Who is Harry Lewis, aka W2S?

Harry, better known as W2S, is a prominent YouTube content creator specializing in FIFA and Fortnite videos, known for his humor, energy, and collaborations with other influencers. With over 16 million YouTube subscribers and a strong presence on TikTok, Instagram, and X, Harry has built a brand that combines gaming content with real-life challenges and entertainment. His success is a testament to his ability to adapt and engage across different platforms, from sharing high-energy gameplay to lifestyle vlogs and football challenges. This analysis will explore Harry’s social media strategy across his main platforms, diving into the metrics that highlight his influence, engagement, and potential for partnerships.

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Harry – W2S: A Leading Voice in Gaming and Entertainment

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Harry Lewis, widely recognized as W2S (Wroetoshaw), began his online journey on YouTube, where his humorous and high-energy approach to gaming quickly gained traction, particularly in the FIFA and Fortnite niches. Known for his bold commentary, quick wit, and engaging reactions, Harry quickly established himself as a standout figure in the gaming community. His distinctive style and unfiltered personality set him apart, drawing in a diverse audience of both hardcore gaming enthusiasts and casual viewers who appreciate his entertaining approach. His knack for making even the most technical aspects of gaming approachable has been a key factor in his success, allowing him to cultivate a global fanbase who eagerly anticipate his content.

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Beyond gaming, Harry’s role as part of the Sidemen collective—a group of top YouTube creators known for their collaborative, high-energy content—has expanded his reach and influence. Through the Sidemen, Harry regularly collaborates with other prominent creators, amplifying his presence in the gaming and entertainment space. These collaborations allow him to explore a variety of content formats, from football challenges and real-life stunts to comedic skits that showcase his versatility. His involvement with the Sidemen has not only broadened his fanbase but also solidified his reputation as an adaptable and influential content creator capable of thriving in various niches beyond gaming.

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In addition to his content on YouTube, Harry has also ventured into business with SDMN Clothing, a brand co-founded by the Sidemen. This venture adds a commercial dimension to his online persona, positioning him as both a content creator and entrepreneur. SDMN Clothing allows Harry to connect with his fans in a new way, as they can engage with his brand through products that reflect his and the Sidemen’s unique style. His success across multiple platforms and business endeavors highlights his deep understanding of the digital landscape and his ability to continuously innovate within the evolving world of social media. By balancing gaming, challenges, collaborations, and business ventures, Harry has crafted a well-rounded online presence that resonates with millions and showcases his adaptability and dedication to his craft.

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Social Coverage: Expanding Across Multiple Platforms

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Harry is primarily active on YouTube, TikTok, X, and Instagram, where he combines gaming content, lifestyle updates, and collaborations. YouTube remains his central platform, supported by a growing TikTok following and additional reach on X and Instagram.

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Harry – W2S' Social Media Strategy

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YouTube: The Core of Harry’s Influence in Gaming and Challenges

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YouTube is undoubtedly Harry’s largest and most influential platform, with an astounding 16.3 million subscribers. Here, he produces a mix of FIFA gameplay videos, Fortnite sessions, football challenges, and real-life vlogs, keeping his audience entertained with a diverse array of content. Harry’s unique style on YouTube involves a high-energy, often comedic approach that resonates with fans who appreciate his authenticity and humor. His videos are known for their high production quality, engaging commentary, and entertaining challenges, which have helped him establish a prominent position in the gaming community. Despite having no recent uploads, his engagement rate of 1.84% reflects the loyalty of his fan base, with each video amassing an average of 18.9 million views.

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The versatility of Harry’s YouTube content allows him to connect with a broad audience. From intense gaming moments to funny, unscripted challenges with friends, he strikes a balance between entertainment and relatability. His collaborations with other YouTubers, particularly members of the Sidemen, enhance his reach and add variety to his content, appealing to viewers beyond the gaming sphere. Although he’s not currently active, the strong fan engagement on his past videos showcases the lasting appeal of his content.

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• Username: W2S
• Influence Score: 22.4/100
• Followers: 16.3M
• Activity: 0 Video/month
• Engagement Rate: 1.84%
• Growth: 0%
• Average Engagement: 347.5K
• Posting Habits: Not specified

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TikTok: Engaging Fans with Short, High-Impact Content

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Harry’s TikTok account, @bigw2s, is his second most active platform, boasting 2.1 million followers and an impressive engagement rate of 12.02%. His content on TikTok is highly engaging and often includes snippets from his gaming videos, personal updates, and promotions for events like DreamHack Stockholm. By posting on TikTok, Harry reaches a younger demographic that appreciates quick, engaging clips with relatable humor. His recent video promoting DreamHack Stockholm, which garnered 918.5K views and 50.2K likes, highlights his ability to attract significant engagement on sponsored posts, reflecting his strong influence on this platform.

