Who's Who on Social Media
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Who is Hayley Noelle LeBlanc?

Hayley Noelle LeBlanc has emerged as one of the most influential young personalities in the entertainment and lifestyle niche. From her humble beginnings on YouTube to becoming a multi-platform content creator, Hayley’s charm and creativity have captured millions of followers globally.

January 19, 2025
Jeremy Boissinot
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Hayley Noelle LeBlanc: A Rising Star in Video Entertainment and Lifestyle Content

Hayley Noelle LeBlanc is a YouTube star and social media influencer who gained fame through her family’s channel, Bratayley. She launched her personal channel in 2017, focusing on lifestyle, beauty, and entertainment. Over the years, Hayley has established herself as a versatile creator, balancing personal insights with aspirational content. Her journey is a testament to the power of authenticity and creativity in building a loyal fan base.

Born and raised in the United States, Hayley’s early life was immersed in content creation alongside her family. She is also known for her collaborations with her sister, Annie LeBlanc, which have become a cornerstone of her YouTube presence. Together, the siblings showcase their unique bond through entertaining and heartfelt videos, resonating with their millions of viewers.

Hayley LeBlanc and Julianna LeBlanc: Sisterly Love Shines in Vibrant Collaboration (Source: @savagexfenty, Instagram, January 2025)

As Hayley matured, her brand expanded into fashion and beauty, where she frequently shares styling tips, product recommendations, and behind-the-scenes glimpses of her life. This evolution reflects her ability to adapt to trends while maintaining her unique voice. Her content often highlights positivity, making her a relatable role model for her young audience.

Beyond her online career, Hayley has ventured into entrepreneurship with her own merchandise line and brand collaborations. She uses her platforms to promote uplifting messages and connect with her audience on a deeper level. Her ability to combine passion, talent, and business acumen has solidified her position as a prominent figure in the digital space.

An Influencer Active on Social Media

Hayley LeBlanc leverages multiple platforms—Instagram, TikTok, and YouTube—to connect with her audience, offering a mix of lifestyle, beauty, and entertainment content.

Hayley's Social Media Strategy Analysis

Instagram: A Lifestyle Diary

Hayley’s Instagram serves as the primary platform for sharing her personal style, beauty tips, and lifestyle moments. With 4.1 million followers, her profile is a hub for visually curated posts that reflect her fun and positive personality. She posts around six times a month, offering her audience a consistent stream of engaging content. From stunning outfits to behind-the-scenes glimpses, her Instagram is where her audience connects on a deeper, personal level.

The platform is also a key space for brand collaborations, where she promotes products ranging from fashion to skincare. Hayley’s captions emphasize authenticity, often paired with aesthetically pleasing visuals that resonate with her audience. Despite a relatively low engagement rate of 0.05%, she achieves an average of 46.4K views per post, showcasing her wide reach. Her ability to combine promotional content with personal storytelling makes her Instagram an essential part of her strategy.

Hayley’s growth on Instagram has been steady, though recently, she experienced a slight decline in followers, with -6.4K over 30 days. To regain momentum, she could focus on incorporating interactive stories, live sessions, and user-generated content. These elements can foster deeper connections and revive growth on the platform.

Posting habits for Hayley include sharing content twice a week at 10 PM EST, which aligns with her audience’s engagement patterns. Her use of hashtags and visually rich posts enhances her discoverability. Overall, Instagram remains a cornerstone of Hayley’s strategy to maintain her visibility and connect with her fans.

  • Username: @hayley.leblanc
  • Influence Score: 77.5/100
  • Followers: 4.1M
  • Activity: 6 posts/month
  • Engagement Rate: 0.05%
  • Growth: -0.16%
  • Average Engagement: 2.1K
  • Posting Habits: Twice a week at 10 PM EST

TikTok: Entertaining the Masses

Hayley’s TikTok profile (@hayl8) showcases her ability to produce engaging, short-form video content. With 345.5K followers and an impressive engagement rate of 8.17%, TikTok serves as a high-impact platform for her brand. She posts twice a month at 4 PM EST, strategically targeting times when her audience is most active. Her content includes a mix of lip-syncs, trends, and relatable lifestyle moments that resonate with her younger demographic.

The platform’s viral nature aligns well with Hayley’s vibrant personality and ability to connect with her audience authentically. Despite her relatively low posting frequency, Hayley garners an average of 152.4K views per video and 28.2K engagements, reflecting the potential of her TikTok strategy. She uses the platform to highlight her fun and playful side while promoting her personal brand and collaborations.

