Who's Who on Social Media
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Who is Harper Zilmer?

Harper Zilmer, a prominent cheerleading enthusiast, and traveler, has gained widespread attention across social media platforms for sharing her journey in the world of competitive cheer. Known for her vibrant content, Harper celebrates team victories, bonds with her cheer squad, and explores new destinations.

November 5, 2024
Capucine Munuera

Harper Zilmer, a prominent cheerleading enthusiast, and traveler, has gained widespread attention across social media platforms for sharing her journey in the world of competitive cheer. Known for her vibrant content, Harper celebrates team victories, bonds with her cheer squad, and explores new destinations. With a combined follower base of over 9 million across TikTok, Instagram, and YouTube, Harper captures the excitement, dedication, and camaraderie inherent in cheerleading, all while providing fans with glimpses of her travels and personal milestones. Her inspiring posts and authentic storytelling have cemented her as a top influencer within the sports and cheerleading niche.

Harper Zilmer: A Leading Cheerleading Enthusiast and Traveler on Social Media

Harper Zilmer, a passionate cheerleading enthusiast and social media influencer, has captivated audiences with her high-energy routines and engaging travel content. Known for her dedication to cheerleading, Harper shares moments from her journey in competitive cheer, celebrating victories, team practices, and the strong bond she has with her squad. Her vibrant personality and positive outlook have helped her build a loyal following of over 9 million fans across TikTok, Instagram, and YouTube, where she inspires young cheerleaders and fans of the sport.

On her social media platforms, Harper balances her cheerleading content with glimpses into her personal life and travels. Her Instagram features curated posts that highlight her trips to cities like New York and Las Vegas, as well as the special moments she shares with her teammates and friends. Harper’s relatable approach and motivational captions create an uplifting space for her followers, showcasing the hard work, gratitude, and excitement that cheerleading brings into her life.

Beyond cheerleading, Harper has leveraged her influence to collaborate with well-known brands, aligning with companies that resonate with her active lifestyle and young audience. Her journey as both an athlete and a digital creator reflects her commitment to making a positive impact, inspiring her followers to embrace challenges and celebrate each milestone. As she continues to grow her presence, Harper Zilmer stands out as a leading figure in the cheerleading community, bringing joy and encouragement to her fans worldwide.

An Influencer active on social media

Harper engages over 9 million followers across TikTok, Instagram, and YouTube, sharing her cheerleading journey, personal insights, and travel adventures.

Harper Zilmer's Social Media Strategy and Platform Breakdown

TikTok: Harper’s Main Stage for Cheer and Adventure

With 6.2 million followers and an impressive influence score of 95.4/100, TikTok is Harper’s largest and most impactful platform. Here, she posts content around 3.4 times per week, capturing the thrill of cheerleading and her daily experiences. Harper’s TikTok posts, including practice routines, competition highlights, and light-hearted skits, garner high engagement, averaging 457,500 interactions per post and reaching an impressive engagement rate of 10.05%. Her recent growth of +3.02% shows a steady increase in her follower base, indicating her rising popularity and influence within the TikTok community.

On TikTok, Harper combines her cheerleading skills with relatable, everyday content, allowing her followers to connect with her on multiple levels. She often collaborates with teammates, sharing behind-the-scenes moments that highlight the friendships and teamwork within the cheerleading world. Her consistent posting schedule and focus on high-energy, visually engaging videos make TikTok the cornerstone of her social media presence.

  • Username: @harperzilmer4
  • Influence Score: 95.4/100
  • Followers: 6.2M
  • Activity: 3.4 videos/week
  • Engagement Rate: 10.05%
  • Growth: +3.02%
  • Average Engagement: 457.5K
  • Posting Habits: 3 times a week at 10 AM

Instagram: A Glimpse into Harper’s Personal and Cheerleading Journey

On Instagram, Harper has cultivated a strong following of 827.4K with an influence score of 91.8/100. Her content on this platform is slightly more curated and personal, with a mix of lifestyle posts, travel highlights, and celebrations with her cheer squad. She posts about eight times a month, typically around 2 AM, which aligns with engagement peaks for her audience. With an engagement rate of 9.69% and an average of 80,200 interactions per post, Harper’s Instagram posts maintain strong viewer interest, underscoring the platform’s importance as a space for her fans to see more intimate and polished content.

