Who's Who on Social Media
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Who is hisoyvaleria?

Valeria has captivated audiences with her unique blend of dance, music, and lifestyle content, establishing herself as a leading digital creator from Colombia. With an impressive social media presence, she connects deeply with her followers by sharing authentic moments, engaging performances, and personal reflections.

March 19, 2025
Jeremy Boissinot
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Valeria: Elevating Dance and Music Content with Passion and Authenticity

Valeria is a rising Colombian content creator who has built a strong presence in the digital space through her passion for dance and music. She uses social media as a platform to express herself artistically, combining movement and emotion to create captivating content. Her ability to blend choreography with storytelling has earned her a dedicated following, making her one of the most engaging influencers in Latin America. Through her videos, she connects deeply with her audience, sharing both personal moments and high-energy performances.

Her journey into content creation began as a way to showcase her love for dance, but it quickly evolved into a broader creative expression. By incorporating music, trends, and cultural elements, she has established a unique identity that sets her apart in the influencer landscape. Valeria’s content isn’t just about entertainment; it’s about inspiring self-expression and confidence in others. Her fans resonate with her authenticity, appreciating the raw emotion and dedication she brings to every post.

Valeria: Redefining Confidence and Style Through Bold Self-Expression (Source: @hisoyvaleria, Instagram, November 2024)

Beyond social media, Valeria’s influence extends into brand collaborations and music partnerships. Her ability to seamlessly integrate promotions into her content has made her a sought-after ambassador for major brands. She has worked with companies like Xiaomi Colombia and LATAM Airlines, proving her value as both a creative influencer and a marketing powerhouse. Her partnerships reflect her personal brand, ensuring that her collaborations feel genuine and aligned with her artistic vision.

Despite her success, Valeria remains deeply connected to her roots and her audience. She continuously engages with her followers, responding to comments, sharing personal reflections, and creating content that speaks to her fans’ emotions. Her dedication to her craft and her fans has solidified her reputation as a leading voice in music and dance content creation. As she continues to evolve, she remains committed to inspiring others through her artistry, storytelling, and cultural pride.

An Influencer Active on Social Media

Valeria boasts a powerful social media presence with 11.4M TikTok followers, 1M Instagram followers, and a growing community across platforms, making her a top digital creator in the music and dance niche.

HisoyValeria's Social Media Strategy Analysis

TikTok: The Heart of Valeria’s Digital Presence

TikTok serves as Valeria’s most powerful platform, boasting an impressive 11.4 million followers. She leverages the app’s short-form video format to share dance routines, lip-sync performances, and creative music content. Her ability to blend movement with storytelling has allowed her to stand out among creators, keeping her audience engaged and coming back for more. By participating in viral challenges and incorporating trending sounds, she ensures her content remains relevant and widely shared.

Her TikTok engagement rate of 1.56% reflects the strong interaction she receives from her followers. Each post averages around 177.5K engagements, showcasing the dedication of her audience. With an average of 2 million views per post, Valeria’s content reaches a massive audience, further solidifying her presence in the dance and music community. Her frequent posting schedule—3.5 videos per week—keeps her content fresh and her audience engaged without overwhelming them.

Collaboration plays a key role in Valeria’s TikTok strategy, as she frequently features other creators and artists in her videos. This not only expands her reach but also fosters a sense of community among her fans. Whether she’s choreographing a new dance or creating content inspired by a trending topic, she continuously adapts her style to maintain engagement. By incorporating high-energy performances and personal storytelling, she has built a brand that is both entertaining and emotionally compelling.

Her success on TikTok has also opened doors for brand collaborations, with companies recognizing the impact of her influence. She integrates sponsored content seamlessly into her videos, making promotions feel natural and engaging. Valeria’s TikTok presence isn’t just about entertainment—it’s a full-fledged brand built on creativity, relatability, and an undeniable passion for dance and music. As she continues to evolve, her TikTok remains the core of her growing digital empire.

  • Username: @hisoyvaleria
  • Influence Score: 92.1/100
  • Followers: 11.4M
  • Activity: 3.5 videos per week
  • Engagement Rate: 1.56%
  • Growth: 0%
  • Average Engagement: 177.5K
  • Posting Habits: 3 times a week at 9 PM EST

Instagram: Aesthetic Storytelling Through Music and Dance

On Instagram, Valeria curates a visually engaging feed that reflects her love for music, dance, and self-expression. With 1 million followers, she utilizes the platform to share polished content, including high-quality dance videos, behind-the-scenes moments, and personal reflections. Unlike TikTok’s fast-paced, trend-driven environment, Instagram allows her to showcase a more refined, artistic side of her brand. Her posts often feature cinematic visuals, stylish outfits, and a deeper connection to her fans.

Her engagement rate on Instagram is remarkably high at 24.16%, demonstrating the strong bond she has with her audience. Each post garners an average of 246.9K interactions, with her content regularly receiving thousands of likes and comments. With an average of 3.3 million views per reel, she maximizes Instagram’s short-form video algorithm, keeping her followers entertained and engaged. By maintaining a consistent posting schedule of 8 posts per month, she ensures steady interaction with her audience.

