Who is Isabela Juliana Sarabia?

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Isabela Juliana: Blending Lifestyle, Wellness, and Fashion with Authenticity

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Isabela Juliana is a content creator who shares daily lifestyle, self-care, and fashion insights with her growing audience. With 412K subscribers on YouTube, she has built a strong community that follows her for wellness tips, beauty routines, and personal reflections. Her content is a mix of long-form vlogs, short clips, and curated social media posts, keeping her audience engaged. By focusing on positivity and mental health awareness, she connects deeply with her followers.

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Her influence extends beyond lifestyle, as she actively promotes mental health and women’s empowerment. She frequently discusses anxiety management, self-improvement, and daily habits that encourage a balanced life. Her brand collaborations with companies like Olaplex, Yves Saint Laurent Beauty, and Dior Official add credibility to her image. With a Favikon Influence Score of 8,810, she has positioned herself as a reliable and engaging social media personality.

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Isabela is most active on TikTok and YouTube, where she consistently shares beauty tips, self-care routines, and personal experiences. Her TikTok account, with 365.3K followers, has an impressive engagement rate of 6.3%, making it one of her most interactive platforms. Although her Instagram account has 373.2K followers, her engagement rate of 0.01% suggests that her audience interacts more with her video content. Her ability to balance personal storytelling with practical advice makes her a valuable influencer in the wellness and beauty industries.

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With a steady growth rate of +1.8%, Isabela’s audience continues to expand, making her a great choice for brands looking for authentic partnerships. She maintains a consistent posting schedule, ensuring that her content remains fresh and engaging. Her casual and relatable style allows her to connect with a broad audience, especially young adults. By blending self-care, fashion, and mental health topics, Isabela has established herself as a leading influencer in lifestyle content creation.

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An Influencer Active on Social Media

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Isabela Juliana has a strong presence across multiple platforms, with her biggest following on YouTube (412K followers), Instagram (373.2K followers), and TikTok (365.3K followers). She creates a mix of video and photo content, catering to audiences interested in self-care, beauty, and everyday life.

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Isabela's Social Media Strategy Analysis

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YouTube: The Home of Long-Form Lifestyle Content

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Isabela Juliana’s YouTube channel is her most influential platform, where she shares long-form videos on self-care, wellness, and fashion. With 412K subscribers, her content engages an audience seeking beauty tutorials, daily vlogs, and mental health discussions. Her engagement rate of 1.93% shows that her followers actively watch and interact with her videos. She posts around 2.5 videos per month, ensuring consistent but high-quality content.

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Her video topics often include self-care routines, productivity hacks, and fashion hauls, making her content both informative and entertaining. She collaborates with major beauty and wellness brands, integrating sponsored content into her vlogs naturally. Her average engagement per video is 8K, proving that her audience is responsive and engaged. She typically posts at 7 PM EST, maintaining a steady upload schedule.

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Her brand partnerships with Dior, Olaplex, and Yves Saint Laurent Beauty strengthen her position as a trusted beauty and lifestyle influencer. She frequently shares product recommendations, skincare reviews, and styling tips, making her videos valuable for both brands and viewers. The combination of personal storytelling and promotional content makes her channel appealing to advertisers. Her steady growth of +1.17% (4.8K new followers in 30 days) ensures continuous audience expansion.

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YouTube remains a strong platform for in-depth discussions, personal insights, and brand collaborations, giving Isabela a competitive edge in the wellness space. While her upload frequency is lower than other influencers, her content quality and audience engagement make up for it. Increasing her posting rate could further boost her influence, solidifying her position as a top-tier lifestyle creator. Her ability to mix self-care, beauty, and personal experiences makes YouTube a key part of her content strategy.

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• Username: @belajuliana_
• Influence Score: 81.6/100
• Followers: 412K
• Activity: 2.5 videos/month
• Engagement Rate: 1.93%
• Growth: +1.17% (+4.8K followers in 30 days)
• Average Engagement: 8K
• Posting Habits: Once a month at 7 PM EST

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Instagram: A Visual Showcase of Lifestyle and Fashion

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Isabela’s TikTok account is one of her fastest-growing platforms, with 365.3K followers and an engagement rate of 6.3%. She creates short-form videos focused on self-care, beauty hacks, and lifestyle moments, appealing to a younger audience. Her growth rate of +3.09% (11K new followers in 30 days) highlights her increasing influence on the platform. She uploads an average of 2.8 videos per week, ensuring regular interaction with her followers.

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Her TikTok strategy revolves around relatable content, trending sounds, and quick beauty tutorials, making her videos highly shareable. She often shares daily vlogs, mental health tips, and styling ideas, keeping her content diverse and engaging. Her average video engagement is 23K, proving that her audience enjoys and interacts with her posts. With an average of 601.9K views per post, she consistently reaches a wide audience.

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Unlike her YouTube content, which is more structured and in-depth, her TikTok videos are casual and fast-paced, making them easily consumable. Her brand partnerships on this platform focus on skincare, wellness, and lifestyle products, which align with her content themes. She collaborates with brands like Olaplex and Dior, seamlessly integrating their products into her videos. Her posting schedule of 3 times a week at 11 AM EST keeps her content fresh and engaging.

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TikTok’s algorithm rewards high engagement and frequent posting, giving Isabela an opportunity to expand her reach even further. By increasing her posting frequency and experimenting with more interactive formats, she could gain even more visibility. Her strong video engagement and growing follower count make TikTok an essential part of her social media strategy. As she continues to grow, her ability to balance informative and entertaining content will keep her ahead in the wellness space.