Harper’s Instagram serves as a place for her to connect with her audience on a more personal level, showcasing important moments like team victories, travel adventures, and even casual outings. She often shares motivational captions, emphasizing gratitude and positivity, which resonate deeply with her followers. This platform allows her to highlight the dedication required in cheerleading while celebrating personal and team milestones.

  • Username: @harper_zilmer11
  • Influence Score: 91.8/100
  • Followers: 827.4K
  • Activity: 8 posts/month
  • Engagement Rate: 9.69%
  • Growth: +4.12%
  • Average Engagement: 80.2K
  • Posting Habits: Twice a week at 2 AM

YouTube: Showcasing Highlights and Extended Clips

With 2.1 million subscribers on YouTube and an influence score of 82.4/100, Harper posts infrequently on this platform, averaging 0.8 videos per month. Her YouTube channel serves as a space for extended content, such as cheerleading highlight reels, travel vlogs, and special moments with her team. Each video garners around 3.5 million views on average, with an engagement rate of 1.9% and an average of 65,700 interactions per post. Although YouTube is not Harper’s most active platform, it allows her to connect with fans who enjoy longer-form content.

Harper’s YouTube videos provide a deeper look into her life as a cheerleader and traveler, featuring footage from competitions, practice routines, and travel highlights. This platform complements her short-form content on TikTok and Instagram, allowing her audience to engage more meaningfully with her experiences and achievements.

  • Username: @harperzilmer
  • Influence Score: 82.4/100
  • Followers: 2.1M
  • Activity: 0.8 videos/month
  • Engagement Rate: 1.9%
  • Growth: 0%
  • Average Engagement: 65.7K
  • Posting Habits: Infrequent

Favikon Authority Score and Rankings: A Top Cheerleading Influencer

Harper has an impressive authority score of 9,384, positioning her as a "Leading Voice on Social Media." She ranks as the top influencer in the cheerleading niche in the United States, with her TikTok presence placing her in the top 1% of creators in the country. Her engagement and reach underscore her impact in the cheerleading community and on sports-centric platforms, where her content consistently resonates with fans.

Content Strategy: Capturing the Cheer Spirit and Personal Moments

Harper’s content strategy is built around sharing her experiences as a cheerleader, emphasizing teamwork, dedication, and travel adventures. Her TikTok and Instagram posts highlight her energetic personality and skills, combining action shots, team victories, and lighthearted moments with teammates. Through her content, she inspires her audience to embrace hard work, gratitude, and a positive mindset.

Harper's strategy includes a mix of energetic and motivational posts, appealing to young fans and cheerleading enthusiasts. By balancing cheer-focused content with personal and lifestyle updates, she has successfully created a relatable and uplifting brand that resonates deeply with her followers.

Reachability and Partnerships: Expanding Influence in Cheer and Beyond

Harper’s estimated post cost of $21K and "Very Difficult" reachability indicate her exclusivity as a partner for brands. She has collaborated with various companies, including fashion and cheer-related brands, using her platforms to promote products that align with her cheerleading and lifestyle brand. Her partnerships showcase her ability to authentically represent brands while maintaining her connection with fans, especially within the sports and travel sectors.

Harper Zilmer has become a prominent voice in the cheerleading community, inspiring fans with her dedication, positivity, and adventurous spirit. With millions of followers across TikTok, Instagram, and YouTube, Harper has cultivated a devoted audience that values her authenticity and passion for cheer. Her high engagement rates and influential reach underscore her impact on social media, particularly in the cheerleading niche. As she continues to celebrate her achievements and explore new opportunities, Harper's presence in social media is set to grow, inspiring a new generation of cheerleaders and sports enthusiasts.

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About the author

Capucine Munuera

Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.