, or themed episode.

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Conclusion: Ivanova Manifacio is Leading a New Genre of Purpose-Driven Beauty Content

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Ivanova Manifacio is not simply a makeup creator—she’s an activist-artist whose work lives at the crossroads of storytelling, social justice, and visual transformation. Her TikTok and YouTube Shorts are platforms for change, packaged in a format young audiences relate to and engage with deeply.

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