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• Username: @belajuliana_
• Influence Score: 49.6/100
• Followers: 373.2K
• Activity: 8 posts/month
• Engagement Rate: 0.01%
• Growth: +1.26% (+4.6K followers in 30 days)
• Average Engagement: 35
• Posting Habits: Twice a week at 11 AM EST

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TikTok: Short-Form Wellness and Beauty Content

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Isabela’s Instagram presence is focused on fashion, beauty, and lifestyle, where she has 373.2K followers. Her content includes outfit inspiration, self-care moments, and brand collaborations, creating a polished and visually appealing feed. However, her engagement rate is only 0.01%, meaning her audience is less interactive on this platform. She posts an average of 8 times per month, keeping her profile updated but lacking strong engagement.

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Despite her low engagement, she collaborates with major brands, making Instagram a key platform for luxury sponsorships. She has worked with Olaplex, Yves Saint Laurent Beauty, and Dior, promoting high-end beauty and skincare products. Her growth rate of 1.26% (4.6K new followers in 30 days) shows that her audience is still expanding. However, increasing her engagement strategy through more interactive content could improve her performance on Instagram.

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Her Instagram content is highly curated and aesthetically driven, but lacks the spontaneity and interaction seen on her other platforms. While she posts high-quality images and reels, her audience seems to prefer her video content on TikTok and YouTube. Her brand partnerships remain strong, but more engagement through Instagram Stories, polls, and Q&As could help boost interaction. Her posting schedule of twice a week at 11 AM EST keeps her content consistent.

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To increase engagement, Isabela could focus on more interactive formats like behind-the-scenes content, tutorials, and real-time Q&As. Since her brand collaborations are already strong, making her content more personal and engaging would maximize her Instagram potential. With her growing follower count and established presence, optimizing Instagram could strengthen her overall content strategy. By adjusting her approach, she can turn Instagram into a more valuable platform.

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• Username: @isabelajuliana_
• Influence Score: 89.9/100
• Followers: 365.3K
• Activity: 2.8 videos/week
• Engagement Rate: 6.3%
• Growth: +3.09% (+11K followers in 30 days)
• Average Engagement: 23K
• Posting Habits: 3 times a week at 11 AM EST

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Isabela Juliana's Social Media Influence Summary

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Isabela Juliana holds a Favikon Influence Score of 8,810, solidifying her status as a rising lifestyle and wellness influencer. Her multi-platform presence on YouTube, TikTok, and Instagram allows her to engage with a diverse audience interested in self-care, beauty, and fashion. While her TikTok and YouTube engagement is strong, her Instagram has lower audience interaction, making her best suited for video-based content collaborations.

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Learn more about the Favikon Methodology here

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Content Strategy: A Blend of Lifestyle, Wellness, and Fashion

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Isabela Juliana’s content strategy revolves around self-care, beauty, fashion, and mental health awareness, making her a relatable and inspiring figure for young adults. She balances daily vlogs, styling tips, and wellness-focused discussions, creating a mix of engaging and informative content. Her approach is casual, uplifting, and authentic, appealing to an audience that values both aesthetics and personal well-being. Through a combination of long-form YouTube videos, short-form TikToks, and curated Instagram posts, she maintains a consistent and effective content strategy.

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Reachability and Partnerships

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Isabela Juliana is a highly accessible influencer for brand collaborations, especially in the fashion, beauty, and wellness sectors. With 412K subscribers on YouTube, 365.3K followers on TikTok, and 373.2K followers on Instagram, she reaches a broad and engaged audience. Her Favikon Influence Score of 8,810 highlights her credibility as a trusted content creator. With her steady growth of +1.8%, her reach continues to expand, making her a strong choice for partnerships.

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She has worked with top brands like Olaplex, Yves Saint Laurent Beauty, and Dior Official, integrating their products seamlessly into her content. Her sponsored posts on Instagram showcase beauty and fashion products, though engagement remains low on this platform. On TikTok and YouTube, her brand collaborations feel more organic, with higher audience interaction and better performance. With an average TikTok video reaching 601.9K views, she provides strong exposure for brand campaigns.

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Isabela’s estimated sponsorship rate is $2.5K - $5K per post, making her an affordable yet effective influencer for brands targeting young adults. Her YouTube and TikTok engagement rates (1.93% and 6.3%) make these platforms the best for brand integration. Despite her low Instagram engagement (0.01%), her presence in the luxury beauty industry makes her appealing for high-end collaborations. She maintains a posting schedule of 3 TikTok videos, 2.5 YouTube videos, and 8 Instagram posts per month, ensuring consistent content output.

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For brands looking to reach young audiences interested in self-care, fashion, and wellness, Isabela’s multi-platform approach makes her an excellent choice. She is highly reliable for sponsored partnerships, with her casual yet informative content style ensuring a natural brand fit. Her TikTok and YouTube are ideal for interactive promotions, while her Instagram offers strong visual branding opportunities. As she continues to grow, her ability to engage and expand her audience will further enhance her value as a leading influencer in lifestyle and wellness.

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Conclusion: A Rising Star in Lifestyle, Wellness, and Beauty

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Isabela Juliana has built an engaged and growing audience across YouTube, TikTok, and Instagram, sharing content that blends fashion, wellness, and self-care. While her Instagram engagement is low, her TikTok and YouTube audiences are highly interactive, making them ideal platforms for brand partnerships.

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View the AI-powered profile

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