Who is Iryna Zubkova?

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Iryna Zubkova: Fueling Lifestyle and Literary Influence with Passion and Precision

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Iryna Zubkova is a Spanish content creator, author, and co-founder of the creative platform Muierspain. With a background rooted in literature, fashion, and digital media, she has built a compelling online presence centered around self-expression and storytelling. Her ability to merge visual aesthetics with emotionally resonant content has made her a standout figure in the lifestyle and book influencer space. Iryna brings a unique mix of softness, intellect, and edge to everything she creates.

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Known for her deep love of books and Formula 1, Iryna masterfully blends seemingly contrasting passions to create a brand that’s fresh, unexpected, and authentic. Whether she’s dressed in Ferrari red or surrounded by hardcovers and poetry, she makes niche interests accessible and inspiring to her community. Her content often explores themes of identity, personal growth, and the creative journey. Through each post, she invites followers to explore both their passions and their purpose.

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Beyond her content, Iryna is a published author and has launched her novel Acelerando en Rojo, a book that reflects her drive and narrative depth. Her literary work and lifestyle content are a seamless continuation of her digital voice—calm, thoughtful, and unapologetically passionate. Through Instagram and TikTok, she shares everything from book recs to behind-the-scenes moments from premieres and travel. Every upload feels like a curated entry from her personal diary.

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As an entrepreneur, she has co-created Muierspain, a platform that empowers women through storytelling and fashion. Iryna’s career continues to expand through thoughtful collaborations with brands like Prime Video España and L’Oréal Paris. She’s not just influencing—she’s building a creative ecosystem where community and authenticity are key. With a loyal audience and growing influence, she’s one of the most promising voices in Spain’s digital space today.

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An Influencer Active on Social Media

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Iryna Zubkova has built a strong presence across TikTok and Instagram, where she excels in lifestyle, book, and fashion content—backed by strategic brand partnerships and an evolving influence.

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Iryna Zubkova's Social Media Strategy Analysis

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TikTok Strategy: Short-Form Storytelling with Emotional Hooks

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TikTok is where Iryna Zubkova shines with relatable storytelling and emotionally resonant content. Her videos often blend day-in-the-life vlogs with trending audio, keeping her content fresh and culturally relevant. She also gives sneak peeks of her creative process, especially around her book Acelerando en Rojo. With over 1.9 million followers, she uses this platform to stay playful yet personal.

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Iryna’s strategy revolves around balancing polished aesthetics with raw, real-life glimpses. From heartfelt F1 shoutouts to quirky bookish trends, her videos appeal to a wide demographic. She's not afraid to be vulnerable or silly, which fosters strong community engagement. She thrives on storytelling over virality, creating content that feels long-lasting.

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Her growth on TikTok stems from her consistency—posting over 6 videos weekly with regular engagement in the comments. Iryna encourages conversation by asking her audience for opinions on book covers or sharing light-hearted takes on F1 news. This approach humanizes her and encourages follower loyalty. TikTok isn’t just where she performs—it’s where she connects.

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She also strategically uses TikTok to amplify book launches and partner content. Promos are seamlessly integrated into her usual tone, maintaining authenticity. Campaigns with Prime Video España and sneak peeks of fashion shoots are framed as diary-style updates. This storytelling-first approach ensures that branded content never feels forced or out of place.

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• Username: @ir_zu
• Influence Score: 87.4/100
• Followers: 1.9M
• Activity: 6.6 videos/week
• Engagement Rate: 1.54%
• Growth (30 days): 0%
• Average Engagement: 29.2K
• Posting Habits: Everyday at 3 PM EST

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Instagram Strategy: Visual Branding & Aesthetic Consistency

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On Instagram, Iryna builds a dreamy and consistent aesthetic tied to books, fashion, and moments of self-reflection. Her feed features soft lighting, cozy reading setups, fashion looks, and travel snippets. With 328K followers and 16 posts per month, she focuses on curated storytelling through reels, carousels, and photo dumps. Her visuals evoke warmth, femininity, and empowerment.

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Her reels often go viral thanks to their blend of trends and deeper meaning. One moment she’s showing off a chic outfit, the next she’s highlighting her book journey with heartfelt captions. This mix of light and serious makes her relatable to many audiences. Her community appreciates both the visuals and the substance beneath.

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Iryna regularly uses her stories to bring followers into her daily routines. From coffee runs and writing updates to impromptu thoughts about her favorite reads, she keeps it casual yet consistent. Polls, Q&As, and countdowns keep the interaction two-sided. She uses story highlights to pin major milestones like book news, travels, or collabs.

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When it comes to partnerships, Instagram is a key platform for polished brand content. She’s collaborated with L’Oréal and Prime Video, blending her voice into campaigns that reflect her values. These posts feel native to her brand because they’re always framed with personal storytelling. Authenticity is never sacrificed for visibility.

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• Username: @ir_zu
• Influence Score: 89.7/100
• Followers: 328K
• Activity: 16 posts/month
• Engagement Rate: 4.26%
• Growth (30 days): +2.45%
• Average Engagement: 14K
• Posting Habits: Everyday at 1 PM EST

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YouTube Strategy: Intimate Long-Form Vlogging

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Though not her most active platform, Iryna uses YouTube for deeper, more personal vlogs. Here, she shares long-form content such as writing vlogs, city adventures, and behind-the-scenes of premieres or literary events. While her growth here is modest, the engagement is loyal and meaningful. It’s where her most dedicated followers go to spend more time with her.

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Her vlogs are journalistic in tone—thoughtful, intimate, and visually cozy. With fewer than 1 video per month, each post is carefully crafted and intentional. She includes book recommendations, lifestyle insights, and often reflects on personal growth. This slower, more immersive format allows for more depth than Instagram or TikTok.