TikTok has immense potential for Hayley to expand her reach further. By increasing her posting frequency and tapping into trending hashtags, she could attract a broader audience. Engaging in challenges, duets, and collaborations with other creators would amplify her visibility while strengthening her presence on the platform.

Hayley’s TikTok strategy combines creativity with spontaneity, making her content relatable and enjoyable. However, to sustain growth and maintain relevance, a more frequent and consistent posting schedule could further solidify her influence on this platform.

  • Username: @hayl8
  • Influence Score: 84.2/100
  • Followers: 345.5K
  • Activity: 2 videos/month
  • Engagement Rate: 8.17%
  • Growth: 0%
  • Average Engagement: 28.2K
  • Posting Habits: Twice a month at 4 PM EST

YouTube: A Cornerstone of Her Success

Hayley’s YouTube channel is a cornerstone of her social media career, boasting 1.53 million subscribers. It features a variety of content, including lifestyle vlogs, beauty tutorials, and collaborations with her sister, Annie. Her content reflects a blend of fun, creativity, and relatability, making her a favorite among young viewers. Despite her wide reach, her posting frequency of 1.4 videos per month limits her ability to maximize engagement.

Her engagement rate on YouTube is 0.25%, with an average of 71.6K views per video. While her activity has slowed, the platform remains a significant outlet for her storytelling and brand collaborations. Hayley’s use of high-quality visuals and consistent themes ensures her audience stays engaged, even with less frequent uploads.

To revitalize her YouTube presence, Hayley could explore new formats like Q&A sessions, live streams, and behind-the-scenes content. Collaborating with fellow YouTubers and engaging with her fans through comments could also improve her channel’s performance. Expanding her content library with trending topics and tutorials would further enhance her channel’s growth.

YouTube allows Hayley to maintain a long-form connection with her audience, unlike other platforms. By leveraging its potential, she can sustain her influence and continue building her personal brand.

  • Username: @HayleyLeBlanc
  • Influence Score: 67.6/100
  • Followers: 1.5M
  • Activity: 1.4 videos/month
  • Engagement Rate: 0.25%
  • Growth: 0%
  • Average Engagement: 3.8K
  • Posting Habits: Irregular

Hayley Noelle LeBlanc's Social Media Influence Summary

Hayley’s Favikon Authority Score of 8,743 reflects her consistent influence across platforms. Ranking in the top 3% in video entertainment in the U.S., her ability to adapt to changing trends has solidified her position as a prominent creator.

Content Strategy: Balancing Aesthetics and Authenticity

Hayley’s content strategy emphasizes relatability and inspiration, with a focus on lifestyle, beauty, and entertainment. By leveraging platform-specific strengths, she tailors her content to meet audience expectations, ensuring engagement and growth. Her storytelling approach—whether in short-form TikTok or detailed YouTube vlogs—captures her personality, making her content both aspirational and relatable.

Reachability and Partnerships

Hayley LeBlanc maintains a professional yet approachable online presence, making her reachable for both fans and collaborators. Her Instagram bio features a dedicated business email (hayleyleblancbusiness@gmail.com), ensuring that brand representatives can directly connect with her for promotional opportunities. Additionally, her links to affiliated platforms, such as merchandise stores and partnerships, make her highly accessible for collaboration inquiries.

Her TikTok profile further highlights her reachability, featuring promotional details and links to sponsored projects. This platform serves as a gateway for brands targeting a younger, trend-focused audience. By consistently posting high-quality, relatable content, Hayley remains an appealing choice for partnerships with fashion, beauty, and lifestyle brands. Her open communication style fosters strong relationships with her audience, amplifying her collaborations' success.

An overview of Hayley’s top influential connections across key industries. (Source: Favikon)

Hayley’s YouTube channel offers another point of interaction for potential sponsors and collaborators. She frequently incorporates product mentions and sponsored segments seamlessly into her videos, showcasing her adaptability to brand requirements. With 1.53 million subscribers, YouTube allows her to amplify brand messages while connecting authentically with her viewers. Her ability to tailor content for her audience makes her a reliable partner for long-term campaigns.

Despite her success, Hayley’s estimated sponsored post cost of $9K reflects the exclusivity of working with her. This pricing aligns with her expansive reach and high-quality content, ensuring that brands receive value for their investment. By offering multiple communication channels and staying active across platforms, Hayley ensures that she is accessible to fans and partners, solidifying her status as a versatile and influential social media personality.

Conclusion: A Rising Star Shaping the Future of Digital Influence

Hayley Noelle LeBlanc continues to evolve as a multi-platform content creator, inspiring millions with her creativity and authenticity. Her dedication to fostering positive connections, coupled with her entrepreneurial spirit, ensures her lasting relevance in the digital space.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.