Brand partnerships play a crucial role in her Instagram strategy, with collaborations seamlessly integrated into her content. She has worked with brands like Xiaomi Colombia and LATAM Airlines, promoting their products in an organic and engaging manner. Whether she’s showcasing a new product in a dance video or sharing a personal story related to a brand, her content always feels authentic. These collaborations further establish her credibility as a trusted influencer in the lifestyle, music, and dance space.

Her Instagram also serves as a platform for personal storytelling, allowing her to share milestones, emotions, and insights with her audience. She frequently engages with her followers through Instagram Stories, Q&A sessions, and interactive posts, making her account feel more personal. By balancing aesthetic content with raw, behind-the-scenes moments, Valeria maintains a compelling and relatable presence on Instagram. Her ability to combine artistry with authenticity makes her one of the most engaging influencers on the platform.

  • Username: @hisoyvaleria
  • Influence Score: 86.7/100
  • Followers: 1M
  • Activity: 8 posts per month
  • Engagement Rate: 24.16%
  • Growth: -0.33%
  • Average Engagement: 246.9K
  • Posting Habits: Twice a week at 7 PM EST

YouTube: Long-Form Content and Deeper Engagement

While Valeria’s YouTube channel is smaller compared to her other platforms, it serves as a valuable space for long-form content. With 29.8K subscribers, she uses the platform to share dance tutorials, vlogs, and personal reflections. Unlike TikTok and Instagram, where content is quick and trend-driven, YouTube allows her to provide in-depth storytelling and showcase the behind-the-scenes process of her creative work. Her videos give fans a more intimate look into her life, fostering deeper engagement.

Despite having a relaxed posting schedule of one video per year, her YouTube serves as a home for legacy content that continues to attract viewers. Her channel has the potential to grow significantly if she increases her posting frequency and integrates more storytelling-driven content. With proper optimization, such as better thumbnails, SEO-focused titles, and collaborations with fellow creators, she could further expand her reach. Given her success on TikTok and Instagram, YouTube offers an opportunity for cross-platform engagement.

  • Username: HiSoyValeria
  • Influence Score: 18.1/100
  • Followers: 29.8K
  • Activity: 0 videos per month
  • Engagement Rate: 0%
  • Growth: -0.24%
  • Average Engagement: 0
  • Posting Habits: Once a year at 8 PM EST

HisoyValeria's Social Media Influence Summary

Valeria ranks among the top 1% of TikTok creators in Colombia and the top 1% of singers & songwriters globally, solidifying her influence in the music and dance content space.

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Content Strategy: Captivating Audiences with Dance, Music, and Emotion-Driven Storytelling

Valeria's content strategy blends dance, music, and emotional storytelling, creating highly engaging and relatable videos that resonate with her audience across TikTok and Instagram.

Reachability and Partnerships

Valeria's growing influence across multiple social media platforms has made her highly accessible to brands and collaborations. Her strong engagement rates on TikTok and Instagram indicate that she has an active and dedicated audience, making her an ideal partner for sponsorships. With her content style focusing on dance, music, and lifestyle, she is an excellent fit for brands in the entertainment, fashion, and technology sectors. This reachability has led her to collaborate with well-known brands such as Xiaomi Colombia and LATAM Airlines, seamlessly integrating promotions into her content.

She maintains an open and interactive approach with her audience, ensuring that her partnerships feel organic and relatable. Unlike many influencers who solely focus on sponsorships, Valeria ensures that her brand deals align with her values and interests. This level of authenticity makes her highly sought after by companies looking for genuine engagement rather than just exposure. Her ability to incorporate brand messaging into her dance videos or lifestyle posts without disrupting her natural flow is a key strength in her influencer marketing approach.

An overview of hisoyvaleria’s top influential connections across key industries. (Source: Favikon)

For potential collaborations, Valeria offers multiple content formats, ranging from short-form TikTok videos to polished Instagram posts. This flexibility allows brands to reach different audience segments depending on the platform and content type. Her high engagement rate on Instagram (24.16%) means that brand partnerships receive not only visibility but also strong interaction from her community. Whether it’s through interactive Instagram stories, sponsored posts, or full-fledged campaigns, Valeria ensures that brand collaborations feel immersive and engaging.

Additionally, Valeria’s reachability extends beyond her social media platforms, as she remains connected with fans through Q&A sessions, live streams, and meet-and-greet opportunities. She understands the importance of fostering personal connections, making her brand partnerships more valuable due to the trust she has built with her audience. As she continues to grow, her ability to maintain authenticity while expanding her brand collaborations will make her a dominant figure in the digital space, attracting even larger sponsorships and media opportunities.

Conclusion: Valeria’s Ever-Growing Influence

Valeria’s ability to blend dance, music, and storytelling has solidified her as a leading content creator in Latin America. Her dominance on TikTok, combined with a highly engaged Instagram audience, makes her an attractive partner for brands and collaborations. Despite a lack of recent activity on YouTube, her strong presence on other platforms ensures that her influence remains significant.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.