Who is Huda Kattan?

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Huda Kattan: Redefining Beauty Influencing with Innovation and Advocacy

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Huda Kattan is a beauty entrepreneur and content creator who has redefined the cosmetics industry with her innovative products and digital influence. As the founder of Huda Beauty, she has built a global brand that reaches millions of beauty enthusiasts worldwide. Her ability to blend high-quality makeup expertise with storytelling makes her a leading voice in beauty and social media.

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With 4.6 million Instagram followers and 1 million TikTok followers, Huda has cultivated a massive audience that actively engages with her content. She frequently shares makeup tutorials, brand launches, and cultural discussions, ensuring her platform remains informative and interactive. Her Influence Score of 9,246 places her among the most recognized beauty influencers globally.

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Beyond beauty, Huda uses her platform to advocate for social causes, including female empowerment and cultural identity. She has been vocal about her Iraqi heritage and her stance on social justice, making her an influencer who blends activism with beauty content. Her ability to connect with audiences beyond makeup makes her a versatile and impactful creator.

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As a businesswoman and digital creator, Huda has successfully expanded her brand portfolio, including Huda Beauty, Kayali Fragrances, and Diva Lenses. Her commitment to inclusivity, innovation, and advocacy has established her as a powerful figure in the beauty industry. With an engagement rate of 6.05% on TikTok, she continues to grow her presence while influencing global beauty trends.

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An Influencer Active on Social Media

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With a multi-platform presence, Huda Kattan effectively tailors her content to different audiences. Here’s a breakdown of her social media dominance.

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Huda Kattan's Social Media Strategy Analysis

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Instagram Strategy: A Luxury Beauty and Business Hub

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Huda Kattan’s Instagram presence is her largest digital platform, boasting 4.6 million followers who engage with her beauty expertise, brand updates, and cultural insights. She balances aesthetic-driven content with personal storytelling, making her profile a blend of high-fashion beauty and real-world relatability. Whether she’s launching new products, collaborating with brands, or sharing personal experiences, her content remains dynamic and engaging.

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Her engagement rate of 1.3% is reflective of her highly active community, interacting with her content through likes, comments, and shares. On average, she posts 16 times per month, maintaining a consistent presence that keeps her audience informed. She frequently uses Instagram Reels, Stories, and carousel posts, ensuring a visually captivating content strategy.

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Despite an Instagram growth rate of 0.6% in the last 30 days, her steady increase of 27.2K followers suggests her brand remains influential and relevant. Her Reels consistently reach millions of viewers, reinforcing her impact as a beauty authority. By integrating personal anecdotes and business insights, she positions herself as both an entrepreneur and a digital personality.

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Huda’s posting habits at 10 PM daily ensure her content reaches an active audience at an optimal engagement window. Whether she’s showcasing a new Huda Beauty launch, an advocacy message, or an industry trend, she leverages Instagram’s visual storytelling capabilities to maintain her brand’s prestige and influence.

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• Username: @huda
• Influence Score: 94.2/100
• Followers: 4.6M
• Activity: 16 posts per month
• Engagement Rate: 1.3%
• Growth (30 days): +0.6% (+27.2K followers)
• Average Engagement: 59.9K interactions per post
• Posting Habits: Every day at 10 AM EST

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TikTok Strategy: A Playful and Candid Approach to Beauty

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Huda Kattan’s TikTok presence is growing rapidly, with 1 million followers engaging with her diverse content mix. Unlike her polished Instagram aesthetic, her TikTok content is more spontaneous and interactive, showing a fun and unfiltered side of her brand and personality. Her videos range from makeup tutorials to humorous takes on beauty culture, making her content relatable and engaging.

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Her TikTok engagement rate of 6.05% highlights her strong connection with her audience, proving that her short-form content resonates well. She posts an average of 5.6 videos per week, ensuring her presence remains consistent in the fast-paced TikTok algorithm. Her average engagement of 60.5K per post indicates that her followers are highly active and invested.

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Her growth rate of 7.48% in the last 30 days, with an increase of 69.6K new followers, demonstrates that she is quickly expanding her reach on TikTok. Her videos regularly surpass one million views, proving her ability to create viral content. By incorporating trending challenges, collaborations, and brand-focused content, she ensures her TikTok remains a thriving beauty hub.

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Like on Instagram, she posts daily at 10 AM, ensuring her videos are seen during high-traffic hours. By blending entertainment with informative beauty content, she positions herself as a multi-faceted beauty influencer, making TikTok an essential part of her digital empire.

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• Username: @huda
• Influence Score: 93.2/100
• Followers: 1M
• Activity: 5.6 videos per week
• Engagement Rate: 6.05%
• Growth (30 days): +7.48% (+69.6K followers)
• Average Engagement: 60.5K interactions per post
• Posting Habits: Every day at 10 AM EST

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Huda Kattan’s Social Media Influence Summary

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Huda Kattan’s Favikon Authority Score of 9,246 ranks her among the top beauty influencers worldwide, securing #10 on Instagram (Iraq), #2 in Beauty (Iraq), and #64 in Beauty Bloggers (Worldwide), solidifying her global influence in the beauty industry.

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Learn more about the Favikon Methodology here

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Content Strategy: A Powerful Blend of Beauty and Social Impact

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Huda Kattan’s content strategy masterfully blends high-quality beauty tutorials, personal storytelling, and social advocacy, ensuring strong audience engagement, brand credibility, and global influence across multiple platforms.

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Reachability & Partnerships

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Huda Kattan is a highly accessible beauty entrepreneur, known for her strong engagement, business influence, and advocacy work. With a social media presence spanning millions of followers, she is an ideal collaborator for beauty, fashion, and social justice brands. Her ability to blend luxury beauty content with activism makes her a powerful marketing partner for brands that align with her vision and values.

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She has collaborated with top brands, including Tiffany & Co., The Andamane, and various global beauty companies, seamlessly integrating sponsored content into her storytelling. With an engagement rate of 6.05% on TikTok and 1.3% on Instagram, her audience remains actively involved with her content. Her posts frequently surpass millions of views, ensuring high visibility for brand collaborations.

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Her TikTok growth rate of 7.48%, with 69.6K new followers in 30 days, proves her rapid expansion and increasing influence. Meanwhile, her Instagram growth of 0.6% and 27.2K new followers reinforces her steady and established authority in the beauty industry. These numbers highlight her ability to continuously attract and retain an engaged audience.

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For brands looking to partner with a globally recognized influencer, Huda offers exceptional reach, credibility, and audience trust. Whether through sponsored content, product collaborations, or advocacy-driven campaigns, she ensures that brands receive maximum exposure. Her combination of business acumen, beauty expertise, and social influence makes her one of the most valuable digital creators today.

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Conclusion: Huda Kattan’s Impact on Beauty and Beyond

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Huda Kattan has built a beauty empire that extends far beyond cosmetics and tutorials. With a strong presence on Instagram and TikTok, she uses her platform to educate, inspire, and advocate for important social issues, making her one of the most respected voices in the industry.

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View the AI-powered profile

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