Who is Ingrid Ohara?

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Ingrid Ohara: Redefining Lifestyle and Beauty Content with Vibrance and Versatility

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Ingrid Ohara is a Brazilian actress and influencer who has captivated millions through her charm and vibrant digital presence. With 18.8M TikTok followers and 11.4M on Instagram, her reach is undeniable. She merges entertainment with lifestyle effortlessly. Her content blends high energy with relatable storytelling.

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As a leading voice in beauty and fashion, Ingrid creates GRWM videos, shopping hauls, and vlogs that resonate with her audience. Her Instagram Reels regularly reach over 28.7M views. Her style is confident, elegant, and visually striking. She delivers consistency while remaining trendy and authentic.

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Ingrid’s collaborations with brands like New Concept Ateliê and Saia de Saia show her commercial appeal. She has tagged partners over 5 times per brand, reflecting strong loyalty and visibility. Her content integrates products seamlessly. She brings both credibility and style to every campaign.

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From playful GRWM Shorts on YouTube to witty tweets on X, Ingrid keeps her personality and creativity front and center. She averages over 387.3K engagements per Instagram post. Her audience trusts her voice across all platforms. Ingrid continues to expand her influence with purpose and polish.

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An Influencer Active on Social Media

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Ingrid Ohara is active on TikTok, Instagram, YouTube, and X, with her largest followings on TikTok (18.8M) and Instagram (11.4M), showcasing her broad reach and cross-platform dominance.

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Ingrid Ohara's Social Media Strategy Analysis

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TikTok – Viral Energy, GRWM Culture, and Trend Mastery

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Ingrid’s TikTok strategy focuses on short-form videos that merge humor, fashion, and relatable moments. With 18.8M followers and a consistent posting rhythm, she delivers highly engaging content. Her posts include dance trends, outfit changes, and GRWM routines. The tone is expressive, fast-paced, and attention-grabbing.

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She averages 3.1 videos per week and maintains a strong engagement rate of 3.51%, with approximately 660K engagements per post. Her use of music, captions, and bold styling creates a visual rhythm. TikTok remains her most powerful channel in terms of sheer numbers.

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One standout TikTok reached nearly 28.7M views, showcasing her ability to go viral effortlessly. Ingrid often incorporates trending sounds, quick edits, and collaborative content with friends or creators. Her energetic presence dominates the FYP. These combinations make her posts highly shareable and platform-native.

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She excels in connecting brands to youth-driven narratives, often tagging fashion partners within lifestyle moments. Her tone fits perfectly with brands targeting Gen Z and young millennial audiences. The content style is polished yet spontaneous. TikTok is where she fully leverages momentum and scale.

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• ‍Username: @ingridohara‍
• Influence Score: 98.4/100‍
• Followers: 18.8M‍
• Activity: 3.1 videos/week‍
• Engagement Rate: 3.51%‍
• Growth: +1.35%‍
• Avg. Engagement: 660K‍
• Posting Habits: 3 times a week at 10 AM EST

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Instagram – High-Impact Reels and Glam Lifestyle Aesthetic

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Instagram is Ingrid’s visual showcase, where her fashion looks, GRWM Reels, and luxury lifestyle converge. With 11.4M followers and 14 posts per month, she keeps her presence dynamic. Her average engagement rate of 3.39% results in 387.3K interactions per post. She posts daily at 10PM, maximizing visibility.

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Her Reels have explosive reach, regularly pulling in millions of views. One Carnival-themed GRWM Reel hit 24.5M views and 832.3K likes. These short-form clips are a mix of candid glam and confident motion. She uses creative framing and trendy sounds to amplify storytelling.

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Instagram is also where Ingrid tags her major collaborations like New Concept Ateliê and Saia de Saia. With over 6 brand tags per campaign, her feed doubles as a commercial portfolio. Her style is aspirational but accessible. Audiences feel part of her digital wardrobe and lifestyle.

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This platform showcases her as both creator and influencer, fusing visual polish with cultural trends. Her aesthetic appeals to both brands and followers looking for beauty and luxury cues. Every post is curated to create scroll-stopping impact. Instagram is where Ingrid builds long-term brand presence.

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• ‍Username: @oharaingrid‍
• Influence Score: 98.4/100‍
• Followers: 11.4M‍
• Activity: 14 posts/month‍
• Engagement Rate: 3.39%‍
• Growth: +0.66%‍
• Avg. Engagement: 387.3K‍
• Posting Habits: Everyday at 10 AM EST

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YouTube – Personal Moments and Candid GRWM Shorts

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On YouTube, Ingrid shares more intimate content through Shorts and occasional long-form videos. Her channel holds 7.7M subscribers and features a steady stream of weekly uploads. She posts an average of 3.7 Shorts per month, typically GRWM or street interviews. The content is spontaneous and authentic.

