Who is Harish Bhat?

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Harish Bhat: The Voice of Corporate Branding and Storytelling

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Harish Bhat is a renowned author, marketer, and columnist whose career spans over 36 years at the Tata Group, one of India's most iconic conglomerates. Currently serving as the Brand Custodian of Tata Sons, Bhat plays a pivotal role in shaping and promoting the organization’s global reputation. His expertise lies in corporate branding, storytelling, and leadership, making him a trusted voice in business circles. Over the years, he has also become a sought-after thought leader in marketing and strategy, inspiring professionals worldwide with his insights and innovative ideas.

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A prolific writer, Harish Bhat has authored six books that showcase his deep understanding of leadership, ethics, and personal growth. His works have been well-received for their simplicity, relatability, and ability to blend storytelling with valuable lessons. Notably, his recent book co-authored with R. Gopalakrishnan, Jamsetji Tata: Powerful Lessons for Corporate Success, reflects his passion for exploring the legacy of visionary leaders. In addition to books, Bhat is a regular columnist for leading publications, where he shares his knowledge on branding, innovation, and corporate responsibility.

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Beyond his corporate and literary achievements, Harish Bhat is an influential keynote speaker. He has delivered lectures at prestigious institutions and global forums, addressing topics such as ethical leadership, innovation, and the power of storytelling in business. His speeches resonate with audiences from diverse industries, emphasizing the importance of building trust and authenticity in a rapidly evolving world. His ability to connect with people from all walks of life reflects his commitment to fostering meaningful conversations about leadership and growth.

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Harish Bhat’s ability to balance his corporate responsibilities with his passion for writing and public speaking underscores his versatility and dedication. As a LinkedIn Top Voice, he actively engages with his audience by sharing thought-provoking stories and professional insights, further amplifying his influence. Whether through his books, articles, or social media presence, Bhat continues to inspire countless professionals, leaving a lasting impact on India’s corporate and cultural landscape.

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Harish Bhat's Expanding Digital Influence

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Harish Bhat's social media strategy is built on two pillars: engagement and storytelling. His LinkedIn account is his most influential platform, with a following of over 186.5K and an impressive growth rate of 2.05%. His Instagram, though less prominent, reflects a niche audience with a focus on visual storytelling.

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Social Media Strategy Analysis

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LinkedIn: The Crown Jewel of Harish Bhat’s Social Media Strategy

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With 187K followers and a growth rate of 2.05% in the last 30 days, Harish Bhat’s LinkedIn presence is significant. His consistent activity and regular posting place him among the top 1% of influencers in India, making it a key platform for his professional engagements.

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On LinkedIn, Harish Bhat is a powerhouse of corporate storytelling. His posts often highlight stories from the Tata Group, offering followers valuable insights into branding, leadership, and innovation. From commemorative posts about Ratan Tata to sharing snippets from his books, his content is educational, inspirational, and strategically aligned with his personal and professional brand.

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Bhat’s influence is evident in his metrics: a 91.6/100 influence score, an engagement rate of 1.18%, and an average reach of 197.5K views per post. With 10 posts in the last month, he maintains a consistent posting habit, publishing twice a week at peak times. His storytelling approach ensures that each post generates significant discussions, reinforcing his authority in corporate branding.

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• Username: @harishbhattata
• Influence Score: 91.6/100
• Followers: 187K
• Activity: 10 posts last month
• Engagement Rate: 1.18%
• Growth: +2.05% (+3.7K followers)
• Average Engagement: 2.2K
• Posting Habits: Twice a week at 10 AM

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Instagram: Visualizing the Tata Legacy

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Though less prominent, Harish Bhat’s Instagram account showcases his storytelling skills in a visual format. With posts highlighting book launches, events, and reviews, the platform serves as a supplement to his LinkedIn activity. Despite a modest following of 1.4K, his content aligns with his brand image, showcasing authenticity and engagement with niche audiences.

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His Instagram engagement is currently stagnant, with minimal activity in recent months. However, the platform holds potential for growth, especially if leveraged for more frequent updates and interactive content.

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• Username: @harish.bhat.r
• Influence Score: 24.6/100
• Followers: 1.4K
• Activity: No recent posts
• Engagement Rate: 0%
• Growth: +1.86% (+26 followers)
• Average Engagement: 0
• Posting Habits: Inconsistent

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Podcast: "Limitless: Westside People"

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Harish Bhat extends his storytelling to podcasts, where he shares insights on corporate branding and leadership. His feature on "Limitless: Westside People" is a notable highlight, showcasing his views on how the Tata Group builds brands and contributes to nation-building. This platform allows him to connect with an audience beyond social media, offering in-depth perspectives on his expertise.

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Harish Bhat's Influence Through Rankings and Authority

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Harish Bhat holds the prestigious #1 rank on Favikon in the "Branding & Positioning" category in India, with an impressive authority score of 8,328 points, placing him in the top 1% of influencers nationwide. This ranking reflects his exceptional expertise, consistent engagement, and impactful content in the fields of corporate branding and storytelling, solidifying his position as a thought leader in the industry.

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Content Strategy: Storytelling and Branding Excellence

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Harish Bhat’s content revolves around corporate storytelling, showcasing the Tata Group’s legacy while offering leadership insights. His approach is audience-centric, blending professional achievements with personal narratives. By consistently delivering value-driven content, Bhat fosters trust and builds lasting relationships with his audience.

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Reachability and Partnerships

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Harish Bhat is highly approachable for partnerships, with a clear focus on authenticity and value creation. His estimated cost for a sponsored post is $1.8K, a reflection of his high engagement and niche influence in corporate branding.

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Harish Bhat's creator network is an influential circle that includes prominent individuals such as R. Gopalakrishnan, a corporate advisor, and Himanshu Rai, a leading academic at IIM Indore. This network spans diverse sectors, including business, education, and spirituality, featuring global thought leaders like Sadhguru JV. As a key figure in the Tata Group, Bhat’s connections highlight his collaboration with industry pioneers and reflect his commitment to innovation, ethical leadership, and impactful storytelling.

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Conclusion: A Legacy of Leadership and Innovation

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Harish Bhat exemplifies the power of storytelling in building a personal and corporate brand. His strategic use of LinkedIn, supported by his podcast presence and literary contributions, positions him as a thought leader in corporate branding and leadership. With room for growth on Instagram, Bhat’s digital influence is poised to expand, making him a key figure in shaping India’s corporate narrative.

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