Who's Who on Social Media
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Who is Hisham Sarwar?

Hisham Sarwar has carved a niche for himself as a digital marketing expert, content creator, and advocate for freelancing opportunities in Pakistan and beyond. With over 20 years of experience in the digital marketing space, Hisham effectively uses social media platforms to share valuable insights, promote education in freelancing, and inspire individuals to embrace digital opportunities.

November 25, 2024
Jeremy Boissinot
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Hisham Sarwar has carved a niche for himself as a digital marketing expert, content creator, and advocate for freelancing opportunities in Pakistan and beyond. With over 20 years of experience in the digital marketing space, Hisham effectively uses social media platforms to share valuable insights, promote education in freelancing, and inspire individuals to embrace digital opportunities. His online presence spans platforms like LinkedIn, YouTube, Instagram, and X (formerly Twitter), making him a multifaceted influencer in the realm of digital marketing.

Hisham Sarwar: A Pioneer in Digital Marketing and Freelancing Advocacy

Hisham Sarwar is the co-founder of WorkChest, a freelancing marketplace in Pakistan that is dedicated to empowering both local and global freelancers. With over 20 years of experience in the digital marketing industry, Hisham has become a leading figure in providing innovative solutions for those seeking to establish a career in freelancing. His expertise in digital marketing, blogging, and pay-per-click strategies has enabled him to craft a platform that bridges the gap between freelancers and opportunities in the global market. WorkChest is more than a marketplace; it is a community that Hisham has cultivated to provide aspiring professionals with the resources and mentorship needed to succeed in an increasingly competitive field.

In addition to his work with WorkChest, Hisham shares his extensive knowledge and insights through his blog, Being Guru, which has become a go-to resource for freelancing advice, career development, and monetizing online skills. His blog provides practical, actionable guidance, making it a trusted source for anyone looking to navigate the digital landscape effectively. By addressing topics such as how to develop a successful freelancing career and the latest trends in digital marketing, Hisham ensures that his audience is equipped with the tools to stay ahead in a constantly evolving industry. His ability to distill complex topics into easily understandable content has earned him a loyal following of readers eager to apply his teachings to their own journeys.

Hisham’s content is rooted in practical value, with a focus on actionable tips and strategies that resonate with his audience. He leverages his vast experience to inspire and educate freelancers, emphasizing the importance of self-discipline, continuous learning, and adaptability in the digital era. His influence extends beyond blog posts and tutorials, as he actively advocates for the freelancing community, promoting awareness about the potential of digital careers in Pakistan and beyond. By combining expertise with authenticity, Hisham has established himself as a trusted voice for freelancers and digital marketers, guiding thousands toward financial independence and professional success.

A Leading Voice Across Social Platforms

Hisham Sarwar's digital footprint is extensive, with LinkedIn being his strongest platform, followed by YouTube, Instagram, and X. He reaches millions of followers and maintains consistent activity, ensuring his content stays relevant and impactful.

Hisham Sarwar's Social Media Strategy

LinkedIn: A Hub for Professional Insight

Hisham's LinkedIn presence stands out as his most impactful platform. With over 314,000 followers, he uses LinkedIn to share motivational content, professional advice, and engaging updates about digital marketing and freelancing. His posts often center on personal growth and actionable insights, resonating with professionals and aspiring freelancers alike.


Hisham maintains a strong and consistent posting frequency on LinkedIn, averaging 39 posts per month. His content encourages interaction through polls, thought-provoking posts, and discussions that foster community engagement. One of his most notable posts, emphasizing the accessibility of free educational resources like ChatGPT and YouTube, garnered over 6,800 likes and 500 comments, showcasing his ability to drive meaningful conversations.

  • Username: @hishamsarwar
  • Influence Score: 92/100
  • Followers: 314,300
  • Activity: 39 posts/month
  • Engagement Rate: 0.19%
  • Growth: +2.79%
  • Average Engagement: 588
  • Posting Habits: Daily at 12 AM

YouTube: The Educational Cornerstone

On YouTube, Hisham Sarwar has established himself as an authority in digital marketing with 1.1 million subscribers. His video content focuses on skill development, freelancing tips, and in-depth tutorials, helping his audience build careers in the digital realm.


Hisham's YouTube videos, like “Digital Marketing Skill in High Demand” and “IT Growth in Pakistan,” provide practical insights into career opportunities and market trends. His content is well-researched, with an emphasis on actionable advice. Despite a slower posting frequency (3-4 videos per month), his videos attract significant viewership, with some reaching over 100,000 views. This long-form content allows him to build trust and credibility among his audience.