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Though her engagement rate is 0%, she maintains visibility with up to 2.7M views per Short. One clip, “New dress 💃,” gained over 131K likes. These Shorts focus less on aesthetics and more on personality and humor. It’s an ideal place for raw, on-the-go content.

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The YouTube format allows Ingrid to engage a broader audience, including those who prefer longer attention spans. The Shorts give bite-sized highlights of her personal style. YouTube supports content diversity. It complements her other platforms without requiring daily maintenance.

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She could increase value here through brand shoutouts and fashion hauls in video format. With an audience already at 7M+, it’s a strong platform for sponsored content. YouTube strengthens her cross-platform footprint. It’s a powerful space for deepening viewer loyalty.

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• ‍Username: @IngridOharaTV‍
• Influence Score: 83.2/100‍
• Followers: 7.7M‍
• Activity: 3.7 videos/month‍
• Engagement Rate: 0%‍
• Growth: +0.16%‍
• Avg. Engagement: 140‍
• Posting Habits: Once a week at 8 PM EST

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X – Light Humor and Relatable One-Liners

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Ingrid’s X (formerly Twitter) presence is small but authentic, with 425K followers. She uses the platform for quick thoughts, jokes, and observations. She posts about 1.1 tweets per week, with low average engagement of 11 interactions. The content leans toward personality, not performance.

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While her engagement rate is currently 0%, X offers value as a behind-the-scenes platform. It allows her to show more of her humor and mindset. Audiences enjoy this unfiltered voice. It adds depth to her personal brand.

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The platform isn’t a key source of traffic or reach, but it rounds out her social ecosystem. Her recent tweets focus on love, future dreams, and fun speculation. She doesn’t push campaigns here. X serves more for audience intimacy than growth.

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Ingrid could use X more actively for brand engagements, Q&As, or teasing future projects. However, her current tone keeps it low-pressure and audience-friendly. It’s a relaxed extension of her persona. X may be small, but it supports her authenticity.

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• ‍Username: @euingridohara‍
• Influence Score: 66.2/100‍
• Followers: 425K‍
• Activity: 1.1 tweets/week‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Avg. Engagement: 11
• ‍Posting Habits: Once a week at 7 PM EST

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Ingrid Ohara's Social Media Influence Summary

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Ingrid Ohara ranks in the Top 1% on Instagram and TikTok in Brazil, and is currently #8 worldwide in the Lifestyle & Reality TV category, showcasing elite digital influence.

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Learn more about the Favikon Methodology here

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Content Strategy – GRWM, Fashion, and Visual Power

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Ingrid’s content strategy is built around GRWM culture, vlogging, and fashion-forward visuals. She thrives in moments that blend high energy with intimate details, using camera work, edits, and storytelling to keep her content cinematic yet personal.

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Reachability & Partnerships

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Ingrid Ohara has built a vast audience across major platforms, with a total of over 37M combined followers. Her strongest reach is on TikTok with 18.8M, followed by Instagram with 11.4M. This positions her as a high-value creator in the Brazilian market. Her follower count alone guarantees massive visibility.

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Her activity level is consistent, posting up to 22 times monthly across platforms, particularly on Instagram and TikTok. On average, she receives 387.3K engagements per Instagram post and 660K on TikTok. These high engagement numbers boost her discoverability for potential collaborators. Brands benefit from both consistency and scale.

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Ingrid frequently tags brands, with partnerships like Saia de Saia and New Concept Ateliê receiving over 5 mentions each. Her clear brand integration and high posting cadence make her easy to track and evaluate. She blends products into content seamlessly. For fashion and lifestyle companies, her alignment is natural.

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Her persona is rated “Very Safe” for brand safety, with minimal political content and a cheerful tone. She engages with a young, fashion-forward demographic, making her campaigns low-risk and highly effective. With a growth rate of +0.89%, her visibility is only increasing. Ingrid is both reachable and reliable.

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Conclusion – Ingrid Ohara: Leading with Glamour, Growth, and Grace

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Ingrid Ohara stands out not only for her numbers but for her charisma, polish, and platform mastery. From GRWM videos that rack up millions of views to loyal brand collabs, she’s become one of Brazil’s most impactful lifestyle creators.

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View the AI-powered profile

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