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With an average engagement of 467.9K per post and a posting schedule of twice a month, Harry leverages TikTok to share highlights and connect with fans more casually than on YouTube. His content format on TikTok is tailored to the platform’s fast-paced, bite-sized video style, which enables him to maintain relevance among his audience even with infrequent uploads. By sharing both personal insights and promotional content, Harry effectively uses TikTok to strengthen his brand in the gaming and entertainment space.

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• Username: bigw2s
• Influence Score: 85.7/100
• Followers: 2.1M
• Activity: 0.4 Video/week
• Engagement Rate: 12.02%
• Growth: 0%
• Average Engagement: 467.9K
• Posting Habits: Twice a month at 12 AM

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X (Twitter): Minimal Engagement with Limited Activity

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On X, under the handle @wroetoshaw, Harry has 4.3 million followers but limited recent activity. His last post was four months ago, reflecting his reduced focus on this platform. With an engagement rate of 0.91%, Harry’s X presence is minimal, and his audience on this platform is less interactive compared to his other channels. X could be an effective platform for real-time interactions and updates; however, Harry’s focus remains clearly on visual content platforms like YouTube and TikTok.

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While X holds potential for quick, personal updates, it plays a minor role in Harry’s social media ecosystem. Given the more text-centric nature of X, it doesn’t align as closely with Harry’s brand, which is driven by visual, high-energy videos. Without regular updates, Harry’s audience on X has limited interaction, indicating that this platform is not currently central to his content strategy.

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• Username: @wroetoshaw
• Influence Score: 13.8/100
• Followers: 4.3M
• Activity: 0 Tweet/week
• Engagement Rate: 0.91%
• Growth: 0%
• Average Engagement: 38.8K
• Posting Habits: Not specified

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Instagram: A Dormant but Impactful Presence

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On Instagram, Harry has 5.7 million followers, though his last post was three years ago, reflecting a largely dormant presence. Despite this inactivity, his engagement rate stands at an impressive 11.06%, with each post previously averaging 629.9K engagements. His Instagram account provided fans with a look into his personal life, collaborations, and major announcements before he went inactive. The platform still holds potential for visual content that aligns with his gaming and entertainment brand, yet his focus remains on YouTube and TikTok.

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Instagram could serve as an effective tool for Harry to engage with fans through visual storytelling and lifestyle content. Given his popularity, a re-engagement on Instagram could lead to significant interaction, providing another avenue for partnerships and promotions. However, with no current activity, the platform currently plays a minimal role in his active content strategy.

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• Username: @wroetoshaw
• Influence Score: 12.9/100
• Followers: 5.7M
• Activity: 0 Posts last month
• Engagement Rate: 11.06%
• Growth: 0%
• Average Engagement: 629.9K
• Posting Habits: Not specified

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Harry – W2S' Social Media Influence Summary

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With a Favikon Authority Score of 9,005 points, Harry ranks as a leading voice on social media in the Gaming & Streaming niche. On TikTok, he holds the Top 5% ranking in Guernsey, showcasing his influence in his region. In the Leaderboard Creators category, Harry is in the Top 1%, which reflects his powerful impact as a content creator within the gaming industry. These rankings position him as a prominent figure, particularly among fans of gaming and entertainment who are highly engaged with his YouTube and TikTok content.

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Content Strategy: High-Energy Gaming and Relatable Challenges

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Harry’s content strategy is a blend of gaming-focused videos, real-life challenges, and relatable humor. On YouTube, he produces long-form videos that capture his personality through intense gameplay and entertaining collaborations with other creators. TikTok complements this by offering shorter, high-impact clips that engage his fans with quick, digestible content. His strategy centers around authenticity, energy, and humor, allowing him to connect with fans who appreciate both his gaming expertise and his playful, comedic style.

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Through his mix of FIFA and Fortnite content, football challenges, and vlogs, Harry has crafted a brand that appeals to both gaming enthusiasts and general entertainment fans. This multidimensional approach strengthens his appeal, allowing him to reach a broad audience. His collaborations with the Sidemen and other creators further enhance his visibility, establishing him as a central figure in the online gaming community.

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Harry – W2S has solidified his position as a top content creator in the gaming and entertainment industry. With a massive following on YouTube, a rapidly growing TikTok presence, and the backing of loyal fans, Harry continues to set himself apart with his high-energy, relatable content. While his presence on X and Instagram remains limited, his impact on YouTube and TikTok speaks to his success in engaging a global audience. As he explores new opportunities in the gaming and lifestyle sectors, Harry’s influence as a creator and potential for impactful brand partnerships continue to grow, making him a prominent and highly sought-after figure in the digital space.

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