  • Username: @HishamSarwar
  • Influence Score: 72.8/100
  • Followers: 1.1 million
  • Activity: 3.6 videos/month
  • Engagement Rate: 0.08%
  • Growth: 0% (stable)
  • Average Engagement: 943
  • Posting Habits: Weekly at 8 AM

Instagram: A Blend of Personal and Professional

Hisham Sarwar’s Instagram account, with a follower base of 104,400, offers a more personal and spontaneous glimpse into his life and work. Unlike his other platforms, which focus heavily on professional advice and structured insights, Instagram allows Hisham to showcase his personality and engage with his audience on a more casual and visual level. This platform serves as a space for sharing behind-the-scenes moments, inspirational posts, and engaging reels, which collectively highlight both his professional expertise and his relatable side. Hisham uses Instagram to humanize his brand, allowing followers to connect with him beyond the technicalities of freelancing and digital marketing. His content often resonates with his audience by combining authentic storytelling with a touch of creativity, making his profile an engaging and dynamic space.

With an average of 15 posts per month, Hisham maintains a consistent balance between professional and personal content on Instagram. His posts include snapshots from events, motivational messages, and humorous or reflective moments that provide a well-rounded view of his life. While his engagement rate on Instagram is relatively lower compared to other platforms, specific posts and reels still manage to capture significant attention. For instance, his reel titled “Guilty, Sorry!” received over 21,000 views, showcasing his ability to connect with his audience visually and create relatable content. By blending professional insights with personal authenticity, Hisham leverages Instagram as a complementary platform that reinforces his overarching message of empowerment and growth, all while maintaining a strong rapport with his followers.

  • Username: @hishamsarwar
  • Influence Score: 78.3/100
  • Followers: 104,400
  • Activity: 15 posts/month
  • Engagement Rate: 0.17%
  • Growth: +1.64%
  • Average Engagement: 181
  • Posting Habits: 3 times/day at 1 AM

X: A Space for Quick Updates and Interaction

Hisham Sarwar’s presence on X (formerly Twitter) is an important aspect of his overall social media strategy, with a follower base of 85,200. This platform allows him to share quick insights, opinions, and updates on industry trends, serving as a fast-paced channel for real-time interaction with his audience. While his primary focus is on LinkedIn and YouTube, Hisham uses X as a supplementary platform to engage his followers on a more casual and conversational level. His tweets often touch on freelancing tips, motivational messages, and current events in the digital marketing space, ensuring his followers stay informed and inspired. By addressing diverse topics in short, digestible formats, Hisham effectively maintains a connection with his audience, especially those who prefer concise and timely updates.

On average, Hisham tweets 9 times a week, consistently providing valuable content to his followers. Although his engagement rate on X is lower compared to his other platforms, his regular posting schedule ensures that his content remains visible and accessible. He uses the platform to share practical advice for freelancers, discuss market opportunities, and occasionally offer personal insights, which adds an authentic touch to his professional image. By remaining active and responsive on X, Hisham demonstrates his commitment to staying connected with his community, keeping his messaging aligned across platforms. His activity on X complements his presence on LinkedIn and YouTube, creating a cohesive digital ecosystem where he can effectively share his expertise and build relationships with his audience.

  • Username: @beinggurudotcom
  • Influence Score: 62.3/100
  • Followers: 85,200
  • Activity: 9 tweets/week
  • Engagement Rate: 0%
  • Growth: +0.31%
  • Average Engagement: 324
  • Posting Habits: Daily at 4 AM

Hisham Sarwar's Authority and Rankings Summary

Hisham Sarwar’s overall authority score is impressive, with a ranking of #1 in Digital Marketing (Pakistan) and a LinkedIn ranking within the top 1% of influencers globally. His strong influence on LinkedIn highlights his ability to engage professionals and freelancers, making him a prominent figure in his niche.

Content Strategy: Education Meets Inspiration

Hisham’s content is a blend of motivational messaging and practical advice, aimed at empowering individuals to succeed in freelancing and digital marketing. His posts emphasize self-education, discipline, and resilience, making his content highly relatable and actionable. By sharing personal insights and professional expertise, Hisham successfully inspires and educates his audience.

Reachability and Partnerships

Hisham’s estimated sponsored post cost is $3,800, making him accessible to brands seeking collaborations in digital marketing and education. He has the potential to partner with platforms offering tools and resources for freelancers, such as online learning academies or digital marketplaces, further expanding his influence.

Hisham Sarwar has firmly established himself as a thought leader in digital marketing and freelancing. With a strategic presence across LinkedIn, YouTube, Instagram, and X, he reaches a diverse audience and provides content that is both inspiring and educational. By continuing to innovate and engage with his followers, Hisham is well-positioned to further his influence and impact in the digital space.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.