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Despite lower numbers, her YouTube complements her other platforms by reinforcing her storytelling brand. Viewers here aren’t looking for trends—they’re seeking connection. Her honesty about struggles, creativity, and joy makes the channel a safe space. Every view here is an investment in her world, not just a scroll-past.

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Collaborations are rare but high quality. Her audience trusts her enough to follow sponsored content when it’s present, especially if it's tied to book or culture-focused brands. She’s cultivated trust that allows her to experiment here without losing authenticity. YouTube is her storytelling home base.

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• Username: @ir_zu
• Influence Score: 46.5/100
• Followers: 74.6K
• Activity: 0.6 videos/month
• Engagement Rate: 0.24%
• Growth (30 days): -0.18%
• Average Engagement: 180
• Posting Habits: Once a year at 8 PM EST

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Twitter (X) Strategy: Minimal but Intentional Presence

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Iryna’s presence on Twitter is minimal, yet still used as a digital business card and secondary engagement tool. Her profile acts as a link hub and bio destination for those curious about her across platforms. With 4K followers, she’s not currently focused on growing this space. However, it still serves a small, engaged corner of her audience.

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Her tweets are rare but personal—usually celebratory moments like birthdays or soft promotions for content elsewhere. Occasionally, she uses it for thoughts on pop culture or community shoutouts. It’s a platform where she drops in, not where she builds day-to-day conversation. The voice here remains true to her brand: sweet and poetic.

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• Username: @ir__zu
• Influence Score: 5.6/100
• Followers: 4K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth (30 days): -0.36%
• Average Engagement: 0
• Posting Habits: Once a year at 4 PM EST

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Twitch Strategy: Iryna Zubkova’s Presence in the Streaming World

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Although Twitch is not her primary platform, Iryna Zubkova maintains a soft presence on the platform under the username ir_zu, currently followed by 5.1K users. Her Twitch channel is minimalistic and charming, aligning with her pastel, dreamy visual identity. While she is not actively streaming, the page still links directly to her Instagram and TikTok, suggesting Twitch is part of her broader digital footprint, even if not a current focus.

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Her Twitch page features an offline screen with a simple “Nunca sé que poner aquí :)” (“I never know what to put here”) message, reflecting her casual and honest tone. This approach feels relatable and adds a touch of humor to her brand. Despite the lack of activity, it’s clear that Iryna values Twitch as a future avenue or placeholder for potential engagement with her loyal audience in real time, possibly for book discussions, lifestyle chats, or even Formula 1 race reactions in the future.

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• Username: @ir_zu
• Influence Score: Not yet ranked
• Followers: 5.1K
• Activity: Inactive (no current streams)
• Engagement Rate: Not applicable
• Growth: Stable
• Average Engagement: Not applicable
• Posting Habits: Offline / No scheduled streams

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Iryna Zubkova's Social Media Influence Summary

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Iryna Zubkova holds an influence score of 8,901 pts, putting her in the Top 1% of Instagram creators in Spain and Top 3% for Lifestyle & Reality TV. Her TikTok ranking also places her among the most influential literary and lifestyle creators in her niche, making her a key figure for publishers and fashion-forward brands targeting Gen Z and millennial audiences.

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Learn more about the Favikon Methodology here

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Content Strategy: Storytelling Through Aesthetic, Speed, and Self-Expression

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Iryna’s content strategy thrives on cohesion, emotional connection, and visual quality. Whether it’s a TikTok teasing her book cover or a pastel-toned Instagram carousel, her brand remains unmistakably consistent. She integrates her love for books, aesthetics, and pop culture to generate content that’s relatable yet aspirational.

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Reachability and Partnerships

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Iryna Zubkova is a highly reachable creator, known for her professionalism and well-crafted collaborations. Brands looking to partner with her will find a creator who integrates promotional content naturally into her lifestyle storytelling. Whether she’s promoting a new book release or showcasing a fashion piece, her tone remains authentic and aligned with her personal brand. Her audience responds positively to content that reflects her passions, making collaborations feel genuine and engaging.

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She has already worked with respected names like Prime Video España, L’Oréal Paris, and Crossbooks, tagging them multiple times across her platforms. These collaborations are tastefully executed and never intrusive, often woven into the same content flow as her regular posts. Whether through a TikTok skit, a photo carousel, or a vlog, her brand content reflects high creative standards. She excels at making branded storytelling feel just as engaging as organic posts.

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Her reach spans multiple verticals, including publishing, fashion, beauty, and lifestyle, offering brands access to a diverse and deeply engaged audience. She is especially valuable to companies targeting Spanish-speaking Gen Z and millennial readers, fashion lovers, and aspiring creatives. With high content quality and a warm tone, Iryna can bring emotional depth to any product or message. Her platforms provide an ideal space for thoughtful, storytelling-driven brand exposure.

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For outreach, Iryna maintains open communication through her Instagram and linked professional contacts. While she does not actively use platforms like Twitter or Twitch for outreach, her digital presence is cohesive and accessible. She’s an excellent fit for brands seeking an influencer who values depth over hype, and aesthetics over pushy promotions. Iryna is not only a content creator—she’s a storyteller who brings heart to every partnership.

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Conclusion: Iryna Zubkova—Where Literature, Lifestyle, and Digital Influence Intersect

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Iryna Zubkova is more than just a lifestyle influencer—she’s a literary voice, aesthetic curator, and digital entrepreneur shaping the intersection of storytelling and content creation. Her presence across TikTok and Instagram is marked by intentionality, elegance, and passion for what she shares.

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View the AI-powered profile

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